Social Media
Amazon Gets Social, Buys Book Recommendation Site Goodreads
BY Brian Patrick Eha
Amazon buys book recommendation site Goodreads, LinkedIn improves its search, Wanelo is poised for continued growth and more social-media news.
Learning by Doing and Other Tips This Week
BY Brian Patrick Eha
The importance of trial-and-error, how to envision your ideal future, why you might want to ditch your office space and more: our best tips of the week.
What to Say on Twitter
BY Ted Prodromou
Ideas that will help you create Tweets that your followers will want to read.
The Pros and Cons of Using Klout and Kred for Hiring
BY Cynthia Boris
We examine two of the most popular tools for measuring online influence for business.
4 Things You Need to be Doing on Social Media -- Now
BY Scott Levy
Don't miss these critical opportunities for engaging with customers over sites like Twitter and Facebook.
5 Easy Ways to Optimize Social Media Marketing for Mobile
BY Kevin Allen
Nearly half of social media users consume content on their smartphones. Here's how to make sure your content is right for these mobile readers.
10 Questions to Ask When Creating Your Company's YouTube Channel
BY Kim Lachance Shandrow
How to develop a plan for posting to YouTube that fits your business strategy.
Zynga Continues to Cut Ties With Facebook
BY Brian Patrick Eha
Zynga and Facebook pull away from each other, Pinterest beefs up its engineering team, YouTube hits one billion monthly users and more social-media news.
10 Tips for Using Twitter Like a Pro
BY Jason Fell
In honor of Twitter's seventh birthday, we've compiled this list of tips for getting the most out of the popular social network.
3 Tips for Maximizing YouTube's New Layout for Brand Channels
BY Gini Arnold
From creating 'welcome' videos to personalizing your pages, what you need to know about the new changes.
Why Google Plans to Shut Down Reader
BY Brian Patrick Eha
Digg aims to fill the gap with its own reader, Facebook unveils a new timeline, Twitter gets into music discovery and more social-media news.
How to Create a Successful Twitter Contest
BY Ted Prodromou
Increase the number of targeted followers you have and help spread the word about your products and services for free by holding a Twitter contest.
3 Social Media Startups to Watch From SXSW 2013
BY Jason Fell
The 'next big thing' in social media might not have debuted this week, but SXSW 2013 was not without noteworthy startups.
Pinterest Launches Web Analytics to Help You Pin Down Traffic
BY Brian Patrick Eha
With its new dashboard, the photo-sharing platform allows business owners to better understand what's working with their audience.
3 Steps to Streamlining and Improving Your Twitter Account
BY Cynthia Boris
Consider these tips for getting the most out of your company's experience on the popular social network.
Building Your Brand on Twitter
BY Ted Prodromou
Twitter's reach is extensive, and word can travel fast. Here are six smart tips for spreading the good word about your business on Twitter.
YouTube Plans to Compete With Spotify
BY Brian Patrick Eha
YouTube's plans for its new music service, Twitter business strategies, the reason why blogs beat social networks among consumers and more social-media news.
4 Tips for Using Facebook's Redesigned News Feed
BY Rick Mulready
The new design focuses on larger images and emphasizing content from friends and brands people like.
With TweetDeck Gone, 6 Alternative Tools for Managing Social Media
BY Kevin Allen
The popular Twitter app will evolve into a web-based version. If you're looking for alternatives, we've got them.
The Marketer's Guide to Instagram
BY AJ Kumar
From taking engaging pictures to using hashtags to using more advanced tools, here's how to kick off your company's Instagram strategy.
What You Can Learn From Justin Bieber About Marketing on Twitter
BY Kim Lachance Shandrow
Three lessons from the teen pop sensation's Twitter strategy.
Recovery Time: 3 Big Brands Bounce Back After Social Media Fails (Infographic)
BY Kevin Allen
A look at how long it took these companies to win back their positive sentiment online after separate PR firestorms.
The Rise and Fall of Groupon's Andrew Mason
BY Brian Patrick Eha
Groupon's former chief executive, Pinterest's edge in ecommerce, Wanelo's funding round and more social-media news.




