Social Media Marketing

News and Articles About Social Media Marketing

What America's Retailers Are Spending on Social Media This Holiday Season (Infographic)
Social Media Marketing

What America's Retailers Are Spending on Social Media This Holiday Season (Infographic)

Many companies are investing in Facebook campaigns despite changes to its organic reach.
Constance Aguilar
The 5 Factors of Social-Media Marketing Most People Don't Consider
Social Media Marketing

The 5 Factors of Social-Media Marketing Most People Don't Consider

A recent Gallup poll proclaimed that social media marketing has little effect on whether people buy products, but it may not tell the whole story.
Former Apple and Pepsi CEO John Sculley: Great Marketers Do This
Marketing Strategies

Former Apple and Pepsi CEO John Sculley: Great Marketers Do This

The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers.
Laura Entis
Content-Marketing Lessons From 4 Successful Kickstarter Campaigns
Crowdfunding

Content-Marketing Lessons From 4 Successful Kickstarter Campaigns

To successfully raise funds for a project, follow the steps taken during these funded efforts.
Aaron Agius
Personal Branding Doesn't Mean Just Fixing Your LinkedIn Presence
Personal Branding

Personal Branding Doesn't Mean Just Fixing Your LinkedIn Presence

Spruce up your professional marketing techniques -- for your career prospects and your company's sake.
Mel Carson
9 Pieces of Wisdom to Get Your Lead Machine Running at Top Speed
Online Marketing

9 Pieces of Wisdom to Get Your Lead Machine Running at Top Speed

If anyone knows inbound marketing, it's Brian Halligan of Hubspot, Joe Pulizzi of the Content Marketing Institute and Brian Clark of Copyblogger.
Eric Siu
Use Social Media to Connect With Your Future Salon and Spa Clients
Beauty Businesses

Use Social Media to Connect With Your Future Salon and Spa Clients

How these 7 social networks can help you find clients and generate more sales
Taco Bell's Social Sauce: Less Sales, Mas Fun
Taco Bell

Taco Bell's Social Sauce: Less Sales, Mas Fun

A chat with the marketing executive credited with humanizing the strategy of the teen and Millenial-loved brand.
Bryan Elliott
Spreading the News? Avoid Paying the Dues.
Advertising

Spreading the News? Avoid Paying the Dues.

Concerned about spam and unwanted ads as a result of web browsing and email? Here's what to do.
Edith G. Tolchin
5 Questions to Ask When Your Marketing Isn't Working
Online Marketing

5 Questions to Ask When Your Marketing Isn't Working

If things are going poorly, it's vital that you seek to correct what you may be doing wrong and focusing on what you may be doing correctly.
Eric Siu
How Facebook Is About to Get More Like YouTube
Social Media

How Facebook Is About to Get More Like YouTube

Look out, YouTube. Facebook is flexing its video muscle with these two new features that marketers will eat up.
Kim Lachance Shandrow
The Grand Ole Opry Gets Hip to Hashtags to Harvest a New Audience Online
Social Media Marketing

The Grand Ole Opry Gets Hip to Hashtags to Harvest a New Audience Online

The 90-year-old country music venue uses millennial marketing techniques to capture followers for a new century.
Constance Aguilar
Microsoft  Accidentally Teases Windows 9, Quickly Deletes Post
Social Media

Microsoft Accidentally Teases Windows 9, Quickly Deletes Post

The unreleased OS was mistakenly mentioned in an online post by Microsoft's Chinese division.
Carly Okyle
How the Ice Bucket Challenge Exemplifies Viral-Marketing Serendipity
Marketing

How the Ice Bucket Challenge Exemplifies Viral-Marketing Serendipity

No one knew daring people to dump cold water on each other would go viral, so don't be afraid to try your crazy marketing idea.
Robert Tuchman