Social Media Marketing

News and Articles About Social Media Marketing

Why Google+ Will Be the Next Big Thing for Your Business

Why Google+ Will Be the Next Big Thing for Your Business

Google+ has quickly become the place to be in social media. Here's why--and what your business should do about it.
A Profile of the Active Social Networker

A Profile of the Active Social Networker

Americans are spending more time on social networks and blogs, according to a new study from Nielsen. Here's what that means for you.
Social Media Breakdown: Spotify

Social Media Breakdown: Spotify

When digital music service Spotify crossed the Atlantic to the U.S., the company leaned heavily on social media to build awareness. Here's a look at what worked for them.
Five Social Media Tools for More Buzz for Your Buck

Five Social Media Tools for More Buzz for Your Buck

Tapping into social media management tools can help business owners get a handle on their Facebook, Twitter and other online marketing efforts.
Beyond Q&A: The Many Uses of Quora

Beyond Q&A: The Many Uses of Quora

There's more to Quora than meets the eye. Entrepreneurs, marketers and even investors are tapping its benefits.
Four Tools for Scouting Social Media Leaders in Your Network

Four Tools for Scouting Social Media Leaders in Your Network

Social analytics companies serve up ways for businesses to be influential. Here's how these rankers compare.
Can a Tweet Button Drive More Traffic to Your Web Page?

Can a Tweet Button Drive More Traffic to Your Web Page?

Installing social sharing buttons is an easy way to increase the visibility of your website.
From Grad Student to Social Media Millionaire

From Grad Student to Social Media Millionaire

How twentysomething Shama Kabani of Marketing Zen Group wrote a master's thesis on Twitter and then went on to build a leading-edge marketing firm. Part of our annual Young Millionaires report.
Who Checks Your Company's Social Media Profile?

Who Checks Your Company's Social Media Profile?

The percentage of adults using social media sites on a daily basis continues to rise. Here's how to update your communications strategy accordingly.
The Fallacy Behind 'Facebook Fatigue'

The Fallacy Behind 'Facebook Fatigue'

Recent studies claim we're getting tired of Facebook. Going beyond the initial numbers reveals a different story.
Facebook Posting Techniques that Really Work

Facebook Posting Techniques that Really Work

Boosting the effectiveness of your Facebook publishing strategy is easy if you know the answers to these seven questions.
Old Spice and Social Media: Why Not Make the Most of Fabio vs. Mustafa?

Old Spice and Social Media: Why Not Make the Most of Fabio vs. Mustafa?

Fabio and Mustafa should still be tweeting, says social media guru Gary Vaynerchuk.
The Top Five Social Media Mistakes

The Top Five Social Media Mistakes

Sure you're marketing with Twitter and Facebook, but are you doing it well? Here are the most common traps you might be falling into.
Five Truths About Social Media Marketing

Five Truths About Social Media Marketing

Remembering marketing principles is a must, but ignoring social-media innovations would be a mistake.
Insights: Klout's CEO on Growing Your Social Influence

Insights: Klout's CEO on Growing Your Social Influence

Increasing your 'clout' online can be a matter of being consistent, responsive and authentic, entrepreneur Joe Fernandez says. And you'll need to put in the time.
Five Lies About Social Media Marketing

Five Lies About Social Media Marketing

Social-media makes even the best marketers forget everything they already know about marketing.
The Innovators: Klout's Joe Fernandez

The Innovators: Klout's Joe Fernandez

The co-founder of the social-media analytics firm talks about getting his new business off the ground.
Report: Facebook Users are a Trusting Bunch

Report: Facebook Users are a Trusting Bunch

A new study investigates if Facebook and other popular social networking sites are socially isolating.
Guy Kawasaki: To Win at Social Media, 'Plant Many Seeds'

Guy Kawasaki: To Win at Social Media, 'Plant Many Seeds'

The marketing guru says successful marketing today is about wowing 'LonelyBoy15,' not media giants.
Google+ Isn't Ready For Business

Google+ Isn't Ready For Business

Chomping at the bit to put your business on Google+? You're not alone -- but you'll have to wait.
Lessons from Entenmann's 'Insensitive' #NotGuilty Casey Anthony Tweet

Lessons from Entenmann's 'Insensitive' #NotGuilty Casey Anthony Tweet

Businesses should consider these tips when using hashtags in their marketing tweets.
Gary Vaynerchuk on Why He Calls Social-Media Pros 'Clowns'

Gary Vaynerchuk on Why He Calls Social-Media Pros 'Clowns'

The social-media guru talks about his controversial TechCrunch interview criticizing social-media experts with Bryan Elliott in 'Behind the Brand.'
The Spark That Fuels Wildfire Interactive

The Spark That Fuels Wildfire Interactive

The adventurous couple looking to shake up the social-media marketing industry.
Gary Vaynerchuk: Why Dirt Under Your Fingernails Is a Good Thing

Gary Vaynerchuk: Why Dirt Under Your Fingernails Is a Good Thing

The author and entrepreneur explains his criticism of social-media pros from a controversial TechCrunch interview. A clip from his video with Bryan Elliott in 'Behind the Brand.'
Gary Vaynerchuk on Why the Old Spice Campaign Fell Short

Gary Vaynerchuk on Why the Old Spice Campaign Fell Short

The video blogger and author argues that the popular ad flopped in this interview with Bryan Elliott in 'Behind the Brand.'

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