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News and Articles About Social Media

Building Your Brand on Twitter

Building Your Brand on Twitter

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Twitter's reach is extensive, and word can travel fast. Here are six smart tips for spreading the good word about your business on Twitter.
March 8, 2013 in Social Media
YouTube Plans to Compete With Spotify

YouTube Plans to Compete With Spotify

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YouTube's plans for its new music service, Twitter business strategies, the reason why blogs beat social networks among consumers and more social-media news.
March 8, 2013 in Social Media
4 Tips for Using Facebook's Redesigned News Feed

4 Tips for Using Facebook's Redesigned News Feed

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The new design focuses on larger images and emphasizing content from friends and brands people like.
March 7, 2013 in Social Media
With TweetDeck Gone, 6 Alternative Tools for Managing Social Media

With TweetDeck Gone, 6 Alternative Tools for Managing Social Media

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The popular Twitter app will evolve into a web-based version. If you're looking for alternatives, we've got them.
March 6, 2013 in Social Media
The Marketer's Guide to Instagram

The Marketer's Guide to Instagram

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From taking engaging pictures to using hashtags to using more advanced tools, here's how to kick off your company's Instagram strategy.
March 6, 2013 in Social Media
What You Can Learn From Justin Bieber About Marketing on Twitter

What You Can Learn From Justin Bieber About Marketing on Twitter

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Three lessons from the teen pop sensation's Twitter strategy.
March 4, 2013 in Social Media
Recovery Time: 3 Big Brands Bounce Back After Social Media Fails (Infographic)

Recovery Time: 3 Big Brands Bounce Back After Social Media Fails (Infographic)

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A look at how long it took these companies to win back their positive sentiment online after separate PR firestorms.
March 3, 2013 in Social Media
The Rise and Fall of Groupon's Andrew Mason

The Rise and Fall of Groupon's Andrew Mason

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Groupon's former chief executive, Pinterest's edge in ecommerce, Wanelo's funding round and more social-media news.
March 2, 2013 in Social Media
How to Fix 3 Common Online Marketing Mistakes

How to Fix 3 Common Online Marketing Mistakes

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Get zero online traffic? Or getting traffic but can't convert those leads into paying customers? You're not alone. Here are three common mistakes marketers make -- and how to fix them.
February 28, 2013 in Marketing
10 Questions to Ask When Creating Your Company's Pinterest Page

10 Questions to Ask When Creating Your Company's Pinterest Page

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What you need to know to get your business started on the popular photo-sharing site.
February 27, 2013 in Social Media
LinkedIn Improves Search Features for Job Seekers, Employers

LinkedIn Improves Search Features for Job Seekers, Employers

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New features for LinkedIn, Pinterest gets a funding round, tweeting from beyond the grave and more social-media news.
February 23, 2013 in Social Media
Fast, Furious and Humorous: Sound Bites From Social Media Week

Fast, Furious and Humorous: Sound Bites From Social Media Week

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A collection of tweets from attendees during the big social media event in New York City.
February 22, 2013 in Social Media
4 Quick Tips for Using Social Media for Customer Service

4 Quick Tips for Using Social Media for Customer Service

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Expert advice from panelists at New York's Social Media Week.
February 22, 2013 in Social Media
How to Hire the Right People and Other Tips This Week

How to Hire the Right People and Other Tips This Week

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Why you should open up to potential hires, how you should approach influential people, the importance of listening to your fans and more: our best tips of the week.
February 22, 2013 in Human Resources
3 Ways to Turn Social Media Followers Into Promoters of Your Brand

3 Ways to Turn Social Media Followers Into Promoters of Your Brand

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Strategies for activating your fan base from New York's Social Media Week.
February 21, 2013 in Social Media
The Pros and Cons of Using Video App 'Vine' for Marketing

The Pros and Cons of Using Video App 'Vine' for Marketing

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What you need to know before getting started with the new short video recording app.
February 21, 2013 in Social Media
5 Lessons for Brands From the Burger King Twitter Hack

5 Lessons for Brands From the Burger King Twitter Hack

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The company regained control of its Twitter feed after hackers overtook it for hours. Here's what brands need to know.
February 20, 2013 in Social Media
3 Social Media Lessons from Ford

3 Social Media Lessons from Ford

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Scott Monty shares the auto giant's secret to success at New York's Social Media Week.
February 19, 2013 in Social Media
3 Ways to Make Your Brand Memorable on Social Media

3 Ways to Make Your Brand Memorable on Social Media

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Advice from business leaders who have mastered the art of social media marketing.
February 19, 2013 in Online Marketing
Photos: How YouTube Went From Startup to the World's Largest Video-Sharing Site

How YouTube Went From Startup to the World's Largest Video-Sharing Site

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Twenty-two key turning points in the social media company's history.
February 17, 2013 in Success Stories
Funding Round Values Photo-Sharing Startup Snapchat at $70 Million

Funding Round Values Photo-Sharing Startup Snapchat at $70 Million

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Snapchat's valuation, what you can learn from the 20 brands with the most engaged Facebook audiences, Twitter's new API changes and more social-media news.
February 15, 2013 in Social Media
How to Size Images on Social Media: A Cheat Sheet (Infographic)

How to Size Images on Social Media: A Cheat Sheet (Infographic)

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Take the pain out of adding images to your brand's social media accounts by following this easy guide to sizing images.
February 12, 2013 in Social Media
Why the 'Second Screen' Industry Is Set to Explode

Why the 'Second Screen' Industry Is Set to Explode

Mobile is changing the entire TV experience and businesses should be poised to take advantage.
February 9, 2013 in Mobile
In Search of Buzz: What It Is and How to Build It

In Search of Buzz: What It Is and How to Build It

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Generating interest among the media, customers and clients is the goal, but how to make that happen can often get confusing and costly. Here are three tips.
February 9, 2013 in Marketing
Pinterest: Now Is Time to Start Generating Revenue

Pinterest: Now Is Time to Start Generating Revenue

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Why Pinterest has decided to work on increasing revenue, how Twitter changed its search function, why Facebook users are getting sick of Facebook and more social-media news.
February 8, 2013 in Social Media
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