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News and Articles About SEO

How to Do an SEO Audit of Your Website

How to Do an SEO Audit of Your Website

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Follow these five steps to make sure your site is as optimized for search as it should be.
Creating Web Content That Attracts Attention for Link Building

Creating Web Content That Attracts Attention for Link Building

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The types of content that are sure to attract attention -- and links -- from web users and other sites.
Promoting Your Site's Best Content Through Link Building

Promoting Your Site's Best Content Through Link Building

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How you can identify the content and assets on your site that others will want to share.
5 Strategies for Better 'Link Building' and Improving Your SEO

5 Strategies for Better 'Link Building' and Improving Your SEO

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With all of the recent changes from Google, now might be the time to update the way you create links back to your website.
February 28, 2013 in SEO | Search Engine Optimization
7 Ways to Create More Engaging Videos That Rank Higher in YouTube

7 Ways to Create More Engaging Videos That Rank Higher in YouTube

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What you need to know when it comes to creating videos people can find and will want to watch.
February 18, 2013 in SEO | Search Engine Optimization
5 Steps to Getting Your Business Ranked on Yelp

5 Steps to Getting Your Business Ranked on Yelp

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Love it or hate it, Yelp is one of the most widely used and respected search and review services among consumers. Some tips for making your business stand out.
January 24, 2013 in SEO | Search Engine Optimization
Early Test: Facebook's Graph Search a Dud for Marketers

Early Test: Facebook's Graph Search a Dud for Marketers

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The three main problems with Facebook's new search tool.
January 24, 2013 in Social Media
LinkedIn SEO: How to Increase the Visibility of Your Business Profile

LinkedIn SEO: How to Increase the Visibility of Your Business Profile

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Follow these tips for optimizing your profile on the popular professional networking site.
January 16, 2013 in SEO | Search Engine Optimization
Predictions: What Business Owners Should Expect From Google and SEO in 2013

Predictions: What Business Owners Should Expect From Google and SEO in 2013

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From new algorithm changes to securing the right kinds of backlinks, some insight on the year ahead.
5 Deadly Sins of SEO and Online Marketing

5 Deadly Sins of SEO and Online Marketing

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How to steer clear of the most fatal marketing mistakes.
Why Buying Backlinks Is Bad for SEO

Why Buying Backlinks Is Bad for SEO

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In this special 'Ask Entrepreneur' feature, search engine optimization expert Danny Sullivan on avoiding this costly mistake.
December 26, 2012 in SEO | Search Engine Optimization
Beyond Basic SEO: When Hiring a Consultant Makes Sense

Beyond Basic SEO: When Hiring a Consultant Makes Sense

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In this special 'Ask Entrepreneur' feature, search engine optimization expert Danny Sullivan on the benefits of working with an SEO pro.
December 24, 2012 in SEO | Search Engine Optimization
How to Get Your Podcast Found in iTunes Search

How to Get Your Podcast Found in iTunes Search

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From using keywords to your number of subscribers, what you need to know about getting discovered in Apple's online marketplace.
December 18, 2012 in SEO | Search Engine Optimization
Google's Top Search Terms of 2012: What's in It for Business Owners

Google's Top Search Terms of 2012: What's in It for Business Owners

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How you can monitor trending topics and make them work for your business -- in search as well as social media.
December 12, 2012 in Your Website
A Quick Guide to Better YouTube Video Search Rankings

A Quick Guide to Better YouTube Video Search Rankings

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From adding keywords and transcriptions to encouraging viewer interaction, what you need to know about optimizing your videos.
December 12, 2012 in SEO | Search Engine Optimization
Beyond Google: How to Optimize Your Site for Search on Bing

Beyond Google: How to Optimize Your Site for Search on Bing

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What you need to know about having your business discovered on Microsoft's popular search engine.
December 5, 2012 in SEO | Search Engine Optimization
How to Mine Google's Gold Mine for Local Businesses

How to Mine Google's Gold Mine for Local Businesses

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Optimizing Place Pages and garnering five-star reviews can help you beat rivals large and small.
December 3, 2012 in Online Marketing
Video: How Linking to Other Sites Can Affect Your SEOPlay Video

How Linking to Other Sites Can Affect Your SEO (Video)

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Think linking out to many websites will improve your SEO? Search Engine Land editor Danny Sullivan says think again.
November 29, 2012 in SEO | Search Engine Optimization
Video: 3 Tips for Optimizing Video for SearchPlay Video

3 Tips for Optimizing Video for Search (Video)

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Search Engine Land editor Danny Sullivan on ways you can make sure your videos are discovered online.
November 20, 2012 in SEO | Search Engine Optimization
Video: How 'Title Tags' Can Improve SEOPlay Video

How 'Title Tags' Can Improve SEO (Video)

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Search Engine Land editor Danny Sullivan explains what HTML title tags are and how they can help your site rank better in search.
November 13, 2012 in SEO | Search Engine Optimization
How to Optimize Your Site for Search Without Actually Doing SEO

How to Optimize Your Site for Search Without Actually Doing SEO

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The key to search ranking success is creating high-quality content that people want to share.
November 7, 2012 in SEO | Search Engine Optimization
How Google's 'Disavow' Tool Can Help You Deal With Bad Backlinks

How Google's 'Disavow' Tool Can Help You Deal With Bad Backlinks

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But use with caution to avoid hurting rather than helping your search results.
November 5, 2012 in SEO | Search Engine Optimization
Video: What to Consider When Outsourcing SEOPlay Video

What to Consider When Outsourcing SEO (Video)

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Search Engine Land editor Danny Sullivan on whether it's best to outsource SEO or keep it in-house.
November 2, 2012 in Starting a Business
Want Your Video to Go Viral? SEO Basics Come First

Want Your Video to Go Viral? SEO Basics Come First

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Instead of focusing on the elusive goal of going viral, market your online video in a smarter way by using SEO techniques.
October 30, 2012 in SEO | Search Engine Optimization
5 Ways to Beat Your Competitors at SEO

5 Ways to Beat Your Competitors at SEO

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Be persistent in crafting new content for your own site and keeping tabs on competitors' SEO activities.
October 25, 2012 in SEO | Search Engine Optimization

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Ultimate Guide to Link Building
Ultimate Guide to Link Building
By Eric Ward and Garrett French
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