Search Engine Optimization

News and Articles About Search Engine Optimization

How Linking to Other Sites Can Affect Your SEO
Marketing

How Linking to Other Sites Can Affect Your SEO

Think linking out to many websites will improve your SEO? Search Engine Land editor Danny Sullivan says think again.
Danny Sullivan
How 'Title Tags' Can Improve SEO
Marketing

How 'Title Tags' Can Improve SEO

Search Engine Land editor Danny Sullivan explains what HTML title tags are and how they can help your site rank better in search.
Danny Sullivan
How to Optimize Your Site for Search Without Actually Doing SEO
Marketing

How to Optimize Your Site for Search Without Actually Doing SEO

The key to search ranking success is creating high-quality content that people want to share.
Scott Levy
Why You Want 'Backlinks' to Your Website
Starting a Business

Why You Want 'Backlinks' to Your Website

Search Engine Land editor Danny Sullivan on how backlinks can improve your site's SEO.
Danny Sullivan
3 Steps to Protecting Your Website's Search Rankings
Marketing

3 Steps to Protecting Your Website's Search Rankings

Once you've landed your desired search ranking you'll need to maintain it. Here's how.
Aj Kumar
The Basics of Using Keywords for Better SEO
Marketing

The Basics of Using Keywords for Better SEO

Search Engine Land's Danny Sullivan on how using targeted keywords can help your site turn up higher in search results.
What Startups Need to Know About SEO and Domain Names
Technology

What Startups Need to Know About SEO and Domain Names

SEO expert Danny Sullivan explains what's important when it comes to choosing the right domain name.
Danny Sullivan
3 Post-Penguin SEO Tips for Backlink Cleanup
Marketing

3 Post-Penguin SEO Tips for Backlink Cleanup

Avoid search engine penalties by following these simple tips.
Aj Kumar
5 Things You Need to Know When Hiring an SEO Consultant
Marketing

5 Things You Need to Know When Hiring an SEO Consultant

Take a critical look at an agency's track record, promised results and, of course, costs.
Aj Kumar
3 Tips for Improving SEO
Marketing

3 Tips for Improving SEO

Search Engine Land editor Danny Sullivan offers these basic suggestions for boosting your site's search rankings.
Danny Sullivan
5 SEO Metrics You Don't Need to Obsess Over
Technology

5 SEO Metrics You Don't Need to Obsess Over

Don't waste your time constantly tracking the statistics that have little to say about your website's success.
Aj Kumar
How to Stand Out Among Bigger Brands on Google
Marketing

How to Stand Out Among Bigger Brands on Google

These three tips can help small businesses develop a strong brand identity and improve their SEO.
Aj Kumar
5 Common SEO Mistakes and How to Avoid Them
Marketing

5 Common SEO Mistakes and How to Avoid Them

Advice for steering clear of deadly search engine optimization no-nos.
Aj Kumar
Google's 10-Minute Guide to SEO Basics
Marketing

Google's 10-Minute Guide to SEO Basics

A new video packs in the top must-know search-engine optimization tips for startups.
Jason Fell