Social Media

Why You Must Message Customers as Thoughtfully as You Do Friends
Mobile Marketing

Why You Must Message Customers as Thoughtfully as You Do Friends

The power of mobile marketing to attract and retain customers turns against entrepreneurs who forget there is a person receiving that message.
Alex Campbell
5 Predictions About the Growing Power of Online Customer Reviews
Online Reviews

5 Predictions About the Growing Power of Online Customer Reviews

The influence of a single customer's opinion will continue to grow in sync with the pervasiveness of social media.
 Tomer Tagrin
The 3 Elements of an Irresistible Blog, Regardless of Your Budget
Blogging

The 3 Elements of an Irresistible Blog, Regardless of Your Budget

People ignore sales pitches but love stories. Happily, it costs little to tell potential customers the story of you, your business and what you offer.
Pratik Dholakiya
Facebook Says People Respond 20 Percent Faster Using Messenger App
Messaging

Facebook Says People Respond 20 Percent Faster Using Messenger App

The social network tries again to sell us on using its standalone messaging app.
Jason Fell
Not a Born Writer? You Could Still Master This Branding Skill.
Branding

Not a Born Writer? You Could Still Master This Branding Skill.

How to deliver content and resources that your target audience will find valuable.
Tanya Benedicto Klich
The Ultimate Guide to Outreach on Social Media
Influencers

The Ultimate Guide to Outreach on Social Media

Four big ways to get responses from people the popular and famous.
Sam Parr
4 Simple Steps to Plan a Successful Tweetup
Networking

4 Simple Steps to Plan a Successful Tweetup

For those people constantly on Twitter, planning a tweetup can help bring online relationships offline. Not only does it help with networking but also building your personal brand.
Ann Tran
To Better Help Businesses, Pinterest Unveils Improved Analytics Platform
Pinterest

To Better Help Businesses, Pinterest Unveils Improved Analytics Platform

The photo-pinning social network is taking its analytics platform to the next level by offering new features in a prettier format.
Wendy Frink
10 Surprising Things You Should Know About Social Media (Infographic)
Social Media Marketing

10 Surprising Things You Should Know About Social Media (Infographic)

Learn the six different networks within Twitter, Pinterest's best days, and what breeds the most engagement on Facebook.
Kevin Allen
9 Tips for Packing Your Brand's Message Into a 15-Second Instagram Video
Social Media Marketing

9 Tips for Packing Your Brand's Message Into a 15-Second Instagram Video

The video feature is a free and powerful tool for marketing.
Justin Rezvani
5 Social-Media Marketing Lessons From the ALS Ice Bucket Challenge
Social Media Marketing

5 Social-Media Marketing Lessons From the ALS Ice Bucket Challenge

No one can be certain what social-media gambit will go viral but the mania for dumping icy water on each other offers helpful pointers.
Robert Tuchman
Vine Adds Importing and Editing Features to Its App
Social Media

Vine Adds Importing and Editing Features to Its App

Users can now use videos shot outside of Vine to use on their account.
Wendy Frink
Your Twitter Timeline Is About to Get a Lot More Cluttered
Twitter

Your Twitter Timeline Is About to Get a Lot More Cluttered

Up until now, your timeline was limited to tweets and retweets from people you follow. But that's all changing.
Laura Entis
5 Guidelines for Social-Media Posts That Hit the Mark
Social Media Marketing

5 Guidelines for Social-Media Posts That Hit the Mark

The is no formula for posts that go viral but you can resonate with your audience consistently.
John Pilmer