Social Media Marketing

News and Articles About Social Media Marketing

The 4 Essentials to Building Your Brand on Social Media
Social Media

The 4 Essentials to Building Your Brand on Social Media

Whether you want to sell products or gain subscribers, they've got to know who you are in the first place.
Aaron Agius
3 Ways to Be Constantly Recruiting Star Talent Through Social Media
Recruiting

3 Ways to Be Constantly Recruiting Star Talent Through Social Media

The search for talent is an integral part of a well-developed social media branding strategy.
Joe Budzienski
3 Things Entrepreneurs Need to Know About Mobile Video Streaming
Social Media Marketing

3 Things Entrepreneurs Need to Know About Mobile Video Streaming

Meerkat and Periscope both offer business owners a new way to market with their Twitter audiences.
Matthew Toren
The Modern Storefront: What Instagram Could Mean For Your Business
Social Media

The Modern Storefront: What Instagram Could Mean For Your Business

Instagram is the modern equivalent of window shopping. It offers a peek into the world of a brand.
Bob Glazer
This Free Tool Can Determine Your Most Valuable Followers on Instagram and Twitter
Social Media

This Free Tool Can Determine Your Most Valuable Followers on Instagram and Twitter

SocialRank, which launched last January to help Twitter users better understand their audiences, has now added a comparable tool for Instagram.
Geoff Weiss
Why Facebook's Latest Move Could Minimize Your Brand's Reach
Facebook Marketing

Why Facebook's Latest Move Could Minimize Your Brand's Reach

The social-networking giant just updated its algorithm to show users more posts from their friends.
Laura Entis
5 Ways to Tell If You're Doing Social Media Right
Social Media Metrics

5 Ways to Tell If You're Doing Social Media Right

More followers and more fun are just some of the criteria of success.
Mel Carson
4 Do's and 4 Don'ts for Businesses Using Social Media
Social Media Marketing

4 Do's and 4 Don'ts for Businesses Using Social Media

If you want to guarantee a more effective strategy, follow these tactics and avoid ones that will do more harm.
Deborah Mitchell
4 Ways to Ensure Facebook Inbound Marketing Works for Your Company
Facebook Marketing

4 Ways to Ensure Facebook Inbound Marketing Works for Your Company

With Facebook being a huge player in the online world, you better have your marketing strategy down pat. Otherwise, it is a waste of time and money.
Nick Unsworth
3 Reasons Fake Fans Cause Real Problems for Businesses
Social Media

3 Reasons Fake Fans Cause Real Problems for Businesses

While building a social media following with click farms can be enticing, entrepreneurs need to understand the implications they can have.
Peter Gasca
6 Ways To Get 'Instaresults' to Grow Your Instagram Account
Instagram

6 Ways To Get 'Instaresults' to Grow Your Instagram Account

While many entrepreneurs have Instagram accounts, they may not be taking full advantage of its potential reach.
Kim Trumbo
8 Offline Social Skills You Should Carry Into Your Social-Media Efforts
Marketing tips

8 Offline Social Skills You Should Carry Into Your Social-Media Efforts

Even though the online you and the offline you are different, there are basic social skills and habits that you should carry into social media.
Neil Patel
How Your Brand Can Host a Celebrity Takeover on Social Media
Social Media Marketing

How Your Brand Can Host a Celebrity Takeover on Social Media

Many brands have successfully partnered with famous people to share their company's story. Here is how to do it the right way.
Nate Birt
How This Digital Agency Is Cashing In on a New Kind of Celebrity Endorsement
Influencers

How This Digital Agency Is Cashing In on a New Kind of Celebrity Endorsement

TheAudience is connecting brands and customers across social media platforms via influencers.
Jason Ankeny