Social Media Marketing

3 Reasons Why Focusing on Impact Instead of Income Makes You More Money Sooner
Business Growth

3 Reasons Why Focusing on Impact Instead of Income Makes You More Money Sooner

A paradox of entrepreneurism is that zeal to benefit the customer is a quicker route to lasting profit than a fixation on making money.
Kimanzi Constable
The Missing Ingredient of Modern Marketing
Social Media Marketing

The Missing Ingredient of Modern Marketing

What is needed is a complete solution for your digital needs that's designed to work in tandem with your existing infrastructure.
Ekaterina Walter
How (and Why) to Take Advantage of Being First on New Social-Media Platforms
Social Media

How (and Why) to Take Advantage of Being First on New Social-Media Platforms

Building your presence on new networks is an investment of time and energy that can pay off, if the network succeeds.
Ann Smarty
3 Social-Media Mistakes That Are Killing Interest in Your Company
Social Media Marketing

3 Social-Media Mistakes That Are Killing Interest in Your Company

While entrepreneurs launch social-media campaigns to help spread the word, their strategy can backfire -- causing more harm than good. Here are three things not to do.
Ann Tran
How to Improve Your Facebook Clickthrough Rates With Better Images
Facebook Advertising

How to Improve Your Facebook Clickthrough Rates With Better Images

On Facebook, the images you use in your ads are more important than the words. Here are 6 ways to use images to improve your ads.
Perry Marshall, Keith Krance, and Thomas Meloche
Finally: Now You Can Edit Captions on Instagram
Instagram

Finally: Now You Can Edit Captions on Instagram

Gone are the days of deleting and reposting photos when an error is discovered.
Wendy Frink
5 Tips for Boosting Sales on Pinterest
Social Media Marketing

5 Tips for Boosting Sales on Pinterest

The photo-focused social-media site has eye-popping statistics no online marketer can afford to ignore.
Ann Smarty
5 Reasons Why Your Social-Recruiting Strategy Isn't Working
Recruiting

5 Reasons Why Your Social-Recruiting Strategy Isn't Working

Despite the pervasiveness of social media, the majority of recruiters see their social recruiting skills as 'proficient or less.' Here is how to fix that.
16 Tools Every Social Media Manager Should Be Using Right Now
Tools

16 Tools Every Social Media Manager Should Be Using Right Now

With social media allowing startups to create a direct line of communication between the company and consumers while also providing instant access to the latest buzz around products or services, social-media managers need to be on the ball.
How to Set Social-Media Goals That Will Move Your Marketing Forward
Social Media Marketing

How to Set Social-Media Goals That Will Move Your Marketing Forward

When it comes to social media, the 'see what sticks' mentality isn't always recommended.
Kevan Lee
How the Three-Layer Facebook Advertising Funnel Can Get You New Customers
Facebook Advertising

How the Three-Layer Facebook Advertising Funnel Can Get You New Customers

Make Facebook work for you with this three-layer approach. Bonus: budget suggestion included.
Perry Marshall, Keith Krance, and Thomas Meloche
What's Missing From Your Facebook Ad Strategy
Facebook Advertising

What's Missing From Your Facebook Ad Strategy

Mimic real-world social etiquette in Facebook ad campaigns, says the author of 'Ultimate Guide to Facebook Advertising.'
Tanya Benedicto Klich
The Six-Second Video Is a Big Business for Brands
Social Media Marketing

The Six-Second Video Is a Big Business for Brands

Gary Vaynerchuk's viral video company, GrapeStory, gets paid up to $25,000 to create sponsored posts for brands on Vine, Instagram on Snapchat.
John Patrick Pullen