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News and Articles About Social Media

Video: A Fashion Startup Goes ViralPlay Video

A Fashion Startup Goes Viral (Video)

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Divya Gugnani, co-founder of fashion site Send the Trend, tells how she built a social business with about 200,000 Facebook fans in less than a year.
November 30, 2011 in Social Media
Why Your Small Business Should Hangout on Google+

Why Your Small Business Should Hangout on Google+

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Here are three ways your business can best utilize the latest social network.
November 29, 2011 in Social Media
Why Your Small Business's Google+ Efforts Must Be Unique and Visual

Why Your Small Business's Google+ Efforts Must Be Unique and Visual

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Google+ announced its new "Pages" platform for businesses. See how your company can best utilize the latest social network.
November 23, 2011 in Social Media
6 Steps for Dealing With Social Media Detractors

6 Steps for Dealing With Social Media Detractors

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Consider this advice for handling upset customers with grace, humor and honesty.
November 23, 2011 in Social Media
Measuring Offline Vs. Online Word-of-Mouth Marketing

Measuring Offline Vs. Online Word-of-Mouth Marketing

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Offline conversations are typically more trusted and positive than those taking place online. Here's how to get the most out of word of mouth.
November 23, 2011 in Online Marketing
More Small Businesses Extol the Benefits of Social Media

More Small Businesses Extol the Benefits of Social Media

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Small business owners have long criticized social media as being cumbersome and time-consuming. But now, the benefits appear to be winning out.
November 17, 2011 in Social Media
Viewpoint: Why Google+ Pages Isn't Good for Business

Viewpoint: Why Google+ Pages Isn't Good for Business

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Google+ Pages has a long way to go before it can be worthy competitor to Facebook.
November 15, 2011 in Social Media
What Entrepreneurs Can Learn About Social Media from Adam Carolla

What Entrepreneurs Can Learn About Social Media from Adam Carolla

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Comedian Adam Carolla created a podcast that launched to No. 1 in no time. Here's how he keeps fans coming back and how other entrepreneurs can too.
November 10, 2011 in Social Media
Why Big Corporations Are Putting the Brakes on Social Media

Why Big Corporations Are Putting the Brakes on Social Media

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Study indicates many Fortune 500 companies demonstrate a dismal attitude toward social media.
November 8, 2011 in Social Media
Why Netflix, Bank of America and Dunkin' Donuts Cave in to Customer Demands

Why Netflix, Bank of America and Dunkin' Donuts Cave in to Customer Demands

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Where is the line between being responsive to customers' needs, and simply letting customers call the shots?
November 4, 2011 in Customer Loyalty and Retention
Employees' Facebook Pages Are Private, Until They're Not

Employees' Facebook Pages Are Private, Until They're Not

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New York court ruling muddies the waters surrounding what employers can and cannot demand of their employees' social media activities.
November 3, 2011 in Social Media
Hotels That Rock at Social Media

Hotels That Rock at Social Media

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From star-studded boutique hotels to a small business near you, using social media as a customer service tool is a no-brainer.
November 2, 2011 in Social Media
Five Social Media Mistakes Your Startup Must Avoid

Five Social Media Mistakes Your Startup Must Avoid

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Advice for steering your business clear of the most common blunders that can kill your entire marketing strategy.
November 2, 2011 in Social Media
One Way to Automate Your Online Marketing Efforts

One Way to Automate Your Online Marketing Efforts

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A look at search curation tool Curata, which gathers relevant articles and links from the Web and posts it to a company's website.
October 31, 2011 in Apps & Software

Get Creative with Social Media: How to Make it Work for You

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Social media marketing is a great way to network and share information.
October 28, 2011 in Starting a Business
How to Leverage Celebrities and Social Media to Build Buzz

How to Leverage Celebrities and Social Media to Build Buzz

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For shoe brand Creative Recreation having famous friends and using social media creates a very appealing combination.
October 25, 2011 in Social Media
What Time Is Your Facebook Sweet Spot?

What Time Is Your Facebook Sweet Spot?

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A new survey offers a deeper look into the average lifetime of a status update on a Facebook Business Page.
October 19, 2011 in Social Media
Chief Cheezburger Ben Huh Dishes on Social Media

Chief Cheezburger Ben Huh Dishes on Social Media

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Building a media colossus isn't easy, but using social media can help. Here's how Ben Huh of I Can Has Cheezburger? is continually perfecting his company's strategy.
October 18, 2011 in Social Media
Fab Forward: How Fab.com Found a Niche in a Design Deal Social Hub

Fab Forward: How Fab.com Found a Niche in a Design Deal Social Hub

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With their site stuck in neutral, two entrepreneurs changed gears and paved a new road to success.
October 18, 2011 in Success Stories
How Social Media and a Sprinkle of Stardust Led to One Franchisee's Success

How Social Media and a Sprinkle of Stardust Led to One Franchisee's Success

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A Fetch! Pet Care franchisee in the Los Angeles area credits celeb clientele and word of mouth for its growth.
October 17, 2011 in Success Stories
A Lesson in Social Media from Snoop Dogg

A Lesson in Social Media from Snoop Dogg

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Building a brand using social media isn't just for celebrities. Here's how entrepreneurs can do it too.
October 11, 2011 in Social Media
How SocialGuide Helps Drives Social TV

How SocialGuide Helps Drives Social TV

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This new website to watch aggregates social media comments about TV shows as they air and links them to program listings in real time.
October 10, 2011 in Success Stories
Employees' Facebook Posts Give Businesses Heartburn

Employees' Facebook Posts Give Businesses Heartburn

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Facebook posts about work may be protected speech -- giving small employers more of a reason to seek professional advice when crafting a social-media policy.
October 5, 2011 in Social Media
Social Media Breakdown: How Kred Can Make Your Business Smarter

Social Media Breakdown: How Kred Can Make Your Business Smarter

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When it comes to measuring online influence, a new tool attempts to present a fuller picture for entrepreneurs and those they follow.
October 4, 2011 in Social Media
How Facebook's Facelift Affects Your Business

How Facebook's Facelift Affects Your Business

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While users bemoan its most recent changes, Facebook's update may be a good thing for businesses and brands.
September 27, 2011 in Social Media
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