Social Media Marketing

News and Articles About Social Media Marketing

How to Create Share-Worthy Content That's Optimized for Search

Four tips for driving more traffic to your website and raising your profile online.

3 Secrets of YouTube Marketing

Shira Lazar, host of What's Trending, gives advice on how to use the video-sharing website for your business.

How to Get Started on Pinterest: 8 Boards Worth Creating

If you're not sure where to begin when crafting Pinterest boards for your business, here are eight simple and effective places to start.

In Mobile Push, Facebook Buys Parse to Court App Developers

Facebook's $85 million acquisition, Tumblr's new mobile ads, Zach Braff's Kickstarter project and more social-media news.

Online Marketing 101: Are You Prone to Shiny Object Syndrome?

It's hard to resist the latest digital marketing craze -- from Facebook to gamification to Vine. Before launching into a new online marketing tactic, figure out if it's the right strategy for you. Here's how.

YouTube Marketing: What to Consider Before Getting Started

Why your business should or shouldn't be on YouTube, and what you can hope to accomplish with your YouTube videos.

What You Can Learn From the Boston Bombing Social-Media Circus

The use and abuse of social media following the Boston bombings, the good and bad of Twitter Music and more social-media news.

Crisis Mode: How to React Over Social Media

Start by acting like a human, not a marketing robot.

How Other Companies Manage Social Media (Infographic)

The inside scoop on how your industry peers measure social media and staff their teams.

3 Emerging Social Networks to Keep an Eye On

These new tools should be on your radar. Here's why.

How to Jumpstart Engagement on Twitter (Infographic)

Find out the best time of day, length of tweet and more.

4 Things You Need to be Doing on Social Media -- Now

Don't miss these critical opportunities for engaging with customers over sites like Twitter and Facebook.

5 Easy Ways to Optimize Social Media Marketing for Mobile

Nearly half of social media users consume content on their smartphones. Here's how to make sure your content is right for these mobile readers.

3 Social Media Startups to Watch From SXSW 2013

The 'next big thing' in social media might not have debuted this week, but SXSW 2013 was not without noteworthy startups.

The Marketer's Guide to Instagram

From taking engaging pictures to using hashtags to using more advanced tools, here's how to kick off your company's Instagram strategy.

Recovery Time: 3 Big Brands Bounce Back After Social Media Fails (Infographic)

A look at how long it took these companies to win back their positive sentiment online after separate PR firestorms.

10 Questions to Ask When Creating Your Company's Pinterest Page

What you need to know to get your business started on the popular photo-sharing site.

Fast, Furious and Humorous: Sound Bites From Social Media Week

A collection of tweets from attendees during the big social media event in New York City.

3 Ways to Turn Social Media Followers Into Promoters of Your Brand

Strategies for activating your fan base from New York's Social Media Week.

The Pros and Cons of Using Video App 'Vine' for Marketing

What you need to know before getting started with the new short video recording app.

The ABCs of Twitter, Part II

The second in our two-part series offers an insider's guide to the most common Twitter terms so you’ll understand the basics when you start Tweeting.

3 Social Media Lessons from Ford

Scott Monty shares the auto giant's secret to success at New York's Social Media Week.

3 Ways to Make Your Brand Memorable on Social Media

Advice from business leaders who have mastered the art of social media marketing.

The ABCs of Twitter, Part I

This quick-hitting insider's guide to the most common Twitter terms can help you jump in and start Tweeting. First of a two-part series.
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