Social Media Marketing

News and Articles About Social Media Marketing

The Fallacy Behind 'Facebook Fatigue'

The Fallacy Behind 'Facebook Fatigue'

Recent studies claim we're getting tired of Facebook. Going beyond the initial numbers reveals a different story.
Facebook Posting Techniques that Really Work

Facebook Posting Techniques that Really Work

Boosting the effectiveness of your Facebook publishing strategy is easy if you know the answers to these seven questions.
Old Spice and Social Media: Why Not Make the Most of Fabio vs. Mustafa?

Old Spice and Social Media: Why Not Make the Most of Fabio vs. Mustafa?

Fabio and Mustafa should still be tweeting, says social media guru Gary Vaynerchuk.
The Top Five Social Media Mistakes

The Top Five Social Media Mistakes

Sure you're marketing with Twitter and Facebook, but are you doing it well? Here are the most common traps you might be falling into.
Five Truths About Social Media Marketing

Five Truths About Social Media Marketing

Remembering marketing principles is a must, but ignoring social-media innovations would be a mistake.
Insights: Klout's CEO on Growing Your Social Influence

Insights: Klout's CEO on Growing Your Social Influence

Increasing your 'clout' online can be a matter of being consistent, responsive and authentic, entrepreneur Joe Fernandez says. And you'll need to put in the time.
Five Lies About Social Media Marketing

Five Lies About Social Media Marketing

Social-media makes even the best marketers forget everything they already know about marketing.
The Innovators: Klout's Joe Fernandez

The Innovators: Klout's Joe Fernandez

The co-founder of the social-media analytics firm talks about getting his new business off the ground.
Report: Facebook Users are a Trusting Bunch

Report: Facebook Users are a Trusting Bunch

A new study investigates if Facebook and other popular social networking sites are socially isolating.
Guy Kawasaki: To Win at Social Media, 'Plant Many Seeds'

Guy Kawasaki: To Win at Social Media, 'Plant Many Seeds'

The marketing guru says successful marketing today is about wowing 'LonelyBoy15,' not media giants.
Google+ Isn't Ready For Business

Google+ Isn't Ready For Business

Chomping at the bit to put your business on Google+? You're not alone -- but you'll have to wait.
Lessons from Entenmann's 'Insensitive' #NotGuilty Casey Anthony Tweet

Lessons from Entenmann's 'Insensitive' #NotGuilty Casey Anthony Tweet

Businesses should consider these tips when using hashtags in their marketing tweets.
Gary Vaynerchuk on Why He Calls Social-Media Pros 'Clowns'

Gary Vaynerchuk on Why He Calls Social-Media Pros 'Clowns'

The social-media guru talks about his controversial TechCrunch interview criticizing social-media experts with Bryan Elliott in 'Behind the Brand.'
The Spark That Fuels Wildfire Interactive

The Spark That Fuels Wildfire Interactive

The adventurous couple looking to shake up the social-media marketing industry.
Gary Vaynerchuk: Why Dirt Under Your Fingernails Is a Good Thing

Gary Vaynerchuk: Why Dirt Under Your Fingernails Is a Good Thing

The author and entrepreneur explains his criticism of social-media pros from a controversial TechCrunch interview. A clip from his video with Bryan Elliott in 'Behind the Brand.'
Gary Vaynerchuk on Why the Old Spice Campaign Fell Short

Gary Vaynerchuk on Why the Old Spice Campaign Fell Short

The video blogger and author argues that the popular ad flopped in this interview with Bryan Elliott in 'Behind the Brand.'
Why Savvy Businesses Field Customer Questions on Twitter

Why Savvy Businesses Field Customer Questions on Twitter

The majority of Twitter users are likely to make a purchase from your company if you've answered a tweeted query.
A 24-Hour Social Media Marketing Plan for Your Startup

A 24-Hour Social Media Marketing Plan for Your Startup

It's easy to waste time on Facebook and Twitter. Consider this game plan for new business owners in a hurry.
Five Dos and Don'ts for Businesses on 'Empire Avenue'

Five Dos and Don'ts for Businesses on 'Empire Avenue'

Consider these tips if you're thinking about taking your business public on this social networking site.
John Jantsch on How to Get More and Better Referrals

John Jantsch on How to Get More and Better Referrals

The author of 'Duct Tape Marketing' talks about his book 'The Referral Engine.' (15:38)
Five Ways to Use Twitter for Marketing That You Might Not Know About

Five Ways to Use Twitter for Marketing That You Might Not Know About

With a little strategy, Twitter can boost your connections and website traffic.
Chris Brogan on How to Build Deeper Relationships With Your Customers Online

Chris Brogan on How to Build Deeper Relationships With Your Customers Online

Your social media strategy should have a solid foundation and fluid outposts where you can connect with customers.
How Small Companies Are Marketing Through Facebook

How Small Companies Are Marketing Through Facebook

Facebook is proving itself a small-business marketing force. Here are three examples of how it's working.
How ShareSquare Is Leading the QR-Code Marketing Pack

How ShareSquare Is Leading the QR-Code Marketing Pack

This Los Angeles-based company helps fans connect with bands and brands using quick-response codes. Plus, a look at other game-changers in the social-media space.
John Jantsch on Reaching Out to Journalists for Media Coverage

John Jantsch on Reaching Out to Journalists for Media Coverage

The small-business marketer lays out tactics for using new tools to gain access to the press.

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