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Today's Most Read
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News and Articles About Sales
9 Steps to Get Your 'Social-Selling' Program Off the Ground
With platforms like Facebook, Twitter and Linked becoming a necessity for small-businesses owners, here is how entrepreneurs can implement a social-selling strategy.
'Rack the Shotgun': Using the 80/20 Rule to Identify Your Best Customers
In this video, sales expert Perry Marshall uses a colorful story to explain how the 80/20 rule applies to zeroing in on the customers who are most profitable to your business.
Sales Tip: Stop Listing Features. Tell Your Customers the Benefits.
Customers don't care about your product or service's features. Instead, they want to know how what you sell will benefit them.
Jay Conrad Levinson and Al Lautenslager
The 80/20 Rule and How to Supercharge Your Sales and Marketing
In this Google Hangout we chat with sales expert Perry Marshall on how entrepreneurs can focus on the right customers and, in turn, increase their revenues.
4 Ways Managers Mess Up Sales Contests
Sales contests are supposed to provide motivation for employees to increase sales, customers and profits. But if done incorrectly, they can do more harm than good.
Improve Your Sales Game With These 3 Easy Tips
Being a proficient salesman is crucial to being a successful entrepreneur.
Knock That Startup Interview Out of the Park
Unlike big companies, hiring the wrong person can be very damaging to a startup, so make sure you're a good fit.
3 Tips to Improve Sales Conversations for Faster Growth
The best sales pitch is mostly listening to your customers. Hearing what they don't like is just as valuable as learning what they love.
Shark Tank's Robert Herjavec on Great Business Pitches and Why Sales Reps Need to Be Chameleons
The serial entrepreneur and investor explains how company plans should be framed around customer needs -- and his sartorial choices.
5 Elements of an Irresistible Call to Action
Too many direct-mail campaigns fizzle out because they fail to inspire readers to actually do something. Here's some advice.
The Top 5 Pinterest Marketing Myths
Misconceptions about about this channel's popularity, what people are doing when they're pinning and how that relates to your company.
This Slick iBeacon Device Helps Retailers Push Deals to In-Store Shoppers
Thanks to the Internet of Things, shopping at brick-and-mortar stores just got a lot more personal. Here's how.
Kim Lachance Shandrow
Are You Cut Out for a Sales Gig at a Startup?
If you want to get a job selling, would you be a better fit at a smaller or a larger company?
Smiling Is Contagious. Customers (and Your Business) Thrive on It.
This simple act helps creates a jovial base of clients who will continue using a service and feeling good about it.
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