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Social Media Marketing
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News and Articles About Social Media Marketing
5 Creative Ways Brands Can Leverage the Power of Pinterest
With businesses having a lot to gain from the visual social network, competition is fierce. Here are a few unique tricks to stand out on Pinterest -- and hopefully gain customers.
Lisa Hoover McGreevy
Make Marketing Simpler With These 5 Tech-Savvy Tools
Identify which parts of the company's work flow can be automated with cost-effective tools.
The Best Times to Tweet, Pin, Tumble and Post (Infographic)
Maximize your social-media reach with these helpful tips.
How to Create Content That's Meant to Be Shared
Effective content marketing spurs your customers to spread your message to their networks.
4 Ways to Fall in Love With Twitter Again
Resuscitate that neglected Twitter account with a few easy tips.
Social Media Marketing
4 Tactics for Surviving Facebook's Algorithm Changes (Infographic)
Develop the strategy the company should have had from the start: a results-driven effort across many social-media platforms, connected to other marketing campaigns.
Avoid These Social Media Dead Zones
Here are the worst times to post to the different channels.
Ask the Expert
Marketing Expert: The Best Tools for Understanding Your Social-Media Accounts
For our Ask the Expert column, marketing guru Joanna Lord highlights the top tools she uses for social media.
Another Hashtag Hijack: NYPD's Twitter Campaign Backfires
The New York Police Department got a little more than it bargained for on social media when Twitter users hijacked its #myNYPD campaign.
Is Your Marketing Plan Violating Pinterest's Updated Use Policies?
If you're using Pinterest for your brand, here are the new rules you need to be aware of to stay compliant.
An Entrepreneur's Social-Media Plan for Success
For those just jumping on the social-media bandwagon, here are a few tips on getting started.
Why Your Brand Should Be Posting on Facebook on Fridays
Make sure your business capitalizes as users start to check out on Fridays.
Instagram Improves 'Explore' Tab: What It Means for You
Get ready to see more photos that are relevant to your interests.
How I Went From Zero to 380,000 Twitter Followers Without Spending a Dime
Twitter is a great way for your business to share news, engage with customers and attract new ones. While it takes a bit of work to gain a large following, the payoff is huge.
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