sales tactics

Business Process

Why Creativity Is the Most Important Sales Tactic

You need creative solutions to generate leads and boost sales, and creativity just means tweaking how you think about it.

Growing a Business

No Successful Salesperson Is Too Proud to Use Any of These 12 Shameless Tactics

There is nothing wrong with "returning'' a call the prospect said they were going to give you but, apparently, has forgotten to.

Marketing

How Retailers Like Apple Mess With Our Senses to Boost Sales (Infographic)

Retailers are tricky. When they play to our senses, they smell money.