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Don't Trust Your SEO Company Until You Can Verify Everything They Tell You
Outsourcing SEO is a smart move for time-strapped entrepreneurs, but only after setting up processes to keep a trained eye on their work.
Taking Aim at Google, Facebook Builds a Mobile Search Engine
Users will be able to search for links to share natively on Facebook as opposed to rummaging elsewhere on the web.
25 Signs You Need Help Marketing
The less a person knows about marketing, the easier it is to underestimate it's potential to grow the business.
The Top 4 Reasons SEO Is Dead
Before you put any more time and money into SEO, consider these emerging trends.
Is Your Site Mobile Ready for Google's Big Algorithm Change? (Infographic)
Mobile-friendly websites will be more important than ever for business searchability.
How to Make the Most of the Week Left Until Google's Next Search Algorithm Update
It's not too late to begin adapting to the expected switch in focus to mobile, but it is getting close.
Social Media Marketing
5 Social Media Marketing Metrics You Should Be Tracking
Social media can be an extraordinarily effective marketing medium, but it can also be a tremendous time sink for brands that focus on the wrong priorities.
6 Foolproof Methods for Creating Top Content on Any Topic
We'd all love to show up first in Google for something. Here are some pointers.
Will Google's Algorithm Update Affect Your Franchise Sales?
It's time to get "mobile-friendly" to keep your franchisee recruitment efforts going strong.
Traditional Search is Dying as Sales Organizations Make Way for 'Context'
Now's the time your organization should adopt the contextual-search trend that's already big in the consumer market.
Ask the Expert
Here Is How to Get Customers With Limited Funds
Your customer-acquisition strategy doesn't need to cost an arm and a leg to be successful.
Google Launches Program to Help Small Businesses Become More Visible
The web giant's latest initiative provides online and in-person assistance to help small business owners throughout the U.S. list their companies on Google Search, Google Maps and Google+.
Kim Lachance Shandrow
5 Signs That It's Time to Outsource Your Marketing
Your website's poor SEO performance is just one of these signs.
April 21 Is Your Last Chance for Mobile Optimization Before 'Mobilegeddon'
The search giant is currently working on a major algorithm change that will revolutionize the way mobile friendliness is determined.
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