News and Articles About Social Media
This new feature may boost your reach and sales. Just be sure to monitor the return on your investment.
With the nation's biggest retailers stocking their shelves with specialty items, the threat to mom and pop merchants is disconcerting. And while size matters, there are ways local retailers can take advantage of their less imposing presence.
Los Angeles has long been a mecca for creative types. Now it's attracting techies too.
Posting to Facebook is simple, right? Not so fast. Here are three gut-check questions to help prompt maximum engagement.
But more importantly, you need a smart social media strategy to build your brand and business online.
Free or low-cost technology solutions can help you with IT security, social networking and remote work arrangements.
A quick guide to pinning down the big-picture view of your business.
When it comes to starting up in the fashion world, safety can be dangerous. See how SpiritHoods went to the edge -- and found success.
When marketing your startup, consider a softer sell -- or better yet, don't sell at all.
Here's what you can learn from the former social media darling's decline.
Not sure what inbound marketing is? Follow this step-by-step process to get started.
Boost engagement and drive more traffic to your page by using Facebook Insights to understand what's working and what isn't.
Sites like Twitter and Facebook are overrun with brands trying to get consumers' attention. So what do you do? Get crafty, that's what.
The right messages, distinctive content and incentives are key to 'social optimization.'
Facebook insider Sarah Smith talks about pages in your admin panel with market-research treasure.
The franchise world has finally embraced social media. A look at the new services and policies helping the franchise systems work together, plus three tips to build a social fan base.
A look at three proven advertising models for increasing your page 'Likes' and fan engagement.
Crafting a set of social media guidelines can help avoid snafus among your staff. Here are tips for how to create one.
The popular blogger and social media fanatic on where technology is headed and what an entrepreneur needs to make it there.
Consider these tips for maximizing the potential of the growing social network.
Here's how you can maximize the local search benefits of the new Google+ Local feature for your website.
Participating on social media sites such as Facebook and Twitter can complement traditional marketing methods for shoring up leads and sales.
Here's how visual images, questions and videos can get your fans buzzing.
A company's listing on Google will be available to users across Google search, maps, mobile and now Google+.
These tips and inexpensive tools can help streamline your efforts across multiple social media sites.