Social Media Metrics

News and Articles About Social Media Metrics

3 Measures of Online Business That Aren't as Important as Entrepreneurs Think
Social Media Metrics

3 Measures of Online Business That Aren't as Important as Entrepreneurs Think

There is a blizzard of metrics for measuring social-media marketing. Don't let the numbers discourage you or convince you somebody else is succeeding.
Kimanzi Constable
5 Ways Brands Are Using Tumblr to Stand Out
Tumblr

5 Ways Brands Are Using Tumblr to Stand Out

Tumblr takes a blog-plus-the-kitchen-sink approach to storytelling, meaning brands have the flexibility to create their own template and engage with fans in ways that best suit their mission.
Nate Birt
How to Build a Social-Media Strategy That Works
Social Media

How to Build a Social-Media Strategy That Works

To benefit from social media, you need to build a clear strategy that takes into account what you're trying to achieve, who your customers are and what your competition is doing.
Jeff Foster
5 Ways to Tell If You're Doing Social Media Right
Social Media Metrics

5 Ways to Tell If You're Doing Social Media Right

More followers and more fun are just some of the criteria of success.
Mel Carson
Pitch Perfect: How to Turn a No Into a Yes
Social Media

Pitch Perfect: How to Turn a No Into a Yes

Social media is not a one-night stand; it takes time to build and continually nurture this relationship.
Ann Tran
Social Analytics: How Necessary Are They?
Ask a Geek

Social Analytics: How Necessary Are They?

Our resident 'geek' tells us if social media analytics add up to business success.
Mikal E. Belicove
6 Must-Have Tools to Boost Your Social-Media Productivity
Social Media

6 Must-Have Tools to Boost Your Social-Media Productivity

Monitoring and analyzing multiple social-media channels faster and better opens more time for growing your business.
Pooja Lohana
16 Tools Every Social Media Manager Should Be Using Right Now
Tools

16 Tools Every Social Media Manager Should Be Using Right Now

With social media allowing startups to create a direct line of communication between the company and consumers while also providing instant access to the latest buzz around products or services, social-media managers need to be on the ball.
How to Set Social-Media Goals That Will Move Your Marketing Forward
Social Media Marketing

How to Set Social-Media Goals That Will Move Your Marketing Forward

When it comes to social media, the 'see what sticks' mentality isn't always recommended.
Kevan Lee
Social Media Metrics

5 Things to Look for in Social-Media Analytics

Social media ROI is a top concern for many brand's social media managers. PR and marketing pros can tackle the measurement beast through these five tips.
Content Marketing

Why ROI is, Literally, the Last Metric for Evaluating Your Content-Marketing Plan

Keep a close eye on whether your audience is engaged and enthusiastic for your content or there won't be any return on investment to measure.
Brett Relander
There Are No Shortcuts to Success in Social Media
Social Media

There Are No Shortcuts to Success in Social Media

A social-media expert can't give you the secret to their success in five minutes, so don't ask.
Ann Tran
Try These Tools to Supercharge Your Website Visitor Engagement
National Small Business Week

Try These Tools to Supercharge Your Website Visitor Engagement

A look at comprehensive solutions for boosting website visitor engagement, communications and conversions.
Kim Lachance Shandrow
A (Good) Picture Is Worth a Thousand (Text-Only) Posts
Social Media Marketing

A (Good) Picture Is Worth a Thousand (Text-Only) Posts

Word-of-mouth is no longer just about the words. A smart social-media policy brandishing photos can help varnish a business reputation.
Perry Evans