Social Media Marketing

News and Articles About Social Media Marketing

How the Three-Layer Facebook Advertising Funnel Can Get You New Customers
Facebook advertising

How the Three-Layer Facebook Advertising Funnel Can Get You New Customers

Make Facebook work for you with this three-layer approach. Bonus: budget suggestion included.
Perry Marshall, Keith Krance, and Thomas Meloche
What's Missing From Your Facebook Ad Strategy
Facebook advertising

What's Missing From Your Facebook Ad Strategy

Mimic real-world social etiquette in Facebook ad campaigns, says the author of 'Ultimate Guide to Facebook Advertising.'
Tanya Benedicto Klich
The Six-Second Video Is a Big Business for Brands
Social Media Marketing

The Six-Second Video Is a Big Business for Brands

Gary Vaynerchuk's viral video company, GrapeStory, gets paid up to $25,000 to create sponsored posts for brands on Vine, Instagram on Snapchat.
John Patrick Pullen
To Be Successful, Do Only What Matters
Networking

To Be Successful, Do Only What Matters

Popular wisdom says your sphere of influence -- your communications and social network -- should be big. Popular wisdom is wrong.
Steve Tobak
Why Being Human on Social Media Is the Best Strategy You'll Ever Have
Social Media Marketing

Why Being Human on Social Media Is the Best Strategy You'll Ever Have

Tactics can be great. And tools can save you time. But ultimately sharing on networks is about building real relationships with real people not a company or its brand.
Jackie Johnstone
Social Media Metrics

5 Things to Look for in Social-Media Analytics

Social media ROI is a top concern for many brand's social media managers. PR and marketing pros can tackle the measurement beast through these five tips.
It's No Longer a Question Whether to Use Social Media for Customer Service
Social Media

It's No Longer a Question Whether to Use Social Media for Customer Service

If someone had a bad experience, chances are they are going to talk about it. Here are five tips to craft a strategy to respond.
Shana Starr
Want to Advertise on Facebook? Ask Yourself the 'Coffee-Shop Question' First.
Facebook advertising

Want to Advertise on Facebook? Ask Yourself the 'Coffee-Shop Question' First.

Plus take a helpful quiz to determine if your business might benefit from ads on the social network.
Tanya Benedicto Klich
The Consumer Revolution Has Happened and the Influencers Are Now in Charge
Social Media Marketing

The Consumer Revolution Has Happened and the Influencers Are Now in Charge

A survey of young mothers, who overwhelming control household spending, reveals their online research and trusted recommendations from social-media networks dominate their purchasing decisions.
Stacy DeBroff
Public Speaking Tips to Maximize Your Reach and Revenue
Public Speaking

Public Speaking Tips to Maximize Your Reach and Revenue

Reap the full benefits of your moments in the spotlight. Share the highlights before, during and after.
Mel Carson
Marketing Via Paid Online Influencers Sees Dramatic Growth in Survey
Social Media

Marketing Via Paid Online Influencers Sees Dramatic Growth in Survey

More marketers than ever are utilizing so-called 'sponsored social,' with the strategy closing in on display ads. Does this signal a shift in the industry?
Jason Falls
How to Create a Standout Social-Media Profile
Social Media

How to Create a Standout Social-Media Profile

Here are a few guidelines on making the most of the limited customizable options provided by social networking platforms.
Allison McCartney
Fashioning a Memorable Retail Experience That People Will Share
Retail

Fashioning a Memorable Retail Experience That People Will Share

Building a brand that promotes a true sense of community requires an investment in the customer experience beyond optimizing a handful of social media accounts.
David Rekuc
Introducing the Power Users of Social Media You Want to Reach
Social Media Marketing

Introducing the Power Users of Social Media You Want to Reach

Move over, millennials. The active players might surprise you.
Jesse Torres