Setting prices

News and Articles About Setting prices

How to Handle Large Changes in Sales Volume

The easiest way to wrest back control over a roller-coaster sales cycle is by managing the pricing of your products or services.

The 5 Myths of Mastering Profit Margins

Of course you want the fattest profit margin you can earn, so don't undercut yourself trying to achieve it.

Hershey Raises Prices for First Time in 3 Years as Cocoa Costs Spike

As cocoa prices hit a three year high, chocolate makers are being forced to charge more for their sweet treats.

Find Ways to Lift Profit Margins Without Much Effort

Companies tend to try to control multiple factors at once, when they should try to identify where the biggest erosion is coming from.

What the World's Most Expensive Doughnut Looks Like

Krispy Kreme recently revealed a doughnut covered with gold leaf and edible diamonds, served with 500-year-old Cognac and Don Perignon.

Raising Capital? Answer These Questions to Score an Investor's Check

Shed light on five key areas about a startup's business model to make a compelling pitch for money.

The Quickest Way to Make Customers Like Your Food: Raise Your Prices.

A new study shows that when customers pay more, they perceive their food as tastier.

Canadian Pizzeria Generates Buzz With $450 Pie

One way to catch customers' attention: break the record for the world's most expensive pizza.

The One Menu Item Most Affected by Chipotle's Price Hike

Chipotle announced earlier this month that it would be raising prices, but one item on the menu is bound to see a greater increase than the rest.

The Ultimate Test: Turning Your Cool Idea Into a Great Product

Developing careful manufacturing design guidelines and specifications along with continuous reviews will help ensure you deliver on what your customers desire.

Five Ways to Keep Cash Flow Pumping

For new business owners, getting cash flowing into the business should be priority No. 1. Here are ideas for getting started.

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Impact Pricing
Impact Pricing
By Mark Stiving
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