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How Much Did That New Customer Cost You?

How Much Did That New Customer Cost You?

BY Lon Safko

Determine your marketing plan's effectiveness by analyzing how much you're spending to gain just one client.

January 14, 2013 in Finding Customers

Why Tony Hsieh Wants to Rehabilitate Sin City

Why Tony Hsieh Wants to Rehabilitate Sin City

BY Shira Lazar

The Zappos.com founder is hoping his bet on Las Vegas will be a win, win for his company and the community.

January 23, 2012 in Location

10 Business Investments to Make Now

10 Business Investments to Make Now

BY Gwen Moran

Business owners reveal the expenditures that paid off -- big-time.

March 11, 2011 in Cash Flow & Money Management

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