Social Media

News and Articles About Social Media

Should Your Salary Be Made Public?

Social media startup Buffer is all about transparency, going so far as to publish employee salaries online.

Entrepreneur's 10 Hottest Stories About Social Media in 2013

It was a crazy year for Facebook, Twitter, LinkedIn - you name it. Here's a roundup of our most clicked-on stories about social media.

The One Reason Vine Isn't as Great as it Could Be

The video-sharing application has the potential for greatness, but there's one thing holding it back.

Why Stellar Customer Service Is Key to Building Your Online Brand

If you and your employees truly believe the customer is always right, you can build one heck of a successful brand using social media.

Social Media Year in Review: 13 Must-Know Statistics from 2013 (Infographic)

Keep these important details in mind when formulating your social-media strategy for the New Year.

The Top Visual Design Trends for 2014 (Infographic)

Witches, beards and Instagram will dominate the year to come.

Facebook Is a Fundamentally Broken Product That Is Collapsing Under Its Own Weight

Why Facebook won't be the only winner in the social-mobile world.

Have 1,000 Followers? You're in the 96th Percentile of Twitter Users.

A data journalist's deep dive into the Twitterverse revealed that the median Twitter account has just one follower.

Apple's iPhone 5s, Royal Baby and Nelson Mandela Make Google's Top Searched-For Terms of 2013

A look at what people worldwide were searching for most online this year.

Make Your Voice and Look an Active Part of Your Brand

How you sound and dress influence how people perceive you, so be thoughtful and consistent.

How to Make the Most of Your Brand's Social Media Content

Your followers are looking for content that is helpful or entertaining. Here's how to offer them something they can use, love and share with their friends.

Twitter Testing 'Nearby' Service to Show Users Local Tweets

The new service shows the messages of other nearby users, whether you follow them or not.

How Staying True to Your Company DNA Can Grow Your Brand

Danielle Snyder of jewelry line DANNIJO talks about how rubbing shoulders with celebs, socializing her life and being selective with partnerships helped her brand become a success.

5 Social Media Predictions for 2014

When developing or improving your social-media strategy in the New Year, keep these five trends top-of-mind.

Your Blog's Secret Weapon: Old Content

Some useful ideas for maximizing the value of the content that already exists on your website.

Why Building a Personal Brand Isn't for Everyone

Before you throw yourself into the social media whirl, you need to determine whether your taking a personal or corporate approach.

Sofia Vergara's Fiancé Nick Loeb Launches Equity Crowdfunding Campaign for Condiments Company

Nick Loeb is working to spread the word on crunchy condiments, with the help of his fiancé, Modern Family star Sofia Vergara.

Why Reputation Management Is Critical to Your Personal Brand

As your personal and professional networks expand online, be consistent with your brand positioning and with the followers you have gathered.

Twitter Said to Launch Retargeted Ads Based on Users' Cookies, Location

The combination of data could help increase the relevancy of retargeted ads on mobile devices.

5 Tips for Maximizing LinkedIn for Your Business

LinkedIn isn't only good for hiring employees. Here's how you can use the social network to connect with customers, identify new leads and more.

How to Start a YouTube Channel

If you're going to be posting multiple company videos on YouTube, setting up your own YouTube channel is a smart (and free!) option.

5 Steps to Supercharging Engagement on Twitter

Follow this advice in order to go beyond basic marketing messages to really interacting with your followers and customers.

4 Ways to Supercharge Your Facebook Ads With the 'Power Editor'

Many advertisers barely scratch the surface when it comes to advertising on the social network. Here's how you can develop more sophisticated ads.

How to Choose the Best Social Media Platform for Your Business

Deciding which social media platform will best serve your company's needs can be tricky. Here's an overview to help you decide.

Is Crowdfunding for You? (Infographic)

Before getting involved in crowdfunding, gather inspiration from big successes and learn from major scams.
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