News and Articles About Social Media
In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls discusses how business owners can convert followers into paying customers.
From unflattering photos to leaving commentators hanging, here's how you could be damaging your reputation on social media and not even know it.
Expert Gabe Zicherman on how 'gaming features' can increase engagement on the social web.
Here's how you can boost your brand without using the world's largest social network.
A new survey reveals that small businesses are increasing their social media marketing efforts.
Digital Royalty's Amy Jo Martin left the Phoenix Suns to launch her digital and social-media empire. Here are her tips for how to score more points with customers.
Make the most of your online marketing campaign without spending any money.
These strategies can help increase your reach -- and revenue.
Frank Rimalovski, a venture capitalist, says startups are integrating their networks with bigger players like Facebook, Foursquare and Twitter.
While this startup likely won't topple the reigning queen of coffee anytime soon, the skill and backing required to open up shop across North America shouldn't be underestimated.
With the final debate tonight and the election right around the corner, follow these tips when mentioning politics on social media.
Popular user-review site launches Consumer Alert system to crack down on companies paying for reviews.
Consider these three steps for turning a negative review into a positive outcome.
DIY web platform helps clear up possible identity mix-ups online that could cost you business or your reputation.
Why you should embrace negative comments online and how to do it right.
Social media marketing dashboard MarketMeSuite can show you how many pinners are promoting your company on the popular social sharing site.
How to leverage the Internet's most powerful source of business intelligence.
The Sesame Street character became a social media sensation this week. Here's what entrepreneurs need to learn from the 8-foot-tall yellow bird.
The redesign goes live across two million business pages on the networking site.
Video can provide a powerful marketing boost for your business on social networks.
No time to convert leads over the world's largest social network? Consider investing in fan apps that can do it for you.
The Napster and Airtime co-founder says too many people with terrible ideas are founding companies.
For many businesses, social media is growing too important to leave to happenstance. Consider these essential elements for creating a social media strategy that yields results.
Betaworks calls itself a 'maker,' and so far they have helped build some of the social web's biggest companies including TweetDeck, Kickstarter and Tumblr.
You get just one chance to make a first impression. Here are the elements of a successful, traffic-generating profile.
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