Social Media Marketing
News and Articles About Social Media Marketing
Why you shouldn't overlook your personal account when building your company's brand on the social network.
In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls discusses how business owners can convert followers into paying customers.
From unflattering photos to leaving commentators hanging, here's how you could be damaging your reputation on social media and not even know it.
Expert Gabe Zicherman on how 'gaming features' can increase engagement on the social web.
Here's how you can boost your brand without using the world's largest social network.
A new survey reveals that small businesses are increasing their social media marketing efforts.
The online clothing boutique leveraged their keen visual sense to market their company at little cost with Instagram.
These strategies can help increase your reach -- and revenue.
Before you kick off your campaign, learn the basics of advertising on the social network.
A step-by-step guide to creating a presence on the fast-growing social network of 250 million users, from the former chief evangelist for Apple.
Why you should embrace negative comments online and how to do it right.
Social media marketing dashboard MarketMeSuite can show you how many pinners are promoting your company on the popular social sharing site.
The redesign goes live across two million business pages on the networking site.
For many businesses, social media is growing too important to leave to happenstance. Consider these essential elements for creating a social media strategy that yields results.
You can mine demographic and other data about your audience on Facebook, Twitter and YouTube.
Do you really know how to use Pinterest to help attract people to your business? If not, here's a brief tutorial.
You can now endorse specific skills on Linkedin. Here are the right ways to use this new feature.
The redesign of the professional networking site gives you more marketing opportunities.
The company has nearly $1 billion in annual revenue thanks to a combination of social media and real world engagement.
When it comes to engaging with your followers, sometimes it helps to think like you're famous.
New reports show that more large companies are using social media to promote their brands.
The celebrated entrepreneur explains how to use social media to effectively connect with your customers.
How the new page post targeting features can help you provide the right information to the right fans and boost engagement.
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