Social Media Marketing

News and Articles About Social Media Marketing

The Consumer Revolution Has Happened and the Influencers Are Now in Charge

A survey of young mothers, who overwhelming control household spending, reveals their online research and trusted recommendations from social-media networks dominate their purchasing decisions.

Public Speaking Tips to Maximize Your Reach and Revenue

Reap the full benefits of your moments in the spotlight. Share the highlights before, during and after.

Marketing Via Paid Online Influencers Sees Dramatic Growth in Survey

More marketers than ever are utilizing so-called 'sponsored social,' with the strategy closing in on display ads. Does this signal a shift in the industry?

How to Create a Standout Social-Media Profile

Here are a few guidelines on making the most of the limited customizable options provided by social networking platforms.

Fashioning a Memorable Retail Experience That People Will Share

Building a brand that promotes a true sense of community requires an investment in the customer experience beyond optimizing a handful of social media accounts.

Introducing the Power Users of Social Media You Want to Reach

Move over, millennials. The active players might surprise you.

Ads on Snapchat Are Coming

They'll be opt-in and untargeted.

How Brands Can Win With Snapchat

Tips for pros wondering how to use the social media app effectively.

3 Techniques That Will Double Your Social Media Content With Half the Effort

Have better things to do than managing Twitter and Facebook? Consider these tips for doing more social media in less time and with less effort.

When Marketing Personalization Fails

In the wake of snafus by Pinterest and Shutterfly, here are four ways for companies to customize their messages correctly.

Brands to Spend Big on Social Media This Holiday Season (Infographic)

A new infographic from Offerpop breaks down where the money is likely to go, based on survey data.

Local Businesses: Facebook Now Offers Stalkerish Ads That Target Nearby Customers

Oh, the places Facebook knows your customers go! And live.

How We Drove 10K Unique Visitors to a New Product in a Month

With these five tactics, traffic started flowing to a service that had just launched.

What Facebook’s Crackdown on 'Click Bait' Means for Businesses

Sellers, rejoice! You now have less voices to compete with on the social network. But be careful not to be branded a spammer yourself.

Elon Musk's Cryptic 'D' Tweet Practically Blew Up Twitter

It only takes a consonant to start a Twitter fire. Take it from billionaire Elon Musk.

The Four Ms of Social Media That All Marketers Should Master

Amid all the complexities of software, tools and tracking, some basic principles dominate.

The Hard Truths About the Fast Rise of Ello

The newest social network is all the rage, but not a real threat to Facebook.

Migrate Beyond Facebook. Make a Huge Impact on Smaller Niche Sites.

Explore alternate networks and perhaps your marketing posts will create a bigger splash.

27 Masters of Marketing and PR Every Entrepreneur Can Learn From

Marketing is a cacophony but a few voices are consistently heard clearly. Listen to those and learn.

3 Ways to Get Business Recognition on Social Media

To ensure your long-term viability, put a consistent program in place to increase your 'likes.'

Hot New Social Network Ello Knocked Out By Cyber Attack... Already

Just when we were saying our first hello to Ello, it said goodbye. Here's why. And, yes, the buzzing ad-free social magnet is back up and running.

A Day in the Life of a Kickstarter Creator

Asking people for money is tough. But some are learning how to do it and starting businesses as a result.

How to Build a Strong Social-Media Presence

By implementing these simple steps, entrepreneurs can stay on the forefront of the social-media sphere while also growing their following across social channels.

With the Arrival of Twitter’s 'Buy' Button, Is It Time to Move Into Social Commerce?

Explore new channels without inundating loyal customers with aggressive marketing tactics.
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