Social Media Marketing
News and Articles About Social Media Marketing
A look at three strategies that business owners can put to work for their own social campaigns.
You can get more social-media fans and engagement if you follow these guidelines for Facebook, Twitter, Pinterest and Google+.
Read about Twitter's targeted advertising tool, Facebook's social TV activity, new analytics for Tumblr and more social-media news.
At this year's Nexus Global Youth Summit, a panel of Hollywood heavyweights provided the skinny on how to get a celeb's endorsement.
Consider these practical tips you can use to earn the permission to talk to your audience, turning visitors into readers.
In marketing, companies generally aim to provide a service and add value -- not pull a prank on their customers.
If your goal is to engage your fans over social media, generate sales, or position yourself as an authority, you must provide value and a reason for people to interact with your brand.
LinkedIn's new marketing tool makes it the latest social network to integrate promotions from businesses into users' news feeds.
Read about Yelp's acquisition of a reservation service, how top talent is leaving Facebook, how Honda is using Vine for customer service and more social-media news.
Derek Halpern, founder of the marketing strategy business Social Triggers discusses marketing strategies for building your list of potential customers to monetize content.
These days, your customers are reading blogs and using Twitter. We take a look at how content marketing can boost your company's bottom line.
How these small businesses are pushing the needle beyond hunting for simple likes, re-pins and re-tweets.
South Carolina's Pure Barre is using social media to expand from workout to a lifestyle brand.
Whether you are trying to reach consumers or other businesses, social networking sites likely hold the key to your success.
Indiana's G Michael Salon uses makeover photos and staffer bios to shape its Twitter and Facebook feeds.
Find out who's watching your YouTube videos, and how you can improve your video results.
The lazy months of summer can be the perfect time to ramp up your company's social-media presence. Here's how.
Tapping its social-media following helped this Brooklyn restaurant survive after a hurricane.
Users can now check in their friends when visiting their favorite local businesses.
See which brands made the list and what makes people engage with them.
With these tools, you can turn customer-generated social content into marketing for your business.
Shira Lazar, host of What's Trending, helps entrepreneurs navigate the growing social-media landscape
More than other social networks, potential customers use Pinterest to decide what to buy.
There's so much more to Twitter than tweeting out your latest new promotions or sales. Here are five key ways to energize your Twitter strategy on a budget.
Giveaways and user-submitted photos helped this Michigan cupcake shop increase its Facebook engagement.
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