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News and Articles About Social Media

RockMelt Revamps the Web Browser for Social Media

RockMelt Revamps the Web Browser for Social Media

BY
How the startup gained a new generation of users for its cloud-based web browser.
May 22, 2012 in Profiles
Why Facebook Is Killing Silicon Valley (Opinion)

Why Facebook Is Killing Silicon Valley (Opinion)

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With venture-capital investment flocking to social-media startups, who will back nascent startups innovating in such critical industries as material science, sensors, robotics, medical devices and life sciences?
May 21, 2012 in Social Media
Facebook's 3 Biggest Ecommerce Mistakes and How to Avoid Them

Facebook's 3 Biggest Ecommerce Mistakes and How to Avoid Them

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When it comes to selling goods on the big social network, most users don't want to make purchases. Here's how to steer clear of the issues.
May 17, 2012 in Selling Online
Finding the Best Time to Post to Social Networks

Finding the Best Time to Post to Social Networks

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Popular URL shortening service bitly examines the peak times to post to Facebook, Twitter and Tumblr.
May 16, 2012 in Social Media
Video: How to Create a Social Media Content StrategyPlay Video

How to Create a Social Media Content Strategy (Video)

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From posting content to Facebook, Twitter, YouTube and more, Entrepreneur writer Mikal Belicove offers his best tips.
May 15, 2012 in Social Media
How to Get Your Content Shared More on Pinterest

How to Get Your Content Shared More on Pinterest

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From calls to action to setting up 'sharing networks,' consider these tips for making your content go viral on the popular social network.
May 14, 2012 in Social Media
Why Forums May Be the Most Powerful Social Media Channel for Brands

Why Forums May Be the Most Powerful Social Media Channel for Brands

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Forums and message boards can help you connect with customers -- but keep the marketing messages to a minimum.
May 7, 2012 in Social Media
5 Critical Questions Facebook Must Answer in Its IPO Roadshow

5 Critical Questions Facebook Must Answer in Its IPO Roadshow

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If founder Mark Zuckerberg wants to win over investors, he'll need to have clear explanations for these looming issues.
May 4, 2012 in IPOs and DPOs
Social Media Users Are Squeakier Wheels When It Comes to Customer Service

Social Media Users Are Squeakier Wheels When It Comes to Customer Service

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Not convinced your business should provide customer service via social media? Turns out, social media users spend more when they receive great service.
May 3, 2012 in Social Media
Social Media Tips for Professionals

Social Media Tips for Professionals

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Top strategies on how to use social media for financial planners, real-estate agents and attorneys.
May 1, 2012 in Social Media
5 Easy Steps to Measure Social Media Campaigns

5 Easy Steps to Measure Social Media Campaigns

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If you're using social media for your business, know how your content is helping you achieve your company's goals. Here's how.
April 30, 2012 in Social Media
Karmaloop's Greg Selkoe on Social Media and the Verge Culture

Karmaloop's Greg Selkoe on Social Media and the Verge Culture

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A discussion with Karmaloop's founder and CEO Greg Selkoe on how innovative techniques and practical thinking helped his company thrive in today's ever changing fashion marketplace.
April 27, 2012 in Starting a Business
A New Reason to Buy an Existing Online Business

A New Reason to Buy an Existing Online Business

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Like Facebook's acquisition of Instagram, buying an existing web business can supply top talent and product innovations. It can also provide customers and that vital social-media presence on day one.
April 26, 2012 in Your Website

Want to Create Engaging Content? Tell a Good Story

BY
Engaging content starts and ends with a good story. Here's how to figure out which tale to tell.
April 26, 2012 in Young Entrepreneurs
With Social Media, Kick Off Your Conservative Pants

With Social Media, Kick Off Your Conservative Pants

BY
To ramp up your young company's social-media presence, let your personality shine.
April 23, 2012 in Social Media
YouTube to Give Away $50 Million in Free Advertising for New Video Program

YouTube to Give Away $50 Million in Free Advertising for New Video Program

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Google's video publishing powerhouse to offer pay-per-click features for video ads, much like AdWords for search.
April 22, 2012 in Selling Online
Social Advertising: Like, Share, Retweet ... Buy?

Social Advertising: Like, Share, Retweet ... Buy?

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Companies are turning to social media as the next frontier for advertising -- and even small businesses can afford to get in on the action.
April 20, 2012 in Advertising
Video: When Outsourcing Social Media Marketing Makes SensePlay Video

When Outsourcing Social Media Marketing Makes Sense (Video)

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While most businesses should handle social media in-house, Entrepreneur writer Mikal Belicove says there's at least one reason to hire a consultant.
April 20, 2012 in Social Media
Want Better Twitter Results? Try These Effective Types of Tweets

Want Better Twitter Results? Try These Effective Types of Tweets

BY
A new report suggests that complaining and being cryptic aren't the best ways to engage followers on the popular social network.
April 19, 2012 in Social Media
Three Tips for Drawing Even More Traffic from Pinterest

Three Tips for Drawing Even More Traffic from Pinterest

BY
Marketers should take a soft-sell approach and make sure their shared content includes proper backlinks.
April 18, 2012 in Social Media
Franchises Get Social

Franchises Get Social

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Franchise companies, initially reluctant to embrace Facebook, Twitter and other social media, are finding ways to turn 'likes' and 'tweets' into dollars and cents.
April 12, 2012 in Franchises
Video: Why a Facebook Page Isn't Enough For Your BusinessPlay Video

Why a Facebook Page Isn't Enough For Your Business (Video)

BY
Your website is all about your brand while Facebook is a social network that you can't control. Writer Mikal Belicove explains.
April 11, 2012 in Social Media
Warby Parker's Grand Vision: Innovating Eyewear Through Social Media

Warby Parker's Grand Vision: Innovating Eyewear Through Social Media

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The eyewear company's co-founder discusses embracing social media and digital tools to enhance customers' experiences and engagement.
April 10, 2012 in Social Media
Video: Five Steps for Using Pinterest for BusinessPlay Video

Five Steps for Using Pinterest for Business (Video)

BY
Entrepreneur writer Mikal Belicove says getting started on Pinterest is as easy as following these simple steps.
April 6, 2012 in Social Media
Why You Should Manage Your Own Social Media

Why You Should Manage Your Own Social Media

BY
Hiring an outside consultant may seem like a good idea, but keeping the task in-house makes better business sense. Here are a few reasons why.
April 5, 2012 in Social Media
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