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News and Articles About Social Media Marketing

Is Your Website Ready for Facebook Advertising?

Is Your Website Ready for Facebook Advertising?

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A well-designed landing page is critical to building customer relationships.
July 31, 2012 in Social Media
Video: No Money for Ads? How to Win CustomersPlay Video

No Money for Ads? How to Win Customers (Video)

BY
Allison O'Neill, owner of children's retail shop Bundle in New York, partners with about a dozen similar small businesses to compete against the big players. Hear her story, plus expert tips.
July 30, 2012 in Starting a Business
A Quick Guide to Using Tumblr for Business

A Quick Guide to Using Tumblr for Business

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The blogging and social networking site can help increase search visibility and provide a mobile-friendly platform.
July 30, 2012 in Social Media
Yes, You Need To Tweet

Yes, You Need To Tweet

But more importantly, you need a smart social media strategy to build your brand and business online.
July 23, 2012 in Social Media
Time for a Second Look at Daily Deals?

Time for a Second Look at Daily Deals?

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A new report finds that daily deals may perform better than previously thought.
July 18, 2012 in Social Media
Subway's Tweets Top List

Subway's Tweets Top List

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A recent survey finds that the sandwich franchise beats out McDonald's, Starbuck and others when it comes to social media. We asked why.
July 17, 2012 in Franchises
5 Things You Need to Know About Facebook's Edgerank Algorithm

5 Things You Need to Know About Facebook's Edgerank Algorithm

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Engaging content and interactivity can help boost your visibility with fans.
July 17, 2012 in Social Media
Video: An Entrepreneur's Life: Gary VaynerchukPlay Video

An Entrepreneur's Life: Gary Vaynerchuk (Video)

BY
Social media expert Gary Vaynerchuk talks about his life and dreams as an entrepreneur.
July 16, 2012 in Profiles
Big-Company CEOs Out of Touch When It Comes to Facebook,Twitter

Big-Company CEOs Out of Touch When It Comes to Facebook,Twitter

BY
The leaders of large companies are mostly avoiding social media. And they're missing an opportunity for their company's brand.
July 12, 2012 in Social Media
Video: How to Create Pre-Launch BuzzPlay Video

How to Create Pre-Launch Buzz (Video)

BY
Marissa Lippert used a Kickstarter campaign and social media to create excitement and a customer base for her brick-and-mortar shop, Nourish. Hear her story, plus expert tips.
July 11, 2012 in Starting a Business
Pinterest Marketing: Pinning With a Purpose

Pinterest Marketing: Pinning With a Purpose

BY
Pinterest can help you attract new customers, but first you must define your online marketing strategy.
July 10, 2012 in Social Media
Why Social Media Is Nothing Without Creativity

Why Social Media Is Nothing Without Creativity

BY
Sites like Twitter and Facebook are overrun with brands trying to get consumers' attention. So what do you do? Get crafty, that's what.
July 8, 2012 in Social Media
8 Do's and Don'ts for Marketing on Online Forums and Message Boards

8 Do's and Don'ts for Marketing on Online Forums and Message Boards

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Forums and boards are popular with consumers. But one misstep by you or your brand and you could be tossed out.
June 28, 2012 in Online Marketing
How to Be Unforgettable Online

How to Be Unforgettable Online

BY
Building a memorable brand begins with defining who you are, and then bonding with your customers so they won't ever forget.
June 27, 2012 in Branding
How to Find and Win Over Comparison Shoppers

How to Find and Win Over Comparison Shoppers

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Chances are, your customers are conducting pre-purchase research. Here's how to tap into that educated base.
June 26, 2012 in Finding Prospects
Courting Bloggers to Tout Your Products? Get Ready for More Content Marketing Disclosures

Courting Bloggers to Tout Your Products? Get Ready for More Content Marketing Disclosures

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If you're paying bloggers and others online for endorsements or testimonials, be prepared for these new disclosure rules in the making.
June 21, 2012 in Social Media
Facebook Exchange Ads Could Raise Even More Privacy Concerns

Facebook Exchange Ads Could Raise Even More Privacy Concerns

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Facebook's latest ad program allows businesses to retarget their website visitors on Facebook.
June 19, 2012 in Social Media
This Tea Company Steeps Its Business in Social Media

This Tea Company Steeps Its Business in Social Media

BY
Adagio Teas integrates customer feedback into its product development as well as other aspects of its business.
June 13, 2012 in Social Media
The 10 Commandments of Using Pinterest for Business (Infographic)

The 10 Commandments of Using Pinterest for Business (Infographic)

BY
Consider these tips for maximizing the potential of the growing social network.
June 7, 2012 in Social Media
New Facebook Features Help Businesses Better Manage Their Pages

New Facebook Features Help Businesses Better Manage Their Pages

BY
Facebook released a trio of highly anticipated features expected to make managing a Facebook page for a business easier.
June 5, 2012 in Social Media
Video: How to Create a Social Media Content StrategyPlay Video

How to Create a Social Media Content Strategy (Video)

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From posting content to Facebook, Twitter, YouTube and more, Entrepreneur writer Mikal Belicove offers his best tips.
May 15, 2012 in Social Media
Three Steps to More Word-of-Mouth -- and More Business

Three Steps to More Word-of-Mouth -- and More Business

BY
Use these tips to increase repeat sales by keeping your customers and clients connected to your business.
May 14, 2012 in Social Media
How to Get Your Content Shared More on Pinterest

How to Get Your Content Shared More on Pinterest

BY
From calls to action to setting up 'sharing networks,' consider these tips for making your content go viral on the popular social network.
May 14, 2012 in Social Media
Why Forums May Be the Most Powerful Social Media Channel for Brands

Why Forums May Be the Most Powerful Social Media Channel for Brands

BY
Forums and message boards can help you connect with customers -- but keep the marketing messages to a minimum.
May 7, 2012 in Social Media
Women Are More Social -- When It Comes to Social Media, That Is

Women Are More Social -- When It Comes to Social Media, That Is

BY
A new report shows women are the major players in social media. Time to tweak your marketing?
May 2, 2012 in Social Media
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