Social Media Marketing

News and Articles About Social Media Marketing

5 Creative Ways Brands Can Leverage the Power of Pinterest
Pinterest

5 Creative Ways Brands Can Leverage the Power of Pinterest

With businesses having a lot to gain from the visual social network, competition is fierce. Here are a few unique tricks to stand out on Pinterest -- and hopefully gain customers.
Lisa Hoover McGreevy
Make Marketing Simpler With These 5 Tech-Savvy Tools
Marketing

Make Marketing Simpler With These 5 Tech-Savvy Tools

Identify which parts of the company's work flow can be automated with cost-effective tools.
Brian Honigman
The Best Times to Tweet, Pin, Tumble and Post (Infographic)
Social Media

The Best Times to Tweet, Pin, Tumble and Post (Infographic)

Maximize your social-media reach with these helpful tips.
Wendy Frink
How to Create Content That's Meant to Be Shared
Content marketing

How to Create Content That's Meant to Be Shared

Effective content marketing spurs your customers to spread your message to their networks.
Jim Joseph
4 Ways to Fall in Love With Twitter Again
Twitter

4 Ways to Fall in Love With Twitter Again

Resuscitate that neglected Twitter account with a few easy tips.
Wendy Frink
4 Tactics for Surviving Facebook's Algorithm Changes (Infographic)
Social Media Marketing

4 Tactics for Surviving Facebook's Algorithm Changes (Infographic)

Develop the strategy the company should have had from the start: a results-driven effort across many social-media platforms, connected to other marketing campaigns.
Kevin Bobowski
Avoid These Social Media Dead Zones
Social Media

Avoid These Social Media Dead Zones

Here are the worst times to post to the different channels.
Dane Atkinson
Marketing Expert: The Best Tools for Understanding Your Social-Media Accounts
Ask the Expert

Marketing Expert: The Best Tools for Understanding Your Social-Media Accounts

For our Ask the Expert column, marketing guru Joanna Lord highlights the top tools she uses for social media.
Joanna Lord
 Another Hashtag Hijack: NYPD's Twitter Campaign Backfires
Twitter

Another Hashtag Hijack: NYPD's Twitter Campaign Backfires

The New York Police Department got a little more than it bargained for on social media when Twitter users hijacked its #myNYPD campaign.
Wendy Frink
Is Your Marketing Plan Violating Pinterest's Updated Use Policies?
Pinterest

Is Your Marketing Plan Violating Pinterest's Updated Use Policies?

If you're using Pinterest for your brand, here are the new rules you need to be aware of to stay compliant.
Adam Toren
An Entrepreneur's Social-Media Plan for Success
Social Media

An Entrepreneur's Social-Media Plan for Success

For those just jumping on the social-media bandwagon, here are a few tips on getting started.
Lisa Danielpour
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Why Your Brand Should Be Posting on Facebook on Fridays
Social Media

Why Your Brand Should Be Posting on Facebook on Fridays

Make sure your business capitalizes as users start to check out on Fridays.
Wendy Frink
Instagram Improves 'Explore' Tab: What It Means for You
Instagram

Instagram Improves 'Explore' Tab: What It Means for You

Get ready to see more photos that are relevant to your interests.
Wendy Frink
How I Went From Zero to 380,000 Twitter Followers Without Spending a Dime
Twitter

How I Went From Zero to 380,000 Twitter Followers Without Spending a Dime

Twitter is a great way for your business to share news, engage with customers and attract new ones. While it takes a bit of work to gain a large following, the payoff is huge.
Ann Tran
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