Slogan http://www.entrepreneur.com/topic/slogan The latest news, videos, and discussion topics on Slogan en-us Copyright 2014 Entrepreneur.com Inc., All rights reserved. Entrepreneur.com webmaster@entrepreneur.com (webmaster) 5 Business Wed, 13 Aug 2014 17:30:00 GMT This Old-School Tool Can Help You Create a Positioning Statement There are many variations of this format kicking around, but this is one of the simplest approaches. Wed, 13 Aug 2014 17:30:00 GMT http://www.entrepreneur.com/article/236424 http://www.entrepreneur.com/article/236424 Jim Joseph Taglines Are the First Step to Emotionally-Engaged Customers Parallel to marketing to positioning, which lets you construct how you want people to feel about your brand. Wed, 06 Aug 2014 15:30:00 GMT http://www.entrepreneur.com/article/236172 http://www.entrepreneur.com/article/236172 Jim Joseph With Burger King's Slogan Swap, You Can't 'Have It Your Way' Anymore Burger King is ditching its 40-year-old slogan in favor of the updated 'Be Your Way.' Mon, 19 May 2014 21:02:00 GMT http://www.entrepreneur.com/article/234069 http://www.entrepreneur.com/article/234069 Kate Taylor The Secret to Career Success Is Knowing Your 'Fascination Advantage' Executive coach Sally Hogshead says the key to distinguishing yourself from the pack is in becoming 'more of who you already are.' Fri, 16 May 2014 14:00:00 GMT http://www.entrepreneur.com/article/233848 http://www.entrepreneur.com/article/233848 Laura Entis The 'Got Milk' Slogan Is No More The iconic 'Got Milk?' slogan has been dropped in favor of 'Milk Life' as part of a brand new $50 million campaign that aims to tout milk's nutritional benefits. Tue, 25 Feb 2014 17:19:00 GMT http://www.entrepreneur.com/article/231769 http://www.entrepreneur.com/article/231769 Geoff Weiss