Social Media Marketing
News and Articles About Social Media Marketing
Our picks for the best, the worst and the craziest online promotions from franchise companies.
If you're interested in getting started on Pinterest, but don't know where to begin, consider the following ideas for boards that can help build your brand.
You'll want to steer clear of these no-nos on the professional networking site.
The author of 'The Thank You Economy' shares his views on the power of connecting with customers online.
Tips for cutting through the noise on social media to make your voice known.
Online marketing expert Jason Falls on how to use social media for business.
If you have burning questions about taking your social media marketing strategy up a notch, don't miss this live video chat.
Why you shouldn't overlook your personal account when building your company's brand on the social network.
In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls discusses how business owners can convert followers into paying customers.
From unflattering photos to leaving commentators hanging, here's how you could be damaging your reputation on social media and not even know it.
Expert Gabe Zicherman on how 'gaming features' can increase engagement on the social web.
Here's how you can boost your brand without using the world's largest social network.
A new survey reveals that small businesses are increasing their social media marketing efforts.
The online clothing boutique leveraged their keen visual sense to market their company at little cost with Instagram.
These strategies can help increase your reach -- and revenue.
Before you kick off your campaign, learn the basics of advertising on the social network.
A step-by-step guide to creating a presence on the fast-growing social network of 250 million users, from the former chief evangelist for Apple.
Why you should embrace negative comments online and how to do it right.
Social media marketing dashboard MarketMeSuite can show you how many pinners are promoting your company on the popular social sharing site.
The redesign goes live across two million business pages on the networking site.
For many businesses, social media is growing too important to leave to happenstance. Consider these essential elements for creating a social media strategy that yields results.
You can mine demographic and other data about your audience on Facebook, Twitter and YouTube.
Do you really know how to use Pinterest to help attract people to your business? If not, here's a brief tutorial.
You can now endorse specific skills on Linkedin. Here are the right ways to use this new feature.