Social Media Marketing

News and Articles About Social Media Marketing

5 Ways to Harness Hashtags to Drive Business Value
Social Media Marketing

5 Ways to Harness Hashtags to Drive Business Value

Give social media a second life that's tied in to your company's marketing message or campaign.
Kevin Bobowski
Why You Should Be on Google+
Social Media Marketing

Why You Should Be on Google+

Small businesses can gain from tapping the social media platform of the search engine giant.
Brett Relander
Fun Ways Brands Are Betting on March Madness
Growth Strategies

Fun Ways Brands Are Betting on March Madness

It's that time of year when offices everywhere are abuzz with talk of brackets. Here's how some companies are turning that enthusiasm into buzz.
Wendy Frink
8 Ways to Get the Most Out of Instagram
Social Media

8 Ways to Get the Most Out of Instagram

The photo-sharing app can be an important tool to boost your brand's visibility. Here's how to make your Instagram presence shine.
Wendy Frink
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The 5 Common Mistakes Entrepreneurs Are Still Making on Twitter
Twitter

The 5 Common Mistakes Entrepreneurs Are Still Making on Twitter

While entrepreneurs should have a presence on the micro-blogging platform, making these Twitter mistakes can be bad for business.
Matthew Toren
Why Pinterest Is Driving Social Engagement (and How You Can Take Advantage)
Technology

Why Pinterest Is Driving Social Engagement (and How You Can Take Advantage)

Pinterest has quickly become one of the fastest growing social sharing outlets around, all because it focuses on more than growing followers.
Adam Toren
Woo Loyal Customers for Life With 4 Winning Ways
Solutions Center

Woo Loyal Customers for Life With 4 Winning Ways

Convert engaged shoppers into lifelong ambassadors for your brand
Virginia Miracle
The 5 Key Factors of Website Success
Building a Website

The 5 Key Factors of Website Success

You must have these five commonly accepted factors in place if you want your online business to succeed.
Jon Rognerud
4 Ways Brands Can Hit the Social Jackpot With Instagram Direct
Instagram

4 Ways Brands Can Hit the Social Jackpot With Instagram Direct

Instagram Direct was launched late last year but only a handful of companies are utilizing it to grow their brand. Here we highlight how one business did it correctly and struck social-currency gold.
Jeff Herbst
10 Signs You're Using Social Media Wrong
Social Media

10 Signs You're Using Social Media Wrong

If you fall into any of these traps, it's time to reevaluate your strategy.
Eric Siu
Your Crowdfunding Campaign Is Doomed Without This
Crowdfunding

Your Crowdfunding Campaign Is Doomed Without This

Time needs to be committed to social media every day to push you toward your goal.
Kendall Almerico
14 Tools Every Entrepreneur Needs for Managing Social Media
Social Media

14 Tools Every Entrepreneur Needs for Managing Social Media

With the explosion of social media, it is hard to keep tabs on your online-marketing strategy across all platforms. These tools can help you do just that.
Going Beyond Facebook Paid Posts to Reach Customers
Social Media

Going Beyond Facebook Paid Posts to Reach Customers

With Facebook changing its social strategy and Google constantly updating its algorithm, our online-marketing expert Jim Yu offers up advice on how small businesses can reach customers in a consistent manner.
Jim Yu
Facebook Gives Advertisers a Way to Target by Relationship Status
Marketing

Facebook Gives Advertisers a Way to Target by Relationship Status

Advertisers will now be able to search for specific audiences, including those who have recently updated their relationship statuses.
Laura Entis