Social Media Marketing
News and Articles About Social Media Marketing
The social network announced new features today that provide greater functionality to page administrators.
Skip these first-impression shattering no-no's and craft a kickass LinkedIn profile instead.
Increasingly, brands are marketing themselves via short-form social media.
Base your marketing strategies on what you're selling.
Expert advice on how to gauge the success of your social media marketing efforts.
Branding guru Jason Seiden pushes for social media with a work-life blend.
Your new hire needs to understand the basics as well as the latest digital tools. This list of tips will help you get started.
A new study unlocks the secrets to what's most shared on the popular social network.
Follow these steps for creating knockout infographics that can give your marketing a visual flair.
How small-business owners can use the popular social-media site to drive sales and connect with potential clients.
What might happen if you find yourself posting to your accounts while knocking back a few. It's not pretty.
Cribbing off existing Twitter lists can help you build your own segmented marketing strategies.
Digital-marketing pro Ian Lurie offers up tips on how to break into the social media and digital advertising industry in this week's Ask the Expert column.
Research firm Forrester recently penned a scathing letter to Facebook's CEO Mark Zuckerberg taking the social network to task over its marketing platform. But are its criticisms fair?
Here are four effective tips for using the social network's new feature to your startup's advantage.
How to get customers to go from 'Friending' to Spending.
Our Ask the Expert digital marketing pro Ian Lurie offers up best practices on handling social media, SEO and a business' website on a budget.
The social network has rolled out a feature that offers suggestions to media organizations about which articles they should post to their pages.
When a disaster happens or as the anniversary of a catastrophe approaches, it may seem like commenting is the right thing to do. Sometimes, silence is best.
Customers have come to expect free wireless internet in many businesses. Thanks to Facebook, businesses will now be able to get some things in return.
With a little bit of focus, companies can convert casual fans into powerful brand advocates.
Not sure what your YouTube videos should be about? These 10 questions will help you generate ideas that attract the type of audience you want.
A look at how to get clients who are a good fit for you, why you should tweet less about your company and more advice for business owners.
Find out how to use YouTube as a low-cost marketing tool to generate new customers and sales.
A look at the most vexing social media no-nos and why you should just skip them.
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