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Six Steps for Dealing with Social Media Detractors

Six Steps for Dealing with Social Media Detractors

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Consider this advice for handling upset customers with grace, humor and honesty.
November 23, 2011 in Social Media
Brian Solis on Five Common Social Media Mistakes and How to Avoid Them

Brian Solis on Five Common Social Media Mistakes and How to Avoid Them

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The author 'Engage,' and now 'The End of Business As Usual,' spills about social media ills.
November 18, 2011 in Social Media
How to Create a Social Media Marketing Schedule

How to Create a Social Media Marketing Schedule

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It's easy to get into social media for the wrong reasons and to post too much or too little. Here's how to balance out your social media efforts.
November 11, 2011 in Social Media
What Entrepreneurs Can Learn About Social Media from Adam Carolla

What Entrepreneurs Can Learn About Social Media from Adam Carolla

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Comedian Adam Carolla created a podcast that launched to No. 1 in no time. Here's how he keeps fans coming back and how other entrepreneurs can too.
November 10, 2011 in Social Media
How to Be Your Own Media Company

How to Be Your Own Media Company

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Now that you're your own boss, you need to do your own marketing and promotion. (Who did you think was going to take care of all that for you?) Here's how to do it.
October 26, 2011 in Social Media
Social Marketing Is Best Served on a Combo Plate

Social Marketing Is Best Served on a Combo Plate

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To increase your sales, combine social media marketing with other forms of marketing.
October 25, 2011 in Social Media
Seven Tips for Successful Holiday Marketing Campaigns

Seven Tips for Successful Holiday Marketing Campaigns

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When you want to spread some holiday cheer, combine email and social media to reach a broader audience.
October 24, 2011 in Online Marketing
How One Craft Brewery Is Tapping Social Media

How One Craft Brewery Is Tapping Social Media

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Chicago's Finch's Beer replaces signage with social media marketing and finds frothy fame.
October 13, 2011 in Social Media
Facebook: Where Selling Meets Social

Facebook: Where Selling Meets Social

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Facebook is the new town square, where people meet to socialize, and it offers both unique and familiar sales challenges.
October 4, 2011 in Social Media
How to 'Mobilize' Your Social Media Marketing

How to 'Mobilize' Your Social Media Marketing

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Does your social media marketing play well with smart phones? Consider these ways you can drive more social-mobile interactions with your business.
October 3, 2011 in Mobile
An All-in-One Mobile Marketing Tool

An All-in-One Mobile Marketing Tool

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Advertisers can get check-in, discounting and social media marketing in one neat little package.
October 3, 2011 in Mobile
Video: Chris Brogan on Creating Trust With Customers OnlinePlay Video

Chris Brogan on Creating Trust With Customers Online (Video)

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Chris Brogan, author of 'Trust Agents,' talks about new business practices that can help companies create long-term relationships with customers online. He speaks with Bryan Elliott in 'Behind the Brand.'
September 29, 2011 in Social Media
How Two Small Companies Are Driving Revenue Using Social Media

How Two Small Companies Are Driving Revenue Using Social Media

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A look at how a food truck and a veterinary practice are making virtual relationships online that translate into real-life dollars.
September 26, 2011 in Social Media
Does Your Company's 'Social Personality' Need a Makeover?

Does Your Company's 'Social Personality' Need a Makeover?

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Connecting with customers and making your brand stand out from the competition is vital to social media success, our experts say.
September 22, 2011 in Social Media
Why Google+ Will Be the Next Big Thing for Your Business

Why Google+ Will Be the Next Big Thing for Your Business

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Google+ has quickly become the place to be in social media. Here's why--and what your business should do about it.
September 22, 2011 in Social Media
A Profile of the Active Social Networker

A Profile of the Active Social Networker

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Americans are spending more time on social networks and blogs, according to a new study from Nielsen. Here's what that means for you.
September 20, 2011 in Social Media
Social Media Breakdown: Spotify

Social Media Breakdown: Spotify

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When digital music service Spotify crossed the Atlantic to the U.S., the company leaned heavily on social media to build awareness. Here's a look at what worked for them.
September 20, 2011 in Social Media
Five Social Media Tools for More Buzz for Your Buck

Five Social Media Tools for More Buzz for Your Buck

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Tapping into social media management tools can help business owners get a handle on their Facebook, Twitter and other online marketing efforts.
September 19, 2011 in Social Media
Beyond Q&A: The Many Uses of Quora

Beyond Q&A: The Many Uses of Quora

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There's more to Quora than meets the eye. Entrepreneurs, marketers and even investors are tapping its benefits.
September 15, 2011 in Social Media
Four Tools for Scouting Social Media Leaders in Your Network

Four Tools for Scouting Social Media Leaders in Your Network

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Social analytics companies serve up ways for businesses to be influential. Here's how these rankers compare.
September 14, 2011 in Social Media
Can a Tweet Button Drive More Traffic to Your Web Page?

Can a Tweet Button Drive More Traffic to Your Web Page?

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Installing social sharing buttons is an easy way to increase the visibility of your website.
September 6, 2011 in Social Media
From Grad Student to Social Media Millionaire

From Grad Student to Social Media Millionaire

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How twentysomething Shama Kabani of Marketing Zen Group wrote a master's thesis on Twitter and then went on to build a leading-edge marketing firm. Part of our annual Young Millionaires report.
September 5, 2011 in Young Entrepreneurs
Who Checks Your Company's Social Media Profile?

Who Checks Your Company's Social Media Profile?

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The percentage of adults using social media sites on a daily basis continues to rise. Here's how to update your communications strategy accordingly.
September 1, 2011 in Social Media
The Fallacy Behind 'Facebook Fatigue'

The Fallacy Behind 'Facebook Fatigue'

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Recent studies claim we're getting tired of Facebook. Going beyond the initial numbers reveals a different story.
August 23, 2011 in Online Marketing
Facebook Posting Techniques that Really Work

Facebook Posting Techniques that Really Work

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Boosting the effectiveness of your Facebook publishing strategy is easy if you know the answers to these seven questions.
August 18, 2011 in Online Marketing

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