Social Media Marketing

News and Articles About Social Media Marketing

How Brands Can Win With Snapchat
Snapchat

How Brands Can Win With Snapchat

Tips for pros wondering how to use the social media app effectively.
Kevin Allen
3 Techniques That Will Double Your Social Media Content With Half the Effort
Social Media Marketing

3 Techniques That Will Double Your Social Media Content With Half the Effort

Have better things to do than managing Twitter and Facebook? Consider these tips for doing more social media in less time and with less effort.
Neil Patel
When Marketing Personalization Fails
Mobile Marketing

When Marketing Personalization Fails

In the wake of snafus by Pinterest and Shutterfly, here are four ways for companies to customize their messages correctly.
Sonpreet Bhatia
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Brands to Spend Big on Social Media This Holiday Season (Infographic)
Social Media Marketing

Brands to Spend Big on Social Media This Holiday Season (Infographic)

A new infographic from Offerpop breaks down where the money is likely to go, based on survey data.
Abbi Whitaker
Local Businesses: Facebook Now Offers Stalkerish Ads That Target Nearby Customers
Facebook

Local Businesses: Facebook Now Offers Stalkerish Ads That Target Nearby Customers

Oh, the places Facebook knows your customers go! And live.
Kim Lachance Shandrow
How We Drove 10K Unique Visitors to a New Product in a Month
Online Marketing

How We Drove 10K Unique Visitors to a New Product in a Month

With these five tactics, traffic started flowing to a service that had just launched.
Jimi Smoot
What Facebook's Crackdown on 'Click Bait' Means for Businesses
Facebook Marketing

What Facebook's Crackdown on 'Click Bait' Means for Businesses

Sellers, rejoice! You now have less voices to compete with on the social network. But be careful not to be branded a spammer yourself.
Chris Bennett
Elon Musk's Cryptic 'D' Tweet Practically Blew Up Twitter
Elon Musk

Elon Musk's Cryptic 'D' Tweet Practically Blew Up Twitter

It only takes a consonant to start a Twitter fire. Take it from billionaire Elon Musk.
Kim Lachance Shandrow
The Four Ms of Social Media That All Marketers Should Master
Social Media Marketing

The Four Ms of Social Media That All Marketers Should Master

Amid all the complexities of software, tools and tracking, some basic principles dominate.
Kevin Bobowski
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The Hard Truths About the Fast Rise of Ello
Social Media

The Hard Truths About the Fast Rise of Ello

The newest social network is all the rage, but not a real threat to Facebook.
Jason Falls
Migrate Beyond Facebook. Make a Huge Impact on Smaller Niche Sites.
Social Media Marketing

Migrate Beyond Facebook. Make a Huge Impact on Smaller Niche Sites.

Explore alternate networks and perhaps your marketing posts will create a bigger splash.
Eric Siu
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27 Masters of Marketing and PR Every Entrepreneur Can Learn From
Public Relations

27 Masters of Marketing and PR Every Entrepreneur Can Learn From

Marketing is a cacophony but a few voices are consistently heard clearly. Listen to those and learn.
Murray Newlands
3 Ways to Get Business Recognition on Social Media
Social Media Marketing

3 Ways to Get Business Recognition on Social Media

To ensure your long-term viability, put a consistent program in place to increase your 'likes.'
Mitchell Levy
Hot New Social Network Ello Knocked Out By Cyber Attack... Already
Social Media

Hot New Social Network Ello Knocked Out By Cyber Attack... Already

Just when we were saying our first hello to Ello, it said goodbye. Here's why. And, yes, the buzzing ad-free social magnet is back up and running.
Kim Lachance Shandrow