Social Media Marketing
News and Articles About Social Media Marketing
Executives should lead by example when it comes to building an online persona that benefits the business' brand.
Every marketing advantage of video is multiplied on Google+ HOA, including your chances of becoming an Internet personality.
When building a social media presence for your company, relationships and trust are key.
Take these fast, easy steps to keep your mug out of Google ads.
Social media is a boon for engaging new customers and keeping current ones happy, but only after a company has considered three fundamental questions.
Even the most savvy social-media maven can at times become confused over the best activities to pursue. Check out this list of don'ts.
Posting photos of cute and cuddly animals is a guaranteed win online. Heres a look at the biggest Internet pet trends of 2014.
Social media plays a huge role when developing any sort of brand. If you aren't careful, you could make mistakes that could quickly turn people off.
Can't quite pull the trigger on unfollowing someone? Baby steps.
Join us for an exciting live Hangout roundtable on May 14, when we chat with three leading entrepreneurship experts about the top apps and tech solutions for optimizing your productivity and your small business operations.
If you're in business, you're in the business of sales. That's what keeps your company alive. Here are four critical lessons.
For a relatively inexpensive price, a click farm will rapidly boost the number of a company's followers. But phantom profiles don't translate into customer engagement.
This season brings box office mega-bucks for movie studios, but you too can cash in on the film industry's marketing tactics.
HubSpot co-founder Brian Halligan explains why he started his company and how to market in the digital age
While social media allows you to meet new people, connect with potential customer and hone relationships with business partners, it can be draining. Here are a few tips on remaining productive on social media.
The social media giant is joining forces with Intuit, LegalZoom and Square in a cross-country bid to boost SMB success -- and the ad dollars SMBs spend on Facebook.
Sample the latest wisdom about how to post content about your business that others will be likely pass along.
As more and more consumers expect immediate results, businesses need to be able to react quickly to customers' needs. The best way is to have a customer-service strategy on social media.
With businesses having a lot to gain from the visual social network, competition is fierce. Here are a few unique tricks to stand out on Pinterest -- and hopefully gain customers.
Identify which parts of the company's work flow can be automated with cost-effective tools.
Maximize your social-media reach with these helpful tips.
Effective content marketing spurs your customers to spread your message to their networks.
Resuscitate that neglected Twitter account with a few easy tips.
Develop the strategy the company should have had from the start: a results-driven effort across many social-media platforms, connected to other marketing campaigns.
Here are the worst times to post to the different channels.