Social Media Marketing

How Beyoncé Turned Flash Tattoos Into Much More Than a Flash-in-the-Pan Success
Celebrity Endorsement

How Beyoncé Turned Flash Tattoos Into Much More Than a Flash-in-the-Pan Success

Pay attention to how the Queen Bey herself created -- by chance -- a slam-dunk collaboration for a growing brand.
Tracey Wallace
'Like' is More than a Button: 3 Must-Have Ingredients for Your About Page
Online Marketing

'Like' is More than a Button: 3 Must-Have Ingredients for Your About Page

Here are what four companies have successfully done on their About pages. You might want to follow their example.
Aaron Orendorff
Just Be Yourself on LinkedIn -- and Watch Business Boom. (Infographic)
Marketing

Just Be Yourself on LinkedIn -- and Watch Business Boom. (Infographic)

Here's how I boldly put my unique business idea out there on the most professional of social networks and saw six figures in four months.
Melissa Dawn
15 Tools to Create Automation in Your Small Business
Automation

15 Tools to Create Automation in Your Small Business

Social-media management, sales and digital marketing are just a few areas that could benefit from automation.
Adam Toren
6 Ways to Use Social Data for Targeted Marketing
Social Media Marketing

6 Ways to Use Social Data for Targeted Marketing

Personalized marketing is all the rage. Use these five data-driven tactics to make sure your marketing messages hit closer to home.
John Arnold
How to Build Up Your Influence on Social Media
Social Media Marketing

How to Build Up Your Influence on Social Media

First of all, be true to your personal brand. Then you too may become an influencer.
Eric Dahan
6 Quick Tips for a Successful Startup Social-Media Campaign
Social Media Marketing

6 Quick Tips for a Successful Startup Social-Media Campaign

Which one is right for your business? Facebook? Twitter? Instagram? Tailor your choice to your business.
Scott Langdon
The 5 Worst Marketing Fails of 2015
Marketing

The 5 Worst Marketing Fails of 2015

From sickeningly sexist ads to a QR code that accidentally directs to a porn site, here are the gnarliest marketing sins of the year.
Kim Lachance Shandrow
How I Scored 94 Leads in 16 Hours Without Money, Influencers or a Landing Page
SEO

How I Scored 94 Leads in 16 Hours Without Money, Influencers or a Landing Page

All I used were a few Facebook groups, Reddit and an ethical bribe.
Sam Oh
How to See Which Social Media Platform Is Sending You the Most Traffic
Social Media

How to See Which Social Media Platform Is Sending You the Most Traffic

Social media can be an incredibly powerful tool for driving traffic to your website, if you know what to look for.
Julia Jornsay-Silverberg
5 Easy LinkedIn Tricks for Quick Sales
Growth Strategies

5 Easy LinkedIn Tricks for Quick Sales

LinkedIn works best for one-on-one sales. We'll show you how.
Kim Walsh-Phillips
11 Marketing Tools Worth Trying in 2016
Online Marketing

11 Marketing Tools Worth Trying in 2016

Want to grow your brand? These spiffy applications may do the trick.
Sujan Patel
16-Step Blueprint to Master Your Digital Marketing in 2016
Online Marketing

16-Step Blueprint to Master Your Digital Marketing in 2016

Just as a great novel needs a readership in order to be successful, your business needs a stellar marketing plan.
Jason Parks
5 Last-Minute Tips for Small Retailers to Boost Black Friday Sales
Black Friday

5 Last-Minute Tips for Small Retailers to Boost Black Friday Sales

There's still time to make sure your ecommerce site is optimized, your social campaigns are a success and your inventory is under control.
Brandon Levey