Social Media Marketing
News and Articles About Social Media Marketing
When you want to spread some holiday cheer, combine email and social media to reach a broader audience.
Chicago's Finch's Beer replaces signage with social media marketing and finds frothy fame.
Facebook is the new town square, where people meet to socialize, and it offers both unique and familiar sales challenges.
Does your social media marketing play well with smart phones? Consider these ways you can drive more social-mobile interactions with your business.
Advertisers can get check-in, discounting and social media marketing in one neat little package.
Chris Brogan, author of 'Trust Agents,' talks about new business practices that can help companies create long-term relationships with customers online. He speaks with Bryan Elliott in 'Behind the Brand.'
A look at how a food truck and a veterinary practice are making virtual relationships online that translate into real-life dollars.
Connecting with customers and making your brand stand out from the competition is vital to social media success, our experts say.
Google+ has quickly become the place to be in social media. Here's why--and what your business should do about it.
Americans are spending more time on social networks and blogs, according to a new study from Nielsen. Here's what that means for you.
When digital music service Spotify crossed the Atlantic to the U.S., the company leaned heavily on social media to build awareness. Here's a look at what worked for them.
Tapping into social media management tools can help business owners get a handle on their Facebook, Twitter and other online marketing efforts.
There's more to Quora than meets the eye. Entrepreneurs, marketers and even investors are tapping its benefits.
Social analytics companies serve up ways for businesses to be influential. Here's how these rankers compare.
Installing social sharing buttons is an easy way to increase the visibility of your website.
How twentysomething Shama Kabani of Marketing Zen Group wrote a master's thesis on Twitter and then went on to build a leading-edge marketing firm. Part of our annual Young Millionaires report.
The percentage of adults using social media sites on a daily basis continues to rise. Here's how to update your communications strategy accordingly.
Recent studies claim we're getting tired of Facebook. Going beyond the initial numbers reveals a different story.
Boosting the effectiveness of your Facebook publishing strategy is easy if you know the answers to these seven questions.
Fabio and Mustafa should still be tweeting, says social media guru Gary Vaynerchuk.
Sure you're marketing with Twitter and Facebook, but are you doing it well? Here are the most common traps you might be falling into.
Remembering marketing principles is a must, but ignoring social-media innovations would be a mistake.
Increasing your 'clout' online can be a matter of being consistent, responsive and authentic, entrepreneur Joe Fernandez says. And you'll need to put in the time.
Social-media makes even the best marketers forget everything they already know about marketing.
The co-founder of the social-media analytics firm talks about getting his new business off the ground.
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