Social Media Marketing

News and Articles About Social Media Marketing

4 Ways Brands Can Hit the Social Jackpot With Instagram Direct
Instagram

4 Ways Brands Can Hit the Social Jackpot With Instagram Direct

Instagram Direct was launched late last year but only a handful of companies are utilizing it to grow their brand. Here we highlight how one business did it correctly and struck social-currency gold.
Jeff Herbst
10 Signs You're Using Social Media Wrong
Social Media

10 Signs You're Using Social Media Wrong

If you fall into any of these traps, it's time to reevaluate your strategy.
Eric Siu
Your Crowdfunding Campaign Is Doomed Without This
Crowdfunding

Your Crowdfunding Campaign Is Doomed Without This

Time needs to be committed to social media every day to push you toward your goal.
Kendall Almerico
14 Tools Every Entrepreneur Needs for Managing Social Media
Social Media

14 Tools Every Entrepreneur Needs for Managing Social Media

With the explosion of social media, it is hard to keep tabs on your online-marketing strategy across all platforms. These tools can help you do just that.
Going Beyond Facebook Paid Posts to Reach Customers
Social Media

Going Beyond Facebook Paid Posts to Reach Customers

With Facebook changing its social strategy and Google constantly updating its algorithm, our online-marketing expert Jim Yu offers up advice on how small businesses can reach customers in a consistent manner.
Jim Yu
Facebook Gives Advertisers a Way to Target by Relationship Status
Marketing

Facebook Gives Advertisers a Way to Target by Relationship Status

Advertisers will now be able to search for specific audiences, including those who have recently updated their relationship statuses.
Laura Entis
Instagram's 5 Tips for Better Marketing -- With Pictures
Marketing

Instagram's 5 Tips for Better Marketing -- With Pictures

The popular photo-sharing site has released findings on its business blog about the ways in which the most successful brands have engaged the visual community.
Geoff Weiss
How I Increased My User-Registration Rate 2,800% in 4 Days
Marketing

How I Increased My User-Registration Rate 2,800% in 4 Days

With customers being the life blood of startups, getting people to know that your company exists is extremely challenging. Here is how I quickly overcame that hurdle.
Garland William Binns III
Facebook, Twitter or Instagram: Determining the Best Platform for Mobile Marketing
Marketing

Facebook, Twitter or Instagram: Determining the Best Platform for Mobile Marketing

Our marketing expert Jim Yu discusses how to best utilize social for mobile marketing.
Jim Yu
Business Still Not on Facebook? Get Up to Speed With These 4 Steps.
Marketing

Business Still Not on Facebook? Get Up to Speed With These 4 Steps.

Your customers are on the social network. Here are some ways to reach them and create brand ambassadors.
Karen Mishra
A Jonas Brother's Baby, Brought to You by Procter & Gamble
Marketing

A Jonas Brother's Baby, Brought to You by Procter & Gamble

News of the birth of Kevin Jonas's first child, a baby girl, was accompanied by a marketing message from the consumer products company.
Laura Entis
Keep Up on Social Media With These 5 Tools for Savvy Businesses
Marketing

Keep Up on Social Media With These 5 Tools for Savvy Businesses

These tools can save your business time, improve quality, increase interactions and help achieve your overall business goals.
Brian Honigman
5 SEO Trends Every Entrepreneur Needs to Know for 2014
Marketing

5 SEO Trends Every Entrepreneur Needs to Know for 2014

From Google's continuous search updates to mobile making waves, here are a few ways to keep you up-to-date with SEO.
Jayson DeMers
7 Ways Social Media Will Be More Expensive This Year
Marketing

7 Ways Social Media Will Be More Expensive This Year

Brands will have to pony up a lot more money for staffing and other costs of online marketing and audience engagement.