Search Engine Marketing

News and Articles About Search Engine Marketing

SEM, SERPs and Other Online Marketing Terms Explained
Marketing

SEM, SERPs and Other Online Marketing Terms Explained

Explanations for eight common acronyms you might encounter in your online marketing efforts.
Aj Kumar
The State of SEO and What Entrepreneurs Need to Know
Marketing

The State of SEO and What Entrepreneurs Need to Know

From algorithm updates to mining customer data, one expert on what changes in search mean for businesses.
Jason Fell
Building a Successful Google Campaign from Scratch
Marketing

Building a Successful Google Campaign from Scratch

First identify your ideal customer, and then determine what words they’re using to search for your products and services.
How Google Measures 'High Quality' Content
Marketing

How Google Measures 'High Quality' Content

The factors search engines consider when analyzing the content on your site.
Danny Sullivan
5 Tips for Making Your Website More Social
Technology

5 Tips for Making Your Website More Social

The right messages, distinctive content and incentives are key to 'social optimization.'
Joanna Lord
How Using Microdata Can Improve Your Website SEO
Technology

How Using Microdata Can Improve Your Website SEO

Working informative tags into your site's programming can help search engines process information about your business, leading to more web traffic to your website.
Aj Kumar
Three Key Business Investments to Make in 2012
Marketing

Three Key Business Investments to Make in 2012

It's time to think about where to invest in your business next year. Here are three trends to pinpoint in 2012 that could pay off big.
Carol Tice
Understanding Google's New Sitelinks
Marketing

Understanding Google's New Sitelinks

Google recently introduced a new format and design for sitelinks that gives more real estate to some website search results.
Mikal E. Belicove
Taking the Pain Out of Search Engine Marketing
Marketing

Taking the Pain Out of Search Engine Marketing

If you've found that pay-per-click campaigns are hard to manage, you're not alone. But here's a new service that aims to help.
Jonathan Blum
Tell Google You're Ready for Your Close-Up
Marketing

Tell Google You're Ready for Your Close-Up

Google's Business Photos aims to amp up your Places page. Here's how you can apply for a Google photo shoot of your local business.
Mikal E. Belicove
Six Steps for Revving Up Your Search-Engine Marketing
Starting a Business

Six Steps for Revving Up Your Search-Engine Marketing

To find new customers through paid-search advertising, consider this advice.
Diana Ransom