News and Articles About Social Media
If you're going to be posting multiple company videos on YouTube, setting up your own YouTube channel is a smart (and free!) option.
Follow this advice in order to go beyond basic marketing messages to really interacting with your followers and customers.
Many advertisers barely scratch the surface when it comes to advertising on the social network. Here's how you can develop more sophisticated ads.
Deciding which social media platform will best serve your company's needs can be tricky. Here's an overview to help you decide.
Before getting involved in crowdfunding, gather inspiration from big successes and learn from major scams.
Melanie Spring, founder of branding agency Sisarina, helps companies express their identities through branding. In this conversation, she explains how branding is evolving and whos doing it right.
The most important aspects of your social media strategy are never seen in a Twitter feed. Our interview explains why hiring and morale are essential to building a socially powerful brand.
After Kanye West took a stab at Zappos's products, the company fought back and some clever commenters joined in.
Businesses big and small can do a lot to get bloggers on their side. Here are seven steps to strengthen your brand's local presence.
Set to a cleverly rewritten version of a Beastie Boys classic, this video gives this toy-making startup a big marketing boost.
The new feature links high quality photography to maps, making it easier to visit and share in real life.
The social network announced new features today that provide greater functionality to page administrators.
With the world of media constantly changing, public relations expert Ivan Ristic gives us the lowdown of what makes a good PR person in today's landscape.
Last month, Twitter changed its direct-messaging options. It has now decided it wasn't such a good idea and is reverting back to its old ways.
The picture everyone loves to hate (and take) has earned philological status. Let's celebrate the selfie.
Skip these first-impression shattering no-no's and craft a kickass LinkedIn profile instead.
Increasingly, brands are marketing themselves via short-form social media.
Expert advice on how to gauge the success of your social media marketing efforts.
Branding guru Jason Seiden pushes for social media with a work-life blend.
Your new hire needs to understand the basics as well as the latest digital tools. This list of tips will help you get started.
Follow these tips to keep your audience coming back for more.
Snapchat co-founder and chief executive Evan Spiegel is said to have turned down a massive acquisition offer from the social network.
A new study unlocks the secrets to what's most shared on the popular social network.
New feature allows users and brands to create specific timelines around topics of their choosing.
Google Chrome users can now quickly identify which of their open browser tabs is playing video or music.
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