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Search Engine Optimization
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News and Articles About Search Engine Optimization
First It Was Rap Genius. Is Google Punishing Expedia Now, Too?
The big travel site isn't appearing as high in relevant search results as it has in the recent past. Questionable SEO tactics could be to blame.
5 SEO Trends Every Entrepreneur Needs to Know for 2014
From Google's continuous search updates to mobile making waves, here are a few ways to keep you up-to-date with SEO.
Is Your SEO Strategy Ready for Google's New Algorithm?
'Hummingbird' brings big changes that could affect your site's traffic. Here are some tweaks you should implement.
Simplify Your SEO Program With These 5 Strategies
Don't let algorithm changes stop your site from getting traffic. How are some things to keep in mind.
Lyrics Site Rap Genius Returns to Google Search
The site explains how it practiced bad SEO and then fixed its issues and returned to Google.
Why the Rap Genius Story Is Really About Google
Online marketing expert Ian Lurie explains how Google going after the lyrics-annotation website may not be fair.
The Stupid Way Rap Genius Got Burned by Google
Traffic to the lyrics site is down enormously after Google banned it for trying to game the search system.
Apple's iPhone 5s, Royal Baby and Nelson Mandela Make Google's Top Searched-For Terms of 2013
A look at what people worldwide were searching for most online this year.
Content Strategy: 4 Questions You Need to Ask
You don't need to hire a content strategist to develop a solid gameplan for building your company's message.
How to Fix Your Website If You Violate Google's Quality Guidelines
Step-by-step instructions to get your site back in the search giant's good graces.
Are You 'Layering' SEO? You Should Be.
To make sure your content delivers value, you need to integrate search-engine optimization with all aspects of your business. Here's how to do it.
How to Create a Successful Local SEO Strategy
Local SEO can deliver the most highly targeted customers to your business. But you have to do it right.
What Google 'Hummingbird' Means for Your SEO Strategy
Google's latest algorithm update changes the way the site interprets the way we search.
Here We Go Again: What Entrepreneurs Need to Know About Hummingbird, Google's Latest Update
With Google's improved ability to understand the meaning of questions, business owners will want to produce more content that answers specific questions.
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