Social Media

News and Articles About Social Media

Showcasing Your Expertise Via LinkedIn Answers

Showcasing Your Expertise Via LinkedIn Answers

How to leverage the Internet's most powerful source of business intelligence.
What You Can Learn About Social Media from Big Bird

What You Can Learn About Social Media from Big Bird

The Sesame Street character became a social media sensation this week. Here's what entrepreneurs need to learn from the 8-foot-tall yellow bird.
LinkedIn Gives Company Pages a Facelift

LinkedIn Gives Company Pages a Facelift

The redesign goes live across two million business pages on the networking site.
3 Steps to Generating Buzz with a YouTube Contest

3 Steps to Generating Buzz with a YouTube Contest

Video can provide a powerful marketing boost for your business on social networks.
3 App Options for Converting Facebook Fans Into Customers

3 App Options for Converting Facebook Fans Into Customers

No time to convert leads over the world's largest social network? Consider investing in fan apps that can do it for you.
Sean Parker: Running a Startup Is 'Like Eating Glass'

Sean Parker: Running a Startup Is 'Like Eating Glass'

The Napster and Airtime co-founder says too many people with terrible ideas are founding companies.
5 Fundamentals of a Social-Media Action Plan

5 Fundamentals of a Social-Media Action Plan

For many businesses, social media is growing too important to leave to happenstance. Consider these essential elements for creating a social media strategy that yields results.
Betaworks Uses Creative Methods to Find and Fund the Next Big Idea

Betaworks Uses Creative Methods to Find and Fund the Next Big Idea

Betaworks calls itself a 'maker,' and so far they have helped build some of the social web's biggest companies including TweetDeck, Kickstarter and Tumblr.
Projecting a Professional Image on LinkedIn

Projecting a Professional Image on LinkedIn

You get just one chance to make a first impression. Here are the elements of a successful, traffic-generating profile.
4 Tips for Using Pinterest to Market Your Startup

4 Tips for Using Pinterest to Market Your Startup

Do you really know how to use Pinterest to help attract people to your business? If not, here's a brief tutorial.
3 Tips for Using LinkedIn's New 'Endorsements'

3 Tips for Using LinkedIn's New 'Endorsements'

You can now endorse specific skills on Linkedin. Here are the right ways to use this new feature.
5 Scary Mistakes to Avoid on Facebook

5 Scary Mistakes to Avoid on Facebook

Don't make these no-nos when trying to build your fan base on the giant social network.
Before You're LinkedIn, Determine Your Goals

Before You're LinkedIn, Determine Your Goals

Establishing objectives beyond job hunting can help you leverage the popular networking site as a potent business tool.
Building Your LinkedIn Network

Building Your LinkedIn Network

How to utilize two distinct approaches to add and maintain connections.
Twitter's Profile Pages Redesign Offers More Branding Opportunities

Twitter's Profile Pages Redesign Offers More Branding Opportunities

How to take advantage of larger images and other design changes to draw more attention to your business.
What You Can Learn from Celebrities About Social Media

What You Can Learn from Celebrities About Social Media

When it comes to engaging with your followers, sometimes it helps to think like you're famous.
Starting a LinkedIn Group to Grow Your Network

Starting a LinkedIn Group to Grow Your Network

How to create a focused, topic-driven community and better connect to clients and customers.
Creating Your Company's LinkedIn Profile

Creating Your Company's LinkedIn Profile

These mini-websites improve your exposure and allow you to connect more directly with both current and potential customers.
5 Ways to Position Your Brand for Pinterest

5 Ways to Position Your Brand for Pinterest

A successful Pinterest campaign begins with assessing your brand and philosophy.
What Is Vooza and Why Should You Care?

What Is Vooza and Why Should You Care?

Hilarious videos from possibly faux company Vooza can offer every business owner a lesson in creativity.
3 Ways to Generate Better Leads on Facebook

3 Ways to Generate Better Leads on Facebook

How the new page post targeting features can help you provide the right information to the right fans and boost engagement.
How 4 Small Businesses Are Winning on Pinterest

How 4 Small Businesses Are Winning on Pinterest

The hot social network can help boost website traffic, sales and customer retention.
6 Must-Have Attributes of Social Media Managers

6 Must-Have Attributes of Social Media Managers

Hiring someone to handle your company's social media message is an important step to growing your business. Here are some skills to look for.
Thrillist's Ben Lerer on Success as a Young Trep

Thrillist's Ben Lerer on Success as a Young Trep

Despite his famous father, the Thrillist co-founder has managed to find massive success in business on his own. Here, we ask him about his victories -- and challenges.
3 Companies That Are Making Politics Cool Again

3 Companies That Are Making Politics Cool Again

High-tech political junkies are finding new ways to reach voters.
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