News and Articles About Social Media
A look at three strategies that business owners can put to work for their own social campaigns.
A big but often overlooked part of using Twitter, Facebook, Pinterest, LinkedIn and others is replying to comments. Our Team Digital has these tips.
You can get more social-media fans and engagement if you follow these guidelines for Facebook, Twitter, Pinterest and Google+.
In marketing, companies generally aim to provide a service and add value -- not pull a prank on their customers.
If your goal is to engage your fans over social media, generate sales, or position yourself as an authority, you must provide value and a reason for people to interact with your brand.
Our Team Digital dishes on the most unique and successful examples of online marketing they've seen.
Read about Yelp's acquisition of a reservation service, how top talent is leaving Facebook, how Honda is using Vine for customer service and more social-media news.
A new study suggests that online shoppers will spend more money and shop more frequently depending on where they first found your business.
Some brands have mastered the art of Facebook marketing; others, not so much. As with any social media platform, there are rules by which we should abide.
Your online presence is everything these days. It's how customers choose between your brand and the competition. Here are five ways to build your credibility with customers online.
How these small businesses are pushing the needle beyond hunting for simple likes, re-pins and re-tweets.
No one is more real when it comes to marketing your business than your customers. Here are three ways to engage them and build a meaningful marketing message.
Our live discussion about best digital marketing tips with experts Joanna Lord, Eric Siu and Brian Honigman, hosted by Entrepreneur's Jason Fell.
The web series 'Drunk History' just made its TV debut on Comedy Central this week. Derek Waters, the show's creator, offers some tips for brainstorming and taking risks.
Whether you are trying to reach consumers or other businesses, social networking sites likely hold the key to your success.
Updates aim to make Twitter easier to use across devices.
The social media giant rolls out a new tool allowing its users to search content posted by people in their network.
Now that school is over and youre entering the workforce -- and possibly starting up -- you may find the new journey jarring. Here are four ways to ease the transition.
Find out who's watching your YouTube videos, and how you can improve your video results.
Michael and Xochi Birch plan a major revamp for the social site but say they won't be competing with Facebook.
If you want to increase traffic to your Pinterest account, follow these tips for writing compelling pin descriptions that will pique your audience's interest and optimize your pins for search.
We take a look at how enterprise social networking can streamline internal communications, file sharing and employee collaboration.
Since launching 10 years ago, the professional networking site has exploded in popularity. Here is how businesses can take advantage.
Customizable reports and actionable reporting should help advertisers more fluidly optimize their campaigns.
You've built a following, but are your fans relaying your message? Here are some tips that can help.