Social Media

News and Articles About Social Media

Warby Parker's Grand Vision: Innovating Eyewear Through Social Media

Warby Parker's Grand Vision: Innovating Eyewear Through Social Media

The eyewear company's co-founder discusses embracing social media and digital tools to enhance customers' experiences and engagement.
Five Steps for Using Pinterest for Business

Five Steps for Using Pinterest for Business

Entrepreneur writer Mikal Belicove says getting started on Pinterest is as easy as following these simple steps.
Why You Should Manage Your Own Social Media

Why You Should Manage Your Own Social Media

Hiring an outside consultant may seem like a good idea, but keeping the task in-house makes better business sense. Here are a few reasons why.
How to Handle Negative Online Reviews of Your Business

How to Handle Negative Online Reviews of Your Business

User-generated reviews of your business are more popular now than ever. Here are a few tips on how to handle the negative ones.
Four Ways LinkedIn Can Help Your Business Grow

Four Ways LinkedIn Can Help Your Business Grow

Here's how to use the professional social network to find marketing prospects and more.
What Magazines Can Teach You About Using Pinterest

What Magazines Can Teach You About Using Pinterest

Three top magazines share their strategies for making the most of the popular social media site.
Still Stumped by Social Media? Google Wants to Help Figure Out What's Working

Still Stumped by Social Media? Google Wants to Help Figure Out What's Working

Want to find out how your Twitter and Facebook posts are affecting your bottom line? Google's new reports might provide the answer.
BlogFrog and the Power of Moms

BlogFrog and the Power of Moms

BlogFrog is capitalizing on the massive influence of mom bloggers with its brand-sponsored conversations and communities. The network's agency clients and star writers are also reaping rewards. But as the line between editorial and advertising blurs, is authenticity getting left behind?
What You Need to Know Before Advertising on Facebook

What You Need to Know Before Advertising on Facebook

Entrepreneur writer Mikal Belicove recommends having these three details in place before advertising on the big social network.
A Platform for Stylepreneurs: Pinterest Meets Online Department Store

A Platform for Stylepreneurs: Pinterest Meets Online Department Store

With StyleOwner, fashionistas can help style-challenged friends and monetize their social networks
What the SEC Crackdown on Secondary Markets Means for Startups

What the SEC Crackdown on Secondary Markets Means for Startups

Secondary markets like SharesPost and SecondMarket present exciting new ways to increase a private company's liquidity -- but there are also dangers.
Pinterest's Ben Silbermann to 'Treps: Make Something Beautiful

Pinterest's Ben Silbermann to 'Treps: Make Something Beautiful

Though the popular site may appear to be an overnight success, Pinterest's co-founder describes the company's early trials and offers some advice to other entrepreneurs.
How to Turn Facebook Fans into Paying Customers

How to Turn Facebook Fans into Paying Customers

Entrepreneur Magazine writer Mikal Belicove explains what it takes to get your fans to buy what you're selling.
How Zombies Became a Social-Media Firebomb

How Zombies Became a Social-Media Firebomb

Movies and TV shows like 'The Walking Dead' have taken hold of the nation's imagination. See what you can learn from a zombie.
How to React to Negative Comments on Facebook

How to React to Negative Comments on Facebook

Mikal Belicove offers tips for actively dealing with unflattering comments on the social network.
The Reasons Your Business Should Be on Facebook

The Reasons Your Business Should Be on Facebook

If engagement with customers is a priority, then being on Facebook might be right for your business. Entrepreneur Magazine writer Mikal Belicove explains.
How to Engage Fans on Facebook

How to Engage Fans on Facebook

Mikal Belicove shares his top three tips for sparking conversations on your page.
Chris Brogan on How Businesses Benefit from Google+

Chris Brogan on How Businesses Benefit from Google+

The popular blogger shares examples how business owners are getting involved in Google+.
What You Need to Know About Using Hashtags on Twitter

What You Need to Know About Using Hashtags on Twitter

Here's how you can use hashtags so your tweets can reach a larger audience and attract more followers.
Jason Falls on Facebook Fan Page Mistakes

Jason Falls on Facebook Fan Page Mistakes

A look at common fumbles business owners make when trying to attract fans on the social network.
How to Find Your Authentic Voice on Social Media

How to Find Your Authentic Voice on Social Media

How do you engage customers on social media--without sounding like you're marketing to them? Let the Esquire guy be your guide.
How to Earn the Trust of Facebook Fans

How to Earn the Trust of Facebook Fans

Jason Falls, CEO of Social Media Explorer, shares advice for business owners to build awareness on the social network...
Social Media Con Artists a Rising Problem

Social Media Con Artists a Rising Problem

Entrepreneurs that host online networking communities must be especially vigilant to protect their customers from scammers and spammers.
How to Keep Your Online Social Network Safe

How to Keep Your Online Social Network Safe

Here are five things online business owners can do to help protect their users.
Social Media Tips from the Oscars

Social Media Tips from the Oscars

The Oscars may be a must watch event, but is it also a must Tweet event? Business owners, you be the judges.
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