Social Media Marketing
News and Articles About Social Media Marketing
Want to take your social media campaigns to the next level? These tools can help you get there.
Here are six reasons you might want to try the wildly popular online pinboard.
WhoSay, an insider's social-media management tool, attracts millions in financing, even without a revenue model.
Jason Falls, CEO of Social Media Explorer, explains how business owners can take a strategic approach to social media marketing.
Facebook advertising can be surprisingly cost effective. Here's advice on getting your money's worth.
The online 'pinboard' is driving serious traffic and proving to be a powerful online marketing tool for some companies.
The popular blogger shares helpful strategies for small-business owners getting started on social networks like Twitter, Facebook and Google+.
Five steps to improve your branding power on the social network.
Curious how to take advantage of the pre-game buzz? Consider newsjacking or hosting a promotional tie-in.
Most businesses can benefit from some sort of Facebook advertising, but not every business should make a significant investment in it. Should you?
Google+ isn't just for networking anymore. Here are four ways to put it to work to amp up your revenues.
The hamburger chain admits that its new Twitter campaign, designed to promote the farmers who supply its meat, didn't go exactly as planned.
In case you missed the one-day event in California this week, catch up with Chris Brogan's keynote and hear from the award winners.
ShortStack offers hungry businesses a lumberjack breakfast's range of Facebook page options.
Marketing through online storytelling and advice will only grow in importance to businesses. Here's how to make sense of the biggest trends in content marketing.
From deals and rewards to mobile and beyond, here's what might influence how you reach customers next year.
Here, new data that can help you plan where your business should spend on advertising in 2012.
Everything you need to know about generating leads you learned in kindergarten.
What social-media fans taught small businesses about marketing.
Consider this advice for handling upset customers with grace, humor and honesty.
The author 'Engage,' and now 'The End of Business As Usual,' spills about social media ills.
It's easy to get into social media for the wrong reasons and to post too much or too little. Here's how to balance out your social media efforts.
Comedian Adam Carolla created a podcast that launched to No. 1 in no time. Here's how he keeps fans coming back and how other entrepreneurs can too.
Now that you're your own boss, you need to do your own marketing and promotion. (Who did you think was going to take care of all that for you?) Here's how to do it.
To increase your sales, combine social media marketing with other forms of marketing.
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