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News and Articles About Social Media
Twitter Announces Support of GIFs, the Internet Goes Crazy
A sampling of how companies large and small have used the new GIF capability for their marketing purposes.
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Facebook Isn't the End All, Be All for Social Marketing
While companies should have a presence on Facebook, the platform isn't the only means to gaining visibility in the social-media world.
Authenticity Is Your Brand's Greatest Social Media Asset
Your brand's social media voice needs to be authentic to succeed.
9 Steps to Get Your 'Social-Selling' Program Off the Ground
With platforms like Facebook, Twitter and Linked becoming a necessity for small-businesses owners, here is how entrepreneurs can implement a social-selling strategy.
What You Can Learn From These 5 Mega Brands On Creating Viral Videos
Marketing professionals are well aware of the power of viral videos and use the same techniques to sell their brand. But that doesn't mean every one will be a homerun. Here is how to do it right.
Lisa Hoover McGreevy
National Small Business Week
Which Social Media Accounts Really Matter and Why
Don't waste your time messing around on social sites that have no ROI for you. Here's how you can do better at gaining leads on the sites that are perfect for your business.
10 Tips for Mastering LinkedIn
Don't be intimidated. These suggestions can help you use LinkedIn to its fullest potential for your business.
How the World Cup Is Fueling a Social Media Frenzy (Infographic)
Roughly 74 percent of viewers are expected to be on social media while watching the games, according to this infographic.
Don't Make These Social-Media Blunders That Businesses Keep Repeating
These 5 mistakes pop up frequently. Your company shouldn't be the latest example.
5 Steps to Marketing That Resonates With Your Prospects
In today's oversold society, being yourself creates authentic marketing that resonates with people.
5 Surefire Ways to Wreck Your Social Media Network
While you try to grow your contacts online, steer clear of these practices. Or you might see your contact list shrink.
Phil La Duke
6 Reasons to Delete Your Facebook Account Right Now
The sooner you get off the nonstop narcissism train, the better. Here's why.
Kim Lachance Shandrow
You Win When Using Giveaways to Grow Your Social Audience
Contests and sweepstakes with prizes your targeted audience likes will engage customers and spread your brand.
Pinterest Now Offering Promoted Pins for All Businesses
Pinterest will soon be expanding its Promoted Pins service to small- and medium-sized businesses in a do-it-yourself format.
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