Social Media Marketing

News and Articles About Social Media Marketing

Former Apple and Pepsi CEO John Sculley: Great Marketers Do This

Former Apple and Pepsi CEO John Sculley: Great Marketers Do This

The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers.
Content-Marketing Lessons From 4 Successful Kickstarter Campaigns

Content-Marketing Lessons From 4 Successful Kickstarter Campaigns

To successfully raise funds for a project, follow the steps taken during these funded efforts.
Personal Branding Doesn’t Mean Just Fixing Your LinkedIn Presence

Personal Branding Doesn’t Mean Just Fixing Your LinkedIn Presence

Spruce up your professional marketing techniques -- for your career prospects and your company's sake.
9 Pieces of Wisdom to Get Your Lead Machine Running at Top Speed

9 Pieces of Wisdom to Get Your Lead Machine Running at Top Speed

If anyone knows inbound marketing, it's Brian Halligan of Hubspot, Joe Pulizzi of the Content Marketing Institute and Brian Clark of Copyblogger.
Use Social Media to Connect With Your Future Salon and Spa Clients

Use Social Media to Connect With Your Future Salon and Spa Clients

How these 7 social networks can help you find clients and generate more sales
Taco Bell's Social Sauce: Less Sales, Mas Fun

Taco Bell's Social Sauce: Less Sales, Mas Fun

A chat with the marketing executive credited with humanizing the strategy of the teen and Millenial-loved brand.
Spreading the News? Avoid Paying the Dues.

Spreading the News? Avoid Paying the Dues.

Concerned about spam and unwanted ads as a result of web browsing and email? Here's what to do.
5 Questions to Ask When Your Marketing Isn't Working

5 Questions to Ask When Your Marketing Isn't Working

If things are going poorly, it's vital that you seek to correct what you may be doing wrong and focusing on what you may be doing correctly.
How Facebook Is About to Get More Like YouTube

How Facebook Is About to Get More Like YouTube

Look out, YouTube. Facebook is flexing its video muscle with these two new features that marketers will eat up.
The Grand Ole Opry Gets Hip to Hashtags to Harvest a New Audience Online

The Grand Ole Opry Gets Hip to Hashtags to Harvest a New Audience Online

The 90-year-old country music venue uses millennial marketing techniques to capture followers for a new century.
Microsoft  Accidentally Teases Windows 9, Quickly Deletes Post

Microsoft Accidentally Teases Windows 9, Quickly Deletes Post

The unreleased OS was mistakenly mentioned in an online post by Microsoft’s Chinese division.
How the Ice Bucket Challenge Exemplifies Viral-Marketing Serendipity

How the Ice Bucket Challenge Exemplifies Viral-Marketing Serendipity

No one knew daring people to dump cold water on each other would go viral, so don't be afraid to try your crazy marketing idea.
A Day in the Life of a Successful Social-Media Strategy

A Day in the Life of a Successful Social-Media Strategy

Success isn’t dependent on some X-factor or trick, but on consistency, connection and a little creativity.
Not a Born Writer? You Could Still Master This Branding Skill.

Not a Born Writer? You Could Still Master This Branding Skill.

How to deliver content and resources that your target audience will find valuable.
8 Ways to Influence Users to Download Your Mobile App

8 Ways to Influence Users to Download Your Mobile App

You need to influence people even before they get to your landing page by convincing them of the value you're offering.
To Better Help Businesses, Pinterest Unveils Improved Analytics Platform

To Better Help Businesses, Pinterest Unveils Improved Analytics Platform

The photo-pinning social network is taking its analytics platform to the next level by offering new features in a prettier format.
5 Reasons Why Social-Media Marketing Is Overrated

5 Reasons Why Social-Media Marketing Is Overrated

Billions of people enjoy social media but ever fewer are responding to the advertising bombardment.
10 Surprising Things You Should Know About Social Media (Infographic)

10 Surprising Things You Should Know About Social Media (Infographic)

Learn the six different networks within Twitter, Pinterest's best days, and what breeds the most engagement on Facebook.
3 Ways to Leverage Hashtags to Enhance Your Brand

3 Ways to Leverage Hashtags to Enhance Your Brand

Try these techniques to shine among social media savants.
9 Tips for Packing Your Brand's Message Into a 15-Second Instagram Video

9 Tips for Packing Your Brand's Message Into a 15-Second Instagram Video

The video feature is a free and powerful tool for marketing.
5 Social-Media Marketing Lessons From the ALS Ice Bucket Challenge

5 Social-Media Marketing Lessons From the ALS Ice Bucket Challenge

No one can be certain what social-media gambit will go viral but the mania for dumping icy water on each other offers helpful pointers.
5 Steps Toward Building Influence as a Great Thought Leader

5 Steps Toward Building Influence as a Great Thought Leader

Ready to share insights on a topic you're well versed in? You may fortify your company's reputation as well as your personal brand.
Vine Adds Importing and Editing Features to Its App

Vine Adds Importing and Editing Features to Its App

Users can now use videos shot outside of Vine to use on their account.
The 4 Basics of Making Money on the Internet

The 4 Basics of Making Money on the Internet

Used improperly, the web can be a black hole -- one in which you dump tens of thousands of dollars without results.
4 Secrets for Building a Social Business From the Inside Out

4 Secrets for Building a Social Business From the Inside Out

If your company culture hasn't yet embraced the power of social media, it is at risk of getting steamrolled by competitors. Here are four tips on staying in the game and building a more social business.
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