Search Engine Optimization

News and Articles About Search Engine Optimization

SEO Strategies That Can Hurt Your Website Rankings
Marketing

SEO Strategies That Can Hurt Your Website Rankings

Even though so-called experts can try to convince you otherwise, these search marketing tactics can land your site in trouble with Google.
John Rampton
Google to Discontinue Adwords Tool for Websites
Marketing

Google to Discontinue Adwords Tool for Websites

Popular tool for researching keywords and traffic volume to be rolled into a new program called 'Keyword Planner.'
Eric Siu
FTC Warning to Google and Other Search Engines Could Spell Changes for Advertisers
Marketing

FTC Warning to Google and Other Search Engines Could Spell Changes for Advertisers

Most consumers can't differentiate between paid and organic search engine results, the FTC says. New practices could be on the way.
Eric Siu
SEO Strategies: How 'Rich Snippets' Can Improve Your Web Traffic
Marketing

SEO Strategies: How 'Rich Snippets' Can Improve Your Web Traffic

Give users more information in web search results and you'll improve the chances that they click on your link.
Brent Gleeson
Why Engaging Online Content Is a Must for SEO
Marketing

Why Engaging Online Content Is a Must for SEO

How your startup can benefit from high-quality website content, and why you might need to hire someone to oversee it for you.
Jayson DeMers
A Look at Google's 200 Search Ranking Factors (Infographic)
Marketing

A Look at Google's 200 Search Ranking Factors (Infographic)

An in-depth breakdown of what can affect your site's SEO.
Eric Siu
Penguin 2.0: What to Expect From Google's Next Search Update
Marketing

Penguin 2.0: What to Expect From Google's Next Search Update

Three tips for how you can prepare your site for another big wave of changes to search.
Eric Siu
How to Create Share-Worthy Content That's Optimized for Search
Marketing

How to Create Share-Worthy Content That's Optimized for Search

Four tips for driving more traffic to your website and raising your profile online.
Link Building: 12 Ways to Get Other Sites to Link to Yours
Marketing

Link Building: 12 Ways to Get Other Sites to Link to Yours

Links from other sites help improve your site's popularity. Use these tactics to increase the response rate to your email link requests.
How to Promote a Website Through Link Building in 10 Easy Ways
How To

How to Promote a Website Through Link Building in 10 Easy Ways

If you're not sure where to begin when it comes to building links with other sites, this quick-hitting list is a great place to start.
How to Do an SEO Audit of Your Website
Marketing

How to Do an SEO Audit of Your Website

Follow these five steps to make sure your site is as optimized for search as it should be.
AJ Kumar
Creating Web Content That Attracts Attention for Link Building
Marketing

Creating Web Content That Attracts Attention for Link Building

The types of content that are sure to attract attention -- and links -- from web users and other sites.
Promoting Your Site's Best Content Through Link Building
Marketing

Promoting Your Site's Best Content Through Link Building

How you can identify the content and assets on your site that others will want to share.
5 Strategies for Better 'Link Building' and Improving Your SEO
Marketing

5 Strategies for Better 'Link Building' and Improving Your SEO

With all of the recent changes from Google, now might be the time to update the way you create links back to your website.
AJ Kumar