Social Media

Make a New Year's Resolution to Humanize Your Marketing for 2015
Online Marketing

Make a New Year's Resolution to Humanize Your Marketing for 2015

Think people first, numbers second, and your content will resonate with your audience.
Eric Samson
5 Tips to Get Active on Twitter and Reach Your Brand's Audience
Data-Driven Marketing

5 Tips to Get Active on Twitter and Reach Your Brand's Audience

Twitter is an insanely popular micro-blogging platform with an incredible reach of people you may want to know.
Deborah Mitchell
Here's How to Get Liam Neeson to Endorse You on LinkedIn (Yes, Really.)
Linkedin

Here's How to Get Liam Neeson to Endorse You on LinkedIn (Yes, Really.)

To promote his new film 'Taken 3,' the actor will endorse one LinkedIn member's 'particular set of skills.'
Laura Entis
Did Best Buy's Tweet About 'Serial' Go Too Far? Or Was It Funny?
Data-Driven Marketing

Did Best Buy's Tweet About 'Serial' Go Too Far? Or Was It Funny?

The big-box electronics store apologized for a joke it made on Twitter about an uber-popular podcast that chronicles the investigation of a real-life murder.
Catherine Clifford
Twitter Co-Founder: 'I Don't Give a Sh*t' If Instagram Has More Users
Data-Driven Marketing

Twitter Co-Founder: 'I Don't Give a Sh*t' If Instagram Has More Users

In an interview, Evan Williams doesn't mince words comparing Twitter to Facebook-owned Instagram.
Erin Griffith
How to Use Twitter Analytics to Help You Tweet Better
Data-Driven Marketing

How to Use Twitter Analytics to Help You Tweet Better

Here are 15 easy-to-find stats that can get your Twitter marketing on the right track.
Kevan Lee
YouTube Looks Back at the Biggest Viral Trends of 2014 in Epic Video Mashup
Data-Driven Marketing

YouTube Looks Back at the Biggest Viral Trends of 2014 in Epic Video Mashup

The fourth annual edition of YouTube Rewind features an onslaught of international Internet celebrities, remixed hit songs and viral video reenactments.
Geoff Weiss
Oh, Snap! Instagram Has More Users Than Twitter.
Data-Driven Marketing

Oh, Snap! Instagram Has More Users Than Twitter.

The photo-based social network announced a verified user feature, taking a page from Twitter, which it has just surpassed in user numbers.
Catherine Clifford
5 High-Powered Animal Celebrities Who Earn More Than You Do
Data-Driven Marketing

5 High-Powered Animal Celebrities Who Earn More Than You Do

In the wake of swirling reports about Grumpy Cat's enormous earnings, we thought we'd check in on a few other animal celebrities who have managed to not just cultivate an Internet following, but cash in on it.
Laura Entis
5 Social-Media Sources of Testimonials for Your Business
Data-Driven Marketing

5 Social-Media Sources of Testimonials for Your Business

By monitoring your public posts and encouraging your fans to share what they value about your company's product or service, you'll build a strong portfolio of credible recommendations.
Firas Kittaneh
Too Much Social Media Can Drive Away Your Customers
Data-Driven Marketing

Too Much Social Media Can Drive Away Your Customers

Your audience won't tire of quality content but the key word is "quality.''
Brett Relander
This State Ranks No. 1 for Bragging on Social Media
Data-Driven Marketing

This State Ranks No. 1 for Bragging on Social Media

Can you guess where people use social media to self-promote the most, and where the humblest people in America live? Take a look.
Kate Taylor
6 Reasons Not to Ignore Pinterest
Data-Driven Marketing

6 Reasons Not to Ignore Pinterest

The social-media platform is proving itself to be nearly invaluable to marketers. It's growing fast and leads to more sales conversions than any other social network.
John Egan