Social Media Marketing

News and Articles About Social Media Marketing

Want Your Employees to Share Company Social Media Posts? This One-Click Tool Makes It Easy.
National Small Business Week

Want Your Employees to Share Company Social Media Posts? This One-Click Tool Makes It Easy.

Convincing your team to regularly share company social media posts is no easy task. Here, social media marketing expert Brian Honigman reveals his favorite fix for this common conundrum.
Kim Lachance Shandrow
MBA Students Can Help Spice Up Your Startup's Special Sauce
Consultants and Advisors

MBA Students Can Help Spice Up Your Startup's Special Sauce

The sharp eyes of a business class can enrich a company's bottom line.
Karen Mishra
5 Tricks to Get Influencers to See and Share Your Content
Influencers

5 Tricks to Get Influencers to See and Share Your Content

Finding a high-powered industry influencer can help jump start a sharing craze and kick your message into viral overdrive.
Jon Salm
Facebook Isn't the End All, Be All for Social Marketing
Ask the Expert

Facebook Isn't the End All, Be All for Social Marketing

While companies should have a presence on Facebook, the platform isn't the only means to gaining visibility in the social-media world.
Jon Elvekrog
Authenticity Is Your Brand's Greatest Social Media Asset
Social Media

Authenticity Is Your Brand's Greatest Social Media Asset

Your brand's social media voice needs to be authentic to succeed.
Brett Relander
9 Steps to Get Your 'Social-Selling' Program Off the Ground
Marketing Edge

9 Steps to Get Your 'Social-Selling' Program Off the Ground

With platforms like Facebook, Twitter and Linked becoming a necessity for small-businesses owners, here is how entrepreneurs can implement a social-selling strategy.
Dan Newman
What You Can Learn From These 5 Mega Brands On Creating Viral Videos
Viral Videos

What You Can Learn From These 5 Mega Brands On Creating Viral Videos

Marketing professionals are well aware of the power of viral videos and use the same techniques to sell their brand. But that doesn't mean every one will be a homerun. Here is how to do it right.
Lisa Hoover McGreevy
Don't Make These Social-Media Blunders That Businesses Keep Repeating
Social Media

Don't Make These Social-Media Blunders That Businesses Keep Repeating

These 5 mistakes pop up frequently. Your company shouldn't be the latest example.
David Gerzof-Richard
5 Surefire Ways to Wreck Your Social Media Network
Networking

5 Surefire Ways to Wreck Your Social Media Network

While you try to grow your contacts online, steer clear of these practices. Or you might see your contact list shrink.
Phil La Duke
6 Reasons to Delete Your Facebook Account Right Now
Social Media

6 Reasons to Delete Your Facebook Account Right Now

The sooner you get off the nonstop narcissism train, the better. Here's why.
Kim Lachance Shandrow
You Win When Using Giveaways to Grow Your Social Audience
Social Media

You Win When Using Giveaways to Grow Your Social Audience

Contests and sweepstakes with prizes your targeted audience likes will engage customers and spread your brand.
Matt Konigsmark
How to Succeed at Product Placement Without Celebrities
Product Placement

How to Succeed at Product Placement Without Celebrities

Get your product into the scene of a blockbuster movie, if you can, but until then leverage your social media marketing and boost sales with placements in local and regional outlets.
Pattie Simone
Pinterest Now Offering Promoted Pins for All Businesses
Pinterest

Pinterest Now Offering Promoted Pins for All Businesses

Pinterest will soon be expanding its Promoted Pins service to small- and medium-sized businesses in a do-it-yourself format.
Wendy Frink
Have a Burning Business Question? Ask the Expert: Jon Elvekrog.
Ask the Expert

Have a Burning Business Question? Ask the Expert: Jon Elvekrog.

For our Ask the Expert series, social guru Jon Elvekrog is looking to answer your questions about social media, social data, mobile marketing and online advertising. Plus, as a founder himself, he is open to inquiries pertaining to entrepreneurship.
Andrea Huspeni