Social Media Marketing
News and Articles About Social Media Marketing
Marissa Lippert used a Kickstarter campaign and social media to create excitement and a customer base for her brick-and-mortar shop, Nourish. Hear her story, plus expert tips.
Pinterest can help you attract new customers, but first you must define your online marketing strategy.
Sites like Twitter and Facebook are overrun with brands trying to get consumers' attention. So what do you do? Get crafty, that's what.
Forums and boards are popular with consumers. But one misstep by you or your brand and you could be tossed out.
Building a memorable brand begins with defining who you are, and then bonding with your customers so they won't ever forget.
Chances are, your customers are conducting pre-purchase research. Here's how to tap into that educated base.
If you're paying bloggers and others online for endorsements or testimonials, be prepared for these new disclosure rules in the making.
Facebook's latest ad program allows businesses to retarget their website visitors on Facebook.
Adagio Teas integrates customer feedback into its product development as well as other aspects of its business.
Consider these tips for maximizing the potential of the growing social network.
Facebook released a trio of highly anticipated features expected to make managing a Facebook page for a business easier.
From posting content to Facebook, Twitter, YouTube and more, Entrepreneur writer Mikal Belicove offers his best tips.
Use these tips to increase repeat sales by keeping your customers and clients connected to your business.
From calls to action to setting up 'sharing networks,' consider these tips for making your content go viral on the popular social network.
Forums and message boards can help you connect with customers -- but keep the marketing messages to a minimum.
A new report shows women are the major players in social media. Time to tweak your marketing?
New to Pinterest? Most businesses are. Here are some guidelines to help make the most of it for your marketing.
Top strategies on how to use social media for financial planners, real-estate agents and attorneys.
If you're using social media for your business, know how your content is helping you achieve your company's goals. Here's how.
Local Bigwig's Ray Madronio turned to big players in his industry to get free marketing help for his startup. Hear how he did it, plus expert tips.
The Roxy Theatre on Hollywood's Sunset Strip was on its way down when Nic Adler took over and restored it to prominence in the North American music scene.
The skateboard icon and entrepreneur shares how one skateboard giveaway led to a global social media event.
With LocalVox, small businesses can promote deals, events and new services in their immediate neighborhoods.
Facebook's Timeline becomes mandatory for all Pages tomorrow. Here's how to use the format to your best advantage.
The key is choosing someone who embraces social participation and communication.