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News and Articles About Social Media
7 Ways the Perfect Host Makes Guest Bloggers Feel Right at Home
Among the most effective strategies for keeping your site lively and fresh is inviting other bloggers to post. Mind you etiquette and you'll build your brand and your network.
How to Optimize Google Search Results for Pictures as Well as Words
SEO is not just about what is written. An SEO strategy for images is important for promoting, and protecting, your brand.
Apple's First Social-Media Guru on the No. 1 Way to Market Your Brand
Peter Friedman ran social media for Apple before it was even called social media. Here's his top social-media secret for building buzz around your brand.
Kim Lachance Shandrow
Step Up Your Link Strategy to Get Better Search Results (Infographic)
Getting noticed on the Internet starts with good content. Knowing how to leverage it is the real key to success.
Ask the Expert
To Keep Your Brand's Social Engagement Strong, Focus on These 3 Questions
When you have the brand right and everyone in your company is breathing into it, you can use social media as a way to keep the authentic engagement going.
Social Media Marketing
Social Media's Role Will Soon Shift From Driving Awareness to Creating Revenue
Brands need to start actively transforming their social communities from cost centers into profit centers.
Now That Your Public Tweets Are Searchable, Here's How to Delete the Embarrassing Ones
While the Library of Congress is keeping the official record, Twitter users now have an easier way erasing their old, awkward tweets.
How to Keep It Personal With Facebook Ads
You can increase your conversion rate. You just need to treat Facebook Ads differently from other forms of marketing. Here's how.
For a Company to Rise Above the Rest, the CEO Must Engage on Social Media
To stay ahead of the curve and gain a competitive advantage, CEOs need to be active on social media.
#HashtagFails? 5 Tips That Will Change Your Fortune
Master use of this key identifier on social media channels and realize business results.
Why a Landing Page Will Make or Break Your Facebook Ads
Find out what your landing pages need in order to attract viewers and turn them into buyers.
Perry Marshall, Keith Krance, and Thomas Meloche
What's the Best Way to Spend 30 Minutes of Your Time on Social-Media Marketing?
Managing social media can be a full-time job. So, here's what you can do if you only have half an hour to spare.
Variety Is the Spice of Social-Media Life, Too
Social-media marketing needs continuity to be effective but ever-changing to keep the audience interested.
Social Media Marketing
How Being More Self-Aware Can Help Your Brand Succeed on Social Media
Remember: Brands are not people.
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