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Social Media Marketing
How Marketers Should Approach the New Twitter
Brands and businesses need to be ready to roll with new changes as soon as Twitter's development team rolls them out.
Lisa Hoover McGreevy
8 Social-Media Sins That Are Sure to Get You Unfriended and Unfollowed
How to avoid being "that guy" on social media.
Online Reputation Management
6 Better Responses to a Bad Review Than Yelling or Sulking
Somebody trashing your company online is hurtful and infuriating but responding that way makes the situation worse.
The Recruiter-Job Seeker Disconnect You Can't Afford to Ignore
Close the difference between the way managers search for new hires and how candidates hunt for positions. Hint: Use social media and mobile platforms.
Increase Retweets and Improve Engagement on Twitter With These 12 Tips (Infographic)
Twitter is a great marketing platform, but simply firing off tweets isn't going to necessarily translate into leads and sales.
Finding the Hidden Market That Your Business Is Missing Out On
Stereotypes can inadvertently prompt you to ignore important customer segments -- consumers who could become your top buyers.
How to Win Millennial Brand Ambassadors in 3 Steps
Identify enthusiastic young customers, make them experts, watch them show off their knowledge on social media.
How to Tap the Power of Social Media to Forge Customer Loyalty
Think less about leads and much more about your relationship with the fans you have.
Analysis Finds Content About Tech Trends Draws Attention to Ads About Anything
Consumer interest in the latest technology is so great that ads associated with tech news do better, even when the products are unrelated.
3 Simple Rules for Brands to Get the Most Out of Bloggers
Working with bloggers to spread a message can be a really effective strategy to reach new audiences, but expectations must be set early.
Why You Should Skip the Webinar and Start Quizzing Your Audience
The webinar seems to have lost all power to engage anyone but people are endlessly willing to take marketing quizzes.
15 Must-Have Marketing Tools for 2015
If you don't have the budget to assemble a top-tier marketing team, you'll need some great tools to take your marketing to the next level.
The 5 Key Metrics You Need to Be Tracking in 2015
Unless you're a statistician at heart, tracking key performance indicators (KPIs) isn't the sexiest part of a marketer's job, but it is one of the most important.
Lisa Hoover McGreevy
Sense and Sensibility: Using Social Media the Right Way
Remember, slow and steady wins the race.
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