Social Media Marketing
News and Articles About Social Media Marketing
Facebook matters less as other social media platforms gain currency but it is still worth your effort, even if you need to pay for ads.
Using content is cheaper and more effective than traditional advertising. Here are three things your strategy should entail.
Its important not to overlook the power of small steps and single interactions that can solidify and share your brand with others.
With a Facebook business site, a little elbow grease and guts, it's possible to launch a business. Don't wait for perfection.
The $5 billion photo-pinning site just rolled out 'Interests,' a new way to find and follow pins you dig.
Be your company's ambassador by sharing posts that will encourage your followers' engagement.
Advice on developing a culture and strategy that breeds revenue from the chief revenue officer of Hubspot, which pulled in $77 million last year.
Consider these four elements as you plan your strategy to engage with potential customers.
The newest crop of consumers will be incredibly brand fickle. Can you appeal to them over your competitors?
Here are five tips to get started producing photo and video content for different platforms.
To get ahead of the competition, your attention should be focused on making a great first impression, then building positive reviews and testimonials.
What does a perfect social media post look like? Some detailed tips for creating the best posts possible.
ith 100 million startups opening up each year and 472 million entrepreneurs worldwide, competition to become the next big thing is brutal. To improve your chances of standing out, follow these PR tips.
Gen Yers are demonstrating strong new interests. Entrepreneurs would be wise to take notice.
Pinterest is still a relatively new social media platform, which means brands are still trying to figure out how to best use it. Here are some tips for brands of all types.
A review site is a great way for your business to get discovered online, but it can also bring inaccurate criticism.
The founder of two fast-growing supplement companies speaks about how his no-BS YouTube videos created a passionate following of customers.
To keep your pitch out of the spam folder, get the email address of the person who can make use of what you are offering.
Having an engaged audience online can help your bottom line, but you have to be careful.
The company is hoping to drum up buzz with its first ad campaign in several years, which will take place on Facebook
Online platforms are outlets to develop and broadcast your voice, but you have to be careful and considerate.
Advanced Search is a powerful tool for data analysis available to every entrepreneur with a Twitter account. Think of it as a Big Data for everybody.
Convincing your team to regularly share company social media posts is no easy task. Here, social media marketing expert Brian Honigman reveals his favorite fix for this common conundrum.
The sharp eyes of a business class can enrich a company's bottom line.
Finding a high-powered industry influencer can help jump start a sharing craze and kick your message into viral overdrive.