Social Media Marketing
News and Articles About Social Media Marketing
The convergence of social media, mobile interactivity and geolocation technology has given rise to a new marketing trend: SoLoMo. The name may be a mouthful, but it could signal the next evolution of local advertising.
Despite the hype, social media may not be your best approach when it comes to reaching your customers. Here are some questions to help determine whether to go social or not.
The coming launch of the 'WSJ Profile' social site, the arrival of sponsored posts on Tumblr, the value of a Google+ referral and more social-media news.
Find out how to select content for your business's Pinterest boards that will help define your business and your brand.
Shira Lazar, host of What's Trending, offers quick tips for companies looking to use social media.
At a press event, Yahoo CEO Marissa Mayer calls new design 'heart-stoppingly beautiful.'
The 'Pin It' button will also be available over mobile apps, the popular social network says.
When it comes to social media, men tend to spend more time on some sites, women on others.
Use Pinterest strategically and it could be a valuable marketing tool. Here are 10 ways to make the most of the platform.
Here's how you can use 'Photos of You.'
Four tips for driving more traffic to your website and raising your profile online.
Shira Lazar, host of What's Trending, gives advice on how to use the video-sharing website for your business.
If you're not sure where to begin when crafting Pinterest boards for your business, here are eight simple and effective places to start.
Facebook's $85 million acquisition, Tumblr's new mobile ads, Zach Braff's Kickstarter project and more social-media news.
It's hard to resist the latest digital marketing craze -- from Facebook to gamification to Vine. Before launching into a new online marketing tactic, figure out if it's the right strategy for you. Here's how.
Why your business should or shouldn't be on YouTube, and what you can hope to accomplish with your YouTube videos.
The use and abuse of social media following the Boston bombings, the good and bad of Twitter Music and more social-media news.
Start by acting like a human, not a marketing robot.
The inside scoop on how your industry peers measure social media and staff their teams.
These new tools should be on your radar. Here's why.
Find out the best time of day, length of tweet and more.
Don't miss these critical opportunities for engaging with customers over sites like Twitter and Facebook.
Nearly half of social media users consume content on their smartphones. Here's how to make sure your content is right for these mobile readers.
The 'next big thing' in social media might not have debuted this week, but SXSW 2013 was not without noteworthy startups.
From taking engaging pictures to using hashtags to using more advanced tools, here's how to kick off your company's Instagram strategy.