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Social Media Marketing
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News and Articles About Social Media Marketing
Learn This Twitter Shortcut
Cribbing off existing Twitter lists can help you build your own segmented marketing strategies.
The Best Way to Land a Job in Social Media? Just Dive In.
Digital-marketing pro Ian Lurie offers up tips on how to break into the social media and digital advertising industry in this week's Ask the Expert column.
Is Facebook Really a Failure to Marketers?
Research firm Forrester recently penned a scathing letter to Facebook's CEO Mark Zuckerberg taking the social network to task over its marketing platform. But are its criticisms fair?
What Twitter's New Scheduled Tweets Mean for Marketing Your Business
Here are four effective tips for using the social network's new feature to your startup's advantage.
How Social Media Really Affects Spending (Infographic)
How to get customers to go from 'Friending' to Spending.
Social Media for Small Business: Choose Wisely, Then Execute
Our Ask the Expert digital marketing pro Ian Lurie offers up best practices on handling social media, SEO and a business' website on a budget.
With Facebook's Media Referral Traffic Up 170%, Site Announces 'Stories to Share'
The social network has rolled out a feature that offers suggestions to media organizations about which articles they should post to their pages.
Social Media Etiquette: 5 Questions to Ask Before Posting About the News
When a disaster happens or as the anniversary of a catastrophe approaches, it may seem like commenting is the right thing to do. Sometimes, silence is best.
Scott Smith and Jeana Anderson
If Facebook Gives Your Business Free Wi-Fi, What's in It for You?
Customers have come to expect free wireless internet in many businesses. Thanks to Facebook, businesses will now be able to get some things in return.
Brian Patrick Eha
4 Ways to Turn Social-Media Fans Into Raving, Loyal Customers
With a little bit of focus, companies can convert casual fans into powerful brand advocates.
How to Generate Ideas For Your YouTube Videos
Not sure what your YouTube videos should be about? These 10 questions will help you generate ideas that attract the type of audience you want.
How to Attract the Right Clients and Other Must-Read Business Tips
A look at how to get clients who are a good fit for you, why you should tweet less about your company and more advice for business owners.
Brian Patrick Eha
9 Ways to Reach Customers on YouTube
Find out how to use YouTube as a low-cost marketing tool to generate new customers and sales.
Jason R. Rich
3 Annoying Social-Media Mistakes Businesses Need to Avoid
A look at the most vexing social media no-nos and why you should just skip them.
Kim Lachance Shandrow
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