Social Media Marketing

News and Articles About Social Media Marketing

5 Social Media Predictions for 2014
Marketing

5 Social Media Predictions for 2014

When developing or improving your social-media strategy in the New Year, keep these five trends top-of-mind.
Rick Mulready
Why Building a Personal Brand Isn't for Everyone
Social Media

Why Building a Personal Brand Isn't for Everyone

Before you throw yourself into the social media whirl, you need to determine whether your taking a personal or corporate approach.
Scott Levy
Keeping an Eye Out for Social and Mobile Innovations
Marketing

Keeping an Eye Out for Social and Mobile Innovations

Bite-size advice from snack-food company marketing veteran Bonin Bough.
Stuart Wade
How to Choose the Best Social Media Platform for Your Business
Social Media

How to Choose the Best Social Media Platform for Your Business

Deciding which social media platform will best serve your company's needs can be tricky. Here's an overview to help you decide.
Scott Levy
The Behind-the-Scenes Values Successful Social Brands Share
Growth Strategies

The Behind-the-Scenes Values Successful Social Brands Share

The most important aspects of your social media strategy are never seen in a Twitter feed. Our interview explains why hiring and morale are essential to building a socially powerful brand.
Bryan Elliott
7 Ways to Get Bloggers Buzzing About Your Brand
Marketing

7 Ways to Get Bloggers Buzzing About Your Brand

Businesses big and small can do a lot to get bloggers on their side. Here are seven steps to strengthen your brand's local presence.
Ekaterina Walter
Pinterest Introduces 'Place Pins' to Showcase What Your Business Location Has to Offer
Marketing

Pinterest Introduces 'Place Pins' to Showcase What Your Business Location Has to Offer

The new feature links high quality photography to maps, making it easier to visit and share in real life.
Benjamin Kabin
Facebook Is Making Life Easier for Social Media Managers
Marketing

Facebook Is Making Life Easier for Social Media Managers

The social network announced new features today that provide greater functionality to page administrators.
Brian Patrick Eha
3 Ways You Might Be Screwing Up Your LinkedIn Profile and How to Avoid Them
Marketing

3 Ways You Might Be Screwing Up Your LinkedIn Profile and How to Avoid Them

Skip these first-impression shattering no-no's and craft a kickass LinkedIn profile instead.
Kim Lachance Shandrow
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Marketing Trend for 2014: Smaller Messaging Has a Big Impact
Social Media

Marketing Trend for 2014: Smaller Messaging Has a Big Impact

Increasingly, brands are marketing themselves via short-form social media.
Ann Handley
Digital or Traditional Marketing? Depends on Your Business
Marketing

Digital or Traditional Marketing? Depends on Your Business

Base your marketing strategies on what you're selling.
Katherine Duncan
10 Questions to Ask When Measuring Your Social Media ROI
Productivity

10 Questions to Ask When Measuring Your Social Media ROI

Expert advice on how to gauge the success of your social media marketing efforts.
Kim Lachance Shandrow
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Promoting Your Business Through Personal Posts
Marketing

Promoting Your Business Through Personal Posts

Branding guru Jason Seiden pushes for social media with a work-life blend.
Lambeth Hochwald
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5 Tips for Hiring a Social Media Marketer
Marketing

5 Tips for Hiring a Social Media Marketer

Your new hire needs to understand the basics as well as the latest digital tools. This list of tips will help you get started.
Mana Ionescu