Social Media Marketing

News and Articles About Social Media Marketing

The Best Days to Post to Facebook, Based on Industry (Infographic)

A new report looks at 15 business fields to determine the best day of the week to share content on Facebook for engagement.

Getting Started on Twitter and Facebook As a Business Owner

Don't know where to begin when it comes to social media? Here's a primer on how to learn quickly what could work best for you and your company.

Easy on the Airbrush and Other Tips for Your Pinterest Photo

First impressions count, especially on social media. Here are seven tips for choosing an image to represent you and your business.

Merry Christmas: Time to Snuggle Up with Facebook, Twitter

While the rest of the world is drinking eggnog, consider doing something magical: Getting to know your customers better and identifying the emotional benefit of your brand.

The Best and Worst Online Franchise Promotions of 2012

Our picks for the best, the worst and the craziest online promotions from franchise companies.

5 Ideas for Pinterest Boards That Can Help Build Your Brand

If you're interested in getting started on Pinterest, but don't know where to begin, consider the following ideas for boards that can help build your brand.

10 Mistakes Your Business Might Be Making on LinkedIn

You'll want to steer clear of these no-nos on the professional networking site.

Gary Vaynerchuk on Social Media's Multiplier Effect

The author of 'The Thank You Economy' shares his views on the power of connecting with customers online.

How to Get People to Listen to You on Social Media

Tips for cutting through the noise on social media to make your voice known.

On Social Media, Share Content That Makes Your Followers Say 'Holy Smokes!'

Online marketing expert Jason Falls on how to use social media for business.

Google Hangout With Jason Falls on Tapping the Power of Social Media for Business

If you have burning questions about taking your social media marketing strategy up a notch, don't miss this live video chat.

10 Things Entrepreneurs Should Be Tweeting About

Why you shouldn't overlook your personal account when building your company's brand on the social network.

How to Drive Sales Through Social Media

In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls discusses how business owners can convert followers into paying customers.

5 Ways Social Media Can Ruin Your Reputation

From unflattering photos to leaving commentators hanging, here's how you could be damaging your reputation on social media and not even know it.

How Gamification Can Create Social Media Buzz

Expert Gabe Zicherman on how 'gaming features' can increase engagement on the social web.

3 Ways to Promote Your Brand Without Facebook

Here's how you can boost your brand without using the world's largest social network.

Small-Business Owners Spending More Time, Money on Social Media [Infographic]

A new survey reveals that small businesses are increasing their social media marketing efforts.

How Shopatrend Used Instagram to Attract New Customers

The online clothing boutique leveraged their keen visual sense to market their company at little cost with Instagram.

5 Ways Instagram Can Boost Your Marketing Plan

These strategies can help increase your reach -- and revenue.

Facebook Advertising: The Fundamentals for Small-Business Owners

Before you kick off your campaign, learn the basics of advertising on the social network.

Getting Started on Google +

A step-by-step guide to creating a presence on the fast-growing social network of 250 million users, from the former chief evangelist for Apple.

5 Tips for Using Social Media as a Customer Service Tool

Why you should embrace negative comments online and how to do it right.

New Tool Gauges Pinterest Mentions

Social media marketing dashboard MarketMeSuite can show you how many pinners are promoting your company on the popular social sharing site.

LinkedIn Gives Company Pages a Facelift

The redesign goes live across two million business pages on the networking site.

5 Fundamentals of a Social-Media Action Plan

For many businesses, social media is growing too important to leave to happenstance. Consider these essential elements for creating a social media strategy that yields results.
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