Social Media Marketing

News and Articles About Social Media Marketing

Make Marketing Simpler With These 5 Tech-Savvy Tools

Make Marketing Simpler With These 5 Tech-Savvy Tools

Identify which parts of the company's work flow can be automated with cost-effective tools.
The Best Times to Tweet, Pin, Tumble and Post (Infographic)

The Best Times to Tweet, Pin, Tumble and Post (Infographic)

Maximize your social-media reach with these helpful tips.
How to Create Content That's Meant to Be Shared

How to Create Content That's Meant to Be Shared

Effective content marketing spurs your customers to spread your message to their networks.
4 Ways to Fall in Love With Twitter Again

4 Ways to Fall in Love With Twitter Again

Resuscitate that neglected Twitter account with a few easy tips.
4 Tactics for Surviving Facebook's Algorithm Changes (Infographic)

4 Tactics for Surviving Facebook's Algorithm Changes (Infographic)

Develop the strategy the company should have had from the start: a results-driven effort across many social-media platforms, connected to other marketing campaigns.
Avoid These Social Media Dead Zones

Avoid These Social Media Dead Zones

Here are the worst times to post to the different channels.
Marketing Expert: The Best Tools for Understanding Your Social-Media Accounts

Marketing Expert: The Best Tools for Understanding Your Social-Media Accounts

For our Ask the Expert column, marketing guru Joanna Lord highlights the top tools she uses for social media.
 Another Hashtag Hijack: NYPD's Twitter Campaign Backfires

Another Hashtag Hijack: NYPD's Twitter Campaign Backfires

The New York Police Department got a little more than it bargained for on social media when Twitter users hijacked its #myNYPD campaign.
Is Your Marketing Plan Violating Pinterest's Updated Use Policies?

Is Your Marketing Plan Violating Pinterest's Updated Use Policies?

If you're using Pinterest for your brand, here are the new rules you need to be aware of to stay compliant.
An Entrepreneur's Social-Media Plan for Success

An Entrepreneur's Social-Media Plan for Success

For those just jumping on the social-media bandwagon, here are a few tips on getting started.
Why Your Brand Should Be Posting on Facebook on Fridays

Why Your Brand Should Be Posting on Facebook on Fridays

Make sure your business capitalizes as users start to check out on Fridays.
Instagram Improves 'Explore' Tab: What It Means for You

Instagram Improves 'Explore' Tab: What It Means for You

Get ready to see more photos that are relevant to your interests.
How I Went From Zero to 380,000 Twitter Followers Without Spending a Dime

How I Went From Zero to 380,000 Twitter Followers Without Spending a Dime

Twitter is a great way for your business to share news, engage with customers and attract new ones. While it takes a bit of work to gain a large following, the payoff is huge.
3 Social Media Marketing Plans for Every Startup Budget

3 Social Media Marketing Plans for Every Startup Budget

You need a social media strategy, but how do you get started on a shoestring budget? Here are three options.
Why Facebook Might Love Your Mother More Than You Do

Why Facebook Might Love Your Mother More Than You Do

Mothers are some of the most engaged people on Facebook, so make sure your business has a Mother’s Day campaign ready.
Look Out: Joe Biden Is Now on Instagram

Look Out: Joe Biden Is Now on Instagram

Fingers crossed for stylized brunch photos, artsy sunset shots and lots of selfies.
Porn Accident: US Airways Issues Worst Brand Tweet of All Time

Porn Accident: US Airways Issues Worst Brand Tweet of All Time

The airline's recent PR nightmare is a reminder to slow down, pay closer attention and think before you tweet.
5 Reasons Every Business Should be on Snapchat

5 Reasons Every Business Should be on Snapchat

The disappearing-message platform gives you a chance to connect with customers more casually.
How to Craft the Perfect Social Post [Infographic]

How to Craft the Perfect Social Post [Infographic]

Stumped on how get the most out of your posts? Check out this handy infographic for what types of posts work best, and at what time.
3 Memorable Ways to Launch a Product to Wow Customers

3 Memorable Ways to Launch a Product to Wow Customers

Looking for early adopters? Make sure you have an effective strategy that will catch consumers by surprise and enhance their appreciation of your goods.
Why Winging Social Media Won't Cut It Anymore

Why Winging Social Media Won't Cut It Anymore

Are you a company that has a presence on various social media platforms, but instead of approaching it with a strategy, you're throwing content up there and hoping it will stick? Then keep reading.
Yes, You Can Kick-Start Your Own SEO Campaign. Here's How.

Yes, You Can Kick-Start Your Own SEO Campaign. Here's How.

Newbie businesses can turn their inhouse staffers into website optimizers and social-media marketers for a while.
Twitter Adds Multiple Photo Option, But Do Brands Care?

Twitter Adds Multiple Photo Option, But Do Brands Care?

Users can now add up to four photos in a tweet, but brands seem to prefer the single photo option so far.
5 Tools For Entrepreneurs to Grow Their Online Presence in No Time

5 Tools For Entrepreneurs to Grow Their Online Presence in No Time

Time is money and founders don't have a lot of either. Here are five resources entrepreneurs can use to help build their online audience quickly and cheaply.
Have a Burning Business Question? Ask the Expert: Joanna Lord.

Have a Burning Business Question? Ask the Expert: Joanna Lord.

Working at a company focused on providing loyalty programs to big-name companies like Microsoft and Pepsi, Joanna Lord knows a thing or two about marketing. And for this month only, this CMO is looking to take entrepreneurs' questions about marketing and branding.
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