Social Media

News and Articles About Social Media

Live Chat with Social-Media Maven Jason Sadler

Check out our recent live chat with IWearYourShirt.com's Jason Sadler and Adina Grigore of Sprout Skincare.
5 Ways to Transform Facebook Page Apps into Free Advertisements

5 Ways to Transform Facebook Page Apps into Free Advertisements

Learn how to use Facebook's redesign to get your customer's attention.

How to Humanize Your Brand and Build Social-Media Buzz

When it comes to starting up, one of the biggest drivers you'll have in finding customers is your current customers. Here's how to keep them happy -- and chatty.
How to Make Your Social Networking Efforts More Productive

How to Make Your Social Networking Efforts More Productive

Forget flavor-of-the-month social sites. Find the community that works best for your company.
How Social Media Startup Wildfire Was Bought By Google for $250 Million

How Social Media Startup Wildfire Was Bought By Google for $250 Million

The acquisition is the latest in a string of social media marketing companies being bought by large tech giants.
3 Social Media Lessons from the Olympics

3 Social Media Lessons from the Olympics

A look at what business owners can learn from the recent Twitter missteps made by Olympic athletes.
A Quick Guide to Using Tumblr for Business

A Quick Guide to Using Tumblr for Business

The blogging and social networking site can help increase search visibility and provide a mobile-friendly platform.
4 Must-Have Elements in a Successful Media Pitch

4 Must-Have Elements in a Successful Media Pitch

When you're trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media.
3 Strategies for Using Facebook's Promoted Posts

3 Strategies for Using Facebook's Promoted Posts

This new feature may boost your reach and sales. Just be sure to monitor the return on your investment.
How to Compete with the Big Chains? Think Locally

How to Compete with the Big Chains? Think Locally

With the nation's biggest retailers stocking their shelves with specialty items, the threat to mom and pop merchants is disconcerting. And while size matters, there are ways local retailers can take advantage of their less imposing presence.
Mike Jones on Ditching La La Land for Silicon Beach

Mike Jones on Ditching La La Land for Silicon Beach

Los Angeles has long been a mecca for creative types. Now it's attracting techies too.
3 Critical Questions to Ask Yourself Before Posting to Facebook

3 Critical Questions to Ask Yourself Before Posting to Facebook

Posting to Facebook is simple, right? Not so fast. Here are three gut-check questions to help prompt maximum engagement.
Yes, You Need To Tweet

Yes, You Need To Tweet

But more importantly, you need a smart social media strategy to build your brand and business online.

Simple Ways Around Tough Tech Challenges

Free or low-cost technology solutions can help you with IT security, social networking and remote work arrangements.
How to Create a Vision Board for Business Ideas on Pinterest

How to Create a Vision Board for Business Ideas on Pinterest

A quick guide to pinning down the big-picture view of your business.
How Being a Party Animal Helped SpiritHoods Grow Its Business

How Being a Party Animal Helped SpiritHoods Grow Its Business

When it comes to starting up in the fashion world, safety can be dangerous. See how SpiritHoods went to the edge -- and found success.
'Always Be Publishing,' Brand Journalism and How It Can Help Your Startup

'Always Be Publishing,' Brand Journalism and How It Can Help Your Startup

When marketing your startup, consider a softer sell -- or better yet, don't sell at all.
From $200 Million to $500K: Lessons from Digg's Slow Demise

From $200 Million to $500K: Lessons from Digg's Slow Demise

Here's what you can learn from the former social media darling's decline.
A 5-Step Guide to Creating a Successful 'Inbound Marketing' Plan

A 5-Step Guide to Creating a Successful 'Inbound Marketing' Plan

Not sure what inbound marketing is? Follow this step-by-step process to get started.
3 Little-Known Metrics That Can Help Optimize Your Facebook Page

3 Little-Known Metrics That Can Help Optimize Your Facebook Page

Boost engagement and drive more traffic to your page by using Facebook Insights to understand what's working and what isn't.
Why Social Media Is Nothing Without Creativity

Why Social Media Is Nothing Without Creativity

Sites like Twitter and Facebook are overrun with brands trying to get consumers' attention. So what do you do? Get crafty, that's what.
5 Tips for Making Your Website More Social

5 Tips for Making Your Website More Social

The right messages, distinctive content and incentives are key to 'social optimization.'
Facebook's Marketing Tools You Might Not Know About

Facebook's Marketing Tools You Might Not Know About

Facebook insider Sarah Smith talks about pages in your admin panel with market-research treasure.
The Biggest Lessons Franchisors Learned About Social Media

The Biggest Lessons Franchisors Learned About Social Media

The franchise world has finally embraced social media. A look at the new services and policies helping the franchise systems work together, plus three tips to build a social fan base.
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