Social Media Marketing

News and Articles About Social Media Marketing

No Money for Ads? How to Win Customers

No Money for Ads? How to Win Customers

Allison O'Neill, owner of children's retail shop Bundle in New York, partners with about a dozen similar small businesses to compete against the big players. Hear her story, plus expert tips.
A Quick Guide to Using Tumblr for Business

A Quick Guide to Using Tumblr for Business

The blogging and social networking site can help increase search visibility and provide a mobile-friendly platform.
Yes, You Need To Tweet

Yes, You Need To Tweet

But more importantly, you need a smart social media strategy to build your brand and business online.
Time for a Second Look at Daily Deals?

Time for a Second Look at Daily Deals?

A new report finds that daily deals may perform better than previously thought.
Subway's Tweets Top List

Subway's Tweets Top List

A recent survey finds that the sandwich franchise beats out McDonald's, Starbuck and others when it comes to social media. We asked why.
5 Things You Need to Know About Facebook's Edgerank Algorithm

5 Things You Need to Know About Facebook's Edgerank Algorithm

Engaging content and interactivity can help boost your visibility with fans.
An Entrepreneur's Life: Gary Vaynerchuk

An Entrepreneur's Life: Gary Vaynerchuk

Social media expert Gary Vaynerchuk talks about his life and dreams as an entrepreneur.
Big-Company CEOs Out of Touch When It Comes to Facebook,Twitter

Big-Company CEOs Out of Touch When It Comes to Facebook,Twitter

The leaders of large companies are mostly avoiding social media. And they're missing an opportunity for their company's brand.
How to Create Pre-Launch Buzz

How to Create Pre-Launch Buzz

Marissa Lippert used a Kickstarter campaign and social media to create excitement and a customer base for her brick-and-mortar shop, Nourish. Hear her story, plus expert tips.
Pinterest Marketing: Pinning With a Purpose

Pinterest Marketing: Pinning With a Purpose

Pinterest can help you attract new customers, but first you must define your online marketing strategy.
Why Social Media Is Nothing Without Creativity

Why Social Media Is Nothing Without Creativity

Sites like Twitter and Facebook are overrun with brands trying to get consumers' attention. So what do you do? Get crafty, that's what.
8 Do's and Don'ts for Marketing on Online Forums and Message Boards

8 Do's and Don'ts for Marketing on Online Forums and Message Boards

Forums and boards are popular with consumers. But one misstep by you or your brand and you could be tossed out.
How to Be Unforgettable Online

How to Be Unforgettable Online

Building a memorable brand begins with defining who you are, and then bonding with your customers so they won't ever forget.
How to Find and Win Over Comparison Shoppers

How to Find and Win Over Comparison Shoppers

Chances are, your customers are conducting pre-purchase research. Here's how to tap into that educated base.
Courting Bloggers to Tout Your Products? Get Ready for More Content Marketing Disclosures

Courting Bloggers to Tout Your Products? Get Ready for More Content Marketing Disclosures

If you're paying bloggers and others online for endorsements or testimonials, be prepared for these new disclosure rules in the making.
Facebook Exchange Ads Could Raise Even More Privacy Concerns

Facebook Exchange Ads Could Raise Even More Privacy Concerns

Facebook's latest ad program allows businesses to retarget their website visitors on Facebook.
This Tea Company Steeps Its Business in Social Media

This Tea Company Steeps Its Business in Social Media

Adagio Teas integrates customer feedback into its product development as well as other aspects of its business.
The 10 Commandments of Using Pinterest for Business (Infographic)

The 10 Commandments of Using Pinterest for Business (Infographic)

Consider these tips for maximizing the potential of the growing social network.
New Facebook Features Help Businesses Better Manage Their Pages

New Facebook Features Help Businesses Better Manage Their Pages

Facebook released a trio of highly anticipated features expected to make managing a Facebook page for a business easier.
How to Create a Social Media Content Strategy

How to Create a Social Media Content Strategy

From posting content to Facebook, Twitter, YouTube and more, Entrepreneur writer Mikal Belicove offers his best tips.
Three Steps to More Word-of-Mouth -- and More Business

Three Steps to More Word-of-Mouth -- and More Business

Use these tips to increase repeat sales by keeping your customers and clients connected to your business.
How to Get Your Content Shared More on Pinterest

How to Get Your Content Shared More on Pinterest

From calls to action to setting up 'sharing networks,' consider these tips for making your content go viral on the popular social network.
Why Forums May Be the Most Powerful Social Media Channel for Brands

Why Forums May Be the Most Powerful Social Media Channel for Brands

Forums and message boards can help you connect with customers -- but keep the marketing messages to a minimum.
Women Are More Social -- When It Comes to Social Media, That Is

Women Are More Social -- When It Comes to Social Media, That Is

A new report shows women are the major players in social media. Time to tweak your marketing?
The Do's and Don'ts for Marketing With Pinterest

The Do's and Don'ts for Marketing With Pinterest

New to Pinterest? Most businesses are. Here are some guidelines to help make the most of it for your marketing.

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