Social Media Marketing
News and Articles About Social Media Marketing
From deals and rewards to mobile and beyond, here's what might influence how you reach customers next year.
Here, new data that can help you plan where your business should spend on advertising in 2012.
Everything you need to know about generating leads you learned in kindergarten.
What social-media fans taught small businesses about marketing.
Consider this advice for handling upset customers with grace, humor and honesty.
The author 'Engage,' and now 'The End of Business As Usual,' spills about social media ills.
It's easy to get into social media for the wrong reasons and to post too much or too little. Here's how to balance out your social media efforts.
Comedian Adam Carolla created a podcast that launched to No. 1 in no time. Here's how he keeps fans coming back and how other entrepreneurs can too.
Now that you're your own boss, you need to do your own marketing and promotion. (Who did you think was going to take care of all that for you?) Here's how to do it.
To increase your sales, combine social media marketing with other forms of marketing.
When you want to spread some holiday cheer, combine email and social media to reach a broader audience.
Chicago's Finch's Beer replaces signage with social media marketing and finds frothy fame.
Facebook is the new town square, where people meet to socialize, and it offers both unique and familiar sales challenges.
Does your social media marketing play well with smart phones? Consider these ways you can drive more social-mobile interactions with your business.
Advertisers can get check-in, discounting and social media marketing in one neat little package.
Chris Brogan, author of 'Trust Agents,' talks about new business practices that can help companies create long-term relationships with customers online. He speaks with Bryan Elliott in 'Behind the Brand.'
A look at how a food truck and a veterinary practice are making virtual relationships online that translate into real-life dollars.
Connecting with customers and making your brand stand out from the competition is vital to social media success, our experts say.
Google+ has quickly become the place to be in social media. Here's why--and what your business should do about it.
Americans are spending more time on social networks and blogs, according to a new study from Nielsen. Here's what that means for you.
When digital music service Spotify crossed the Atlantic to the U.S., the company leaned heavily on social media to build awareness. Here's a look at what worked for them.
Tapping into social media management tools can help business owners get a handle on their Facebook, Twitter and other online marketing efforts.
There's more to Quora than meets the eye. Entrepreneurs, marketers and even investors are tapping its benefits.
Social analytics companies serve up ways for businesses to be influential. Here's how these rankers compare.
Installing social sharing buttons is an easy way to increase the visibility of your website.