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News and Articles About Social Media
Social Media Metrics
5 Things to Look for in Social-Media Analytics
Social media ROI is a top concern for many brand's social media managers. PR and marketing pros can tackle the measurement beast through these five tips.
3 Tips for Boosting Your Content With Expert Interviews
Knowledgeable people bring authority to your blog, not mention help socializing it, but don't let them overshadow you.
Facebook Launches Rooms, an Anonymous App Linking People With Common Interests
The new app is inspired by the internet's role as a 'third place' for strangers without traditional social bonds to meet and exchange ideas.
WATCH: Mark Zuckerberg Somehow Found the Time to Learn Mandarin
He conducted a 30-minute Q&A in Beijing Wednesday entirely in Mandarin, taking the time to crack a few jokes.
It's No Longer a Question Whether to Use Social Media for Customer Service
If someone had a bad experience, chances are they are going to talk about it. Here are five tips to craft a strategy to respond.
The 4 Qualities of Businesses That Should Advertise on Facebook
While every business can advertise on Facebook, not every business should. Find out what makes Facebook ads a good choice for your company.
Perry Marshall, Keith Krance, and Thomas Meloche
Can Subway Ads Bring Mainstream Users to Foursquare?
Reviving a once-hot app is tricky. Foursquare, the darling of mobile check-ins, is hoping to lure new users in the old-fashioned way: with ads.
Want to Advertise on Facebook? Ask Yourself the 'Coffee-Shop Question' First.
Plus take a helpful quiz to determine if your business might benefit from ads on the social network.
Tanya Benedicto Klich
Why Franchise Owners Have to Be Especially Careful on Social Media
For the franchise world—in which one negative comment can affect an entire system of corporate owners and franchisees—managing your reputation is especially critical.
Here's Why There's No Dislike Button on Facebook
The "like" button's creator explains why the tech giant isn't likely to ever have a thumbs down.
Freedom of Speech
Watch Out, Internet Trolls. In Britain, You Could Get Up to Two Years in Jail.
British Justice Secretary: 'Internet trolls are cowards who are poisoning our national life.'
Social Media Marketing
The Consumer Revolution Has Happened and the Influencers Are Now in Charge
A survey of young mothers, who overwhelming control household spending, reveals their online research and trusted recommendations from social-media networks dominate their purchasing decisions.
The Complete Guide to Creating the Perfect Facebook Page for Your Business
From A to Z, what you need to know to get build and manage a killer Facebook page.
Predicting Chart Toppers Before They Make the Climb
Next Big Sound's data predicts music's breakout stars.
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