Social Media

News and Articles About Social Media

What's Missing From Your Facebook Ad Strategy
Facebook Advertising

What's Missing From Your Facebook Ad Strategy

Mimic real-world social etiquette in Facebook ad campaigns, says the author of 'Ultimate Guide to Facebook Advertising.'
Tanya Benedicto Klich
What Our Experts Want You to Stop Doing on Social Media
Coaches Corner

What Our Experts Want You to Stop Doing on Social Media

If everyone is posting it, maybe you shouldn't be.
Linda Lacina
The Six-Second Video Is a Big Business for Brands
Social Media Marketing

The Six-Second Video Is a Big Business for Brands

Gary Vaynerchuk's viral video company, GrapeStory, gets paid up to $25,000 to create sponsored posts for brands on Vine, Instagram on Snapchat.
John Patrick Pullen
Ello Is Starting to Look More Like a Business
ello

Ello Is Starting to Look More Like a Business

The buzzy social network with an anti-advertising mission takes small, important steps toward eventual revenue generation.
Daniel Roberts
Why Being Human on Social Media Is the Best Strategy You'll Ever Have
Social Media Marketing

Why Being Human on Social Media Is the Best Strategy You'll Ever Have

Tactics can be great. And tools can save you time. But ultimately sharing on networks is about building real relationships with real people not a company or its brand.
Jackie Johnstone
Queen Elizabeth Had Something to Do With a Tweet
Twitter

Queen Elizabeth Had Something to Do With a Tweet

She may not have penned it herself, but was probably somehow involved in the process.
Laura Entis
Social Media Metrics

5 Things to Look for in Social-Media Analytics

Social media ROI is a top concern for many brand's social media managers. PR and marketing pros can tackle the measurement beast through these five tips.
3 Tips for Boosting Your Content With Expert Interviews
Content Marketing

3 Tips for Boosting Your Content With Expert Interviews

Knowledgeable people bring authority to your blog, not mention help socializing it, but don't let them overshadow you.
Ann Smarty
Facebook Launches Rooms, an Anonymous App Linking People With Common Interests
Facebook

Facebook Launches Rooms, an Anonymous App Linking People With Common Interests

The new app is inspired by the internet's role as a 'third place' for strangers without traditional social bonds to meet and exchange ideas.
Benjamin Kabin
WATCH: Mark Zuckerberg Somehow Found the Time to Learn Mandarin
Mark Zuckerberg

WATCH: Mark Zuckerberg Somehow Found the Time to Learn Mandarin

He conducted a 30-minute Q&A in Beijing Wednesday entirely in Mandarin, taking the time to crack a few jokes.
Laura Entis
It's No Longer a Question Whether to Use Social Media for Customer Service
Social Media

It's No Longer a Question Whether to Use Social Media for Customer Service

If someone had a bad experience, chances are they are going to talk about it. Here are five tips to craft a strategy to respond.
Shana Starr
The 4 Qualities of Businesses That Should Advertise on Facebook
Facebook Advertising

The 4 Qualities of Businesses That Should Advertise on Facebook

While every business can advertise on Facebook, not every business should. Find out what makes Facebook ads a good choice for your company.
Perry Marshall, Keith Krance, and Thomas Meloche
Can Subway Ads Bring Mainstream Users to Foursquare?
Foursquare

Can Subway Ads Bring Mainstream Users to Foursquare?

Reviving a once-hot app is tricky. Foursquare, the darling of mobile check-ins, is hoping to lure new users in the old-fashioned way: with ads.
Erin Griffith
Want to Advertise on Facebook? Ask Yourself the 'Coffee-Shop Question' First.
Facebook Advertising

Want to Advertise on Facebook? Ask Yourself the 'Coffee-Shop Question' First.

Plus take a helpful quiz to determine if your business might benefit from ads on the social network.
Tanya Benedicto Klich