Social Media

News and Articles About Social Media

How to Start a YouTube Channel

If you're going to be posting multiple company videos on YouTube, setting up your own YouTube channel is a smart (and free!) option.

5 Steps to Supercharging Engagement on Twitter

Follow this advice in order to go beyond basic marketing messages to really interacting with your followers and customers.

4 Ways to Supercharge Your Facebook Ads With the 'Power Editor'

Many advertisers barely scratch the surface when it comes to advertising on the social network. Here's how you can develop more sophisticated ads.

How to Choose the Best Social Media Platform for Your Business

Deciding which social media platform will best serve your company's needs can be tricky. Here's an overview to help you decide.

Is Crowdfunding for You? (Infographic)

Before getting involved in crowdfunding, gather inspiration from big successes and learn from major scams.

The One Thing Great Brands Do: Insights From a Branding Expert

Melanie Spring, founder of branding agency Sisarina, helps companies express their identities through branding. In this conversation, she explains how branding is evolving and who’s doing it right.

The Behind-the-Scenes Values Successful Social Brands Share

The most important aspects of your social media strategy are never seen in a Twitter feed. Our interview explains why hiring and morale are essential to building a socially powerful brand.

The 10 Best Comments in the Zappos-Kanye War

After Kanye West took a stab at Zappos's products, the company fought back and some clever commenters joined in.

7 Ways to Get Bloggers Buzzing About Your Brand

Businesses big and small can do a lot to get bloggers on their side. Here are seven steps to strengthen your brand's local presence.

GoldieBlox Video About Girls Becoming Engineers Goes Viral

Set to a cleverly rewritten version of a Beastie Boys classic, this video gives this toy-making startup a big marketing boost.

Pinterest Introduces 'Place Pins' to Showcase What Your Business Location Has to Offer

The new feature links high quality photography to maps, making it easier to visit and share in real life.

Facebook Is Making Life Easier for Social Media Managers

The social network announced new features today that provide greater functionality to page administrators.

How to Separate the PR Pros from the Posers

With the world of media constantly changing, public relations expert Ivan Ristic gives us the lowdown of what makes a good PR person in today's landscape.

Twitter Pulls Plug On Allowing Users to Direct Message Anyone

Last month, Twitter changed its direct-messaging options. It has now decided it wasn't such a good idea and is reverting back to its old ways.

In Defense of the Selfie

The picture everyone loves to hate (and take) has earned philological status. Let's celebrate the selfie.

3 Ways You Might Be Screwing Up Your LinkedIn Profile and How to Avoid Them

Skip these first-impression shattering no-no's and craft a kickass LinkedIn profile instead.

Marketing Trend for 2014: Smaller Messaging Has a Big Impact

Increasingly, brands are marketing themselves via short-form social media.

10 Questions to Ask When Measuring Your Social Media ROI

Expert advice on how to gauge the success of your social media marketing efforts.

Promoting Your Business Through Personal Posts

Branding guru Jason Seiden pushes for social media with a work-life blend.

5 Tips for Hiring a Social Media Marketer

Your new hire needs to understand the basics as well as the latest digital tools. This list of tips will help you get started.

How to Develop an Ongoing Rapport With Your YouTube Viewers and Fans

Follow these tips to keep your audience coming back for more.

Report: Snapchat's 23-Year-Old CEO Said No to $3 Billion From Facebook

Snapchat co-founder and chief executive Evan Spiegel is said to have turned down a massive acquisition offer from the social network.

Instagram Success: These Types of Images Drive the Most Engagement (Infographic)

A new study unlocks the secrets to what's most shared on the popular social network.

Twitter Creates Custom Timelines

New feature allows users and brands to create specific timelines around topics of their choosing.

Finally: Google Chrome Users Can Pinpoint Which Tab Is Making That Annoying Sound

Google Chrome users can now quickly identify which of their open browser tabs is playing video or music.
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