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News and Articles About Social Media

How Facebook's Facelift Affects Your Business

How Facebook's Facelift Affects Your Business

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While users bemoan its most recent changes, Facebook's update may be a good thing for businesses and brands.
September 27, 2011 in Social Media
How Two Small Companies Are Driving Revenue Using Social Media

How Two Small Companies Are Driving Revenue Using Social Media

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A look at how a food truck and a veterinary practice are making virtual relationships online that translate into real-life dollars.
September 26, 2011 in Social Media
Facebook Offers Free Ads to Small Businesses

Facebook Offers Free Ads to Small Businesses

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In a move to court business owners, Facebook today announced plans to offer up $10 million in free ad credits to 200,000 small businesses.
September 26, 2011 in Social Media
How to Use Social Media to Build a Following -- And a Business

How to Use Social Media to Build a Following -- And a Business

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Before the paint even dried on her new shop in Montreal, one entrepreneur took to the Web to build a community -- and later, a record opening.
September 23, 2011 in Social Media
Facebook Has Lots to Share At f8 (Video)

Facebook Has Lots to Share At f8 (Video)

Now 800 million members strong, the social media giant reveals major changes and a slew of new features.
September 22, 2011 in Social Media
Social Media Breakdown: Spotify

Social Media Breakdown: Spotify

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When digital music service Spotify crossed the Atlantic to the U.S., the company leaned heavily on social media to build awareness. Here's a look at what worked for them.
September 20, 2011 in Social Media
Facebook Offers Newbies a Step-by-Step Guide

Facebook Offers Newbies a Step-by-Step Guide

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New guide is a big help for business owners new to the popular social network, but trial and error will still be required.
September 9, 2011 in Social Media
Labor Ruling Is a Reminder to Revisit Social Media Policies

Labor Ruling Is a Reminder to Revisit Social Media Policies

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A recent decision suggests it's time to consult with counsel regarding the legality of your social media policies.
September 8, 2011 in Social Media
Don't Wait for a Reunion to Network With Former Classmates

Don't Wait for a Reunion to Network With Former Classmates

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If done right, reconnecting with old college friends can spell new referrals and maybe even revenues for your business.
September 8, 2011 in Marketing Basics
The New, New Rules of Business Marketing

The New, New Rules of Business Marketing

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Entrepreneurs who ignore online marketing tools are missing a growing opportunity to engage customers, says marketing strategist David Meerman Scott.
August 29, 2011 in Online Marketing
Chris Brogan on How Businesses Can Get Started on Google+

Chris Brogan on How Businesses Can Get Started on Google+

BY
The social media expert offers a primer on how to build connections on the new networking site.
August 24, 2011 in Social Media
Facebook Posting Techniques that Really Work

Facebook Posting Techniques that Really Work

BY
Boosting the effectiveness of your Facebook publishing strategy is easy if you know the answers to these seven questions.
August 18, 2011 in Online Marketing
Is Business Email Dead?

Is Business Email Dead?

BY
Some claim email is a dying communications tool. Here's why social media can't replace email.
August 16, 2011 in Online Marketing
How To Smooth a Rejected Job Applicant's Feathers

How To Smooth a Rejected Job Applicant's Feathers

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Job seekers can hold a grudge if you reject them for a position. Here's how to avoid their fury.
August 11, 2011 in Human Resources
Video: How Do I Start Talking with Customers Online?Play Video

How Do I Start Talking with Customers Online? (Video)

Starr Hall on how to engage potential customers online and spark their curiosity.
August 11, 2011 in Social Media
Do's and Don'ts of Using Social Media to Screen New Hires

Do's and Don'ts of Using Social Media to Screen New Hires

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If your HR department or hiring manager is thinking about vetting job applicants via social media sites, consider these consequences.
August 9, 2011 in Social Media
Video: How Do I Cut Through the Noise on Social Media?Play Video

How Do I Cut Through the Noise on Social Media? (Video)

BY
Starr Hall on how to identify and research your target audience on social sites.
August 8, 2011 in Social Media
How Wildfire Helped One Small Business Power Its Social Media Campaign

How Wildfire Helped One Small Business Power Its Social Media Campaign

BY
Original Joe's adds fuel to its online marketing strategy using a tool from Wildfire that helps businesses boost their social media status.
July 26, 2011 in Apps & Software

Roost: A One-Stop Social Media Shop

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This new social media tool can help businesses create time-saving online marketing campaigns
July 26, 2011 in Magazine
Five to Follow on Twitter for Mobile 'Treps

Five to Follow on Twitter for Mobile 'Treps

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Shopkick founder Cyriac Roeding reveals his list of top tweeters.
July 18, 2011 in Social Media
Don't Use Facebook to Gripe about Work

Don't Use Facebook to Gripe about Work

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A recent employee firing, whether right or wrong, sheds light on why you need a social media use policy at your workplace.
July 14, 2011 in Business Management
Enchant and Engage More Customers With Social Media

Enchant and Engage More Customers With Social Media

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Marketing strategist Guy Kawasaki offers social media tips for small-business owners.
How Entrepreneurs Can Connect With Twitter Influentials

How Entrepreneurs Can Connect With Twitter Influentials

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Top business leaders on Twitter include: Chris Brogan, Gary Vaynerchuk, and Liz Strauss. How can you get their attention? Here are eight tips:
July 1, 2011 in Networking
Video: Gary Vaynerchuk on Success, Family and Social MediaPlay Video

Gary Vaynerchuk on Success, Family and Social Media (Video)

BY
The social-media maven shares his strong business and personal views.
June 30, 2011 in Profiles
How to Keep Your Marketing Rolling While You're on Vacation

How to Keep Your Marketing Rolling While You're on Vacation

BY
Follow these seven tips to manage your campaigns while you take a well-earned break.
June 23, 2011 in Marketing Plan
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