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Social Media Marketing
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News and Articles About Social Media Marketing
4 Ways Brands Can Hit the Social Jackpot With Instagram Direct
Instagram Direct was launched late last year but only a handful of companies are utilizing it to grow their brand. Here we highlight how one business did it correctly and struck social-currency gold.
10 Signs You're Using Social Media Wrong
If you fall into any of these traps, it's time to reevaluate your strategy.
Your Crowdfunding Campaign Is Doomed Without This
Time needs to be committed to social media every day to push you toward your goal.
14 Tools Every Entrepreneur Needs for Managing Social Media
With the explosion of social media, it is hard to keep tabs on your online-marketing strategy across all platforms. These tools can help you do just that.
Going Beyond Facebook Paid Posts to Reach Customers
With Facebook changing its social strategy and Google constantly updating its algorithm, our online-marketing expert Jim Yu offers up advice on how small businesses can reach customers in a consistent manner.
Facebook Gives Advertisers a Way to Target by Relationship Status
Advertisers will now be able to search for specific audiences, including those who have recently updated their relationship statuses.
Instagram's 5 Tips for Better Marketing -- With Pictures
The popular photo-sharing site has released findings on its business blog about the ways in which the most successful brands have engaged the visual community.
How I Increased My User-Registration Rate 2,800% in 4 Days
With customers being the life blood of startups, getting people to know that your company exists is extremely challenging. Here is how I quickly overcame that hurdle.
Garland William Binns III
Facebook, Twitter or Instagram: Determining the Best Platform for Mobile Marketing
Our marketing expert Jim Yu discusses how to best utilize social for mobile marketing.
Business Still Not on Facebook? Get Up to Speed With These 4 Steps.
Your customers are on the social network. Here are some ways to reach them and create brand ambassadors.
A Jonas Brother's Baby, Brought to You by Procter & Gamble
News of the birth of Kevin Jonas's first child, a baby girl, was accompanied by a marketing message from the consumer products company.
Keep Up on Social Media With These 5 Tools for Savvy Businesses
These tools can save your business time, improve quality, increase interactions and help achieve your overall business goals.
5 SEO Trends Every Entrepreneur Needs to Know for 2014
From Google's continuous search updates to mobile making waves, here are a few ways to keep you up-to-date with SEO.
7 Ways Social Media Will Be More Expensive This Year
Brands will have to pony up a lot more money for staffing and other costs of online marketing and audience engagement.
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