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News and Articles About Social Media

'Always Be Publishing,' Brand Journalism and How It Can Help Your Startup

'Always Be Publishing,' Brand Journalism and How It Can Help Your Startup

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When marketing your startup, consider a softer sell -- or better yet, don't sell at all.
July 14, 2012 in Young Entrepreneurs
From $200 Million to $500K: Lessons from Digg's Slow Demise

From $200 Million to $500K: Lessons from Digg's Slow Demise

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Here's what you can learn from the former social media darling's decline.
July 13, 2012 in Leadership
A 5-Step Guide to Creating a Successful 'Inbound Marketing' Plan

A 5-Step Guide to Creating a Successful 'Inbound Marketing' Plan

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Not sure what inbound marketing is? Follow this step-by-step process to get started.
July 10, 2012 in Online Marketing
3 Little-Known Metrics That Can Help Optimize Your Facebook Page

3 Little-Known Metrics That Can Help Optimize Your Facebook Page

BY
Boost engagement and drive more traffic to your page by using Facebook Insights to understand what's working and what isn't.
July 9, 2012 in Social Media
Why Social Media Is Nothing Without Creativity

Why Social Media Is Nothing Without Creativity

BY
Sites like Twitter and Facebook are overrun with brands trying to get consumers' attention. So what do you do? Get crafty, that's what.
July 8, 2012 in Social Media
5 Tips for Making Your Website More Social

5 Tips for Making Your Website More Social

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The right messages, distinctive content and incentives are key to 'social optimization.'
July 2, 2012 in Your Website
Facebook's Marketing Tools You Might Not Know About

Facebook's Marketing Tools You Might Not Know About

BY
Facebook insider Sarah Smith talks about pages in your admin panel with market-research treasure.
June 22, 2012 in Social Media
The Biggest Lessons Franchisors Learned About Social Media

The Biggest Lessons Franchisors Learned About Social Media

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The franchise world has finally embraced social media. A look at the new services and policies helping the franchise systems work together, plus three tips to build a social fan base.
June 21, 2012 in Franchises
How to Make Facebook Ads Work for You

How to Make Facebook Ads Work for You

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A look at three proven advertising models for increasing your page 'Likes' and fan engagement.
June 19, 2012 in Social Media
Video: 5 Steps to Creating a Social Media PolicyPlay Video

5 Steps to Creating a Social Media Policy (Video)

BY
Crafting a set of social media guidelines can help avoid snafus among your staff. Here are tips for how to create one.
June 14, 2012 in Social Media
Robert Scoble: Tech 'Treps Should Be Crazy Passionate

Robert Scoble: Tech 'Treps Should Be Crazy Passionate

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The popular blogger and social media fanatic on where technology is headed and what an entrepreneur needs to make it there.
June 14, 2012 in Your Website
The 10 Commandments of Using Pinterest for Business (Infographic)

The 10 Commandments of Using Pinterest for Business (Infographic)

BY
Consider these tips for maximizing the potential of the growing social network.
June 7, 2012 in Social Media
How the New Google+ Local Tab Could Influence Local SEO

How the New Google+ Local Tab Could Influence Local SEO

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Here's how you can maximize the local search benefits of the new Google+ Local feature for your website.
Video: Where Social Media Fits in the Marketing MixPlay Video

Where Social Media Fits in the Marketing Mix (Video)

BY
Participating on social media sites such as Facebook and Twitter can complement traditional marketing methods for shoring up leads and sales.
June 5, 2012 in Social Media
3 Ways to Supercharge Fan Engagement on Facebook

3 Ways to Supercharge Fan Engagement on Facebook

BY
Here's how visual images, questions and videos can get your fans buzzing.
June 4, 2012 in Social Media
Google+ Adds New Local Listings Tab for Businesses

Google+ Adds New Local Listings Tab for Businesses

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A company's listing on Google will be available to users across Google search, maps, mobile and now Google+.
May 30, 2012 in Social Media
5 Ways to Master Social Media Multitasking

5 Ways to Master Social Media Multitasking

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These tips and inexpensive tools can help streamline your efforts across multiple social media sites.
May 30, 2012 in Social Media
RockMelt Revamps the Web Browser for Social Media

RockMelt Revamps the Web Browser for Social Media

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How the startup gained a new generation of users for its cloud-based web browser.
May 22, 2012 in Profiles
Why Facebook Is Killing Silicon Valley (Opinion)

Why Facebook Is Killing Silicon Valley (Opinion)

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With venture-capital investment flocking to social-media startups, who will back nascent startups innovating in such critical industries as material science, sensors, robotics, medical devices and life sciences?
May 21, 2012 in Social Media
Facebook's 3 Biggest Ecommerce Mistakes and How to Avoid Them

Facebook's 3 Biggest Ecommerce Mistakes and How to Avoid Them

BY
When it comes to selling goods on the big social network, most users don't want to make purchases. Here's how to steer clear of the issues.
May 17, 2012 in Selling Online
Finding the Best Time to Post to Social Networks

Finding the Best Time to Post to Social Networks

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Popular URL shortening service bitly examines the peak times to post to Facebook, Twitter and Tumblr.
May 16, 2012 in Social Media
Video: How to Create a Social Media Content StrategyPlay Video

How to Create a Social Media Content Strategy (Video)

BY
From posting content to Facebook, Twitter, YouTube and more, Entrepreneur writer Mikal Belicove offers his best tips.
May 15, 2012 in Social Media
How to Get Your Content Shared More on Pinterest

How to Get Your Content Shared More on Pinterest

BY
From calls to action to setting up 'sharing networks,' consider these tips for making your content go viral on the popular social network.
May 14, 2012 in Social Media
Why Forums May Be the Most Powerful Social Media Channel for Brands

Why Forums May Be the Most Powerful Social Media Channel for Brands

BY
Forums and message boards can help you connect with customers -- but keep the marketing messages to a minimum.
May 7, 2012 in Social Media
5 Critical Questions Facebook Must Answer in Its IPO Roadshow

5 Critical Questions Facebook Must Answer in Its IPO Roadshow

BY
If founder Mark Zuckerberg wants to win over investors, he'll need to have clear explanations for these looming issues.
May 4, 2012 in IPOs and DPOs
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