Social Media Marketing

How to Make Both Spontaneity and Planned Posts Work on Social Media
Social Media

How to Make Both Spontaneity and Planned Posts Work on Social Media

Social-media marketing is a tough discipline to master, because it makes two demands of marketers that seem to contradict each other.
Brian Honigman
Forget a 'Dislike' Button. Facebook Is Testing Cute Emoji 'Reactions' Instead.
Facebook

Forget a 'Dislike' Button. Facebook Is Testing Cute Emoji 'Reactions' Instead.

'Like' doesn't always cut it. We need all the feels.
Kim Lachance Shandrow
How To Turn $5 into a New Customer on Facebook
Social Media Marketing

How To Turn $5 into a New Customer on Facebook

Think about the help you can get from M.O.M.
Kim Walsh-Phillips
5 Ways Startups Find the Ideal Social-Media Influencer
Influencers

5 Ways Startups Find the Ideal Social-Media Influencer

The direct route to brand success is winning the support an influencer your target market respects.
Brett Relander
Dominate Facebook With This $5 Marketing Strategy
Business Optimization

Dominate Facebook With This $5 Marketing Strategy

If you have ever been frustrated with your lack of organic reach on Facebook, just investing $5 wisely into selected posts can make a huge difference.
Jason Parks
5 Social-Media Rules Brand Managers Need to Break
Social Media

5 Social-Media Rules Brand Managers Need to Break

By learning the true value of social-media rules, you can better evaluate your strategic choice to ditch the status quo.
Amplify Your Content-Marketing Results by Using These 4 Simple Tips
Data-Driven Marketing

Amplify Your Content-Marketing Results by Using These 4 Simple Tips

While most businesses know they need to do content marketing, many don't gain much traction.
Jonathan Long
To Get More Customers to 'Like' You, Be Somebody They Like
Social Media Marketing

To Get More Customers to 'Like' You, Be Somebody They Like

The best start to your social-media-marketing strategy is when people enjoy their experience dealing with your business.
Pratik Dholakiya
Good Social Media Boosts SEO Even Though Nobody Understands How
Data-Driven Marketing

Good Social Media Boosts SEO Even Though Nobody Understands How

There is lots of debate over the mechanics of how social media boosts SEO but no doubt that it does.
Larry Alton
Gen Zers Are Revolutionizing Our Marketing Landscape. Here's How They Want to Be Reached.
Data-Driven Marketing

Gen Zers Are Revolutionizing Our Marketing Landscape. Here's How They Want to Be Reached.

In coming years, consumers aged 12 to 24 will contribute $44 billion to the economy annually.
Geoff Weiss
Mayday, Slackers! Facebook Is Down.
Business Accelerated

Mayday, Slackers! Facebook Is Down.

It's not just you. 'Sorry, something went wrong.' Again.
Kim Lachance Shandrow
5 Reasons Your Online Business Isn't Growing
Data-Driven Marketing

5 Reasons Your Online Business Isn't Growing

Though the Internet is the largest market in human history, there are still no shortcuts to success.
Kimanzi Constable
3 Tips for Promoting Your Products on Social Media
Data-Driven Marketing

3 Tips for Promoting Your Products on Social Media

If done correctly, product placement on social media can generate a lot of talk , which will hopefully lead to an increase in sales.
James Rubec
4 Tips for Making Social Visitors Regular Users
Data-Driven Marketing

4 Tips for Making Social Visitors Regular Users

Remarketing, targeted headlines and calls to action are strategies that will bring people back again and again.
Neil Patel