Social Media Marketing

News and Articles About Social Media Marketing

Adopting a Winning Social Strategy
Marketing Strategies

Adopting a Winning Social Strategy

Every action you take on social media should add something to your marketing strategy as a whole.
Why Entrepreneurs Shouldn't Be On Every Social Network
Social Media

Why Entrepreneurs Shouldn't Be On Every Social Network

When it comes to selecting and using various platforms, less is more.
Alex Barker
How to Get the Skeptics to Jump on the Social-Media Bandwagon
Ask the Expert

How to Get the Skeptics to Jump on the Social-Media Bandwagon

For executives that aren't yet hip to social media, here are a few ways to convince them to join the community.
Tim Riesterer
Why the Online Marketplace Is Perfect for Women in Business
Social Media Marketing

Why the Online Marketplace Is Perfect for Women in Business

Social platforms -- and the ability to get personal -- are powerful tools for women entrepreneurs.
Sumi Krishnan
Facebook Announces Another Small Business Meetup Roadshow
Facebook

Facebook Announces Another Small Business Meetup Roadshow

The social media mammoth is joining forces with MailChimp, Shopify, Visa and Zenefits in a cross-country bid to boost SMB success -- and the ad dollars SMBs spend on Facebook.
Kim Lachance Shandrow
Organic Social Media, the Marketing Tool That Sells Nothing to Anybody
Social Media Marketing

Organic Social Media, the Marketing Tool That Sells Nothing to Anybody

It's hard enough persuading a stranger to buy something online. Asking them to like you is too much.
Ryan Urban
3 Tips to Maximize the Synergy of Social Media and Content Marketing
Social Media Marketing

3 Tips to Maximize the Synergy of Social Media and Content Marketing

Tailoring content for different networks and listening closely to your audience are keys to successful online marketing.
Brett Relander
Your Next Speaking Engagement: 7 Secrets to Ensure Massive Success
Public Speaking

Your Next Speaking Engagement: 7 Secrets to Ensure Massive Success

Did you know that greeting people at the door could boost your impact?
Ian Cleary
Pin It to Win It on Pinterest With These 4 Tips
Pinterest

Pin It to Win It on Pinterest With These 4 Tips

If you want to amp up your marketing game, use these strategies on the visual social network.
Deborah Mitchell
10 Great Social Media Tools to Boost Online Success
Social Media

10 Great Social Media Tools to Boost Online Success

If you aren't able to get your message and your content in front of the right online audiences, your business is unlikely to succeed.
Sujan Patel
The 4 Essentials to Building Your Brand on Social Media
Social Media

The 4 Essentials to Building Your Brand on Social Media

Whether you want to sell products or gain subscribers, they've got to know who you are in the first place.
Aaron Agius
3 Ways to Be Constantly Recruiting Star Talent Through Social Media
Recruiting

3 Ways to Be Constantly Recruiting Star Talent Through Social Media

The search for talent is an integral part of a well-developed social media branding strategy.
Joe Budzienski
3 Things Entrepreneurs Need to Know About Mobile Video Streaming
Social Media Marketing

3 Things Entrepreneurs Need to Know About Mobile Video Streaming

Meerkat and Periscope both offer business owners a new way to market with their Twitter audiences.
Matthew Toren
The Modern Storefront: What Instagram Could Mean For Your Business
Social Media

The Modern Storefront: What Instagram Could Mean For Your Business

Instagram is the modern equivalent of window shopping. It offers a peek into the world of a brand.
Bob Glazer