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Search Engine Marketing
How to Get Your Podcast Found in iTunes Search
From using keywords to your number of subscribers, what you need to know about getting discovered in Apple's online marketplace.
Bing vs. Google: Which Search Engine is Best?
Microsoft's search engine claims users prefer it to Google. Here, we identify their strengths and weaknesses.
How Google+ Can Improve Your SEO
Search Engine Land editor Danny Sullivan on why having an account on the social network can improve your search results.
3 Post-Penguin SEO Tips for Backlink Cleanup
Avoid search engine penalties by following these simple tips.
SEM, SERPs and Other Online Marketing Terms Explained
Explanations for eight common acronyms you might encounter in your online marketing efforts.
The State of SEO and What Entrepreneurs Need to Know
From algorithm updates to mining customer data, one expert on what changes in search mean for businesses.
Building a Successful Google Campaign from Scratch
First identify your ideal customer, and then determine what words theyâ€™re using to search for your products and services.
How Google Measures 'High Quality' Content
The factors search engines consider when analyzing the content on your site.
5 Tips for Making Your Website More Social
The right messages, distinctive content and incentives are key to 'social optimization.'
How Using Microdata Can Improve Your Website SEO
Working informative tags into your site's programming can help search engines process information about your business, leading to more web traffic to your website.
Three Key Business Investments to Make in 2012
It's time to think about where to invest in your business next year. Here are three trends to pinpoint in 2012 that could pay off big.
Understanding Google's New Sitelinks
Google recently introduced a new format and design for sitelinks that gives more real estate to some website search results.
Mikal E. Belicove
Taking the Pain Out of Search Engine Marketing
If you've found that pay-per-click campaigns are hard to manage, you're not alone. But here's a new service that aims to help.
Tell Google You're Ready for Your Close-Up
Google's Business Photos aims to amp up your Places page. Here's how you can apply for a Google photo shoot of your local business.
Mikal E. Belicove
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