Social Media Marketing

News and Articles About Social Media Marketing

Overwhelmed by Email and Social Mentions? This Tool Tames Both.
National Small Business Week

Overwhelmed by Email and Social Mentions? This Tool Tames Both.

Here's what marketing expert Brian Honigman uses to funnel all of his email and social media communications into a single central inbox that makes sense of it all.
Kim Lachance Shandrow
3 Reasons Startup Marketing Stalls
Marketing Edge

3 Reasons Startup Marketing Stalls

Your message travels at light speed but results don't. Focus, patience, trial and error are required to succeed.
Anita Newton
5 Social Media Mistakes and How to Avoid Them
Social Media

5 Social Media Mistakes and How to Avoid Them

Social media is the greatest fuel for fast growth ever but campaigns done poorly will still fizzle.
Brett Relander
A (Good) Picture Is Worth a Thousand (Text-Only) Posts
Social Media Marketing

A (Good) Picture Is Worth a Thousand (Text-Only) Posts

Word-of-mouth is no longer just about the words. A smart social-media policy brandishing photos can help varnish a business reputation.
Perry Evans
Want Your Brand Associated With Positivity? Snap a Pic, Ditch the Tweet.
Social Media Marketing

Want Your Brand Associated With Positivity? Snap a Pic, Ditch the Tweet.

New finding show that picture posts are four times more likely to provide warm and fuzzy feeling compared to text posts.
Laura Entis
The 6 Best Ways to Build Website Traffic
Startup Kit

The 6 Best Ways to Build Website Traffic

If you want to build your e-business, you've got to attract visitors to your site. Read on to find out which traffic builders really work.
Lessons From Top Brands on How to Rock on Instagram
Instagram

Lessons From Top Brands on How to Rock on Instagram

With big-name brands going all in on Instagram, entrepreneurs can learn a thing or two from these companies about how to engage with followers.
Lisa Hoover McGreevy
Clear Your Mind, Be the Brand and Take the Social-Media Spotlight
Social Media Marketing

Clear Your Mind, Be the Brand and Take the Social-Media Spotlight

When you're preparing a social-media strategy for a company, think of yourself as an actor about to get on stage.
Alice Martin
6 Reasons to Make Your Business Human on Social Media
Social Media Marketing

6 Reasons to Make Your Business Human on Social Media

Customers are more likely to connect with your brand when they connect with the people behind the logo.
Brett Relander
How to Maximize Your Reach on Twitter
60 Second Solutions

How to Maximize Your Reach on Twitter

Understand the value of conversation to conquer this social platform.
Entrepreneur Staff
5 Keys To Making Your Business Thrive on Facebook
Facebook Marketing

5 Keys To Making Your Business Thrive on Facebook

Making Facebook work for your business is mostly a matter of experimenting diligently.
Alejandro Russo
 Useful and Easy Gets More People Sharing Your Content
Marketing

Useful and Easy Gets More People Sharing Your Content

The key to creating content people will share is thinking why someone will want it.
Clément Delangue
Try This Killer Tool for Driving Traffic to Your Website
National Small Business Week

Try This Killer Tool for Driving Traffic to Your Website

Here's digital marketing expert Brent Reinhard's secret weapon for optimizing websites and racking up more visitors.
Kim Lachance Shandrow
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A Great Company-Wide Social-Media Policy Starts at the Top
Social Media

A Great Company-Wide Social-Media Policy Starts at the Top

Executives should lead by example when it comes to building an online persona that benefits the business' brand.
Mel Carson