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News and Articles About Search engine optimization

Should You Focus on SEO or Pay-Per-Click Marketing?
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What does each do, and what are pros and cons of each approach?
April 21, 2014 in Marketing
How Often Should I Update My Website?

How Often Should I Update My Website?

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Despite what you may have heard, for many businesses, daily updates don't make sense.
April 19, 2014 in Marketing
The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know

The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know

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It's critical to reevaluate your social media strategy at least once a year, if not quarterly.
April 9, 2014 in Social Media
Yes, You Can Kick-Start Your Own SEO Campaign. Here's How.

Yes, You Can Kick-Start Your Own SEO Campaign. Here's How.

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Newbie businesses can turn their inhouse staffers into website optimizers and social-media marketers for a while.
April 7, 2014 in Marketing
Ditch the Spam: Creating an 'Ethical' SEO Strategy

Ditch the Spam: Creating an 'Ethical' SEO Strategy

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While many entrepreneurs may look for shady tactics to increase traffic in the short term, it isn't a viable long-term solution. Here is how to remain ethical and stay in the game.
March 31, 2014 in Marketing
Your Sneak Peak at the Future of Infographic Marketing

Your Sneak Peak at the Future of Infographic Marketing

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Social media and large media outlets aid the genre's wild popularity. Here's what to expect going forward.
March 24, 2014 in Marketing
Put the Right Foot Forward When You Step Online

Put the Right Foot Forward When You Step Online

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Do a little research before you hire someone to design a website for your new business. Be selective with social media.
March 20, 2014 in Marketing
8 Ways to Write Terrible Online Ads

8 Ways to Write Terrible Online Ads

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If you want to get people to click on your ads, don't make any of these 8 common mistakes made by search marketers.
March 1, 2014 in Marketing
6 Things You Should Know About 'Anti-Google' Search Engine DuckDuckGo

6 Things You Should Know About 'Anti-Google' Search Engine DuckDuckGo

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The search could be over for a more private way to search the Internet.
February 27, 2014 in Technology
6 Steps to Take Today to Improve Your Google Search Results

6 Steps to Take Today to Improve Your Google Search Results

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Start building the foundation of successful reputation management with these improvements to your website.
February 27, 2014 in Marketing
How to Protect Your Website From Negative SEO

How to Protect Your Website From Negative SEO

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Ways you can prevent unethical SEO techniques from harming your site and your business.
February 26, 2014 in Marketing
3 Strategies to Keep Your Website Relevant to Google

3 Strategies to Keep Your Website Relevant to Google

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With its new search algorithm, content, fonts and authorship have renewed focus.
February 25, 2014 in Marketing
5 Dead-Simple SEO Hacks to Save You Time

5 Dead-Simple SEO Hacks to Save You Time

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This tricks will boost your efficiency in attracting traffic to your site.
February 10, 2014 in SEO | Search Engine Optimization
Yes, Guest Blog Posting is Still a Viable SEO Tactic for Growing Your Business

Yes, Guest Blog Posting is Still a Viable SEO Tactic for Growing Your Business

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But in order to stay in Google's good graces, you need to produce high-quality content.
January 22, 2014 in SEO | Search Engine Optimization
Is Your SEO Strategy Ready for Google's New Algorithm?

Is Your SEO Strategy Ready for Google's New Algorithm?

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'Hummingbird' brings big changes that could affect your site's traffic. Here are some tweaks you should implement.
January 20, 2014 in Online Marketing
Simplify Your SEO Program With These 5 Strategies

Simplify Your SEO Program With These 5 Strategies

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Don't let algorithm changes stop your site from getting traffic. How are some things to keep in mind.
January 13, 2014 in Online Marketing
Lyrics Site Rap Genius Returns to Google Search

Lyrics Site Rap Genius Returns to Google Search

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The site explains how it practiced bad SEO and then fixed its issues and returned to Google.
Why the Rap Genius Story Is Really About Google

Why the Rap Genius Story Is Really About Google

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Online marketing expert Ian Lurie explains how Google going after the lyrics-annotation website may not be fair.
The Stupid Way Rap Genius Got Burned by Google

The Stupid Way Rap Genius Got Burned by Google

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Traffic to the lyrics site is down enormously after Google banned it for trying to game the search system.
December 27, 2013 in SEO | Search Engine Optimization
Content Strategy: 4 Questions You Need to Ask

Content Strategy: 4 Questions You Need to Ask

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You don't need to hire a content strategist to develop a solid gameplan for building your company's message.
December 17, 2013 in Online Marketing
How to Fix Your Website If You Violate Google's Quality Guidelines

How to Fix Your Website If You Violate Google's Quality Guidelines

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Step-by-step instructions to get your site back in the search giant's good graces.
December 12, 2013 in SEO | Search Engine Optimization
Are You 'Layering' SEO? You Should Be.

Are You 'Layering' SEO? You Should Be.

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To make sure your content delivers value, you need to integrate search-engine optimization with all aspects of your business. Here's how to do it.
December 3, 2013 in SEO | Search Engine Optimization
What Google 'Hummingbird' Means for Your SEO Strategy

What Google 'Hummingbird' Means for Your SEO Strategy

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Google's latest algorithm update changes the way the site interprets the way we search.
November 15, 2013 in SEO | Search Engine Optimization
Here We Go Again: What Entrepreneurs Need to Know About Hummingbird, Google's Latest Update

Here We Go Again: What Entrepreneurs Need to Know About Hummingbird, Google's Latest Update

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With Google's improved ability to understand the meaning of questions, business owners will want to produce more content that answers specific questions.
October 22, 2013 in SEO | Search Engine Optimization
SEO Basics: Keyword Research Made Easy

SEO Basics: Keyword Research Made Easy

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Follow these tips for finding the right keywords that can help your site rank higher in online search results.
September 25, 2013 in SEO | Search Engine Optimization
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