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News and Articles About Social Media Marketing

5 SEO Trends Every Entrepreneur Needs to Know for 2014

5 SEO Trends Every Entrepreneur Needs to Know for 2014

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From Google's continuous search updates to mobile making waves, here are a few ways to keep you up-to-date with SEO.
January 21, 2014 in SEO | Search Engine Optimization
7 Ways Social Media Will Be More Expensive This Year

7 Ways Social Media Will Be More Expensive This Year

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Brands will have to pony up a lot more money for staffing and other costs of online marketing and audience engagement.
January 17, 2014 in Social Media
10 Reasons Your YouTube Videos Aren't Popular

10 Reasons Your YouTube Videos Aren't Popular

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Before starting production on your small-business YouTube video, review these tips to help avoid "audience disconnect" and attract viewers.
January 9, 2014 in Social Media
New Study Details Who Is Using Social Media and When

New Study Details Who Is Using Social Media and When

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These demographic statistics on Twitter, Facebook, LinkedIn and other sites can help you kick up your marketing a notch or two this year.
January 6, 2014 in News and Trends

12 Strategies for Promoting Your YouTube Videos

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Want to get the word out about your YouTube videos? Review these quick tips.
January 2, 2014 in Online Marketing
Entrepreneur's 10 Hottest Stories About Social Media in 2013

Entrepreneur's 10 Hottest Stories About Social Media in 2013

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It was a crazy year for Facebook, Twitter, LinkedIn - you name it. Here's a roundup of our most clicked-on stories about social media.
December 27, 2013 in Social Media
Want to Make a Successful YouTube Video? Read This.

Want to Make a Successful YouTube Video? Read This.

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Successful YouTube videos can be as different as oil and water. But those aimed at a small-business audience have some similar traits that can help you communicate your message to your customers.
December 26, 2013 in Social Media
Social Media Year in Review: 13 Must-Know Statistics from 2013 (Infographic)

Social Media Year in Review: 13 Must-Know Statistics from 2013 (Infographic)

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Keep these important details in mind when formulating your social-media strategy for the New Year.
December 23, 2013 in Social Media
The Top Visual Design Trends for 2014 (Infographic)

The Top Visual Design Trends for 2014 (Infographic)

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Witches, beards and Instagram will dominate the year to come.
December 22, 2013 in Online Marketing
How to Make the Most of Your Brand's Social Media Content

How to Make the Most of Your Brand's Social Media Content

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Your followers are looking for content that is helpful or entertaining. Here's how to offer them something they can use, love and share with their friends.
December 17, 2013 in Social Media
5 Social Media Predictions for 2014

5 Social Media Predictions for 2014

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When developing or improving your social-media strategy in the New Year, keep these five trends top-of-mind.
December 16, 2013 in Social Media
Why Building a Personal Brand Isn't for Everyone

Why Building a Personal Brand Isn't for Everyone

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Before you throw yourself into the social media whirl, you need to determine whether your taking a personal or corporate approach.
December 10, 2013 in Social Media
Keeping an Eye Out for Social and Mobile Innovations

Keeping an Eye Out for Social and Mobile Innovations

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Bite-size advice from snack-food company marketing veteran Bonin Bough.
December 2, 2013 in Online Marketing
How to Choose the Best Social Media Platform for Your Business

How to Choose the Best Social Media Platform for Your Business

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Deciding which social media platform will best serve your company's needs can be tricky. Here's an overview to help you decide.
December 2, 2013 in Social Media
Video: The Behind-the-Scenes Values Successful Social Brands SharePlay Video

The Behind-the-Scenes Values Successful Social Brands Share (Video)

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The most important aspects of your social media strategy are never seen in a Twitter feed. Our interview explains why hiring and morale are essential to building a socially powerful brand.
November 26, 2013 in Business Management
7 Ways to Get Bloggers Buzzing About Your Brand

7 Ways to Get Bloggers Buzzing About Your Brand

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Businesses big and small can do a lot to get bloggers on their side. Here are seven steps to strengthen your brand's local presence.
November 22, 2013 in Social Media
Pinterest Introduces 'Place Pins' to Showcase What Your Business Location Has to Offer

Pinterest Introduces 'Place Pins' to Showcase What Your Business Location Has to Offer

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The new feature links high quality photography to maps, making it easier to visit and share in real life.
November 21, 2013 in Social Media
Facebook Is Making Life Easier for Social Media Managers

Facebook Is Making Life Easier for Social Media Managers

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The social network announced new features today that provide greater functionality to page administrators.
November 20, 2013 in Social Media
3 Ways You Might Be Screwing Up Your LinkedIn Profile and How to Avoid Them

3 Ways You Might Be Screwing Up Your LinkedIn Profile and How to Avoid Them

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Skip these first-impression shattering no-no's and craft a kickass LinkedIn profile instead.
November 19, 2013 in Social Media
Marketing Trend for 2014: Smaller Messaging Has a Big Impact

Marketing Trend for 2014: Smaller Messaging Has a Big Impact

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Increasingly, brands are marketing themselves via short-form social media.
November 19, 2013 in Social Media
Digital or Traditional Marketing? Depends on Your Business

Digital or Traditional Marketing? Depends on Your Business

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Base your marketing strategies on what you're selling.
November 18, 2013 in Marketing
10 Questions to Ask When Measuring Your Social Media ROI

10 Questions to Ask When Measuring Your Social Media ROI

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Expert advice on how to gauge the success of your social media marketing efforts.
November 18, 2013 in Social Media
Promoting Your Business Through Personal Posts

Promoting Your Business Through Personal Posts

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Branding guru Jason Seiden pushes for social media with a work-life blend.
November 15, 2013 in Social Media
5 Tips for Hiring a Social Media Marketer

5 Tips for Hiring a Social Media Marketer

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Your new hire needs to understand the basics as well as the latest digital tools. This list of tips will help you get started.
November 14, 2013 in Social Media
Instagram Success: These Types of Images Drive the Most Engagement (Infographic)

Instagram Success: These Types of Images Drive the Most Engagement (Infographic)

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A new study unlocks the secrets to what's most shared on the popular social network.
November 13, 2013 in Social Media
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