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News and Articles About Social Media

Want to Create Engaging Content? Tell a Good Story

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Engaging content starts and ends with a good story. Here's how to figure out which tale to tell.
April 26, 2012 in Young Entrepreneurs
With Social Media, Kick Off Your Conservative Pants

With Social Media, Kick Off Your Conservative Pants

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To ramp up your young company's social-media presence, let your personality shine.
April 23, 2012 in Social Media
YouTube to Give Away $50 Million in Free Advertising for New Video Program

YouTube to Give Away $50 Million in Free Advertising for New Video Program

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Google's video publishing powerhouse to offer pay-per-click features for video ads, much like AdWords for search.
April 22, 2012 in Selling Online
Social Advertising: Like, Share, Retweet ... Buy?

Social Advertising: Like, Share, Retweet ... Buy?

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Companies are turning to social media as the next frontier for advertising -- and even small businesses can afford to get in on the action.
April 20, 2012 in Advertising
Video: When Outsourcing Social Media Marketing Makes SensePlay Video

When Outsourcing Social Media Marketing Makes Sense (Video)

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While most businesses should handle social media in-house, Entrepreneur writer Mikal Belicove says there's at least one reason to hire a consultant.
April 20, 2012 in Social Media
Want Better Twitter Results? Try These Effective Types of Tweets

Want Better Twitter Results? Try These Effective Types of Tweets

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A new report suggests that complaining and being cryptic aren't the best ways to engage followers on the popular social network.
April 19, 2012 in Social Media
Three Tips for Drawing Even More Traffic from Pinterest

Three Tips for Drawing Even More Traffic from Pinterest

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Marketers should take a soft-sell approach and make sure their shared content includes proper backlinks.
April 18, 2012 in Social Media
Franchises Get Social

Franchises Get Social

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Franchise companies, initially reluctant to embrace Facebook, Twitter and other social media, are finding ways to turn 'likes' and 'tweets' into dollars and cents.
April 12, 2012 in Franchises
Video: Why a Facebook Page Isn't Enough For Your BusinessPlay Video

Why a Facebook Page Isn't Enough For Your Business (Video)

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Your website is all about your brand while Facebook is a social network that you can't control. Writer Mikal Belicove explains.
April 11, 2012 in Social Media
Warby Parker's Grand Vision: Innovating Eyewear Through Social Media

Warby Parker's Grand Vision: Innovating Eyewear Through Social Media

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The eyewear company's co-founder discusses embracing social media and digital tools to enhance customers' experiences and engagement.
April 10, 2012 in Social Media
Video: Five Steps for Using Pinterest for BusinessPlay Video

Five Steps for Using Pinterest for Business (Video)

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Entrepreneur writer Mikal Belicove says getting started on Pinterest is as easy as following these simple steps.
April 6, 2012 in Social Media
Why You Should Manage Your Own Social Media

Why You Should Manage Your Own Social Media

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Hiring an outside consultant may seem like a good idea, but keeping the task in-house makes better business sense. Here are a few reasons why.
April 5, 2012 in Social Media
How to Handle Negative Online Reviews of Your Business

How to Handle Negative Online Reviews of Your Business

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User-generated reviews of your business are more popular now than ever. Here are a few tips on how to handle the negative ones.
April 3, 2012 in Social Media
Four Ways LinkedIn Can Help Your Business Grow

Four Ways LinkedIn Can Help Your Business Grow

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Here's how to use the professional social network to find marketing prospects and more.
March 30, 2012 in Social Media
What Magazines Can Teach You About Using Pinterest

What Magazines Can Teach You About Using Pinterest

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Three top magazines share their strategies for making the most of the popular social media site.
March 26, 2012 in Social Media
Still Stumped by Social Media? Google Wants to Help Figure Out What's Working

Still Stumped by Social Media? Google Wants to Help Figure Out What's Working

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Want to find out how your Twitter and Facebook posts are affecting your bottom line? Google's new reports might provide the answer.
March 23, 2012 in Social Media
BlogFrog and the Power of Moms

BlogFrog and the Power of Moms

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BlogFrog is capitalizing on the massive influence of mom bloggers with its brand-sponsored conversations and communities. The network's agency clients and star writers are also reaping rewards. But as the line between editorial and advertising blurs, is authenticity getting left behind?
March 21, 2012 in Innovation
Video: What You Need to Know Before Advertising on FacebookPlay Video

What You Need to Know Before Advertising on Facebook (Video)

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Entrepreneur writer Mikal Belicove recommends having these three details in place before advertising on the big social network.
March 20, 2012 in Social Media
A Platform for Stylepreneurs: Pinterest Meets Online Department Store

A Platform for Stylepreneurs: Pinterest Meets Online Department Store

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With StyleOwner, fashionistas can help style-challenged friends and monetize their social networks
March 17, 2012 in Success Stories
What the SEC Crackdown on Secondary Markets Means for Startups

What the SEC Crackdown on Secondary Markets Means for Startups

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Secondary markets like SharesPost and SecondMarket present exciting new ways to increase a private company's liquidity -- but there are also dangers.
March 16, 2012 in IPOs and DPOs
Pinterest's Ben Silbermann to 'Treps: Make Something Beautiful

Pinterest's Ben Silbermann to 'Treps: Make Something Beautiful

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Though the popular site may appear to be an overnight success, Pinterest's co-founder describes the company's early trials and offers some advice to other entrepreneurs.
March 14, 2012 in Success Stories
Video: How to Turn Facebook Fans into Paying CustomersPlay Video

How to Turn Facebook Fans into Paying Customers (Video)

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Entrepreneur Magazine writer Mikal Belicove explains what it takes to get your fans to buy what you're selling.
March 12, 2012 in Social Media
How Zombies Became a Social-Media Firebomb

How Zombies Became a Social-Media Firebomb

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Movies and TV shows like 'The Walking Dead' have taken hold of the nation's imagination. See what you can learn from a zombie.
March 8, 2012 in Social Media
Video: How to React to Negative Comments on FacebookPlay Video

How to React to Negative Comments on Facebook (Video)

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Mikal Belicove offers tips for actively dealing with unflattering comments on the social network.
March 7, 2012 in Social Media
Video: The Reasons Your Business Should Be on FacebookPlay Video

The Reasons Your Business Should Be on Facebook (Video)

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If engagement with customers is a priority, then being on Facebook might be right for your business. Entrepreneur Magazine writer Mikal Belicove explains.
March 6, 2012 in Social Media
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