Social Media

News and Articles About Social Media

Crafting Your Social Media Policy: What Experts Advise

Make sure your staff understands what's expected on your social media platforms.

Twitter Demotes Recently Hired Product Chief, Names a New One as Engagement Slides

Kevin Weil, who was head of revenue-generating products, will now take charge of all products at the company.

5 Reasons Why Your Social-Recruiting Strategy Isn't Working

Despite the pervasiveness of social media, the majority of recruiters see their social recruiting skills as 'proficient or less.' Here is how to fix that.

The Social Platforms You've Overlooked

Experts reveal the untapped opportunities beyond Facebook and Twitter.

16 Tools Every Social Media Manager Should Be Using Right Now

With social media allowing startups to create a direct line of communication between the company and consumers while also providing instant access to the latest buzz around products or services, social-media managers need to be on the ball.

Mark Zuckerberg's Grand Vision for the Next 10 Years of Facebook

How the company can use its success to invest in long-term goals that will make it an even stronger company over the next decade.

IBM, Twitter to Partner on Business Data Analytics

Enterprise clients will now be able to filter the data based on geography, public biographical information and the emotion expressed in a tweet.

Our Experts' Tips for Keeping Social Media Manageable

Keep a better balance with this battle-tested advice from our online experts.

How to Set Social-Media Goals That Will Move Your Marketing Forward

When it comes to social media, the 'see what sticks' mentality isn't always recommended.

Facebook Shares Fall on Warning of Increased Spending

The big social-media company also projected a slowdown in revenue growth this quarter, slicing a tenth off its market value.

To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere

An audit of your efforts on social media is will reveal which channels are worth more focus and which ones you should dump.

How the Three-Layer Facebook Advertising Funnel Can Get You New Customers

Make Facebook work for you with this three-layer approach. Bonus: budget suggestion included.

Flying Solo? App Lets You Chat With Perfect Strangers on Flights

Travel app Quicket is hoping its new social check-in feature will help passengers spark a bit more in-depth conversation than a simple 'hello' and 'what are you reading?'

Should You Really Be Yourself on Social Media?

Strike a balance between what you want to say and what you should.

What's Missing From Your Facebook Ad Strategy

Mimic real-world social etiquette in Facebook ad campaigns, says the author of 'Ultimate Guide to Facebook Advertising.'

What Our Experts Want You to Stop Doing on Social Media

If everyone is posting it, maybe you shouldn't be.

The Six-Second Video Is a Big Business for Brands

Gary Vaynerchuk's viral video company, GrapeStory, gets paid up to $25,000 to create sponsored posts for brands on Vine, Instagram on Snapchat.

Ello Is Starting to Look More Like a Business

The buzzy social network with an anti-advertising mission takes small, important steps toward eventual revenue generation.

Why Being Human on Social Media Is the Best Strategy You'll Ever Have

Tactics can be great. And tools can save you time. But ultimately sharing on networks is about building real relationships with real people not a company or its brand.

Queen Elizabeth Had Something to Do With a Tweet

She may not have penned it herself, but was probably somehow involved in the process.
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How You're Not Maximizing Facebook

These factors are commonly overlooked, but can make a big difference in social reach.

5 Things to Look for in Social-Media Analytics

Social media ROI is a top concern for many brand's social media managers. PR and marketing pros can tackle the measurement beast through these five tips.

3 Tips for Boosting Your Content With Expert Interviews

Knowledgeable people bring authority to your blog, not mention help socializing it, but don't let them overshadow you.
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