Social Media

News and Articles About Social Media

How 122-Year-Old General Electric Is Killing It on Social Media
Social Media

How 122-Year-Old General Electric Is Killing It on Social Media

You don't have to be a sexy startup to succeed on social media. Look at how GE is changing the mind of its customers.
Wendy Frink
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Putting Together Your Social Media Team
Team-building

Putting Together Your Social Media Team

When you're deciding just who you want to manage your online presence, these guidelines will help you choose wisely.
Scott Levy
Why Winging Social Media Won't Cut It Anymore
Social Media Marketing

Why Winging Social Media Won't Cut It Anymore

Are you a company that has a presence on various social media platforms, but instead of approaching it with a strategy, you're throwing content up there and hoping it will stick? Then keep reading.
Camie Rodan
Twitter's Redesign Makes Photos the Focal Point
Social Media

Twitter's Redesign Makes Photos the Focal Point

Twitter is rolling out revamped profile layouts with broadened images and new features, like the automatic enlargement of top-performing content.
Geoff Weiss
Giving Advertisers a Way to Bypass Facebook Click Fraud
Facebook advertising

Giving Advertisers a Way to Bypass Facebook Click Fraud

To avoid getting burned by bots, marketers should pay for ads based on viewable impressions.
Ted Dhanik
Now You Can Send Private Vine Videos to Friends, Others
Vine

Now You Can Send Private Vine Videos to Friends, Others

A new feature allows you to direct-message your six-second videos to others, including those who aren't on Vine.
Wendy Frink
Twitter Adds Multiple Photo Option, But Do Brands Care?
Twitter

Twitter Adds Multiple Photo Option, But Do Brands Care?

Users can now add up to four photos in a tweet, but brands seem to prefer the single photo option so far.
Wendy Frink
5 Tools For Entrepreneurs to Grow Their Online Presence in No Time
Tools

5 Tools For Entrepreneurs to Grow Their Online Presence in No Time

Time is money and founders don't have a lot of either. Here are five resources entrepreneurs can use to help build their online audience quickly and cheaply.
Clément Delangue
How Twitter Is Making it Easier to Travel Back in Time
Twitter

How Twitter Is Making it Easier to Travel Back in Time

The social network now allows users to search tweets by date range.
Wendy Frink
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Fans, Rejoice: DailyCandy and Television Without Pity Archives to Remain Open
Customer Feedback

Fans, Rejoice: DailyCandy and Television Without Pity Archives to Remain Open

NBCUniversal is jettisoning the lifestyle and TV recap sites, but vocal fans prompted the company to reverse its decision to keep the sites' archived content from the public.
Nina Zipkin
Smartphone and Social Media Usage: Men vs. Women (Infographic)
Social Media

Smartphone and Social Media Usage: Men vs. Women (Infographic)

According to a new infographic, men turn to social media channels more than women for business and dating. Women, meanwhile, look for sharing with friends, self-help information and how-to information.
Catherine Clifford
Use These Twitter Guidelines to Avoid a PR Nightmare
Social Media

Use These Twitter Guidelines to Avoid a PR Nightmare

Before you send a single message out on Twitter, decide just what you want to do -- and what you don't -- when it comes to tweeting. Here are some guidelines to consider implementing for your Twitter campaigns.
Scott Levy
Your Customers Are Likely More Engaged on YouTube Than on Facebook or Twitter
Social Media

Your Customers Are Likely More Engaged on YouTube Than on Facebook or Twitter

A new study shows that YouTube, Google+ and LinkedIn create the most quality social referrals.
Wendy Frink
Want to Gain Influence on Social Media? Get to Work.
Social Media Marketing

Want to Gain Influence on Social Media? Get to Work.

There are no easy tricks when it comes to building a social-media audience. It takes work, and the more you put into it, the more you will get out of it.
Ann Tran