Social Media

News and Articles About Social Media

These Are the Most Engaging Brands on Twitter (Infographic)

The brands with the most followers aren't necessarily the ones with the most engaged followers.

SXSW Stats That Might Surprise You (Infographic)

New numbers give insight into everything from the best times to tweet to how to get the most guests for your after-parties.

Contrary to Popular Belief, These Popular Social-Media Habits Are Bad for Your Brand

This advice might sound blasphemous to some, but it could bring you more business.

Lithium Scores Klout in All-Stock Deal

Lithium Technologies plans to combine the 100 million consumers on its platforms with the 500 million 'touched by Klout.'

Stop Talking About Yourself So Much on Social Media and Listen

Don't make every update all about you. Feature informative items about influentials. Do pay attention to your followers' posts.

Wedding Checklist: DJ, Photographer...Social Media Manager?

W Hotels in New York is offering a $3,000 service to document your wedding on social media. #itwasinevitable

10 Best Apps for Business Travelers

Get real work done on the go with these mobile apps.

Twitter Is Going All In On Photos. Here's How.

The social network is getting more social as it allows tagging and multiple photos.

5 Social Media Tricks to Boost Your Business

Find new followers, share more of your posts and drive additional traffic to your website.

What Does Your Klout Score Even Mean?

Whether you love Klout or have no idea what it is, you can use it to help your business grow.

Writing Social Media Guidelines for Your Company? Tread Carefully.

Be aware of rules that protect employees' freedom of speech as well as the firm's ability to safeguard trade secrets and confidential business information.

Why Your Facebook Page Is Becoming Less Relevant

Gone are the days of “free marketing.” Get ready to pony up if you want your Facebook page to be seen.

Tumblr Gets a Security Upgrade

The blogging platform added two-factor authentication to protect users from hack attacks

Most Essential Social Media Tools

Social media tools can provide anything from simple tracking systems to advanced data management. Knowing your social media goals and objectives will help you decide which ones are best for you to use.

Video Marketing Goes Beyond YouTube. Have You Explored These 3 Options?

Enlist Vimeo, Vine and Wistia to reach different customers and stage other types of viewing experiences.

Did Google Kill Social-Media Marketing?

The search giant may have announced that it's not going to be investing any further in social software platform Wildfire, but that doesn't mean all is lost.

Want to Avoid People? There's An App for That.

Cloak, which lets you locate your friends, enemies or frenemies, is the latest app making a splash.

So, You Got Yourself a Twitter Handle. Now What?

It’s a no brainer: You have a business and you've created an account for it on Twitter. But what if you don’t know a tweet from a snap?

Put Your Best Foot Forward at Conferences and Trade Shows

Our expert advises a reader about the most effective ways to connect with potential partners and clients at big events.

Was Your First Tweet Awkward or Awesome?

The social-media giant is celebrating its birthday and is inviting everyone to look back and see their very first tweet.

Alibaba Wages $215 Million to Dance With Messaging App Tango

On the heels of WhatsApp's $19 billion acquisition by Facebook, the Chinese web titan dominated the latest round of fundraising for rival messaging platform Tango.

Here's the Big Problem With Chasing Customers on Social Media

After all the hype has settled and all the stock clamoring has died down, this one social-media truth is staring us in the face.

3 Ways to Use Your Twitter Data to Beat the Competition

Find out which three information sources you need to evaluate in order to track and improve your social media efforts.

Fun Ways Brands Are Betting on March Madness

It's that time of year when offices everywhere are abuzz with talk of brackets. Here's how some companies are turning that enthusiasm into buzz.

8 Ways to Get the Most Out of Instagram

The photo-sharing app can be an important tool to boost your brand's visibility. Here's how to make your Instagram presence shine.
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