Social Media Metrics

News and Articles About Social Media Metrics

5 Things to Look for in Social-Media Analytics

Social media ROI is a top concern for many brand's social media managers. PR and marketing pros can tackle the measurement beast through these five tips.

Why ROI is, Literally, the Last Metric for Evaluating Your Content-Marketing Plan

Keep a close eye on whether your audience is engaged and enthusiastic for your content or there won't be any return on investment to measure.

There Are No Shortcuts to Success in Social Media

A social-media expert can't give you the secret to their success in five minutes, so don't ask.

Try These Tools to Supercharge Your Website Visitor Engagement

A look at comprehensive solutions for boosting website visitor engagement, communications and conversions.

A (Good) Picture Is Worth a Thousand (Text-Only) Posts

Word-of-mouth is no longer just about the words. A smart social-media policy brandishing photos can help varnish a business reputation.

The Art and Science of Getting Content Shared on Social Media

Why any one post goes viral may always be a mystery but science and experience are revealing techniques for getting your content noticed and shared.

The 5 Habits for Social-Media Success

While social media allows you to meet new people, connect with potential customer and hone relationships with business partners, it can be draining. Here are a few tips on remaining productive on social media.

Marketing Expert: The Best Tools for Understanding Your Social-Media Accounts

For our Ask the Expert column, marketing guru Joanna Lord highlights the top tools she uses for social media.

Why Winging Social Media Won't Cut It Anymore

Are you a company that has a presence on various social media platforms, but instead of approaching it with a strategy, you're throwing content up there and hoping it will stick? Then keep reading.

Want to Gain Influence on Social Media? Get to Work.

There are no easy tricks when it comes to building a social-media audience. It takes work, and the more you put into it, the more you will get out of it.

14 Tools Every Entrepreneur Needs for Managing Social Media

With the explosion of social media, it is hard to keep tabs on your online-marketing strategy across all platforms. These tools can help you do just that.

Getting Your Small Business to Scale Like a Tech Startup

With small businesses starting to think more like tech startups in terms of innovation and growth, here are a few tips to help companies get started down that path.

TiVo Takes a Look at America's Viewing Habits

While 69 percent of people say they surf the internet while the TV is on, 76 percent said their primary focus is actually watching what's on TV, according to a new survey.

Entrepreneur's 10 Hottest Stories About Social Media in 2013

It was a crazy year for Facebook, Twitter, LinkedIn - you name it. Here's a roundup of our most clicked-on stories about social media.

5 Ways Social Media Can Destroy Your Business

Social media can be a tool for driving engagement and sales. But if not handled correctly, it can waste your time, money and even damage your brand.

As Social Media Becomes More Visual, a Tool for Analyzing Image Engagement

Curalate uses image recognition software to give marketers more insight into their Instagram and Pinterest posts.

LinkedIn Rolls Out Enhanced Analytics Suite for Businesses

If you manage one of the three million company pages on LinkedIn, the site's new analytics tools could help you learn more about your followers.

3 Innovative Ways Startups Are Driving Results Over Social Media

How these small businesses are pushing the needle beyond hunting for simple likes, re-pins and re-tweets.

YouTube Success: Tracking Your Video Performance

Find out who's watching your YouTube videos, and how you can improve your video results.

How to Get Your Money's Worth From Social Media Campaigns

In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls on tracking the value of social media marketing.

5 Easy Steps to Measure Social Media Campaigns

If you're using social media for your business, know how your content is helping you achieve your company's goals. Here's how.

Still Stumped by Social Media? Google Wants to Help Figure Out What's Working

Want to find out how your Twitter and Facebook posts are affecting your bottom line? Google's new reports might provide the answer.

Social Media Breakdown: How Kred Can Make Your Business Smarter

When it comes to measuring online influence, a new tool attempts to present a fuller picture for entrepreneurs and those they follow.

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