Social Media

Instagram Now Valued at $35 Billion, Analyst Says
Instagram

Instagram Now Valued at $35 Billion, Analyst Says

Could the photo-sharing tool be Zuckerberg's greatest 'steal'?
Taylor Lorenz
Despite Reports of Its Death, Guest Posting Still Works to Grow Your Online Audience
Guest Blogging

Despite Reports of Its Death, Guest Posting Still Works to Grow Your Online Audience

Writing quality content for a third-party site, with a backlink to your site, remains effective but the emphasis is on "quality.''
Pratik Dholakiya
4 Free Must-Use Analytics Tools for Social-Media Marketers
Social Media Marketing

4 Free Must-Use Analytics Tools for Social-Media Marketers

Businesses can get a clear picture of how users are interacting with their posts to gain a better understanding of what works and what doesn't.
Drew Hendricks
6 Must-Have Tools to Boost Your Social-Media Productivity
Social Media

6 Must-Have Tools to Boost Your Social-Media Productivity

Monitoring and analyzing multiple social-media channels faster and better opens more time for growing your business.
Pooja Lohana
The 5 Worst Twitter Marketing Fails of 2014
Mistakes

The 5 Worst Twitter Marketing Fails of 2014

#Fiasco. Some brands excel at tucking their tails between their tweets. Here's a naughty list of the ugliest Twitter marketing disasters this year and the important lessons you can learn from them.
Kim Lachance Shandrow
Instagram Treats Users to Five Fresh, New Filters
Instagram

Instagram Treats Users to Five Fresh, New Filters

Their names are predictably funky, but they look pretty sweet.
Kim Lachance Shandrow
3 Ways to Boost Your Productivity By Repackaging Content
Content Marketing

3 Ways to Boost Your Productivity By Repackaging Content

Basic research and expert interviews can be used in various channels to increase reach.
Ann Smarty
Researchers Are Using Yelp to Predict When a Restaurant Will Shut Down
Yelp

Researchers Are Using Yelp to Predict When a Restaurant Will Shut Down

With new software, researchers say Yelp reviews can serve as a crystal ball for restaurant failures.
Kate Taylor
Make a New Year's Resolution to Humanize Your Marketing for 2015
Online Marketing

Make a New Year's Resolution to Humanize Your Marketing for 2015

Think people first, numbers second, and your content will resonate with your audience.
Eric Samson
5 Tips to Get Active on Twitter and Reach Your Brand's Audience
Twitter

5 Tips to Get Active on Twitter and Reach Your Brand's Audience

Twitter is an insanely popular micro-blogging platform with an incredible reach of people you may want to know.
Deborah Mitchell
Here's How to Get Liam Neeson to Endorse You on LinkedIn (Yes, Really.)
Linkedin

Here's How to Get Liam Neeson to Endorse You on LinkedIn (Yes, Really.)

To promote his new film 'Taken 3,' the actor will endorse one LinkedIn member's 'particular set of skills.'
Laura Entis
Did Best Buy's Tweet About 'Serial' Go Too Far? Or Was It Funny?
Social Media

Did Best Buy's Tweet About 'Serial' Go Too Far? Or Was It Funny?

The big-box electronics store apologized for a joke it made on Twitter about an uber-popular podcast that chronicles the investigation of a real-life murder.
Catherine Clifford
Twitter Co-Founder: 'I Don't Give a Sh*t' If Instagram Has More Users
Competition

Twitter Co-Founder: 'I Don't Give a Sh*t' If Instagram Has More Users

In an interview, Evan Williams doesn't mince words comparing Twitter to Facebook-owned Instagram.
Erin Griffith