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Social Media Marketing
Today's Most Read
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News and Articles About Social Media Marketing
5 Ways to Tune Your Twitter Strategy Based on Audience Behavior
Establishing and maintaining the right balance in terms of content, tone and messaging is essential for building and maintaining an engaged audience.
5 Plays That Make Your Email Marketing Score
The preparation and tactics that got the Seahawks and the Patriots to the Super Bowl apply to a winning email-marketing blitz.
How 'Micro Marketing' Can Create Macro Results for Your Brand
Mass marketing is expensive and inefficient. Highly-focused campaigns and social-media influencers work better, for less.
Super Bowl Ads
Social Media Is the Super Bowl Ad Every Brand Can Afford
A commercial during the big game this Sunday is far out of reach for most but a social media strategy will keep you in play, on your budget.
How Marketers Should Approach the New Twitter
Brands and businesses need to be ready to roll with new changes as soon as Twitter's development team rolls them out.
Lisa Hoover McGreevy
8 Social-Media Sins That Are Sure to Get You Unfriended and Unfollowed
How to avoid being "that guy" on social media.
Online Reputation Management
6 Better Responses to a Bad Review Than Yelling or Sulking
Somebody trashing your company online is hurtful and infuriating but responding that way makes the situation worse.
The Recruiter-Job Seeker Disconnect You Can't Afford to Ignore
Close the difference between the way managers search for new hires and how candidates hunt for positions. Hint: Use social media and mobile platforms.
Increase Retweets and Improve Engagement on Twitter With These 12 Tips (Infographic)
Twitter is a great marketing platform, but simply firing off tweets isn't going to necessarily translate into leads and sales.
Finding the Hidden Market That Your Business Is Missing Out On
Stereotypes can inadvertently prompt you to ignore important customer segments -- consumers who could become your top buyers.
How to Win Millennial Brand Ambassadors in 3 Steps
Identify enthusiastic young customers, make them experts, watch them show off their knowledge on social media.
How to Tap the Power of Social Media to Forge Customer Loyalty
Think less about leads and much more about your relationship with the fans you have.
Analysis Finds Content About Tech Trends Draws Attention to Ads About Anything
Consumer interest in the latest technology is so great that ads associated with tech news do better, even when the products are unrelated.
3 Simple Rules for Brands to Get the Most Out of Bloggers
Working with bloggers to spread a message can be a really effective strategy to reach new audiences, but expectations must be set early.
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