Social Media Marketing
News and Articles About Social Media Marketing
Facebook's major new feature, YouTube's rising competition, the end of LinkedIn Answers and more social-media news.
Your old tweets and Facebook posts may come in handy someday. Here's how to make sure they aren't lost forever.
A new report looks at 15 business fields to determine the best day of the week to share content on Facebook for engagement.
Don't know where to begin when it comes to social media? Here's a primer on how to learn quickly what could work best for you and your company.
First impressions count, especially on social media. Here are seven tips for choosing an image to represent you and your business.
While the rest of the world is drinking eggnog, consider doing something magical: Getting to know your customers better and identifying the emotional benefit of your brand.
Our picks for the best, the worst and the craziest online promotions from franchise companies.
If you're interested in getting started on Pinterest, but don't know where to begin, consider the following ideas for boards that can help build your brand.
You'll want to steer clear of these no-nos on the professional networking site.
The author of 'The Thank You Economy' shares his views on the power of connecting with customers online.
Tips for cutting through the noise on social media to make your voice known.
Online marketing expert Jason Falls on how to use social media for business.
If you have burning questions about taking your social media marketing strategy up a notch, don't miss this live video chat.
Why you shouldn't overlook your personal account when building your company's brand on the social network.
In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls discusses how business owners can convert followers into paying customers.
From unflattering photos to leaving commentators hanging, here's how you could be damaging your reputation on social media and not even know it.
Expert Gabe Zicherman on how 'gaming features' can increase engagement on the social web.
Here's how you can boost your brand without using the world's largest social network.
A new survey reveals that small businesses are increasing their social media marketing efforts.
The online clothing boutique leveraged their keen visual sense to market their company at little cost with Instagram.
These strategies can help increase your reach -- and revenue.
Before you kick off your campaign, learn the basics of advertising on the social network.
A step-by-step guide to creating a presence on the fast-growing social network of 250 million users, from the former chief evangelist for Apple.
Why you should embrace negative comments online and how to do it right.
Social media marketing dashboard MarketMeSuite can show you how many pinners are promoting your company on the popular social sharing site.