Social Media Marketing

News and Articles About Social Media Marketing

There Are No Shortcuts to Success in Social Media

A social-media expert can’t give you the secret to their success in five minutes, so don’t ask.

What You Can Do About the Decline of Social Marketing on Facebook

Facebook matters less as other social media platforms gain currency but it is still worth your effort, even if you need to pay for ads.

You're No Little Fish: Stand Out by Dominating Content Marketing

Using content is cheaper and more effective than traditional advertising. Here are three things your strategy should entail.

5 Ways to Build Your Brand in Short Chunks of Time

It’s important not to overlook the power of small steps and single interactions that can solidify and share your brand with others.

Start Before You're Ready, Really

With a Facebook business site, a little elbow grease and guts, it's possible to launch a business. Don't wait for perfection.

Pinterest Just Made It Easier to Discover Pins You Care About

The $5 billion photo-pinning site just rolled out 'Interests,' a new way to find and follow pins you dig.

11 Unusual Social Media Tips to Drive Branding, Clicks and Conversions

Be your company's ambassador by sharing posts that will encourage your followers' engagement.

Whether Inside or Out, the 4 New Realities of Closing Sales

Advice on developing a culture and strategy that breeds revenue from the chief revenue officer of Hubspot, which pulled in $77 million last year.

Don't Just Have Social-Media Conversations, Design Them

Consider these four elements as you plan your strategy to engage with potential customers.

Start Preparing Your Business for the Generation After Millennials

The newest crop of consumers will be incredibly brand fickle. Can you appeal to them over your competitors?

Excite Audiences by Finding the Visual Angle of Your Brand

Here are five tips to get started producing photo and video content for different platforms.

Hook New Customers With an Online 'Hopeful Greeting'

To get ahead of the competition, your attention should be focused on making a great first impression, then building positive reviews and testimonials.

A Guide to Perfect Social Media Posts (Infographic)

What does a perfect social media post look like? Some detailed tips for creating the best posts possible.

The 6 PR Tips Every Startup Should Employ

ith 100 million startups opening up each year and 472 million entrepreneurs worldwide, competition to become the next big thing is brutal. To improve your chances of standing out, follow these PR tips.

Marketing to Millennials? Make It Personal and Customized.

Gen Yers are demonstrating strong new interests. Entrepreneurs would be wise to take notice.

5 Ways to Make Pinterest Work for Your Brand

Pinterest is still a relatively new social media platform, which means brands are still trying to figure out how to best use it. Here are some tips for brands of all types.

6 Ways to Harness the Power of Review Sites

A review site is a great way for your business to get discovered online, but it can also bring inaccurate criticism.

Be An Authority and Drive Sales With No BS Social-Media Marketing

The founder of two fast-growing supplement companies speaks about how his no-BS YouTube videos created a passionate following of customers.

If Your Cold Sales E-mail Didn't Get a Response, Make it Hot

To keep your pitch out of the spam folder, get the email address of the person who can make use of what you are offering.

Gain Long-Term Social Followers With These 5 Tips

Having an engaged audience online can help your bottom line, but you have to be careful.

Cracker Jack Seeks Relaunch on Social Media

The company is hoping to drum up buzz with its first ad campaign in several years, which will take place on Facebook

Build Your Personal Brand on Social Media, Moment by Moment

Online platforms are outlets to develop and broadcast your voice, but you have to be careful and considerate.

8 Tips for Successful Lead Prospecting With Twitter Advanced Search

Advanced Search is a powerful tool for data analysis available to every entrepreneur with a Twitter account. Think of it as a Big Data for everybody.

Want Your Employees to Share Company Social Media Posts? This One-Click Tool Makes It Easy.

Convincing your team to regularly share company social media posts is no easy task. Here, social media marketing expert Brian Honigman reveals his favorite fix for this common conundrum.

MBA Students Can Help Spice Up Your Startup's Special Sauce

The sharp eyes of a business class can enrich a company's bottom line.
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