Social Media Marketing
News and Articles About Social Media Marketing
Identify which parts of the company's work flow can be automated with cost-effective tools.
Maximize your social-media reach with these helpful tips.
Effective content marketing spurs your customers to spread your message to their networks.
Resuscitate that neglected Twitter account with a few easy tips.
Develop the strategy the company should have had from the start: a results-driven effort across many social-media platforms, connected to other marketing campaigns.
Here are the worst times to post to the different channels.
For our Ask the Expert column, marketing guru Joanna Lord highlights the top tools she uses for social media.
The New York Police Department got a little more than it bargained for on social media when Twitter users hijacked its #myNYPD campaign.
If you're using Pinterest for your brand, here are the new rules you need to be aware of to stay compliant.
For those just jumping on the social-media bandwagon, here are a few tips on getting started.
Make sure your business capitalizes as users start to check out on Fridays.
Get ready to see more photos that are relevant to your interests.
Twitter is a great way for your business to share news, engage with customers and attract new ones. While it takes a bit of work to gain a large following, the payoff is huge.
You need a social media strategy, but how do you get started on a shoestring budget? Here are three options.
Mothers are some of the most engaged people on Facebook, so make sure your business has a Mothers Day campaign ready.
Fingers crossed for stylized brunch photos, artsy sunset shots and lots of selfies.
The airline's recent PR nightmare is a reminder to slow down, pay closer attention and think before you tweet.
The disappearing-message platform gives you a chance to connect with customers more casually.
Stumped on how get the most out of your posts? Check out this handy infographic for what types of posts work best, and at what time.
Looking for early adopters? Make sure you have an effective strategy that will catch consumers by surprise and enhance their appreciation of your goods.
Are you a company that has a presence on various social media platforms, but instead of approaching it with a strategy, you're throwing content up there and hoping it will stick? Then keep reading.
Newbie businesses can turn their inhouse staffers into website optimizers and social-media marketers for a while.
Users can now add up to four photos in a tweet, but brands seem to prefer the single photo option so far.
Time is money and founders don't have a lot of either. Here are five resources entrepreneurs can use to help build their online audience quickly and cheaply.
Working at a company focused on providing loyalty programs to big-name companies like Microsoft and Pepsi, Joanna Lord knows a thing or two about marketing. And for this month only, this CMO is looking to take entrepreneurs' questions about marketing and branding.