Social Media Marketing

News and Articles About Social Media Marketing

Marketing Expert: The Best Tools for Understanding Your Social-Media Accounts
Ask the Expert

Marketing Expert: The Best Tools for Understanding Your Social-Media Accounts

For our Ask the Expert column, marketing guru Joanna Lord highlights the top tools she uses for social media.
Joanna Lord
 Another Hashtag Hijack: NYPD's Twitter Campaign Backfires
Twitter

Another Hashtag Hijack: NYPD's Twitter Campaign Backfires

The New York Police Department got a little more than it bargained for on social media when Twitter users hijacked its #myNYPD campaign.
Wendy Frink
Is Your Marketing Plan Violating Pinterest's Updated Use Policies?
Pinterest

Is Your Marketing Plan Violating Pinterest's Updated Use Policies?

If you're using Pinterest for your brand, here are the new rules you need to be aware of to stay compliant.
Adam Toren
An Entrepreneur's Social-Media Plan for Success
Social Media

An Entrepreneur's Social-Media Plan for Success

For those just jumping on the social-media bandwagon, here are a few tips on getting started.
Lisa Danielpour
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Why Your Brand Should Be Posting on Facebook on Fridays
Social Media

Why Your Brand Should Be Posting on Facebook on Fridays

Make sure your business capitalizes as users start to check out on Fridays.
Wendy Frink
Instagram Improves 'Explore' Tab: What It Means for You
Instagram

Instagram Improves 'Explore' Tab: What It Means for You

Get ready to see more photos that are relevant to your interests.
Wendy Frink
How I Went From Zero to 380,000 Twitter Followers Without Spending a Dime
Twitter

How I Went From Zero to 380,000 Twitter Followers Without Spending a Dime

Twitter is a great way for your business to share news, engage with customers and attract new ones. While it takes a bit of work to gain a large following, the payoff is huge.
Ann Tran
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3 Social Media Marketing Plans for Every Startup Budget
Social Media Marketing

3 Social Media Marketing Plans for Every Startup Budget

You need a social media strategy, but how do you get started on a shoestring budget? Here are three options.
Adam Toren
Why Facebook Might Love Your Mother More Than You Do
Facebook

Why Facebook Might Love Your Mother More Than You Do

Mothers are some of the most engaged people on Facebook, so make sure your business has a Mother's Day campaign ready.
Wendy Frink
Look Out: Joe Biden Is Now on Instagram
Social Media

Look Out: Joe Biden Is Now on Instagram

Fingers crossed for stylized brunch photos, artsy sunset shots and lots of selfies.
Wendy Frink
Porn Accident: US Airways Issues Worst Brand Tweet of All Time
Social Media

Porn Accident: US Airways Issues Worst Brand Tweet of All Time

The airline's recent PR nightmare is a reminder to slow down, pay closer attention and think before you tweet.
Kim Lachance Shandrow
5 Reasons Every Business Should be on Snapchat
Snapchat

5 Reasons Every Business Should be on Snapchat

The disappearing-message platform gives you a chance to connect with customers more casually.
Joacim Jeppesen
How to Craft the Perfect Social Post [Infographic]
Social Media

How to Craft the Perfect Social Post [Infographic]

Stumped on how get the most out of your posts? Check out this handy infographic for what types of posts work best, and at what time.
Wendy Frink
3 Memorable Ways to Launch a Product to Wow Customers
Marketing Strategy

3 Memorable Ways to Launch a Product to Wow Customers

Looking for early adopters? Make sure you have an effective strategy that will catch consumers by surprise and enhance their appreciation of your goods.
Gabrey Means and Cassie Hughes