Social Media Marketing

4 Ways to Use Mobile to Skyrocket Sales
Mobile

4 Ways to Use Mobile to Skyrocket Sales

There are powerful mobile tools for sales reps, yet only a minority of reps are taking advantage of what is, literally, at hand.
Ran Avrahamy
Twitter Courts Businesses With Option to Promote Their Most Popular Tweets
Twitter Marketing

Twitter Courts Businesses With Option to Promote Their Most Popular Tweets

The social network's new 'quick promote' feature lets you turn your business's top tweets into ads in two clicks.
Kim Lachance Shandrow
How to Schedule Social Media Content for Next Week, Next Month and Next Year
Social Media Marketing

How to Schedule Social Media Content for Next Week, Next Month and Next Year

Scheduling posts out in advance is a great way to stay organized and keep your marketing focused. Here's how.
Kevan Lee
How Influencers Should Be Compensated by Brands
Influencers

How Influencers Should Be Compensated by Brands

Entrepreneurs that make their living as influencers need to be compensated not with swag but with a paycheck.
Ann Tran
4 Slick Ways to Expand Your Digital Branding Strategy
Digital Marketing

4 Slick Ways to Expand Your Digital Branding Strategy

Augment your online marketing strategy by tapping these tools: YouTube, BuzzFeed, Playbuzz and Udemy.
Te-Erika Patterson
How to Make More Effective Use of Social Media in Your Ecommerce Strategy
Ecommerce

How to Make More Effective Use of Social Media in Your Ecommerce Strategy

Profiting from the seemingly-endless boom in online spending requires a clear vision of who your customers are and how to engage them.
Brett Relander
How to Be Whom You Project to Be on Social Media
Social Media

How to Be Whom You Project to Be on Social Media

A few encounters in my life taught me that we can change ourselves to be the businesspeople we sometimes pretend to be,
Issamar Ginzberg
7 Strategies for Achieving Phenomenal Online Community Growth
Social Media Marketing

7 Strategies for Achieving Phenomenal Online Community Growth

The CEO of Recruiter.com shares his ideas, based on his experience curating a LinkedIn Group.
Miles Jennings
3 Ways to Use Social Media to Build Rapport With Your Customers
Social Media Marketing

3 Ways to Use Social Media to Build Rapport With Your Customers

The online world offers the opportunity to get to know your potential clients and engage them person to person.
5 Ways to Tune Your Twitter Strategy Based on Audience Behavior
Twitter

5 Ways to Tune Your Twitter Strategy Based on Audience Behavior

Establishing and maintaining the right balance in terms of content, tone and messaging is essential for building and maintaining an engaged audience.
Shannon Byrne
5 Plays That Make Your Email Marketing Score
Email Marketing

5 Plays That Make Your Email Marketing Score

The preparation and tactics that got the Seahawks and the Patriots to the Super Bowl apply to a winning email-marketing blitz.
Seamas Egan
How 'Micro Marketing' Can Create Macro Results for Your Brand
Marketing Strategies

How 'Micro Marketing' Can Create Macro Results for Your Brand

Mass marketing is expensive and inefficient. Highly-focused campaigns and social-media influencers work better, for less.
Eric Samson
Social Media Is the Super Bowl Ad Every Brand Can Afford
Super Bowl Ads

Social Media Is the Super Bowl Ad Every Brand Can Afford

A commercial during the big game this Sunday is far out of reach for most but a social media strategy will keep you in play, on your budget.
Amir Zonozi
How Marketers Should Approach the New Twitter
Twitter Marketing

How Marketers Should Approach the New Twitter

Brands and businesses need to be ready to roll with new changes as soon as Twitter's development team rolls them out.
Lisa Hoover McGreevy