Social Media Marketing

News and Articles About Social Media Marketing

Getting Started: Social-Media Tips for the Service Crowd

Getting Started: Social-Media Tips for the Service Crowd

When you're a service provider or B2B business, do you join Facebook, Pinterest, LinkedIn -- or something else? Our Team Digital has the answer.
The 10 Essentials of Twitter Etiquette

The 10 Essentials of Twitter Etiquette

Consider this list of dos and don'ts when marketing your business on the popular microblog.
5 Social Media Rules Every Entrepreneur Should Know

5 Social Media Rules Every Entrepreneur Should Know

Learn how big-name entrepreneurs, media elites and other thought leaders engage the masses on social media.
5 Secrets to Communicating Effectively With Millennials

5 Secrets to Communicating Effectively With Millennials

The young co-founder of 'Mental Floss' magazine, Will Pearson, provides insights to reaching this coveted market.
3 People to Follow on Vine for Branding Ideas

3 People to Follow on Vine for Branding Ideas

Consider these examples for successfully marketing and branding yourself on Twitter's mobile app for video.
The Best and Worst Times to Post to Social Media (Infographic)

The Best and Worst Times to Post to Social Media (Infographic)

Make sure as many fans as possible see your updates. Follow these general time guidelines.
The Social Media Rules for CEOs

The Social Media Rules for CEOs

Twitter, Facebook and Youtube are usually the domain of one of your employees, but if want to get involved, here are the things you should consider.
How to Harness the Power of Internet Memes for Your Business (Infographic)

How to Harness the Power of Internet Memes for Your Business (Infographic)

The origins of the popular Internet phenomenon, and three tips for creating shareable content for your company.
9 Tips to Power Up Your Social Media

9 Tips to Power Up Your Social Media

Social media posts tell a story about you and your brand. Here are cautions to heed, trends to follow, and steps to take as you build your social media brand personality.
SoLoMo and How It Can Help Your Marketing

SoLoMo and How It Can Help Your Marketing

The convergence of social media, mobile interactivity and geolocation technology has given rise to a new marketing trend: SoLoMo. The name may be a mouthful, but it could signal the next evolution of local advertising.
When Social Media Is Not Your Best Marketing Strategy

When Social Media Is Not Your Best Marketing Strategy

Despite the hype, social media may not be your best approach when it comes to reaching your customers. Here are some questions to help determine whether to go social or not.

Taking on LinkedIn, News Corp. Is Planning a Social Network of Its Own

The coming launch of the 'WSJ Profile' social site, the arrival of sponsored posts on Tumblr, the value of a Google+ referral and more social-media news.
6 Essential Criteria Your Pinterest Pins Should Meet

6 Essential Criteria Your Pinterest Pins Should Meet

Find out how to select content for your business's Pinterest boards that will help define your business and your brand.
Use Social Media to Make Your Brand Stand Out

Use Social Media to Make Your Brand Stand Out

Shira Lazar, host of What's Trending, offers quick tips for companies looking to use social media.
Yahoo Redesigns Flickr to Make It 'Awesome Again'

Yahoo Redesigns Flickr to Make It 'Awesome Again'

At a press event, Yahoo CEO Marissa Mayer calls new design 'heart-stoppingly beautiful.'
Pinterest Pins Will Promote Product Pricing, Availability and Retail Location

Pinterest Pins Will Promote Product Pricing, Availability and Retail Location

The 'Pin It' button will also be available over mobile apps, the popular social network says.
How Men and Women Use Social Media Differently (Infographic)

How Men and Women Use Social Media Differently (Infographic)

When it comes to social media, men tend to spend more time on some sites, women on others.
New to Pinterest? 10 Ways To Add it To Your Marketing Strategy (Infographic)

New to Pinterest? 10 Ways To Add it To Your Marketing Strategy (Infographic)

Use Pinterest strategically and it could be a valuable marketing tool. Here are 10 ways to make the most of the platform.
How to Create Share-Worthy Content That's Optimized for Search

How to Create Share-Worthy Content That's Optimized for Search

Four tips for driving more traffic to your website and raising your profile online.
3 Secrets of YouTube Marketing

3 Secrets of YouTube Marketing

Shira Lazar, host of What's Trending, gives advice on how to use the video-sharing website for your business.
How to Get Started on Pinterest: 8 Boards Worth Creating

How to Get Started on Pinterest: 8 Boards Worth Creating

If you're not sure where to begin when crafting Pinterest boards for your business, here are eight simple and effective places to start.
In Mobile Push, Facebook Buys Parse to Court App Developers

In Mobile Push, Facebook Buys Parse to Court App Developers

Facebook's $85 million acquisition, Tumblr's new mobile ads, Zach Braff's Kickstarter project and more social-media news.
Online Marketing 101: Are You Prone to Shiny Object Syndrome?

Online Marketing 101: Are You Prone to Shiny Object Syndrome?

It's hard to resist the latest digital marketing craze -- from Facebook to gamification to Vine. Before launching into a new online marketing tactic, figure out if it's the right strategy for you. Here's how.
YouTube Marketing: What to Consider Before Getting Started

YouTube Marketing: What to Consider Before Getting Started

Why your business should or shouldn't be on YouTube, and what you can hope to accomplish with your YouTube videos.
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