Social Media Marketing

News and Articles About Social Media Marketing

Why Building a Personal Brand Isn't for Everyone

Before you throw yourself into the social media whirl, you need to determine whether your taking a personal or corporate approach.

Keeping an Eye Out for Social and Mobile Innovations

Bite-size advice from snack-food company marketing veteran Bonin Bough.

How to Choose the Best Social Media Platform for Your Business

Deciding which social media platform will best serve your company's needs can be tricky. Here's an overview to help you decide.

The Behind-the-Scenes Values Successful Social Brands Share

The most important aspects of your social media strategy are never seen in a Twitter feed. Our interview explains why hiring and morale are essential to building a socially powerful brand.

7 Ways to Get Bloggers Buzzing About Your Brand

Businesses big and small can do a lot to get bloggers on their side. Here are seven steps to strengthen your brand's local presence.

Pinterest Introduces 'Place Pins' to Showcase What Your Business Location Has to Offer

The new feature links high quality photography to maps, making it easier to visit and share in real life.

Facebook Is Making Life Easier for Social Media Managers

The social network announced new features today that provide greater functionality to page administrators.

3 Ways You Might Be Screwing Up Your LinkedIn Profile and How to Avoid Them

Skip these first-impression shattering no-no's and craft a kickass LinkedIn profile instead.

Marketing Trend for 2014: Smaller Messaging Has a Big Impact

Increasingly, brands are marketing themselves via short-form social media.

Digital or Traditional Marketing? Depends on Your Business

Base your marketing strategies on what you're selling.

10 Questions to Ask When Measuring Your Social Media ROI

Expert advice on how to gauge the success of your social media marketing efforts.

Promoting Your Business Through Personal Posts

Branding guru Jason Seiden pushes for social media with a work-life blend.

5 Tips for Hiring a Social Media Marketer

Your new hire needs to understand the basics as well as the latest digital tools. This list of tips will help you get started.

Instagram Success: These Types of Images Drive the Most Engagement (Infographic)

A new study unlocks the secrets to what's most shared on the popular social network.

7 Super Tips for Creating Powerful Infographics

Follow these steps for creating knockout infographics that can give your marketing a visual flair.

5 Tips to Master Pinterest for Business

How small-business owners can use the popular social-media site to drive sales and connect with potential clients.

This Is Why Social Media and Drinking Alcohol Don't Mix (Infographic)

What might happen if you find yourself posting to your accounts while knocking back a few. It's not pretty.

Learn This Twitter Shortcut

Cribbing off existing Twitter lists can help you build your own segmented marketing strategies.

The Best Way to Land a Job in Social Media? Just Dive In.

Digital-marketing pro Ian Lurie offers up tips on how to break into the social media and digital advertising industry in this week's Ask the Expert column.

Is Facebook Really a Failure to Marketers?

Research firm Forrester recently penned a scathing letter to Facebook's CEO Mark Zuckerberg taking the social network to task over its marketing platform. But are its criticisms fair?

What Twitter's New Scheduled Tweets Mean for Marketing Your Business

Here are four effective tips for using the social network's new feature to your startup's advantage.

How Social Media Really Affects Spending (Infographic)

How to get customers to go from 'Friending' to Spending.

Social Media for Small Business: Choose Wisely, Then Execute

Our Ask the Expert digital marketing pro Ian Lurie offers up best practices on handling social media, SEO and a business' website on a budget.

With Facebook's Media Referral Traffic Up 170%, Site Announces 'Stories to Share'

The social network has rolled out a feature that offers suggestions to media organizations about which articles they should post to their pages.

Social Media Etiquette: 5 Questions to Ask Before Posting About the News

When a disaster happens or as the anniversary of a catastrophe approaches, it may seem like commenting is the right thing to do. Sometimes, silence is best.
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