Social Media Marketing
The near ubiquity of smartphones and the irresistible lure of social media are upending how retail is done, all over the world.
Brands and retailers have improved their ability to reach consumers in their social habitat but wider ecommerce must find ways to integrate and offer similar experiences.
While the ecommerce economy is poised for significant growth in the coming months and years, you can only expect to see results if you approach it in the right way.
Imaginative applications of wearable technology promise to improve efficiency and drive down costs in a very wide range of different businesses.
The goal is to drive personalized campaigns, both on the social network and across other digital channels.
Whether it's a short-term strategy such as better-targeted emails, or a long-term bet on delivering better customer service to shoppers, here's how retailers aim to be less focused on price slashing.
Brick and mortar is fine. But make room for digital marketing at the same time.
You don't have to be, like, totally hot to work at the preppy retailer anymore. Here's why Abercrombie is going G-rated.
If you think you knew Amazon, things are about to change.
For a high-end brand, too much exposure can be a risk.
OMG, like, no way. Yes way. #DeliasForever
It's so painfully simple but also kind of glorious.
Lisa Kornstein's clothing boutique is using a semi-absentee model, allowing her to manage her health and her business.