Social Media

News and Articles About Social Media

Video Marketing Goes Beyond YouTube. Have You Explored These 3 Options?
Video Advertising

Video Marketing Goes Beyond YouTube. Have You Explored These 3 Options?

Enlist Vimeo, Vine and Wistia to reach different customers and stage other types of viewing experiences.
Sujan Patel
Did Google Kill Social-Media Marketing?
Social Media Marketing

Did Google Kill Social-Media Marketing?

The search giant may have announced that it's not going to be investing any further in social software platform Wildfire, but that doesn't mean all is lost.
Want to Avoid People? There's An App for That.
Social Media

Want to Avoid People? There's An App for That.

Cloak, which lets you locate your friends, enemies or frenemies, is the latest app making a splash.
Wendy Frink
So, You Got Yourself a Twitter Handle. Now What?
Twitter

So, You Got Yourself a Twitter Handle. Now What?

It's a no brainer: You have a business and you've created an account for it on Twitter. But what if you don't know a tweet from a snap?
Wendy Frink
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Put Your Best Foot Forward at Conferences and Trade Shows

Our expert advises a reader about the most effective ways to connect with potential partners and clients at big events.
Mike Fishbein
Was Your First Tweet Awkward or Awesome?
Twitter

Was Your First Tweet Awkward or Awesome?

The social-media giant is celebrating its birthday and is inviting everyone to look back and see their very first tweet.
Wendy Frink
Alibaba Wages $215 Million to Dance With Messaging App Tango
Social Media

Alibaba Wages $215 Million to Dance With Messaging App Tango

On the heels of WhatsApp's $19 billion acquisition by Facebook, the Chinese web titan dominated the latest round of fundraising for rival messaging platform Tango.
Geoff Weiss
Here's the Big Problem With Chasing Customers on Social Media
Social Media

Here's the Big Problem With Chasing Customers on Social Media

After all the hype has settled and all the stock clamoring has died down, this one social-media truth is staring us in the face.
3 Ways to Use Your Twitter Data to Beat the Competition
Social Media

3 Ways to Use Your Twitter Data to Beat the Competition

Find out which three information sources you need to evaluate in order to track and improve your social media efforts.
Scott Levy
Fun Ways Brands Are Betting on March Madness
Growth Strategies

Fun Ways Brands Are Betting on March Madness

It's that time of year when offices everywhere are abuzz with talk of brackets. Here's how some companies are turning that enthusiasm into buzz.
Wendy Frink
8 Ways to Get the Most Out of Instagram
Social Media

8 Ways to Get the Most Out of Instagram

The photo-sharing app can be an important tool to boost your brand's visibility. Here's how to make your Instagram presence shine.
Wendy Frink
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Apple Adds New 'Selfies' Section to App Store
Social Media

Apple Adds New 'Selfies' Section to App Store

Apples has gotten caught up in the selfie hype, launching a new section in the App Store called 'Sharing Selfies.'
Kate Taylor
How to Tell if Your Social Media Efforts Are Paying Off
Marketing

How to Tell if Your Social Media Efforts Are Paying Off

Monitoring and measuring your social media efforts is essential. Here are the two metrics to watch.
Scott Levy
The 5 Common Mistakes Entrepreneurs Are Still Making on Twitter
Twitter

The 5 Common Mistakes Entrepreneurs Are Still Making on Twitter

While entrepreneurs should have a presence on the micro-blogging platform, making these Twitter mistakes can be bad for business.
Matthew Toren