Social Media Marketing

News and Articles About Social Media Marketing

Stop Worrying About Sales and Build Relationships

Traditional advertising isn't always effective, so here's how to engage with potential customers on social media.

10 Questions to Ask When Creating a Social-Media Marketing Plan

What you need to know when crafting an effective social strategy for your startup.

Go Ahead. Be a Social Media Snob

Busy entrepreneurs don't have to become overwhelmed by so many social-media networks. Here are some basics to keep in mind.

Will Ads Ruin Instagram?

The photo-sharing service plans to bring ads to its platform within the next year, and it's anyone's guess how users will react.

Video Marketing? What You Need to Know About YouTube Analytics

Find out who's watching your videos, what's working and what you can do to attract more viewers.

Facebook's Hashtags Might Not Be as Social as You Think

A new report says posts with hashtags get less viral reach than posts without.

6 Steps to Finding Your Twitter Audience

Use this step-by-step guide to find and connect with the people who want your content most.

Facebook, Pinterest or Twitter: Know Where Your Customers Really Hang Out (Infographic)

Do you know which social network adults visit most? Have you ever wondered which demographics dominate Instagram? Find out here.

Pinterest Marketing Tips: What You Can Learn From 20 Big Brands

Not sure what you're doing on Pinterest? These companies have it down and offer some useful marketing ideas you can use.

A Social-Media Marketing Primer Even Your Mom Can Handle

Don't hold back on using social-media marketing because you're not tech savvy. Here are a few simple ways to get started.

5 Ways Social Media Can Destroy Your Business

Social media can be a tool for driving engagement and sales. But if not handled correctly, it can waste your time, money and even damage your brand.

3 Ways to Boost Your Social ROI

These free tools and tested techniques can help you increase your return on your social investment.

How to Keep Your Pinterest Boards Fresh, Fun and Relevant

Making sure your social media content is fresh and new is challenging. Here are a few editing tips to help keep your Pinterest boards inventive and interesting.

8 Steps to Planning for a Social-Media Crisis (Infographic)

Consider these practical points to help minimize the damage left to manage.

How to Tweet With Purpose

Joining Twitter and amassing followers is just half the battle. You'll need to figure out how to keep them coming back -- and buy something when they do.

6 Ways to Get Customers Hooked and Raving About Your Brand

Your customers are your most powerful, most affordable marketing tool. Here's how to develop and strengthen your relationship with them.

Richard Branson on Being Social Media Savvy

The Virgin CEO offers insight on how to make your posts and company stand out in the social media world.

Giving Ecommerce a Social Twist

Wanelo is a online community of people who can link to products they like and share them with their friends, via a corkboard-like interface similar to Pinterest.

Twitter Use Among Americans Is Growing -- Fast

Users of the popular social network have more than doubled since 2010, a new report says.

Dear LinkedIn, You're Doing It All Wrong. Here's How

One marketer's open letter to the popular social networking site for professionals.

Social Media Service HootSuite Raises $165 Million in Big Financing Round

Hootsuite raised $165 million in a round of financing, Facebook introduced post embedding and more social-media news that broke this week.

LinkedIn Rolls Out Enhanced Analytics Suite for Businesses

If you manage one of the three million company pages on LinkedIn, the site's new analytics tools could help you learn more about your followers.

Facebook Now Allowing Embedded Posts -- Just Like Twitter

The tool allows users to add their public Facebook posts to other blogs and websites.

How Social Media Can Boost a Shop's Pet Projects

A Los Angeles pet boutique needs to reposition its social-media efforts to help its business and its charitable efforts, our experts say.

What NASA Can Teach You About Social-Media Marketing

A look at three strategies that business owners can put to work for their own social campaigns.
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