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Amazon Software Glitch Sells Products For Just a Penny
Sellers lose thousands after repricing tool goes horribly wrong.
How to Salvage an Online Sale When All Hope Seems Lost
You tested it and thought your online offer was irresistible. But was it? Here's how you can turn around a sale before it clicks away for good.
5 Strategies for Turning Ecommerce Browsers Into Buyers
Between customer impatience and the ease of comparing prices, getting customers to convert is a constant challenge
How to Make 'Free Shipping' Profitable
Offering free shipping will improve your conversion rate. Guaranteed! But, it also can kill your profit margins if you're not careful.
Sales During Alibaba's Online Shopping Holiday, Singles' Day, Surge Past $6 Billion
Customers jumped on heavily discounted goods to send sales past 2013's record high.
7 Tips to Improve Your Site's Conversion Rate -- Fast
If you want the nuclear power of CRO, but don't have the time that it takes, here's what you need to do.
Amazon Strikes Deal With Simon & Schuster on E-Book Prices
The months-long standoff has ended, with an agreement on the future price of e-books.
Starting a Business
No Money to Start a Business? No Problem. Try These 5 Options.
Follow these simple guidelines to build up a venture of your choosing for little to no capital.
5 Tips for Designing Your Website to Serve Every Customer Individually
The better you and your website know your customer, the more likely you are to offer what they are interested in buying.
5 Common Strategic Mistakes to Avoid When Using AdWords
AdWords is such a powerful advertising medium that people think they can't get it wrong. That's a serious error.
The Key to Converting Online Sales Leads: Speed
Sales are the lifeblood of any business. When you get a lead, act fast to convert him or her into a paying customer.
10 Things You Must Do to Grow Your Online Business in the First Year
Through careful strategic planning, quality marketing campaigns and some online know-how, conversions are likely to increase steadily.
How to Market More Effectively by Following Your Customer's Trail
'Attribution' follows every step customers take from hearing about your product to buying it.
Seeing Red? Keep This In Mind When Choosing Marketing Colors.
Just because one color works for some companies doesn't mean it will work for yours.
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