Social Media Marketing

News and Articles About Social Media Marketing

Google Hangout: The Best Apps and Tech Tools to Supercharge Your Small Business
National Small Business Week

Google Hangout: The Best Apps and Tech Tools to Supercharge Your Small Business

Join us for an exciting live Hangout roundtable on May 14, when we chat with three leading entrepreneurship experts about the top apps and tech solutions for optimizing your productivity and your small business operations.
Kim Lachance Shandrow
The Tough Love Guide to Selling
Sales

The Tough Love Guide to Selling

If you're in business, you're in the business of sales. That's what keeps your company alive. Here are four critical lessons.
Renée Warren
With Social Media, Fakes Are a Real Problem for Your Business
Social Media Marketing

With Social Media, Fakes Are a Real Problem for Your Business

For a relatively inexpensive price, a click farm will rapidly boost the number of a company's followers. But phantom profiles don't translate into customer engagement.
Courtney Spritzer and Stephanie Abrams
Have a Blockbuster Summer of Sales With These 3 Strategies
Growth Strategies

Have a Blockbuster Summer of Sales With These 3 Strategies

This season brings box office mega-bucks for movie studios, but you too can cash in on the film industry's marketing tactics.
Matthew Toren
The New Approach to Get Customers Banging on Your Door
Online Marketing

The New Approach to Get Customers Banging on Your Door

HubSpot co-founder Brian Halligan explains why he started his company and how to market in the digital age
Marc Wayshak
The 5 Habits for Social-Media Success
Social Media

The 5 Habits for Social-Media Success

While social media allows you to meet new people, connect with potential customer and hone relationships with business partners, it can be draining. Here are a few tips on remaining productive on social media.
Ann Tran
Facebook to Host 5 'Boot Camps' This Summer to Woo Small Businesses
Social Media

Facebook to Host 5 'Boot Camps' This Summer to Woo Small Businesses

The social media giant is joining forces with Intuit, LegalZoom and Square in a cross-country bid to boost SMB success -- and the ad dollars SMBs spend on Facebook.
Kim Lachance Shandrow
A Benign Virus: Your Company's Content Shared Across Social Media
Content marketing

A Benign Virus: Your Company's Content Shared Across Social Media

Sample the latest wisdom about how to post content about your business that others will be likely pass along.
Anca Bradley
6 Reasons Social Media Is Your Secret Weapon in Customer Service
Customer Service

6 Reasons Social Media Is Your Secret Weapon in Customer Service

As more and more consumers expect immediate results, businesses need to be able to react quickly to customers' needs. The best way is to have a customer-service strategy on social media.
Dan Newman
5 Creative Ways Brands Can Leverage the Power of Pinterest
Pinterest

5 Creative Ways Brands Can Leverage the Power of Pinterest

With businesses having a lot to gain from the visual social network, competition is fierce. Here are a few unique tricks to stand out on Pinterest -- and hopefully gain customers.
Lisa Hoover McGreevy
Make Marketing Simpler With These 5 Tech-Savvy Tools
Marketing

Make Marketing Simpler With These 5 Tech-Savvy Tools

Identify which parts of the company's work flow can be automated with cost-effective tools.
Brian Honigman
The Best Times to Tweet, Pin, Tumble and Post (Infographic)
Social Media

The Best Times to Tweet, Pin, Tumble and Post (Infographic)

Maximize your social-media reach with these helpful tips.
Wendy Frink
How to Create Content That's Meant to Be Shared
Content marketing

How to Create Content That's Meant to Be Shared

Effective content marketing spurs your customers to spread your message to their networks.
Jim Joseph
4 Ways to Fall in Love With Twitter Again
Twitter

4 Ways to Fall in Love With Twitter Again

Resuscitate that neglected Twitter account with a few easy tips.
Wendy Frink