Social Media Marketing

News and Articles About Social Media Marketing

5 Ways Social Media Can Ruin Your Reputation

From unflattering photos to leaving commentators hanging, here's how you could be damaging your reputation on social media and not even know it.

How Gamification Can Create Social Media Buzz

Expert Gabe Zicherman on how 'gaming features' can increase engagement on the social web.

3 Ways to Promote Your Brand Without Facebook

Here's how you can boost your brand without using the world's largest social network.

Small-Business Owners Spending More Time, Money on Social Media [Infographic]

A new survey reveals that small businesses are increasing their social media marketing efforts.

How Shopatrend Used Instagram to Attract New Customers

The online clothing boutique leveraged their keen visual sense to market their company at little cost with Instagram.

5 Ways Instagram Can Boost Your Marketing Plan

These strategies can help increase your reach -- and revenue.

Facebook Advertising: The Fundamentals for Small-Business Owners

Before you kick off your campaign, learn the basics of advertising on the social network.

Getting Started on Google +

A step-by-step guide to creating a presence on the fast-growing social network of 250 million users, from the former chief evangelist for Apple.

5 Tips for Using Social Media as a Customer Service Tool

Why you should embrace negative comments online and how to do it right.

New Tool Gauges Pinterest Mentions

Social media marketing dashboard MarketMeSuite can show you how many pinners are promoting your company on the popular social sharing site.

LinkedIn Gives Company Pages a Facelift

The redesign goes live across two million business pages on the networking site.

5 Fundamentals of a Social-Media Action Plan

For many businesses, social media is growing too important to leave to happenstance. Consider these essential elements for creating a social media strategy that yields results.

How to Mine Social Networks for Valuable Customer Data

You can mine demographic and other data about your audience on Facebook, Twitter and YouTube.

4 Tips for Using Pinterest to Market Your Startup

Do you really know how to use Pinterest to help attract people to your business? If not, here's a brief tutorial.

3 Tips for Using LinkedIn's New 'Endorsements'

You can now endorse specific skills on Linkedin. Here are the right ways to use this new feature.

3 Things You Need to Know About LinkedIn's Company Pages

The redesign of the professional networking site gives you more marketing opportunities.

How Chobani Yogurt Used Social Media to Boost Sales

The company has nearly $1 billion in annual revenue thanks to a combination of social media and real world engagement.

What You Can Learn from Celebrities About Social Media

When it comes to engaging with your followers, sometimes it helps to think like you're famous.

Big Companies Are Adapting to Social Media Marketing

New reports show that more large companies are using social media to promote their brands.

Richard Branson on How to Connect With Your Customers

The celebrated entrepreneur explains how to use social media to effectively connect with your customers.

3 Ways to Generate Better Leads on Facebook

How the new page post targeting features can help you provide the right information to the right fans and boost engagement.

8 Ways to Make Your Business Cards Stand Out

We might be living in a digital world, but paper business cards remain a vital part of networking, here's how to make yours memorable.

How 4 Small Businesses Are Winning on Pinterest

The hot social network can help boost website traffic, sales and customer retention.
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