Social Media Marketing
News and Articles About Social Media Marketing
Traditional advertising isn't always effective, so here's how to engage with potential customers on social media.
What you need to know when crafting an effective social strategy for your startup.
Busy entrepreneurs don't have to become overwhelmed by so many social-media networks. Here are some basics to keep in mind.
The photo-sharing service plans to bring ads to its platform within the next year, and it's anyone's guess how users will react.
Find out who's watching your videos, what's working and what you can do to attract more viewers.
A new report says posts with hashtags get less viral reach than posts without.
Use this step-by-step guide to find and connect with the people who want your content most.
Do you know which social network adults visit most? Have you ever wondered which demographics dominate Instagram? Find out here.
Not sure what you're doing on Pinterest? These companies have it down and offer some useful marketing ideas you can use.
Don't hold back on using social-media marketing because you're not tech savvy. Here are a few simple ways to get started.
Social media can be a tool for driving engagement and sales. But if not handled correctly, it can waste your time, money and even damage your brand.
These free tools and tested techniques can help you increase your return on your social investment.
Making sure your social media content is fresh and new is challenging. Here are a few editing tips to help keep your Pinterest boards inventive and interesting.
Consider these practical points to help minimize the damage left to manage.
Joining Twitter and amassing followers is just half the battle. You'll need to figure out how to keep them coming back -- and buy something when they do.
Your customers are your most powerful, most affordable marketing tool. Here's how to develop and strengthen your relationship with them.
The Virgin CEO offers insight on how to make your posts and company stand out in the social media world.
Wanelo is a online community of people who can link to products they like and share them with their friends, via a corkboard-like interface similar to Pinterest.
Users of the popular social network have more than doubled since 2010, a new report says.
One marketer's open letter to the popular social networking site for professionals.
Hootsuite raised $165 million in a round of financing, Facebook introduced post embedding and more social-media news that broke this week.
If you manage one of the three million company pages on LinkedIn, the site's new analytics tools could help you learn more about your followers.
The tool allows users to add their public Facebook posts to other blogs and websites.
A Los Angeles pet boutique needs to reposition its social-media efforts to help its business and its charitable efforts, our experts say.
A look at three strategies that business owners can put to work for their own social campaigns.
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