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News and Articles About Social Media

Andrew Rasiej on the Next Big Wave in Tech -- And How Young Treps Can Surf It

Andrew Rasiej on the Next Big Wave in Tech -- And How Young Treps Can Surf It

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The NY Tech Meetup chairman offers his thoughts on the future of social media and helpful resources for starting up today.
August 19, 2012 in Startup Basics
3 Ways to Use Facebook Groups to Attract and Keep Customers

3 Ways to Use Facebook Groups to Attract and Keep Customers

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Follow these tips to create different types of groups tailored to specific customers.
August 17, 2012 in Social Media
5 Free and Low-Cost Tools for Improving Social Media Productivity

5 Free and Low-Cost Tools for Improving Social Media Productivity

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Tips from the Search Engine Strategies conference about how social media can make your business run more efficiently.
August 15, 2012 in Technology

Live Chat with Social-Media Maven Jason Sadler

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Check out our recent live chat with IWearYourShirt.com's Jason Sadler and Adina Grigore of Sprout Skincare.
August 15, 2012 in Young Entrepreneurs
5 Ways to Transform Facebook Page Apps into Free Advertisements

5 Ways to Transform Facebook Page Apps into Free Advertisements

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Learn how to use Facebook's redesign to get your customer's attention.
August 14, 2012 in Advertising

How to Humanize Your Brand and Build Social-Media Buzz

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When it comes to starting up, one of the biggest drivers you'll have in finding customers is your current customers. Here's how to keep them happy -- and chatty.
August 14, 2012 in Young Entrepreneurs
How to Make Your Social Networking Efforts More Productive

How to Make Your Social Networking Efforts More Productive

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Forget flavor-of-the-month social sites. Find the community that works best for your company.
August 2, 2012 in Social Media
How Social Media Startup Wildfire Was Bought By Google for $250 Million

How Social Media Startup Wildfire Was Bought By Google for $250 Million

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The acquisition is the latest in a string of social media marketing companies being bought by large tech giants.
August 1, 2012 in Social Media
3 Social Media Lessons from the Olympics

3 Social Media Lessons from the Olympics

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A look at what business owners can learn from the recent Twitter missteps made by Olympic athletes.
July 31, 2012 in Social Media
A Quick Guide to Using Tumblr for Business

A Quick Guide to Using Tumblr for Business

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The blogging and social networking site can help increase search visibility and provide a mobile-friendly platform.
July 30, 2012 in Social Media
4 Must-Have Elements in a Successful Media Pitch

4 Must-Have Elements in a Successful Media Pitch

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When you're trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media.
July 29, 2012 in Public Relations
3 Strategies for Using Facebook's Promoted Posts

3 Strategies for Using Facebook's Promoted Posts

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This new feature may boost your reach and sales. Just be sure to monitor the return on your investment.
July 26, 2012 in Social Media
How to Compete with the Big Chains? Think Locally

How to Compete with the Big Chains? Think Locally

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With the nation's biggest retailers stocking their shelves with specialty items, the threat to mom and pop merchants is disconcerting. And while size matters, there are ways local retailers can take advantage of their less imposing presence.
July 24, 2012 in Marketing Basics
Mike Jones on Ditching La La Land for Silicon Beach

Mike Jones on Ditching La La Land for Silicon Beach

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Los Angeles has long been a mecca for creative types. Now it's attracting techies too.
July 24, 2012 in News and Trends
3 Critical Questions to Ask Yourself Before Posting to Facebook

3 Critical Questions to Ask Yourself Before Posting to Facebook

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Posting to Facebook is simple, right? Not so fast. Here are three gut-check questions to help prompt maximum engagement.
July 24, 2012 in Social Media
Yes, You Need To Tweet

Yes, You Need To Tweet

But more importantly, you need a smart social media strategy to build your brand and business online.
July 23, 2012 in Social Media

Simple Ways Around Tough Tech Challenges

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Free or low-cost technology solutions can help you with IT security, social networking and remote work arrangements.
July 23, 2012 in Your Website
How to Create a Vision Board for Business Ideas on Pinterest

How to Create a Vision Board for Business Ideas on Pinterest

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A quick guide to pinning down the big-picture view of your business.
July 17, 2012 in Business Ideas
How Being a Party Animal Helped SpiritHoods Grow Its Business

How Being a Party Animal Helped SpiritHoods Grow Its Business

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When it comes to starting up in the fashion world, safety can be dangerous. See how SpiritHoods went to the edge -- and found success.
July 16, 2012 in Young Entrepreneurs
'Always Be Publishing,' Brand Journalism and How It Can Help Your Startup

'Always Be Publishing,' Brand Journalism and How It Can Help Your Startup

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When marketing your startup, consider a softer sell -- or better yet, don't sell at all.
July 14, 2012 in Young Entrepreneurs
From $200 Million to $500K: Lessons from Digg's Slow Demise

From $200 Million to $500K: Lessons from Digg's Slow Demise

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Here's what you can learn from the former social media darling's decline.
July 13, 2012 in Leadership
A 5-Step Guide to Creating a Successful 'Inbound Marketing' Plan

A 5-Step Guide to Creating a Successful 'Inbound Marketing' Plan

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Not sure what inbound marketing is? Follow this step-by-step process to get started.
July 10, 2012 in Online Marketing
3 Little-Known Metrics That Can Help Optimize Your Facebook Page

3 Little-Known Metrics That Can Help Optimize Your Facebook Page

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Boost engagement and drive more traffic to your page by using Facebook Insights to understand what's working and what isn't.
July 9, 2012 in Social Media
Why Social Media Is Nothing Without Creativity

Why Social Media Is Nothing Without Creativity

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Sites like Twitter and Facebook are overrun with brands trying to get consumers' attention. So what do you do? Get crafty, that's what.
July 8, 2012 in Social Media
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