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Social Media Marketing
News and Articles About Social Media Marketing
5 Ways Brands Are Using Tumblr to Stand Out
Tumblr takes a blog-plus-the-kitchen-sink approach to storytelling, meaning brands have the flexibility to create their own template and engage with fans in ways that best suit their mission.
Influencer Marketing on Instagram: Engagement and Measurement
How to cultivate meaningful, deliberate engagement with online influencers and ways to measure the reach and effectiveness of these influencers.
Small Business PR
How to Build a Social-Media Strategy That Works
To benefit from social media, you need to build a clear strategy that takes into account what you're trying to achieve, who your customers are and what your competition is doing.
Putting Your Business on Instagram? Here's What You Need to Know.
You can master the art of Instagram for your business marketing needs if you follow these five simple tricks.
Here Are 12 Must-Use Apps for Marketers
From content distribution to social listening, here are the apps marketers need to be using right now.
Social Media Marketing
12 Tips and Tools for Managing Multiple Social-Media Accounts
These suggestions and strategies can help you save some serious time.
National Small Business Week
Personalizing Ads Can Boost Marketing for Small Businesses
Tailoring ads to customers is in the tradition of the local shopkeepers who knew their customers by name.
25 Signs You Need Help Marketing
The less a person knows about marketing, the easier it is to underestimate it's potential to grow the business.
Get Your Brand Noticed With Subscription Boxes
They're an easy way to delight consumers but they also work to reach a national audience as new-age marketing platforms.
3 Essentials for Marketing Your Mobile App
A discouragingly high percentage of apps fail to make money. Poor marketing is often the reason.
How to Make Time for Social Media Marketing
A small-but-regular effort to build a social media presence can pay substantial marketing dividends.
5 Ways to Make Your Online Ads More Clickable
Because great ads are more than just words.
5 Ways to Use Influencer Marketing to Cut Through the Online Clutter
From determining a strategy to reciprocation, here is how to ensure your influence partnership is moving in the right direction.
3 Other Social Media Platforms You Should Consider
If you want to reach new audiences, especially those valued millennials, look into these options.
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