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News and Articles About Social Media

A Quick Guide to Using Tumblr for Business

A Quick Guide to Using Tumblr for Business

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The blogging and social networking site can help increase search visibility and provide a mobile-friendly platform.
July 30, 2012 in Social Media
4 Must-Have Elements in a Successful Media Pitch

4 Must-Have Elements in a Successful Media Pitch

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When you're trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media.
July 29, 2012 in Public Relations
3 Strategies for Using Facebook's Promoted Posts

3 Strategies for Using Facebook's Promoted Posts

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This new feature may boost your reach and sales. Just be sure to monitor the return on your investment.
July 26, 2012 in Social Media
How to Compete with the Big Chains? Think Locally

How to Compete with the Big Chains? Think Locally

BY
With the nation's biggest retailers stocking their shelves with specialty items, the threat to mom and pop merchants is disconcerting. And while size matters, there are ways local retailers can take advantage of their less imposing presence.
July 24, 2012 in Marketing Basics
Mike Jones on Ditching La La Land for Silicon Beach

Mike Jones on Ditching La La Land for Silicon Beach

BY
Los Angeles has long been a mecca for creative types. Now it's attracting techies too.
July 24, 2012 in News and Trends
3 Critical Questions to Ask Yourself Before Posting to Facebook

3 Critical Questions to Ask Yourself Before Posting to Facebook

BY
Posting to Facebook is simple, right? Not so fast. Here are three gut-check questions to help prompt maximum engagement.
July 24, 2012 in Social Media
Yes, You Need To Tweet

Yes, You Need To Tweet

But more importantly, you need a smart social media strategy to build your brand and business online.
July 23, 2012 in Social Media

Simple Ways Around Tough Tech Challenges

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Free or low-cost technology solutions can help you with IT security, social networking and remote work arrangements.
July 23, 2012 in Your Website
How to Create a Vision Board for Business Ideas on Pinterest

How to Create a Vision Board for Business Ideas on Pinterest

BY
A quick guide to pinning down the big-picture view of your business.
July 17, 2012 in Business Ideas
How Being a Party Animal Helped SpiritHoods Grow Its Business

How Being a Party Animal Helped SpiritHoods Grow Its Business

BY
When it comes to starting up in the fashion world, safety can be dangerous. See how SpiritHoods went to the edge -- and found success.
July 16, 2012 in Young Entrepreneurs
'Always Be Publishing,' Brand Journalism and How It Can Help Your Startup

'Always Be Publishing,' Brand Journalism and How It Can Help Your Startup

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When marketing your startup, consider a softer sell -- or better yet, don't sell at all.
July 14, 2012 in Young Entrepreneurs
From $200 Million to $500K: Lessons from Digg's Slow Demise

From $200 Million to $500K: Lessons from Digg's Slow Demise

BY
Here's what you can learn from the former social media darling's decline.
July 13, 2012 in Leadership
A 5-Step Guide to Creating a Successful 'Inbound Marketing' Plan

A 5-Step Guide to Creating a Successful 'Inbound Marketing' Plan

BY
Not sure what inbound marketing is? Follow this step-by-step process to get started.
July 10, 2012 in Online Marketing
3 Little-Known Metrics That Can Help Optimize Your Facebook Page

3 Little-Known Metrics That Can Help Optimize Your Facebook Page

BY
Boost engagement and drive more traffic to your page by using Facebook Insights to understand what's working and what isn't.
July 9, 2012 in Social Media
Why Social Media Is Nothing Without Creativity

Why Social Media Is Nothing Without Creativity

BY
Sites like Twitter and Facebook are overrun with brands trying to get consumers' attention. So what do you do? Get crafty, that's what.
July 8, 2012 in Social Media
5 Tips for Making Your Website More Social

5 Tips for Making Your Website More Social

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The right messages, distinctive content and incentives are key to 'social optimization.'
July 2, 2012 in Your Website
Facebook's Marketing Tools You Might Not Know About

Facebook's Marketing Tools You Might Not Know About

BY
Facebook insider Sarah Smith talks about pages in your admin panel with market-research treasure.
June 22, 2012 in Social Media
The Biggest Lessons Franchisors Learned About Social Media

The Biggest Lessons Franchisors Learned About Social Media

BY
The franchise world has finally embraced social media. A look at the new services and policies helping the franchise systems work together, plus three tips to build a social fan base.
June 21, 2012 in Franchises
How to Make Facebook Ads Work for You

How to Make Facebook Ads Work for You

BY
A look at three proven advertising models for increasing your page 'Likes' and fan engagement.
June 19, 2012 in Social Media
Video: 5 Steps to Creating a Social Media PolicyPlay Video

5 Steps to Creating a Social Media Policy (Video)

BY
Crafting a set of social media guidelines can help avoid snafus among your staff. Here are tips for how to create one.
June 14, 2012 in Social Media
Robert Scoble: Tech 'Treps Should Be Crazy Passionate

Robert Scoble: Tech 'Treps Should Be Crazy Passionate

BY
The popular blogger and social media fanatic on where technology is headed and what an entrepreneur needs to make it there.
June 14, 2012 in Your Website
The 10 Commandments of Using Pinterest for Business (Infographic)

The 10 Commandments of Using Pinterest for Business (Infographic)

BY
Consider these tips for maximizing the potential of the growing social network.
June 7, 2012 in Social Media
How the New Google+ Local Tab Could Influence Local SEO

How the New Google+ Local Tab Could Influence Local SEO

BY
Here's how you can maximize the local search benefits of the new Google+ Local feature for your website.
Video: Where Social Media Fits in the Marketing MixPlay Video

Where Social Media Fits in the Marketing Mix (Video)

BY
Participating on social media sites such as Facebook and Twitter can complement traditional marketing methods for shoring up leads and sales.
June 5, 2012 in Social Media
3 Ways to Supercharge Fan Engagement on Facebook

3 Ways to Supercharge Fan Engagement on Facebook

BY
Here's how visual images, questions and videos can get your fans buzzing.
June 4, 2012 in Social Media
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