News and Articles About Social Media
The video-sharing application has the potential for greatness, but there's one thing holding it back.
If you and your employees truly believe the customer is always right, you can build one heck of a successful brand using social media.
Keep these important details in mind when formulating your social-media strategy for the New Year.
Witches, beards and Instagram will dominate the year to come.
Why Facebook won't be the only winner in the social-mobile world.
A data journalist's deep dive into the Twitterverse revealed that the median Twitter account has just one follower.
A look at what people worldwide were searching for most online this year.
How you sound and dress influence how people perceive you, so be thoughtful and consistent.
Your followers are looking for content that is helpful or entertaining. Here's how to offer them something they can use, love and share with their friends.
The new service shows the messages of other nearby users, whether you follow them or not.
Danielle Snyder of jewelry line DANNIJO talks about how rubbing shoulders with celebs, socializing her life and being selective with partnerships helped her brand become a success.
When developing or improving your social-media strategy in the New Year, keep these five trends top-of-mind.
Some useful ideas for maximizing the value of the content that already exists on your website.
Before you throw yourself into the social media whirl, you need to determine whether your taking a personal or corporate approach.
Nick Loeb is working to spread the word on crunchy condiments, with the help of his fiancé, Modern Family star Sofia Vergara.
As your personal and professional networks expand online, be consistent with your brand positioning and with the followers you have gathered.
The combination of data could help increase the relevancy of retargeted ads on mobile devices.
LinkedIn isn't only good for hiring employees. Here's how you can use the social network to connect with customers, identify new leads and more.
Follow this advice in order to go beyond basic marketing messages to really interacting with your followers and customers.
Many advertisers barely scratch the surface when it comes to advertising on the social network. Here's how you can develop more sophisticated ads.
Deciding which social media platform will best serve your company's needs can be tricky. Here's an overview to help you decide.
Before getting involved in crowdfunding, gather inspiration from big successes and learn from major scams.
Melanie Spring, founder of branding agency Sisarina, helps companies express their identities through branding. In this conversation, she explains how branding is evolving and whos doing it right.
The most important aspects of your social media strategy are never seen in a Twitter feed. Our interview explains why hiring and morale are essential to building a socially powerful brand.
After Kanye West took a stab at Zappos's products, the company fought back and some clever commenters joined in.