Social Media Marketing

News and Articles About Social Media Marketing

5 Ways Brands Are Using Tumblr to Stand Out
Tumblr

5 Ways Brands Are Using Tumblr to Stand Out

Tumblr takes a blog-plus-the-kitchen-sink approach to storytelling, meaning brands have the flexibility to create their own template and engage with fans in ways that best suit their mission.
Nate Birt
Influencer Marketing on Instagram: Engagement and Measurement
Instagram

Influencer Marketing on Instagram: Engagement and Measurement

How to cultivate meaningful, deliberate engagement with online influencers and ways to measure the reach and effectiveness of these influencers.
How to Build a Social-Media Strategy That Works
Social Media

How to Build a Social-Media Strategy That Works

To benefit from social media, you need to build a clear strategy that takes into account what you're trying to achieve, who your customers are and what your competition is doing.
Jeff Foster
Putting Your Business on Instagram? Here's What You Need to Know.
Online Marketing

Putting Your Business on Instagram? Here's What You Need to Know.

You can master the art of Instagram for your business marketing needs if you follow these five simple tricks.
Mitch Meyerson
Here Are 12 Must-Use Apps for Marketers
Marketing

Here Are 12 Must-Use Apps for Marketers

From content distribution to social listening, here are the apps marketers need to be using right now.
Dan Newman
12 Tips and Tools for Managing Multiple Social-Media Accounts
Social Media Marketing

12 Tips and Tools for Managing Multiple Social-Media Accounts

These suggestions and strategies can help you save some serious time.
Kevan Lee
Personalizing Ads Can Boost Marketing for Small Businesses
National Small Business Week

Personalizing Ads Can Boost Marketing for Small Businesses

Tailoring ads to customers is in the tradition of the local shopkeepers who knew their customers by name.
Andre Bourque
25 Signs You Need Help Marketing
Marketing

25 Signs You Need Help Marketing

The less a person knows about marketing, the easier it is to underestimate it's potential to grow the business.
Eric Samson
Get Your Brand Noticed With Subscription Boxes
Subscription Services

Get Your Brand Noticed With Subscription Boxes

They're an easy way to delight consumers but they also work to reach a national audience as new-age marketing platforms.
Aihui Ong
3 Essentials for Marketing Your Mobile App
Marketing Strategies

3 Essentials for Marketing Your Mobile App

A discouragingly high percentage of apps fail to make money. Poor marketing is often the reason.
Pratik Dholakiya
How to Make Time for Social Media Marketing
Social Media

How to Make Time for Social Media Marketing

A small-but-regular effort to build a social media presence can pay substantial marketing dividends.
Brett Relander
5 Ways to Make Your Online Ads More Clickable
Linkedin

5 Ways to Make Your Online Ads More Clickable

Because great ads are more than just words.
Ted Prodromou
5 Ways to Use Influencer Marketing to Cut Through the Online Clutter
Influencers

5 Ways to Use Influencer Marketing to Cut Through the Online Clutter

From determining a strategy to reciprocation, here is how to ensure your influence partnership is moving in the right direction.
Lauren Jung
3 Other Social Media Platforms You Should Consider
Social Media

3 Other Social Media Platforms You Should Consider

If you want to reach new audiences, especially those valued millennials, look into these options.
Deborah Mitchell