Social Media Marketing
News and Articles About Social Media Marketing
When digital music service Spotify crossed the Atlantic to the U.S., the company leaned heavily on social media to build awareness. Here's a look at what worked for them.
Tapping into social media management tools can help business owners get a handle on their Facebook, Twitter and other online marketing efforts.
There's more to Quora than meets the eye. Entrepreneurs, marketers and even investors are tapping its benefits.
Social analytics companies serve up ways for businesses to be influential. Here's how these rankers compare.
Installing social sharing buttons is an easy way to increase the visibility of your website.
How twentysomething Shama Kabani of Marketing Zen Group wrote a master's thesis on Twitter and then went on to build a leading-edge marketing firm. Part of our annual Young Millionaires report.
The percentage of adults using social media sites on a daily basis continues to rise. Here's how to update your communications strategy accordingly.
Recent studies claim we're getting tired of Facebook. Going beyond the initial numbers reveals a different story.
Boosting the effectiveness of your Facebook publishing strategy is easy if you know the answers to these seven questions.
Fabio and Mustafa should still be tweeting, says social media guru Gary Vaynerchuk.
Sure you're marketing with Twitter and Facebook, but are you doing it well? Here are the most common traps you might be falling into.
Remembering marketing principles is a must, but ignoring social-media innovations would be a mistake.
Increasing your 'clout' online can be a matter of being consistent, responsive and authentic, entrepreneur Joe Fernandez says. And you'll need to put in the time.
Social-media makes even the best marketers forget everything they already know about marketing.
The co-founder of the social-media analytics firm talks about getting his new business off the ground.
A new study investigates if Facebook and other popular social networking sites are socially isolating.
The marketing guru says successful marketing today is about wowing 'LonelyBoy15,' not media giants.
Chomping at the bit to put your business on Google+? You're not alone -- but you'll have to wait.
Businesses should consider these tips when using hashtags in their marketing tweets.
The social-media guru talks about his controversial TechCrunch interview criticizing social-media experts with Bryan Elliott in 'Behind the Brand.'
The adventurous couple looking to shake up the social-media marketing industry.
The author and entrepreneur explains his criticism of social-media pros from a controversial TechCrunch interview. A clip from his video with Bryan Elliott in 'Behind the Brand.'
The video blogger and author argues that the popular ad flopped in this interview with Bryan Elliott in 'Behind the Brand.'
The majority of Twitter users are likely to make a purchase from your company if you've answered a tweeted query.
It's easy to waste time on Facebook and Twitter. Consider this game plan for new business owners in a hurry.