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News and Articles About Social Media Marketing

How to Build a Fan-Worthy Facebook Page

How to Build a Fan-Worthy Facebook Page

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Five steps to improve your branding power on the social network.
February 6, 2012 in Social Media
How Broderick's Bueller Can Deliver Your Business Super Bowl Buzz

How Broderick's Bueller Can Deliver Your Business Super Bowl Buzz

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Curious how to take advantage of the pre-game buzz? Consider newsjacking or hosting a promotional tie-in.
February 1, 2012 in Social Media
Is Facebook Advertising for You?

Is Facebook Advertising for You?

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Most businesses can benefit from some sort of Facebook advertising, but not every business should make a significant investment in it. Should you?
January 31, 2012 in Social Media
Why Chris Brogan Loves Google Plus

Why Chris Brogan Loves Google Plus

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Google+ isn't just for networking anymore. Here are four ways to put it to work to amp up your revenues.
January 26, 2012 in Social Media
McDonald's Social-Media Lesson: Critics Tweet Back

McDonald's Social-Media Lesson: Critics Tweet Back

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The hamburger chain admits that its new Twitter campaign, designed to promote the farmers who supply its meat, didn't go exactly as planned.
January 25, 2012 in Franchises
Watch Highlights of the Entrepreneur Growth Conference

Watch Highlights of the Entrepreneur Growth Conference

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In case you missed the one-day event in California this week, catch up with Chris Brogan's keynote and hear from the award winners.
January 12, 2012 in Grow Your Business
New Tools Make it Easier to Build a Facebook Fan Page

New Tools Make it Easier to Build a Facebook Fan Page

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ShortStack offers hungry businesses a lumberjack breakfast's range of Facebook page options.
January 11, 2012 in Social Media
What's Hot and What's Not in Content Marketing for 2012

What's Hot and What's Not in Content Marketing for 2012

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Marketing through online storytelling and advice will only grow in importance to businesses. Here's how to make sense of the biggest trends in content marketing.
January 6, 2012 in Online Marketing
10 Trends for Online Marketers in 2012

10 Trends for Online Marketers in 2012

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From deals and rewards to mobile and beyond, here's what might influence how you reach customers next year.
December 28, 2011 in Online Marketing
Where to Focus Your Business's Ad Dollars in the New Year

Where to Focus Your Business's Ad Dollars in the New Year

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Here, new data that can help you plan where your business should spend on advertising in 2012.
December 15, 2011 in Advertising
How to Increase Social Sharing to Generate More Leads

How to Increase Social Sharing to Generate More Leads

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Everything you need to know about generating leads you learned in kindergarten.
December 12, 2011 in Social Media
Social Networking Lessons of 2011

Social Networking Lessons of 2011

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What social-media fans taught small businesses about marketing.
December 9, 2011 in Social Media
6 Steps for Dealing With Social Media Detractors

6 Steps for Dealing With Social Media Detractors

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Consider this advice for handling upset customers with grace, humor and honesty.
November 23, 2011 in Social Media
Brian Solis on Five Common Social Media Mistakes and How to Avoid Them

Brian Solis on Five Common Social Media Mistakes and How to Avoid Them

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The author 'Engage,' and now 'The End of Business As Usual,' spills about social media ills.
November 18, 2011 in Social Media
How to Create a Social Media Marketing Schedule

How to Create a Social Media Marketing Schedule

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It's easy to get into social media for the wrong reasons and to post too much or too little. Here's how to balance out your social media efforts.
November 11, 2011 in Social Media
What Entrepreneurs Can Learn About Social Media from Adam Carolla

What Entrepreneurs Can Learn About Social Media from Adam Carolla

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Comedian Adam Carolla created a podcast that launched to No. 1 in no time. Here's how he keeps fans coming back and how other entrepreneurs can too.
November 10, 2011 in Social Media
How to Be Your Own Media Company

How to Be Your Own Media Company

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Now that you're your own boss, you need to do your own marketing and promotion. (Who did you think was going to take care of all that for you?) Here's how to do it.
October 26, 2011 in Social Media
Social Marketing Is Best Served on a Combo Plate

Social Marketing Is Best Served on a Combo Plate

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To increase your sales, combine social media marketing with other forms of marketing.
October 25, 2011 in Social Media
Seven Tips for Successful Holiday Marketing Campaigns

Seven Tips for Successful Holiday Marketing Campaigns

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When you want to spread some holiday cheer, combine email and social media to reach a broader audience.
October 24, 2011 in Online Marketing
How One Craft Brewery Is Tapping Social Media

How One Craft Brewery Is Tapping Social Media

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Chicago's Finch's Beer replaces signage with social media marketing and finds frothy fame.
October 13, 2011 in Social Media
Facebook: Where Selling Meets Social

Facebook: Where Selling Meets Social

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Facebook is the new town square, where people meet to socialize, and it offers both unique and familiar sales challenges.
October 4, 2011 in Social Media
How to 'Mobilize' Your Social Media Marketing

How to 'Mobilize' Your Social Media Marketing

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Does your social media marketing play well with smart phones? Consider these ways you can drive more social-mobile interactions with your business.
October 3, 2011 in Mobile
An All-in-One Mobile Marketing Tool

An All-in-One Mobile Marketing Tool

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Advertisers can get check-in, discounting and social media marketing in one neat little package.
October 3, 2011 in Mobile
Video: Chris Brogan on Creating Trust With Customers OnlinePlay Video

Chris Brogan on Creating Trust With Customers Online (Video)

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Chris Brogan, author of 'Trust Agents,' talks about new business practices that can help companies create long-term relationships with customers online. He speaks with Bryan Elliott in 'Behind the Brand.'
September 29, 2011 in Social Media
How Two Small Companies Are Driving Revenue Using Social Media

How Two Small Companies Are Driving Revenue Using Social Media

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A look at how a food truck and a veterinary practice are making virtual relationships online that translate into real-life dollars.
September 26, 2011 in Social Media
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