Social Media Marketing

News and Articles About Social Media Marketing

Technology

How One Boutique Uses Technology to Help More Brides Say Yes to the Dress

Take this Texas-based small business as an example of how smart tech can help you grow and streamline operations.
Carol Roth
Learn the Secrets of How These Big Brands Made Real-Time Marketing Work for Them
Marketing

Learn the Secrets of How These Big Brands Made Real-Time Marketing Work for Them

Real-time marketing can boost your brand as long as your efforts are genuine, on-message and a natural extension of your existing communication strategies.
Heather Whaling
Why Authenticity Is Key to Mastering Social Media Marketing
Entrepreneur Press Books

Why Authenticity Is Key to Mastering Social Media Marketing

Want your business to thrive at online marketing? Some leads from Starbucks, JetBlue and Zappos.
Tanya Benedicto Klich
3 Tips to Better Use the Social Networks You Use Every Day
Networking

3 Tips to Better Use the Social Networks You Use Every Day

We know the biggies when it comes to social networking. But are you using them right?
Cynthia Johnson
Snapchat for Small Business: Consider 3 Key Factors
Snapchat

Snapchat for Small Business: Consider 3 Key Factors

Consumers -- especially young ones with disposable incomes -- are making the move from Instagram. Here's what you should know about this rapidly expanding visual platform.
What You Could Learn From Katy Perry's Social Media Strategy
Social Media

What You Could Learn From Katy Perry's Social Media Strategy

Entrepreneur Press author Kim Garst breaks down how the Superbowl songstress dominates Twitter and how you could grow your personal brand one tweet at a time.
Tanya Benedicto Klich
How Not Using Social Media Can Hurt Your Business
Social Media Marketing

How Not Using Social Media Can Hurt Your Business

It's hard to believe, but some businesses are still slow to embrace social media for marketing and brand-building purposes.
What to Consider When Trying to Market on Social Media
Social Media Marketing

What to Consider When Trying to Market on Social Media

You don't have to be on every social media platform, but you do need to be consistent about posting.
Brett Relander
8 Digital-Marketing Tips for Bootstrapped Startups
Marketing

8 Digital-Marketing Tips for Bootstrapped Startups

Running a startup on a shoestring budget is hard enough, but if you can keep marketing costs down while capitalizing on successful digital opportunities, you will be able to improve your brands visibility without sacrificing a large budget.
Derek Miller
5 Pinterest Tips for Crazy-Good Results
Pinterest

5 Pinterest Tips for Crazy-Good Results

The image-sharing site can be one of the best, most up-to-date ways of generating buzz and enthusiasm for your business -- if used correctly.
Instagram Rolls Out New 'Carousel' Ads
Instagram

Instagram Rolls Out New 'Carousel' Ads

Brand marketers will be able to showcase more images on the photo-sharing smartphone app.
The 3 Things You Need to Know About Hiring a Social Media Manager
Social Media Marketing

The 3 Things You Need to Know About Hiring a Social Media Manager

It's important to put the right person in charge of your brand's online voice, so be sure to ask the right questions.
Deborah Mitchell
The 5 Keys to Building a Social-Media Strategy for Your Personal Brand
Personal Branding

The 5 Keys to Building a Social-Media Strategy for Your Personal Brand

Social-media marketing for a business is one thing. Now imagine achieving social success when the brand you're trying to promote is you.
Kevan Lee