Social Media Marketing
Big Companies Are Adapting to Social Media Marketing
BY Mikal E. Belicove
New reports show that more large companies are using social media to promote their brands.
Richard Branson on How to Connect With Your Customers
BY Richard Branson
The celebrated entrepreneur explains how to use social media to effectively connect with your customers.
3 Ways to Generate Better Leads on Facebook
BY Amy Porterfield
How the new page post targeting features can help you provide the right information to the right fans and boost engagement.
8 Ways to Make Your Business Cards Stand Out
BY Ann Handley
We might be living in a digital world, but paper business cards remain a vital part of networking, here's how to make yours memorable.
How 4 Small Businesses Are Winning on Pinterest
BY Jason Falls
The hot social network can help boost website traffic, sales and customer retention.
6 Must-Have Attributes of Social Media Managers
BY Mikal E. Belicove
Hiring someone to handle your company's social media message is an important step to growing your business. Here are some skills to look for.
3 Simple Ways to Use LinkedIn to Boost Sales
BY Lewis Howes
Follow these tips for transforming your LinkedIn profile into a lead generating machine.
3 Ways to Amplify Small-Business Marketing with Crowdsourcing
BY Susan Gunelius
If you're looking to jump-start your marketing, consider enlisting your online fans.
3 Ways to Use Facebook Groups to Attract and Keep Customers
BY Amy Porterfield
Follow these tips to create different types of groups tailored to specific customers.
This New Tool Could Be the Future of Measuring Sentiment on Social Media
BY Jonathan Blum and Alex Dalenberg
Emoto analyzes the emotions of Twitter posts.
How to Make Your Social Networking Efforts More Productive
BY Erika Napoletano
Forget flavor-of-the-month social sites. Find the community that works best for your company.
How Social Media Startup Wildfire Was Bought By Google for $250 Million
BY John Shinal
The acquisition is the latest in a string of social media marketing companies being bought by large tech giants.
Is Your Website Ready for Facebook Advertising?
BY Perry Marshall and Thomas Meloche
A well-designed landing page is critical to building customer relationships.
Play Video No Money for Ads? How to Win Customers (Video)
BY Colleen DeBaise
Allison O'Neill, owner of children's retail shop Bundle in New York, partners with about a dozen similar small businesses to compete against the big players. Hear her story, plus expert tips.
A Quick Guide to Using Tumblr for Business
BY Amy Gahran
The blogging and social networking site can help increase search visibility and provide a mobile-friendly platform.
Yes, You Need To Tweet
But more importantly, you need a smart social media strategy to build your brand and business online.
Time for a Second Look at Daily Deals?
BY Mikal E. Belicove
A new report finds that daily deals may perform better than previously thought.
Subway's Tweets Top List
BY Dinah Wisenberg Brin
A recent survey finds that the sandwich franchise beats out McDonald's, Starbuck and others when it comes to social media. We asked why.
5 Things You Need to Know About Facebook's Edgerank Algorithm
BY Jason Falls
Engaging content and interactivity can help boost your visibility with fans.
Play Video An Entrepreneur's Life: Gary Vaynerchuk (Video)
BY Laura Lorber
Social media expert Gary Vaynerchuk talks about his life and dreams as an entrepreneur.
Big-Company CEOs Out of Touch When It Comes to Facebook,Twitter
BY Mikal E. Belicove
The leaders of large companies are mostly avoiding social media. And they're missing an opportunity for their company's brand.
Play Video How to Create Pre-Launch Buzz (Video)
BY Colleen DeBaise
Marissa Lippert used a Kickstarter campaign and social media to create excitement and a customer base for her brick-and-mortar shop, Nourish. Hear her story, plus expert tips.
Pinterest Marketing: Pinning With a Purpose
BY Beth Hayden
Pinterest can help you attract new customers, but first you must define your online marketing strategy.




