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Marketing

Your SEO Checklist: 4 Steps to Optimizing Your Website

If you're looking to increase the number of people who find you online, use this four-step process as your primary strategy in the SEO wars.

Social Media

Biz Stone's Answer to the Search Engine Has Arrived, But Will Anyone Use It?

Twitter co-founder Biz Stone has launched a Q&A app called Jelly with the mission of making the world 'a more empathetic place.'

Social Media

Pinterest Buys Startup Specializing in Visual Search Technology

Pinterest has announced its acquisition of VisualGraph, a San Francisco-based purveyor of image recognition and visual search technology.

Marketing

Lyrics Site Rap Genius Returns to Google Search

The site explains how it practiced bad SEO and then fixed its issues and returned to Google.

Buying / Investing in Business

Apple's iPhone 5s, Royal Baby and Nelson Mandela Make Google's Top Searched-For Terms of 2013

A look at what people worldwide were searching for most online this year.

Marketing

Are You 'Layering' SEO? You Should Be.

To make sure your content delivers value, you need to integrate search-engine optimization with all aspects of your business. Here's how to do it.

Business News

Apple Improves App Store Search Engine to Recognize Typos and Misspellings

This update should increase the number of apps that turn up in a user's search, in turn increasing app developers' visibility.

Business News

Google, Microsoft Take Steps to Block Searches for Child Porn

Ahead of an internet safety summit in Britain, the two companies announced their plan to tighten online searches.

Marketing

Google Announces 'Hummingbird,' an Algorithm Change to Handle More Complex Searches

The update is the biggest change to the search engine in its 15-year history.

Marketing

Google's New Secure Search Means More Work for Online Business Owners

Entrepreneurs who track keyword data provided by Google on search traffic now have to find that information elsewhere.

Marketing

How Google's New 'Paid & Search' Reports Can Provide Valuable Marketing Data

For marketers, this new side-by-side comparison can help drive your website's growth.

Social Media

How to Use App Store Optimization to Get Attention

Making an app available is part of the equation. Helping people find it is a whole other ballgame.

Social Media

Does Search Produce Better Customers Than Social Media?

A new study suggests that online shoppers will spend more money and shop more frequently depending on where they first found your business.

Social Media

Facebook Rolls Out Graph Search

The social media giant rolls out a new tool allowing its users to search content posted by people in their network.

Marketing

FTC Warning to Google and Other Search Engines Could Spell Changes for Advertisers

Most consumers can't differentiate between paid and organic search engine results, the FTC says. New practices could be on the way.