Sampling

Social Media

How Ipsy, Michelle Phan's Million-Member Sampling Service, Is Giving Birchbox a Run for Its Money

Ipsy, which charges users $10 per month for a 'Glam Bag' full of five sample-sized beauty products, just crossed the 1 million subscriber milestone.

By Geoff Weiss
Marketing

Building a (Nearly) Million-Dollar Brand on a Startup Budget

How Perky Jerky has taken its caffeine-infused recipe to the masses.