Social Media Marketing

News and Articles About Social Media Marketing

The Best and Worst Online Franchise Promotions of 2012

The Best and Worst Online Franchise Promotions of 2012

Our picks for the best, the worst and the craziest online promotions from franchise companies.
5 Ideas for Pinterest Boards That Can Help Build Your Brand

5 Ideas for Pinterest Boards That Can Help Build Your Brand

If you're interested in getting started on Pinterest, but don't know where to begin, consider the following ideas for boards that can help build your brand.
10 Mistakes Your Business Might Be Making on LinkedIn

10 Mistakes Your Business Might Be Making on LinkedIn

You'll want to steer clear of these no-nos on the professional networking site.
Gary Vaynerchuk on Social Media's Multiplier Effect

Gary Vaynerchuk on Social Media's Multiplier Effect

The author of 'The Thank You Economy' shares his views on the power of connecting with customers online.
How to Get People to Listen to You on Social Media

How to Get People to Listen to You on Social Media

Tips for cutting through the noise on social media to make your voice known.
On Social Media, Share Content That Makes Your Followers Say 'Holy Smokes!'

On Social Media, Share Content That Makes Your Followers Say 'Holy Smokes!'

Online marketing expert Jason Falls on how to use social media for business.
Google Hangout With Jason Falls on Tapping the Power of Social Media for Business

Google Hangout With Jason Falls on Tapping the Power of Social Media for Business

If you have burning questions about taking your social media marketing strategy up a notch, don't miss this live video chat.
10 Things Entrepreneurs Should Be Tweeting About

10 Things Entrepreneurs Should Be Tweeting About

Why you shouldn't overlook your personal account when building your company's brand on the social network.
How to Drive Sales Through Social Media

How to Drive Sales Through Social Media

In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls discusses how business owners can convert followers into paying customers.
5 Ways Social Media Can Ruin Your Reputation

5 Ways Social Media Can Ruin Your Reputation

From unflattering photos to leaving commentators hanging, here's how you could be damaging your reputation on social media and not even know it.
How Gamification Can Create Social Media Buzz

How Gamification Can Create Social Media Buzz

Expert Gabe Zicherman on how 'gaming features' can increase engagement on the social web.
3 Ways to Promote Your Brand Without Facebook

3 Ways to Promote Your Brand Without Facebook

Here's how you can boost your brand without using the world's largest social network.
Small-Business Owners Spending More Time, Money on Social Media [Infographic]

Small-Business Owners Spending More Time, Money on Social Media [Infographic]

A new survey reveals that small businesses are increasing their social media marketing efforts.
How Shopatrend Used Instagram to Attract New Customers

How Shopatrend Used Instagram to Attract New Customers

The online clothing boutique leveraged their keen visual sense to market their company at little cost with Instagram.
5 Ways Instagram Can Boost Your Marketing Plan

5 Ways Instagram Can Boost Your Marketing Plan

These strategies can help increase your reach -- and revenue.
Facebook Advertising: The Fundamentals for Small-Business Owners

Facebook Advertising: The Fundamentals for Small-Business Owners

Before you kick off your campaign, learn the basics of advertising on the social network.
Getting Started on Google +

Getting Started on Google +

A step-by-step guide to creating a presence on the fast-growing social network of 250 million users, from the former chief evangelist for Apple.
5 Tips for Using Social Media as a Customer Service Tool

5 Tips for Using Social Media as a Customer Service Tool

Why you should embrace negative comments online and how to do it right.
New Tool Gauges Pinterest Mentions

New Tool Gauges Pinterest Mentions

Social media marketing dashboard MarketMeSuite can show you how many pinners are promoting your company on the popular social sharing site.
LinkedIn Gives Company Pages a Facelift

LinkedIn Gives Company Pages a Facelift

The redesign goes live across two million business pages on the networking site.
5 Fundamentals of a Social-Media Action Plan

5 Fundamentals of a Social-Media Action Plan

For many businesses, social media is growing too important to leave to happenstance. Consider these essential elements for creating a social media strategy that yields results.
How to Mine Social Networks for Valuable Customer Data

How to Mine Social Networks for Valuable Customer Data

You can mine demographic and other data about your audience on Facebook, Twitter and YouTube.
4 Tips for Using Pinterest to Market Your Startup

4 Tips for Using Pinterest to Market Your Startup

Do you really know how to use Pinterest to help attract people to your business? If not, here's a brief tutorial.
3 Tips for Using LinkedIn's New 'Endorsements'

3 Tips for Using LinkedIn's New 'Endorsements'

You can now endorse specific skills on Linkedin. Here are the right ways to use this new feature.
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