Return on Investment

News and Articles About Return on Investment

Here's How to Really Measure the ROI of Your Content-Marketing Strategy
Content marketing

Here's How to Really Measure the ROI of Your Content-Marketing Strategy

While the content is the fuel that powers the act of content marketing, it is the measurement of the content that ultimately decides whether it was an effective strategy.
Nick Rojas
Why You Should Treat Every Day Like Thanksgiving
Leadership

Why You Should Treat Every Day Like Thanksgiving

There's a big return on investment for expressing gratitude regularly.
John Brubaker
Presented by
The Biggest Blown Opportunity in Your Business
Mentoring

The Biggest Blown Opportunity in Your Business

Most likely, someone in your organization is disengaged, and all their potential is falling through the gap. But there's a simple solution.
John Brubaker
Presented by
Is SEO a Necessary and Measurable Investment?
SEO

Is SEO a Necessary and Measurable Investment?

Any business with a website needs to be visible. There are four ways to determine if your efforts are worth the money.
Chad Hill
How Do You Bring Innovation to Market?
Innovation

How Do You Bring Innovation to Market?

We asked some of the leading idea people in business to define how new products, technologies and commodities come into being.
12 Restaurants Capitalizing on the Anti-Fast Food Revolution
Restaurants

12 Restaurants Capitalizing on the Anti-Fast Food Revolution

It takes creativity to engineer a menu of fresh ingredients and healthy dishes – and then use that as the base of a successful business. Here are nutritious concepts transforming the fast-casual kitchen.
Tanya Benedicto Klich
Why Today's Bullish Economy Is Bad for VCs, But Good for You
Venture Capital

Why Today's Bullish Economy Is Bad for VCs, But Good for You

A stable economy means less competition for scoring investment.
Why So Many Startups Never Reach Their Second Funding Round
Finance

Why So Many Startups Never Reach Their Second Funding Round

Seed funding often gives a company more opportunities to fail, not succeed.
The Best Value in Higher Education
Finance

The Best Value in Higher Education

Princeton Review came out with their list of best value colleges, with UNC Chapel Hill and Williams College taking the tops spots.
How 2014 Will Be The Year To Monetize Big Data
Growth Strategies

How 2014 Will Be The Year To Monetize Big Data

Big data will soon go from a technology investment to a marketing one. Use it as a tool to boost revenue.
Lisbeth McNabb
Why Spending on Big Data Isn't a Waste (Infographic)
Analytics

Why Spending on Big Data Isn't a Waste (Infographic)

Companies that harness big data for their marketing efforts show increases in both productivity and profit.
Brian Patrick Eha
Zombie VC Firms Can Be an Entrepreneur's Nightmare
Finance

Zombie VC Firms Can Be an Entrepreneur's Nightmare

Entrepreneurs, beware: When a VC firm shuts down, the obligation to deliver a return on the investment rarely goes away.
The 3 Dashboards You Must Have for Your Business Now
Finance

The 3 Dashboards You Must Have for Your Business Now

It's important to have hard figures on how your business is doing at your finger tips. Keeping track of these numbers doesn't have to take time. Here are three dashboards that will do the work for you.
Dave Lavinsky
Marketing

Marketing ROI: Budgeting Your Money Wisely

Calculating the return on investment for your marketing can sometimes seem impossible. Yet it's necessary to make sure you're budgeting wisely. Here's how to translate your efforts into numbers.
Tim Berry