Social Media Marketing

News and Articles About Social Media Marketing

Facebook Isn't the End All, Be All for Social Marketing
Ask the Expert

Facebook Isn't the End All, Be All for Social Marketing

While companies should have a presence on Facebook, the platform isn't the only means to gaining visibility in the social-media world.
Jon Elvekrog
Social Media

Authenticity Is Your Brand's Greatest Social Media Asset

Your brand's social media voice needs to be authentic to succeed.
Brett Relander
9 Steps to Get Your 'Social-Selling' Program Off the Ground
Marketing Edge

9 Steps to Get Your 'Social-Selling' Program Off the Ground

With platforms like Facebook, Twitter and Linked becoming a necessity for small-businesses owners, here is how entrepreneurs can implement a social-selling strategy.
Dan Newman
What You Can Learn From These 5 Mega Brands On Creating Viral Videos
Viral Videos

What You Can Learn From These 5 Mega Brands On Creating Viral Videos

Marketing professionals are well aware of the power of viral videos and use the same techniques to sell their brand. But that doesn't mean every one will be a homerun. Here is how to do it right.
Lisa Hoover McGreevy
Don't Make These Social-Media Blunders That Businesses Keep Repeating
Social Media

Don't Make These Social-Media Blunders That Businesses Keep Repeating

These 5 mistakes pop up frequently. Your company shouldn't be the latest example.
David Gerzof-Richard
5 Surefire Ways to Wreck Your Social Media Network
Networking

5 Surefire Ways to Wreck Your Social Media Network

While you try to grow your contacts online, steer clear of these practices. Or you might see your contact list shrink.
Phil La Duke
6 Reasons to Delete Your Facebook Account Right Now
Social Media

6 Reasons to Delete Your Facebook Account Right Now

The sooner you get off the nonstop narcissism train, the better. Here's why.
Kim Lachance Shandrow
You Win When Using Giveaways to Grow Your Social Audience
Social Media

You Win When Using Giveaways to Grow Your Social Audience

Contests and sweepstakes with prizes your targeted audience likes will engage customers and spread your brand.
Matt Konigsmark
Product Placement

How to Succeed at Product Placement Without Celebrities

Get your product into the scene of a blockbuster movie, if you can, but until then leverage your social media marketing and boost sales with placements in local and regional outlets.
Pattie Simone
Pinterest Now Offering Promoted Pins for All Businesses
Pinterest

Pinterest Now Offering Promoted Pins for All Businesses

Pinterest will soon be expanding its Promoted Pins service to small- and medium-sized businesses in a do-it-yourself format.
Wendy Frink
Have a Burning Business Question? Ask the Expert: Jon Elvekrog.
Ask the Expert

Have a Burning Business Question? Ask the Expert: Jon Elvekrog.

For our Ask the Expert series, social guru Jon Elvekrog is looking to answer your questions about social media, social data, mobile marketing and online advertising. Plus, as a founder himself, he is open to inquiries pertaining to entrepreneurship.
Andrea Huspeni
Social Media Marketing

Questions All Social-Media Marketers Must Ask

How to make a comprehensive social marketing plan.
Nina Zipkin
Overwhelmed by Email and Social Mentions? This Tool Tames Both.
National Small Business Week

Overwhelmed by Email and Social Mentions? This Tool Tames Both.

Here's what marketing expert Brian Honigman uses to funnel all of his email and social media communications into a single central inbox that makes sense of it all.
Kim Lachance Shandrow
3 Reasons Startup Marketing Stalls
Marketing Edge

3 Reasons Startup Marketing Stalls

Your message travels at light speed but results don't. Focus, patience, trial and error are required to succeed.
Anita Newton