Social Media Marketing
News and Articles About Social Media Marketing
Learn how big-name entrepreneurs, media elites and other thought leaders engage the masses on social media.
The young co-founder of 'Mental Floss' magazine, Will Pearson, provides insights to reaching this coveted market.
Consider these examples for successfully marketing and branding yourself on Twitter's mobile app for video.
Make sure as many fans as possible see your updates. Follow these general time guidelines.
Twitter, Facebook and Youtube are usually the domain of one of your employees, but if want to get involved, here are the things you should consider.
The origins of the popular Internet phenomenon, and three tips for creating shareable content for your company.
Social media posts tell a story about you and your brand. Here are cautions to heed, trends to follow, and steps to take as you build your social media brand personality.
The convergence of social media, mobile interactivity and geolocation technology has given rise to a new marketing trend: SoLoMo. The name may be a mouthful, but it could signal the next evolution of local advertising.
Despite the hype, social media may not be your best approach when it comes to reaching your customers. Here are some questions to help determine whether to go social or not.
The coming launch of the 'WSJ Profile' social site, the arrival of sponsored posts on Tumblr, the value of a Google+ referral and more social-media news.
Find out how to select content for your business's Pinterest boards that will help define your business and your brand.
Shira Lazar, host of What's Trending, offers quick tips for companies looking to use social media.
At a press event, Yahoo CEO Marissa Mayer calls new design 'heart-stoppingly beautiful.'
The 'Pin It' button will also be available over mobile apps, the popular social network says.
When it comes to social media, men tend to spend more time on some sites, women on others.
Use Pinterest strategically and it could be a valuable marketing tool. Here are 10 ways to make the most of the platform.
Here's how you can use 'Photos of You.'
Four tips for driving more traffic to your website and raising your profile online.
Shira Lazar, host of What's Trending, gives advice on how to use the video-sharing website for your business.
If you're not sure where to begin when crafting Pinterest boards for your business, here are eight simple and effective places to start.
Facebook's $85 million acquisition, Tumblr's new mobile ads, Zach Braff's Kickstarter project and more social-media news.
It's hard to resist the latest digital marketing craze -- from Facebook to gamification to Vine. Before launching into a new online marketing tactic, figure out if it's the right strategy for you. Here's how.
Why your business should or shouldn't be on YouTube, and what you can hope to accomplish with your YouTube videos.
The use and abuse of social media following the Boston bombings, the good and bad of Twitter Music and more social-media news.
Start by acting like a human, not a marketing robot.