Search Engine Marketing The latest news, videos, and discussion topics on Search Engine Marketing en-us Copyright 2014 Inc., All rights reserved. (webmaster) 5 Business Tue, 22 Apr 2014 19:00:00 GMT Boost Reader Engagement With 9 Easy Subheading Tricks The architectural structure of your piece can provide clarity -- and help in hidden ways as well. Tue, 22 Apr 2014 19:00:00 GMT Brett Relander The New Rules of Lead Generation Resemble the Old Rules, Somewhat Along with availing yourself of the power of the web using search engines and social media, tap email, direct mail and trade shows -- not to mention cold calling. Peruse these seven strategies. Tue, 01 Apr 2014 21:00:00 GMT Martin Zwilling Ditch the Spam: Creating an 'Ethical' SEO Strategy While many entrepreneurs may look for shady tactics to increase traffic in the short term, it isn't a viable long-term solution. Here is how to remain ethical and stay in the game. Mon, 31 Mar 2014 11:30:00 GMT David Mercer Yahoo's New 'Gemini' Tool Ties Mobile Ads and Native Search Together The tech giant makes a noteworthy move in the mobile market, but is it enough to put it on par with Facebook and Twitter? Thu, 20 Feb 2014 21:00:00 GMT Kim Lachance Shandrow Why the Rap Genius Story Is Really About Google Online marketing expert Ian Lurie explains how Google going after the lyrics-annotation website may not be fair. Fri, 03 Jan 2014 17:00:00 GMT Ian Lurie Are You 'Layering' SEO? You Should Be. To make sure your content delivers value, you need to integrate search-engine optimization with all aspects of your business. Here's how to do it. Tue, 03 Dec 2013 14:00:00 GMT Brad Miller Does Search Produce Better Customers Than Social Media? A new study suggests that online shoppers will spend more money and shop more frequently depending on where they first found your business. Thu, 18 Jul 2013 03:00:00 GMT Ross Kimbarovsky Social Media May Soon Drive More Traffic to Your Website Than Search Engines A new report suggests internet users in the U.S. are looking to sites like Facebook and Twitter to find what they're looking for online. Tue, 25 Jun 2013 06:30:00 GMT Benjamin Kabin Why Engaging Online Content Is a Must for SEO How your startup can benefit from high-quality website content, and why you might need to hire someone to oversee it for you. Wed, 05 Jun 2013 08:00:00 GMT Jayson DeMers Link Building: 12 Ways to Get Other Sites to Link to Yours Links from other sites help improve your site's popularity. Use these tactics to increase the response rate to your email link requests. Wed, 17 Apr 2013 08:00:00 GMT Eric Ward and Garrett French Ultimate Guide to Link Building How to build backlinks, earn a higher search engine rank, and increase the authority and popularity of your site. Mon, 25 Mar 2013 09:43:00 GMT Eric Ward and Garrett French How to Get Your Podcast Found in iTunes Search From using keywords to your number of subscribers, what you need to know about getting discovered in Apple's online marketplace. Tue, 18 Dec 2012 11:30:00 GMT AJ Kumar Bing vs. Google: Which Search Engine is Best? Microsoft's search engine claims users prefer it to Google. Here, we identify their strengths and weaknesses. Sat, 13 Oct 2012 07:00:00 GMT AJ Kumar How Google+ Can Improve Your SEO Search Engine Land editor Danny Sullivan on why having an account on the social network can improve your search results. Thu, 13 Sep 2012 07:00:00 GMT Danny Sullivan 3 Post-Penguin SEO Tips for Backlink Cleanup Avoid search engine penalties by following these simple tips. Fri, 07 Sep 2012 05:00:00 GMT AJ Kumar SEM, SERPs and Other Online Marketing Terms Explained Explanations for eight common acronyms you might encounter in your online marketing efforts. Thu, 23 Aug 2012 05:00:00 GMT AJ Kumar The State of SEO and What Entrepreneurs Need to Know From algorithm updates to mining customer data, one expert on what changes in search mean for businesses. Wed, 15 Aug 2012 07:00:00 GMT Jason Fell Building a Successful Google Campaign from Scratch First identify your ideal customer, and then determine what words they’re using to search for your products and services. Tue, 07 Aug 2012 11:00:00 GMT Perry Marshall and Bryan Todd How Google Measures 'High Quality' Content The factors search engines consider when analyzing the content on your site. Tue, 10 Jul 2012 08:00:00 GMT Danny Sullivan 5 Tips for Making Your Website More Social The right messages, distinctive content and incentives are key to 'social optimization.' Mon, 02 Jul 2012 05:00:00 GMT Joanna Lord