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8 Psychological Triggers to Optimize Your Pricing Page
Since emotions and psychological triggers influence purchasing behavior, pricing pages should meet those needs. Here's how.
The Founder of This Website Is Begging People to Stop Using His Service
'Please stop buying this horrible glitter product,' the founder says. 'I'm sick of dealing with it.'
This Startup Wants to Make Shopping Online Even Easier
The founders of Skipstone aim to make product reviews over video more accessible and much more reliable.
From Clicks to Bricks: How Ecommerce Companies Benefit From Physical Stores
Find out why some web companies are expanding their business offline.
Amazon Software Glitch Sells Products For Just a Penny
Sellers lose thousands after repricing tool goes horribly wrong.
How to Salvage an Online Sale When All Hope Seems Lost
You tested it and thought your online offer was irresistible. But was it? Here's how you can turn around a sale before it clicks away for good.
5 Strategies for Turning Ecommerce Browsers Into Buyers
Between customer impatience and the ease of comparing prices, getting customers to convert is a constant challenge
How to Make 'Free Shipping' Profitable
Offering free shipping will improve your conversion rate. Guaranteed! But, it also can kill your profit margins if you're not careful.
Sales During Alibaba's Online Shopping Holiday, Singles' Day, Surge Past $6 Billion
Customers jumped on heavily discounted goods to send sales past 2013's record high.
7 Tips to Improve Your Site's Conversion Rate -- Fast
If you want the nuclear power of CRO, but don't have the time that it takes, here's what you need to do.
Amazon Strikes Deal With Simon & Schuster on E-Book Prices
The months-long standoff has ended, with an agreement on the future price of e-books.
Starting a Business
No Money to Start a Business? No Problem. Try These 5 Options.
Follow these simple guidelines to build up a venture of your choosing for little to no capital.
5 Tips for Designing Your Website to Serve Every Customer Individually
The better you and your website know your customer, the more likely you are to offer what they are interested in buying.
5 Common Strategic Mistakes to Avoid When Using AdWords
AdWords is such a powerful advertising medium that people think they can't get it wrong. That's a serious error.
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