News and Articles About Social Media
BY Jason FallsForums and message boards can help you connect with customers -- but keep the marketing messages to a minimum.
BY Jason FellGoogle's video publishing powerhouse to offer pay-per-click features for video ads, much like AdWords for search.
BY Jason FellA new report suggests that complaining and being cryptic aren't the best ways to engage followers on the popular social network.
BY AJ KumarMarketers should take a soft-sell approach and make sure their shared content includes proper backlinks.
BY Shira LazarThe eyewear company's co-founder discusses embracing social media and digital tools to enhance customers' experiences and engagement.