Social Media

3 Great Choices for a Winning Content-Marketing Strategy
Content Marketing

3 Great Choices for a Winning Content-Marketing Strategy

Social-media marketing is a long-term process that succeeds or fails based the fundamentals you build on.
Pratik Dholakiya
Video on Twitter? This Investor Says Yes, Please.
Video

Video on Twitter? This Investor Says Yes, Please.

It will be a 'powder keg, in a good way.'
3 Short Books to Read to Maximize Your Productivity and Marketing
Books

3 Short Books to Read to Maximize Your Productivity and Marketing

Check out these small bite-size titles to heighten your business awareness.
Mel Carson
How Marketers Should Approach the New Twitter
Twitter Marketing

How Marketers Should Approach the New Twitter

Brands and businesses need to be ready to roll with new changes as soon as Twitter's development team rolls them out.
Lisa Hoover McGreevy
Blizzard, You Say? These 5 Companies Used the Social-Media Hype to Their Advantage.
Twitter Marketing

Blizzard, You Say? These 5 Companies Used the Social-Media Hype to Their Advantage.

With the snow storm come and gone, here's how some big brands capitalized on the weather.
Benjamin Snyder
8 Social-Media Sins That Are Sure to Get You Unfriended and Unfollowed
Social Media

8 Social-Media Sins That Are Sure to Get You Unfriended and Unfollowed

How to avoid being "that guy" on social media.
Lisa Evans
The Startup Marketer's Guide to Sponsored Online Content
Sponsored Content

The Startup Marketer's Guide to Sponsored Online Content

Through paid media, business owners can realize a regular stream of site visitors, expanded consumer awareness and customer leads.
Matthew Kammerer
6 Better Responses to a Bad Review Than Yelling or Sulking
Online Reputation Management

6 Better Responses to a Bad Review Than Yelling or Sulking

Somebody trashing your company online is hurtful and infuriating but responding that way makes the situation worse.
Cris Burnam
Twitter Premieres New Mobile Video and Group Messaging Features
Twitter

Twitter Premieres New Mobile Video and Group Messaging Features

The social juggernaut added Group Direct Messaging and mobile video recording to its growing list of share-happy bells and whistles today.
Kim Lachance Shandrow
8 Ways to Better Market Yourself on LinkedIn
Linkedin

8 Ways to Better Market Yourself on LinkedIn

Some of the most influential and accomplished LinkedIn experts offer their best recommendations for making the most of your online marketing.
Brian Honigman
During Super Bowl, the Real Action Will Be on Social Media (Infographic)
Advertising

During Super Bowl, the Real Action Will Be on Social Media (Infographic)

2014's game day viewership broke records, which certainly didn't hurt the businesses with ads in the broadcast.
Nina Zipkin
Increase Retweets and Improve Engagement on Twitter With These 12 Tips (Infographic)
Twitter

Increase Retweets and Improve Engagement on Twitter With These 12 Tips (Infographic)

Twitter is a great marketing platform, but simply firing off tweets isn't going to necessarily translate into leads and sales.
Jonathan Long
Tumblr Launches New Ad Initiative to Connect Popular Bloggers With Major Brands
Artists

Tumblr Launches New Ad Initiative to Connect Popular Bloggers With Major Brands

The Creatrs Network would give marketers access to the kind of content that is already resonating among Tumblr's 420 million total users.
Geoff Weiss
Here Comes 'Facebook Lite,' a Stripped-Down Version of Its Mobile App
Facebook

Here Comes 'Facebook Lite,' a Stripped-Down Version of Its Mobile App

It is aimed at emerging market users with low-end mobile devices.
Arjun Kharpal