Social Media

News and Articles About Social Media

5 Tips for Boosting Sales on Pinterest
Social Media Marketing

5 Tips for Boosting Sales on Pinterest

The photo-focused social-media site has eye-popping statistics no online marketer can afford to ignore.
Ann Smarty
Crafting Your Social Media Policy: What Experts Advise
Coaches Corner

Crafting Your Social Media Policy: What Experts Advise

Make sure your staff understands what's expected on your social media platforms.
Linda Lacina
Twitter Demotes Recently Hired Product Chief, Names a New One as Engagement Slides
Twitter

Twitter Demotes Recently Hired Product Chief, Names a New One as Engagement Slides

Kevin Weil, who was head of revenue-generating products, will now take charge of all products at the company.
5 Reasons Why Your Social-Recruiting Strategy Isn't Working
Recruiting

5 Reasons Why Your Social-Recruiting Strategy Isn't Working

Despite the pervasiveness of social media, the majority of recruiters see their social recruiting skills as 'proficient or less.' Here is how to fix that.
The Social Platforms You've Overlooked
Coaches Corner

The Social Platforms You've Overlooked

Experts reveal the untapped opportunities beyond Facebook and Twitter.
Linda Lacina
16 Tools Every Social Media Manager Should Be Using Right Now
Tools

16 Tools Every Social Media Manager Should Be Using Right Now

With social media allowing startups to create a direct line of communication between the company and consumers while also providing instant access to the latest buzz around products or services, social-media managers need to be on the ball.
Mark Zuckerberg's Grand Vision for the Next 10 Years of Facebook
Facebook

Mark Zuckerberg's Grand Vision for the Next 10 Years of Facebook

How the company can use its success to invest in long-term goals that will make it an even stronger company over the next decade.
Alyson Shontell
IBM, Twitter to Partner on Business Data Analytics
Social Media Analytics

IBM, Twitter to Partner on Business Data Analytics

Enterprise clients will now be able to filter the data based on geography, public biographical information and the emotion expressed in a tweet.
Our Experts' Tips for Keeping Social Media Manageable
Coaches Corner

Our Experts' Tips for Keeping Social Media Manageable

Keep a better balance with this battle-tested advice from our online experts.
Linda Lacina
How to Set Social-Media Goals That Will Move Your Marketing Forward
Social Media Marketing

How to Set Social-Media Goals That Will Move Your Marketing Forward

When it comes to social media, the 'see what sticks' mentality isn't always recommended.
Kevan Lee
Facebook Shares Fall on Warning of Increased Spending
Facebook

Facebook Shares Fall on Warning of Increased Spending

The big social-media company also projected a slowdown in revenue growth this quarter, slicing a tenth off its market value.
To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere
Social Media

To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere

An audit of your efforts on social media is will reveal which channels are worth more focus and which ones you should dump.
Duane Forrester
How the Three-Layer Facebook Advertising Funnel Can Get You New Customers
Facebook Advertising

How the Three-Layer Facebook Advertising Funnel Can Get You New Customers

Make Facebook work for you with this three-layer approach. Bonus: budget suggestion included.
Perry Marshall, Keith Krance, and Thomas Meloche
Flying Solo? App Lets You Chat With Perfect Strangers on Flights
Business Travel

Flying Solo? App Lets You Chat With Perfect Strangers on Flights

Travel app Quicket is hoping its new social check-in feature will help passengers spark a bit more in-depth conversation than a simple 'hello' and 'what are you reading?'
Nina Zipkin