Social Media Marketing

News and Articles About Social Media Marketing

3 Content Aggregation Tools for Social Media Marketing

With these tools, you can turn customer-generated social content into marketing for your business.

How to Find the Right Social-Media Platform

Shira Lazar, host of What's Trending, helps entrepreneurs navigate the growing social-media landscape

Move Over, Facebook: Why Your Business Needs to Be on Pinterest

More than other social networks, potential customers use Pinterest to decide what to buy.

5 Ways to Use Twitter Beyond the Basics

There's so much more to Twitter than tweeting out your latest new promotions or sales. Here are five key ways to energize your Twitter strategy on a budget.

From Facebook to Foot Traffic: Building a Bakery's Social Network

Giveaways and user-submitted photos helped this Michigan cupcake shop increase its Facebook engagement.

Getting Started: Social-Media Tips for the Service Crowd

When you're a service provider or B2B business, do you join Facebook, Pinterest, LinkedIn -- or something else? Our Team Digital has the answer.

The 10 Essentials of Twitter Etiquette

Consider this list of dos and don'ts when marketing your business on the popular microblog.

5 Social Media Rules Every Entrepreneur Should Know

Learn how big-name entrepreneurs, media elites and other thought leaders engage the masses on social media.

5 Secrets to Communicating Effectively With Millennials

The young co-founder of 'Mental Floss' magazine, Will Pearson, provides insights to reaching this coveted market.

3 People to Follow on Vine for Branding Ideas

Consider these examples for successfully marketing and branding yourself on Twitter's mobile app for video.

The Best and Worst Times to Post to Social Media (Infographic)

Make sure as many fans as possible see your updates. Follow these general time guidelines.

The Social Media Rules for CEOs

Twitter, Facebook and Youtube are usually the domain of one of your employees, but if want to get involved, here are the things you should consider.

How to Harness the Power of Internet Memes for Your Business (Infographic)

The origins of the popular Internet phenomenon, and three tips for creating shareable content for your company.

9 Tips to Power Up Your Social Media

Social media posts tell a story about you and your brand. Here are cautions to heed, trends to follow, and steps to take as you build your social media brand personality.

SoLoMo and How It Can Help Your Marketing

The convergence of social media, mobile interactivity and geolocation technology has given rise to a new marketing trend: SoLoMo. The name may be a mouthful, but it could signal the next evolution of local advertising.

When Social Media Is Not Your Best Marketing Strategy

Despite the hype, social media may not be your best approach when it comes to reaching your customers. Here are some questions to help determine whether to go social or not.

Taking on LinkedIn, News Corp. Is Planning a Social Network of Its Own

The coming launch of the 'WSJ Profile' social site, the arrival of sponsored posts on Tumblr, the value of a Google+ referral and more social-media news.

6 Essential Criteria Your Pinterest Pins Should Meet

Find out how to select content for your business's Pinterest boards that will help define your business and your brand.

Use Social Media to Make Your Brand Stand Out

Shira Lazar, host of What's Trending, offers quick tips for companies looking to use social media.

Yahoo Redesigns Flickr to Make It 'Awesome Again'

At a press event, Yahoo CEO Marissa Mayer calls new design 'heart-stoppingly beautiful.'

Pinterest Pins Will Promote Product Pricing, Availability and Retail Location

The 'Pin It' button will also be available over mobile apps, the popular social network says.

How Men and Women Use Social Media Differently (Infographic)

When it comes to social media, men tend to spend more time on some sites, women on others.

New to Pinterest? 10 Ways To Add it To Your Marketing Strategy (Infographic)

Use Pinterest strategically and it could be a valuable marketing tool. Here are 10 ways to make the most of the platform.

How to Create Share-Worthy Content That's Optimized for Search

Four tips for driving more traffic to your website and raising your profile online.
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