Social Media

Why Authenticity Is Key to Mastering Social Media Marketing
Entrepreneur Press Books

Why Authenticity Is Key to Mastering Social Media Marketing

Want your business to thrive at online marketing? Some leads from Starbucks, JetBlue and Zappos.
Tanya Benedicto Klich
Twitter and Foursquare Team Up to Let You Tag Your Location in Tweets
Growth Strategies

Twitter and Foursquare Team Up to Let You Tag Your Location in Tweets

The new feature gives users the option of including their location in posts.
Nina Zipkin
4 Mobile Strategies That Will Help Startups Gain Market Share
Mobile

4 Mobile Strategies That Will Help Startups Gain Market Share

Optimizing your strategy for iPhones? Don't forget to consider Android, as well.
Jean-baptiste Rudelle
Archive Your Live Streamed Meerkat Videos on YouTube With #Katch
Meerkat

Archive Your Live Streamed Meerkat Videos on YouTube With #Katch

A new hack makes it possible to automatically save your live stream videos -- without ever having to download an app.
Catherine Clifford
How Targeted Press Efforts Raise Your Bottom Line
Public Relations

How Targeted Press Efforts Raise Your Bottom Line

Entrepreneurs who ignore news sources and PR tactics may be left out in the cold.
John Pilmer
3 Tips to Better Use the Social Networks You Use Every Day
Networking

3 Tips to Better Use the Social Networks You Use Every Day

We know the biggies when it comes to social networking. But are you using them right?
Cynthia Johnson
Yelp Shares are Tanking and a Kickstarter Project Could Be the Reason
Controversies

Yelp Shares are Tanking and a Kickstarter Project Could Be the Reason

A new documentary apparently shows alleged abuses by the customer review service.
Snapchat for Small Business: Consider 3 Key Factors
Snapchat

Snapchat for Small Business: Consider 3 Key Factors

Consumers -- especially young ones with disposable incomes -- are making the move from Instagram. Here's what you should know about this rapidly expanding visual platform.
How Not Using Social Media Can Hurt Your Business
Social Media Marketing

How Not Using Social Media Can Hurt Your Business

It's hard to believe, but some businesses are still slow to embrace social media for marketing and brand-building purposes.
What to Consider When Trying to Market on Social Media
Social Media Marketing

What to Consider When Trying to Market on Social Media

You don't have to be on every social media platform, but you do need to be consistent about posting.
Brett Relander
To Stand Out at SXSW, Give Them Something to Tweet About
SXSW

To Stand Out at SXSW, Give Them Something to Tweet About

Custom freebies! Swords! Hands-on experiences stand out in telling companies innovation stories.
Laura Entis
6 Steps to Launching Your Social Sales Campaign on LinkedIn (Infographic)
Sales

6 Steps to Launching Your Social Sales Campaign on LinkedIn (Infographic)

Selling via social media cuts down on dreaded cold calls and drives up sales. Here's how to get started fast.
Kim Lachance Shandrow
How Wanting 'Likes' on Social Media Is Killing Our Capacity for Actual Joy (Infographic)
Social Media

How Wanting 'Likes' on Social Media Is Killing Our Capacity for Actual Joy (Infographic)

'I disciplined my son and he threw a tantrum that I thought was so funny that I disciplined him again just so I could video it,' wrote one participant in a new study about social media addiction.
Geoff Weiss
Craft a Legal, Effective Employee Social Media Policy With These 5 Steps
Social Media

Craft a Legal, Effective Employee Social Media Policy With These 5 Steps

To protect your company, create rules that let workers know what can and can't be said, as well as how to act appropriately online.
Michael Roy