Return on Investment

News and Articles About Return on Investment

A Startup's Guide to Micro-influencers
Digital Marketing

A Startup's Guide to Micro-influencers

Who out there will help promote your company, but at a more reasonable price?
Jack Holt
5 Questions to Help Decide If Outsourcing Is the Solution
Problem Solving

5 Questions to Help Decide If Outsourcing Is the Solution

Determining whether a problem should be solved by your team or through outsourcing requires careful analysis.
Asha Saxena
5 Signs You Need to Start Tracking Marketing ROI
Marketing

5 Signs You Need to Start Tracking Marketing ROI

The good news is that your marketing is likely making an impact. But you might not be measuring it as you should.
Tiffany Monhollon
Conversion Rates for the Most Popular Marketing Channels
Return on Investment

Conversion Rates for the Most Popular Marketing Channels

Knowing the platforms that get other businesses their customers can help you benchmark your own progress and results.
Anand Srinivasan
How to Determine the Value of Your Pre-Revenue Startup
Valuations

How to Determine the Value of Your Pre-Revenue Startup

Here are the formulas and turns of phrase the experts use to determine what your work is worth.
The Only 2 Good Reasons to Work for Free
Marketing

The Only 2 Good Reasons to Work for Free

Sometimes by calculation, sometimes by inspiration, you know when waiving you fee is the best move.
Dixie Gillaspie
Here's How to Really Measure the ROI of Your Content-Marketing Strategy
Content Marketing

Here's How to Really Measure the ROI of Your Content-Marketing Strategy

While the content is the fuel that powers the act of content marketing, it is the measurement of the content that ultimately decides whether it was an effective strategy.
Nick Rojas
Why You Should Treat Every Day Like Thanksgiving
Gratitude

Why You Should Treat Every Day Like Thanksgiving

There's a big return on investment for expressing gratitude regularly.
John Brubaker
The Biggest Blown Opportunity in Your Business
Mentoring

The Biggest Blown Opportunity in Your Business

Most likely, someone in your organization is disengaged, and all their potential is falling through the gap. But there's a simple solution.
John Brubaker
Is SEO a Necessary and Measurable Investment?
SEO

Is SEO a Necessary and Measurable Investment?

Any business with a website needs to be visible. There are four ways to determine if your efforts are worth the money.
Chad Hill
How Do You Bring Innovation to Market?
Innovation

How Do You Bring Innovation to Market?

We asked some of the leading idea people in business to define how new products, technologies and commodities come into being.
12 Restaurants Capitalizing on the Anti-Fast Food Revolution
Restaurants

12 Restaurants Capitalizing on the Anti-Fast Food Revolution

It takes creativity to engineer a menu of fresh ingredients and healthy dishes – and then use that as the base of a successful business. Here are nutritious concepts transforming the fast-casual kitchen.
Tanya Benedicto Klich
Why Today's Bullish Economy Is Bad for VCs, But Good for You
Venture Capital

Why Today's Bullish Economy Is Bad for VCs, But Good for You

A stable economy means less competition for scoring investment.
Why So Many Startups Never Reach Their Second Funding Round
Finance

Why So Many Startups Never Reach Their Second Funding Round

Seed funding often gives a company more opportunities to fail, not succeed.