Social Media Marketing
News and Articles About Social Media Marketing
Shira Lazar, host of What's Trending, gives advice on how to use the video-sharing website for your business.
If you're not sure where to begin when crafting Pinterest boards for your business, here are eight simple and effective places to start.
Facebook's $85 million acquisition, Tumblr's new mobile ads, Zach Braff's Kickstarter project and more social-media news.
It's hard to resist the latest digital marketing craze -- from Facebook to gamification to Vine. Before launching into a new online marketing tactic, figure out if it's the right strategy for you. Here's how.
Why your business should or shouldn't be on YouTube, and what you can hope to accomplish with your YouTube videos.
The use and abuse of social media following the Boston bombings, the good and bad of Twitter Music and more social-media news.
Start by acting like a human, not a marketing robot.
The inside scoop on how your industry peers measure social media and staff their teams.
These new tools should be on your radar. Here's why.
Find out the best time of day, length of tweet and more.
Don't miss these critical opportunities for engaging with customers over sites like Twitter and Facebook.
Nearly half of social media users consume content on their smartphones. Here's how to make sure your content is right for these mobile readers.
The 'next big thing' in social media might not have debuted this week, but SXSW 2013 was not without noteworthy startups.
From taking engaging pictures to using hashtags to using more advanced tools, here's how to kick off your company's Instagram strategy.
A look at how long it took these companies to win back their positive sentiment online after separate PR firestorms.
What you need to know to get your business started on the popular photo-sharing site.
A collection of tweets from attendees during the big social media event in New York City.
Strategies for activating your fan base from New York's Social Media Week.
What you need to know before getting started with the new short video recording app.
The second in our two-part series offers an insider's guide to the most common Twitter terms so youâll understand the basics when you start Tweeting.
Scott Monty shares the auto giant's secret to success at New York's Social Media Week.
Advice from business leaders who have mastered the art of social media marketing.
This quick-hitting insider's guide to the most common Twitter terms can help you jump in and start Tweeting. First of a two-part series.
Snapchat's valuation, what you can learn from the 20 brands with the most engaged Facebook audiences, Twitter's new API changes and more social-media news.
Take the pain out of adding images to your brand's social media accounts by following this easy guide to sizing images.
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