Social Media Marketing

News and Articles About Social Media Marketing

LinkedIn Launches Sponsored Updates for Businesses

LinkedIn's new marketing tool makes it the latest social network to integrate promotions from businesses into users' news feeds.

Yelp Doubles Down on Restaurant Businesses With Acquisition of Reservation Service SeatMe

Read about Yelp's acquisition of a reservation service, how top talent is leaving Facebook, how Honda is using Vine for customer service and more social-media news.

Online Marketing and the Art of Getting What You Want

Derek Halpern, founder of the marketing strategy business Social Triggers discusses marketing strategies for building your list of potential customers to monetize content.

Ditch Cold Calls. Why Content Is King (Infographic)

These days, your customers are reading blogs and using Twitter. We take a look at how content marketing can boost your company's bottom line.

3 Innovative Ways Startups Are Driving Results Over Social Media

How these small businesses are pushing the needle beyond hunting for simple likes, re-pins and re-tweets.

A Fitness Studio Makes Full-Court Social Press

South Carolina's Pure Barre is using social media to expand from workout to a lifestyle brand.

How to Use Social Media to Find Customers (Infographic)

Whether you are trying to reach consumers or other businesses, social networking sites likely hold the key to your success.

A Salon's Social Media Highlights

Indiana's G Michael Salon uses makeover photos and staffer bios to shape its Twitter and Facebook feeds.

YouTube Success: Tracking Your Video Performance

Find out who's watching your YouTube videos, and how you can improve your video results.

How to Jumpstart Your Social-Media Marketing During the Summer Slowdown (Infographic)

The lazy months of summer can be the perfect time to ramp up your company's social-media presence. Here's how.

A Restaurant Built (and Rebuilt) With Customer Loyalty

Tapping its social-media following helped this Brooklyn restaurant survive after a hurricane.

New Foursquare Feature Could Increase Check-Ins for Businesses

Users can now check in their friends when visiting their favorite local businesses.

The Top 25 Brands on Instagram

See which brands made the list and what makes people engage with them.

3 Content Aggregation Tools for Social Media Marketing

With these tools, you can turn customer-generated social content into marketing for your business.

How to Find the Right Social-Media Platform

Shira Lazar, host of What's Trending, helps entrepreneurs navigate the growing social-media landscape

Move Over, Facebook: Why Your Business Needs to Be on Pinterest

More than other social networks, potential customers use Pinterest to decide what to buy.

5 Ways to Use Twitter Beyond the Basics

There's so much more to Twitter than tweeting out your latest new promotions or sales. Here are five key ways to energize your Twitter strategy on a budget.

From Facebook to Foot Traffic: Building a Bakery's Social Network

Giveaways and user-submitted photos helped this Michigan cupcake shop increase its Facebook engagement.

Getting Started: Social-Media Tips for the Service Crowd

When you're a service provider or B2B business, do you join Facebook, Pinterest, LinkedIn -- or something else? Our Team Digital has the answer.

The 10 Essentials of Twitter Etiquette

Consider this list of dos and don'ts when marketing your business on the popular microblog.

5 Social Media Rules Every Entrepreneur Should Know

Learn how big-name entrepreneurs, media elites and other thought leaders engage the masses on social media.

5 Secrets to Communicating Effectively With Millennials

The young co-founder of 'Mental Floss' magazine, Will Pearson, provides insights to reaching this coveted market.

3 People to Follow on Vine for Branding Ideas

Consider these examples for successfully marketing and branding yourself on Twitter's mobile app for video.

The Best and Worst Times to Post to Social Media (Infographic)

Make sure as many fans as possible see your updates. Follow these general time guidelines.

The Social Media Rules for CEOs

Twitter, Facebook and Youtube are usually the domain of one of your employees, but if want to get involved, here are the things you should consider.
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