Social Media

News and Articles About Social Media

Twitter Announces Support of GIFs, the Internet Goes Crazy
Gifs

Twitter Announces Support of GIFs, the Internet Goes Crazy

A sampling of how companies large and small have used the new GIF capability for their marketing purposes.
Jason Fell
Facebook Isn't the End All, Be All for Social Marketing
Ask the Expert

Facebook Isn't the End All, Be All for Social Marketing

While companies should have a presence on Facebook, the platform isn't the only means to gaining visibility in the social-media world.
Jon Elvekrog
Authenticity Is Your Brand's Greatest Social Media Asset
Social Media

Authenticity Is Your Brand's Greatest Social Media Asset

Your brand's social media voice needs to be authentic to succeed.
Brett Relander
9 Steps to Get Your 'Social-Selling' Program Off the Ground
Marketing Edge

9 Steps to Get Your 'Social-Selling' Program Off the Ground

With platforms like Facebook, Twitter and Linked becoming a necessity for small-businesses owners, here is how entrepreneurs can implement a social-selling strategy.
Dan Newman
What You Can Learn From These 5 Mega Brands On Creating Viral Videos
Viral Videos

What You Can Learn From These 5 Mega Brands On Creating Viral Videos

Marketing professionals are well aware of the power of viral videos and use the same techniques to sell their brand. But that doesn't mean every one will be a homerun. Here is how to do it right.
Lisa Hoover McGreevy
Which Social Media Accounts Really Matter and Why
National Small Business Week

Which Social Media Accounts Really Matter and Why

Don't waste your time messing around on social sites that have no ROI for you. Here's how you can do better at gaining leads on the sites that are perfect for your business.
Neil Patel
10 Tips for Mastering LinkedIn
Linkedin

10 Tips for Mastering LinkedIn

Don't be intimidated. These suggestions can help you use LinkedIn to its fullest potential for your business.
Jason Fell
How the World Cup Is Fueling a Social Media Frenzy (Infographic)
Social Media

How the World Cup Is Fueling a Social Media Frenzy (Infographic)

Roughly 74 percent of viewers are expected to be on social media while watching the games, according to this infographic.
Geoff Weiss
Don't Make These Social-Media Blunders That Businesses Keep Repeating
Social Media

Don't Make These Social-Media Blunders That Businesses Keep Repeating

These 5 mistakes pop up frequently. Your company shouldn't be the latest example.
David Gerzof-Richard
5 Steps to Marketing That Resonates With Your Prospects
Marketing

5 Steps to Marketing That Resonates With Your Prospects

In today's oversold society, being yourself creates authentic marketing that resonates with people.
Matt Hanses
5 Surefire Ways to Wreck Your Social Media Network
Networking

5 Surefire Ways to Wreck Your Social Media Network

While you try to grow your contacts online, steer clear of these practices. Or you might see your contact list shrink.
Phil La Duke
6 Reasons to Delete Your Facebook Account Right Now
Social Media

6 Reasons to Delete Your Facebook Account Right Now

The sooner you get off the nonstop narcissism train, the better. Here's why.
Kim Lachance Shandrow
You Win When Using Giveaways to Grow Your Social Audience
Social Media

You Win When Using Giveaways to Grow Your Social Audience

Contests and sweepstakes with prizes your targeted audience likes will engage customers and spread your brand.
Matt Konigsmark
Pinterest Now Offering Promoted Pins for All Businesses
Pinterest

Pinterest Now Offering Promoted Pins for All Businesses

Pinterest will soon be expanding its Promoted Pins service to small- and medium-sized businesses in a do-it-yourself format.
Wendy Frink