Social Media Marketing

Oh, Snap! Instagram Has More Users Than Twitter.
Instagram

Oh, Snap! Instagram Has More Users Than Twitter.

The photo-based social network announced a verified user feature, taking a page from Twitter, which it has just surpassed in user numbers.
Catherine Clifford
5 Twitter Tips That Will Enhance Your Personal Brand
Twitter

5 Twitter Tips That Will Enhance Your Personal Brand

Become one of the influentials in the tweeting universe by sprucing up your presence on the platform.
Mel Carson
5 Social-Media Sources of Testimonials for Your Business
Social Media Marketing

5 Social-Media Sources of Testimonials for Your Business

By monitoring your public posts and encouraging your fans to share what they value about your company's product or service, you'll build a strong portfolio of credible recommendations.
Firas Kittaneh
Too Much Social Media Can Drive Away Your Customers
Customer Engagement

Too Much Social Media Can Drive Away Your Customers

Your audience won't tire of quality content but the key word is "quality.''
Brett Relander
Want Inbound Leads? Here Are 5 Things You Must Do to Your Website.
Inbound marketing

Want Inbound Leads? Here Are 5 Things You Must Do to Your Website.

A great website not only pulls organic traffic, but helps to turn that traffic into a steady stream of long-term customers -- the ultimate goal of inbound efforts.
Dan Newman
6 Reasons Not to Ignore Pinterest
Social Media Marketing

6 Reasons Not to Ignore Pinterest

The social-media platform is proving itself to be nearly invaluable to marketers. It's growing fast and leads to more sales conversions than any other social network.
John Egan
Hey, Social-Media Marketers, Shut Up Already
Social Media Marketing

Hey, Social-Media Marketers, Shut Up Already

When you're hanging out, the last thing you want to hear about is business.
Greg Shugar
Taking Another Shot at Snapchat, Facebook Gives Its Slingshot Messaging App a Makeover
Facebook

Taking Another Shot at Snapchat, Facebook Gives Its Slingshot Messaging App a Makeover

Facebook isn't ready to vanish from the evaporating messaging game, but will users take the bait?
Kim Lachance Shandrow
7 Basic Social-Media Tips to Set Your Marketing Right
Social Media Marketing

7 Basic Social-Media Tips to Set Your Marketing Right

Here's how to take your social-media marketing to the next level.
Carly Okyle
11 Foolproof Ways to Grow Your Small-Business Facebook Following
Facebook

11 Foolproof Ways to Grow Your Small-Business Facebook Following

You don't need to be a social-media expert to be an effective marketer on the platform.
Anna James
In Ecommerce Push, Tumblr Adds 'Buy,' 'Browse' Buttons
Ecommerce

In Ecommerce Push, Tumblr Adds 'Buy,' 'Browse' Buttons

The growing social platform has added action buttons to posts from four partners, including Etsy and Kickstarter.
Nina Zipkin
Rule Breakers: 5 Social Brands That Defy Best Practices
Social Media Marketing

Rule Breakers: 5 Social Brands That Defy Best Practices

A few noteworthy companies seem to have a true understanding of the established standards but ignore them in ways that make sense for their brand and actually enhance their online presence.
Brian Honigman
How to Tell Your Small-Business Story
Storytelling

How to Tell Your Small-Business Story

When there are thousands of brands vying for attention, resorting to same old marketing tactics hardly cuts the mustard.
Dan Newman
Brands Waste Resources on Facebook and Twitter
Social Media Marketing

Brands Waste Resources on Facebook and Twitter

A recent study suggests marketers abandon platforms with low reach and engagement, and instead turn to other social media sites and brand communities.
Kevin Allen