Social Media

News and Articles About Social Media

5 Things to Look for in Social-Media Analytics
Social Media Metrics

5 Things to Look for in Social-Media Analytics

Social media ROI is a top concern for many brand's social media managers. PR and marketing pros can tackle the measurement beast through these five tips.
3 Tips for Boosting Your Content With Expert Interviews
Content marketing

3 Tips for Boosting Your Content With Expert Interviews

Knowledgeable people bring authority to your blog, not mention help socializing it, but don't let them overshadow you.
Ann Smarty
Facebook Launches Rooms, an Anonymous App Linking People With Common Interests
Facebook

Facebook Launches Rooms, an Anonymous App Linking People With Common Interests

The new app is inspired by the internet's role as a 'third place' for strangers without traditional social bonds to meet and exchange ideas.
Benjamin Kabin
WATCH: Mark Zuckerberg Somehow Found the Time to Learn Mandarin
Mark Zuckerberg

WATCH: Mark Zuckerberg Somehow Found the Time to Learn Mandarin

He conducted a 30-minute Q&A in Beijing Wednesday entirely in Mandarin, taking the time to crack a few jokes.
Laura Entis
It's No Longer a Question Whether to Use Social Media for Customer Service
Social Media

It's No Longer a Question Whether to Use Social Media for Customer Service

If someone had a bad experience, chances are they are going to talk about it. Here are five tips to craft a strategy to respond.
Shana Starr
The 4 Qualities of Businesses That Should Advertise on Facebook
Business Circle

The 4 Qualities of Businesses That Should Advertise on Facebook

While every business can advertise on Facebook, not every business should. Find out what makes Facebook ads a good choice for your company.
Perry Marshall, Keith Krance, and Thomas Meloche
Can Subway Ads Bring Mainstream Users to Foursquare?
Foursquare

Can Subway Ads Bring Mainstream Users to Foursquare?

Reviving a once-hot app is tricky. Foursquare, the darling of mobile check-ins, is hoping to lure new users in the old-fashioned way: with ads.
Erin Griffith
Want to Advertise on Facebook? Ask Yourself the 'Coffee-Shop Question' First.
Facebook advertising

Want to Advertise on Facebook? Ask Yourself the 'Coffee-Shop Question' First.

Plus take a helpful quiz to determine if your business might benefit from ads on the social network.
Tanya Benedicto Klich
Why Franchise Owners Have to Be Especially Careful on Social Media
Reputation Management

Why Franchise Owners Have to Be Especially Careful on Social Media

For the franchise world—in which one negative comment can affect an entire system of corporate owners and franchisees—managing your reputation is especially critical.
Here's Why There's No Dislike Button on Facebook
Social Media

Here's Why There's No Dislike Button on Facebook

The "like" button's creator explains why the tech giant isn't likely to ever have a thumbs down.
Nina Zipkin
Watch Out, Internet Trolls. In Britain, You Could Get Up to Two Years in Jail.
Freedom of Speech

Watch Out, Internet Trolls. In Britain, You Could Get Up to Two Years in Jail.

British Justice Secretary: 'Internet trolls are cowards who are poisoning our national life.'
Laura Entis
The Consumer Revolution Has Happened and the Influencers Are Now in Charge
Social Media Marketing

The Consumer Revolution Has Happened and the Influencers Are Now in Charge

A survey of young mothers, who overwhelming control household spending, reveals their online research and trusted recommendations from social-media networks dominate their purchasing decisions.
Stacy DeBroff
The Complete Guide to Creating the Perfect Facebook Page for Your Business
Facebook Marketing

The Complete Guide to Creating the Perfect Facebook Page for Your Business

From A to Z, what you need to know to get build and manage a killer Facebook page.
Kevan Lee
Predicting Chart Toppers Before They Make the Climb
Music

Predicting Chart Toppers Before They Make the Climb

Next Big Sound's data predicts music's breakout stars.