Social Media Marketing
News and Articles About Social Media Marketing
Hiring someone to handle your company's social media message is an important step to growing your business. Here are some skills to look for.
Follow these tips for transforming your LinkedIn profile into a lead generating machine.
If you're looking to jump-start your marketing, consider enlisting your online fans.
Follow these tips to create different types of groups tailored to specific customers.
Emoto analyzes the emotions of Twitter posts.
Forget flavor-of-the-month social sites. Find the community that works best for your company.
The acquisition is the latest in a string of social media marketing companies being bought by large tech giants.
A well-designed landing page is critical to building customer relationships.
Allison O'Neill, owner of children's retail shop Bundle in New York, partners with about a dozen similar small businesses to compete against the big players. Hear her story, plus expert tips.
The blogging and social networking site can help increase search visibility and provide a mobile-friendly platform.
But more importantly, you need a smart social media strategy to build your brand and business online.
A new report finds that daily deals may perform better than previously thought.
A recent survey finds that the sandwich franchise beats out McDonald's, Starbuck and others when it comes to social media. We asked why.
Engaging content and interactivity can help boost your visibility with fans.
Social media expert Gary Vaynerchuk talks about his life and dreams as an entrepreneur.
The leaders of large companies are mostly avoiding social media. And they're missing an opportunity for their company's brand.
Marissa Lippert used a Kickstarter campaign and social media to create excitement and a customer base for her brick-and-mortar shop, Nourish. Hear her story, plus expert tips.
Pinterest can help you attract new customers, but first you must define your online marketing strategy.
Sites like Twitter and Facebook are overrun with brands trying to get consumers' attention. So what do you do? Get crafty, that's what.
Forums and boards are popular with consumers. But one misstep by you or your brand and you could be tossed out.
Building a memorable brand begins with defining who you are, and then bonding with your customers so they won't ever forget.
Chances are, your customers are conducting pre-purchase research. Here's how to tap into that educated base.
If you're paying bloggers and others online for endorsements or testimonials, be prepared for these new disclosure rules in the making.
Facebook's latest ad program allows businesses to retarget their website visitors on Facebook.
Adagio Teas integrates customer feedback into its product development as well as other aspects of its business.