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Social Media Marketing
Today's Most Read
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News and Articles About Social Media Marketing
5 Social Media Predictions for 2014
When developing or improving your social-media strategy in the New Year, keep these five trends top-of-mind.
Why Building a Personal Brand Isn't for Everyone
Before you throw yourself into the social media whirl, you need to determine whether your taking a personal or corporate approach.
Keeping an Eye Out for Social and Mobile Innovations
Bite-size advice from snack-food company marketing veteran Bonin Bough.
How to Choose the Best Social Media Platform for Your Business
Deciding which social media platform will best serve your company's needs can be tricky. Here's an overview to help you decide.
The Behind-the-Scenes Values Successful Social Brands Share
The most important aspects of your social media strategy are never seen in a Twitter feed. Our interview explains why hiring and morale are essential to building a socially powerful brand.
7 Ways to Get Bloggers Buzzing About Your Brand
Businesses big and small can do a lot to get bloggers on their side. Here are seven steps to strengthen your brand's local presence.
Pinterest Introduces 'Place Pins' to Showcase What Your Business Location Has to Offer
The new feature links high quality photography to maps, making it easier to visit and share in real life.
Facebook Is Making Life Easier for Social Media Managers
The social network announced new features today that provide greater functionality to page administrators.
Brian Patrick Eha
3 Ways You Might Be Screwing Up Your LinkedIn Profile and How to Avoid Them
Skip these first-impression shattering no-no's and craft a kickass LinkedIn profile instead.
Kim Lachance Shandrow
Marketing Trend for 2014: Smaller Messaging Has a Big Impact
Increasingly, brands are marketing themselves via short-form social media.
Digital or Traditional Marketing? Depends on Your Business
Base your marketing strategies on what you're selling.
10 Questions to Ask When Measuring Your Social Media ROI
Expert advice on how to gauge the success of your social media marketing efforts.
Kim Lachance Shandrow
Promoting Your Business Through Personal Posts
Branding guru Jason Seiden pushes for social media with a work-life blend.
5 Tips for Hiring a Social Media Marketer
Your new hire needs to understand the basics as well as the latest digital tools. This list of tips will help you get started.
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