News and Articles About Social Media Marketing

Yes, You Can Kick-Start Your Own SEO Campaign. Here's How.
Search Engine Optimization

Yes, You Can Kick-Start Your Own SEO Campaign. Here's How.

Newbie businesses can turn their inhouse staffers into website optimizers and social-media marketers for a while.
Jonathan Long
Twitter Adds Multiple Photo Option, But Do Brands Care?
Twitter

Twitter Adds Multiple Photo Option, But Do Brands Care?

Users can now add up to four photos in a tweet, but brands seem to prefer the single photo option so far.
Wendy Frink
5 Tools For Entrepreneurs to Grow Their Online Presence in No Time
Tools

5 Tools For Entrepreneurs to Grow Their Online Presence in No Time

Time is money and founders don't have a lot of either. Here are five resources entrepreneurs can use to help build their online audience quickly and cheaply.
Clément Delangue
Have a Burning Business Question? Ask the Expert: Joanna Lord.
Ask the Expert

Have a Burning Business Question? Ask the Expert: Joanna Lord.

Working at a company focused on providing loyalty programs to big-name companies like Microsoft and Pepsi, Joanna Lord knows a thing or two about marketing. And for this month only, this CMO is looking to take entrepreneurs' questions about marketing and branding.
Andrea Huspeni
Your Customers Are Likely More Engaged on YouTube Than on Facebook or Twitter
Social Media

Your Customers Are Likely More Engaged on YouTube Than on Facebook or Twitter

A new study shows that YouTube, Google+ and LinkedIn create the most quality social referrals.
Wendy Frink
Shoestring Budget? No Problem. Just Be Creative.
Finances

Shoestring Budget? No Problem. Just Be Creative.

An arts entrepreneur shares four lessons in innovating -- in art form and business style. Marshal resources and build personal connections.
Emily Wozniak
Want to Gain Influence on Social Media? Get to Work.
Social Media Marketing

Want to Gain Influence on Social Media? Get to Work.

There are no easy tricks when it comes to building a social-media audience. It takes work, and the more you put into it, the more you will get out of it.
Ann Tran
Market With an Eye to Engagement. Offer Value (Not Sheer Hype)
Customer Engagement

Market With an Eye to Engagement. Offer Value (Not Sheer Hype)

An offer of something free can spark a relationship-building process with customers. Then continue the dialogue.
Jonathan Long
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Contrary to Popular Belief, These Popular Social-Media Habits Are Bad for Your Brand
Social Media

Contrary to Popular Belief, These Popular Social-Media Habits Are Bad for Your Brand

This advice might sound blasphemous to some, but it could bring you more business.
Kristin Piombino
Stop Talking About Yourself So Much on Social Media and Listen
Social Media Marketing

Stop Talking About Yourself So Much on Social Media and Listen

Don't make every update all about you. Feature informative items about influentials. Do pay attention to your followers' posts.
Stacey Alcorn
Twitter Is Going All In On Photos. Here's How.
Twitter

Twitter Is Going All In On Photos. Here's How.

The social network is getting more social as it allows tagging and multiple photos.
Wendy Frink
5 Social Media Tricks to Boost Your Business
Social Media Marketing

5 Social Media Tricks to Boost Your Business

Find new followers, share more of your posts and drive additional traffic to your website.
Brett Relander
The Hashtag: The Search Bar for the Social Web (Infographic)
Social Media

The Hashtag: The Search Bar for the Social Web (Infographic)

How the popularity of hashtags mirrors the rise of search in organizing and aggregating social media.
David Bunker
Why Brands Need to Shut Their Mouths and Open Their Ears
Communication strategies

Why Brands Need to Shut Their Mouths and Open Their Ears

To reach today's consumers, brands need to have a discussion not a one-way conversation.
Maxine Bédat and Soraya Darabi