Social Media

Brands Waste Resources on Facebook and Twitter
Social Media Marketing

Brands Waste Resources on Facebook and Twitter

A recent study suggests marketers abandon platforms with low reach and engagement, and instead turn to other social media sites and brand communities.
Kevin Allen
Blogging Is an Art But Attracting the Right Audience Is a Science
Blogging

Blogging Is an Art But Attracting the Right Audience Is a Science

You need knowledge and inspiration to write but finding readers in the vast online world is a step-by-step process.
Pratik Dholakiya
4 Festive Tips for Holiday Social-Media Marketing
Social Media Marketing

4 Festive Tips for Holiday Social-Media Marketing

It's that special time of year, when consumers are spending and more distracted than usual. Decorate your marketing accordingly.
Amir Zonozi
The 5 Big Reasons People Aren't Following Your Social-Media Accounts
Social Media

The 5 Big Reasons People Aren't Following Your Social-Media Accounts

The audiences are there, but if you're making one of these errors, they won't acknowledge you.
Zach Cutler
Twitter Unveils New Ecommerce Feature
Ecommerce

Twitter Unveils New Ecommerce Feature

The social platform now allows marketers to put coupons in users' feeds with Twitter Offers.
Nina Zipkin
27 Formulas That Can Drive Clicks and Engagement on Social Media
Online Writing

27 Formulas That Can Drive Clicks and Engagement on Social Media

Here's a hint: It has a lot to do with storytelling.
Kevan Lee
4 Ways to Make Your Facebook Posts Shine
Facebook Advertising

4 Ways to Make Your Facebook Posts Shine

Using Facebook posts to stay in touch with -- and advertise to -- your target market is just plain smart. Here's how to do it right.
Perry Marshall, Keith Krance, and Thomas Meloche
 The 10 Biggest Social Media Myths for Small Businesses
Social Media Marketing

The 10 Biggest Social Media Myths for Small Businesses

Despite the mind-boggling pervasiveness of social media today, certain myths persist about its relevance -- especially for small operations.
7 Ways the Perfect Host Makes Guest Bloggers Feel Right at Home
Guest Blogging

7 Ways the Perfect Host Makes Guest Bloggers Feel Right at Home

Among the most effective strategies for keeping your site lively and fresh is inviting other bloggers to post. Mind you etiquette and you'll build your brand and your network.
John Boitnott
How to Optimize Google Search Results for Pictures as Well as Words
Personal Branding

How to Optimize Google Search Results for Pictures as Well as Words

SEO is not just about what is written. An SEO strategy for images is important for promoting, and protecting, your brand.
Ann Smarty
Apple's First Social-Media Guru on the No. 1 Way to Market Your Brand
Social Media

Apple's First Social-Media Guru on the No. 1 Way to Market Your Brand

Peter Friedman ran social media for Apple before it was even called social media. Here's his top social-media secret for building buzz around your brand.
Kim Lachance Shandrow
Step Up Your Link Strategy to Get Better Search Results (Infographic)
SEO Tips

Step Up Your Link Strategy to Get Better Search Results (Infographic)

Getting noticed on the Internet starts with good content. Knowing how to leverage it is the real key to success.
Murray Newlands
To Keep Your Brand's Social Engagement Strong, Focus on These 3 Questions
Ask the Expert

To Keep Your Brand's Social Engagement Strong, Focus on These 3 Questions

When you have the brand right and everyone in your company is breathing into it, you can use social media as a way to keep the authentic engagement going.
Mel Carson