Social Media

News and Articles About Social Media

How to Drive Sales Through Social Media

In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls discusses how business owners can convert followers into paying customers.

5 Ways Social Media Can Ruin Your Reputation

From unflattering photos to leaving commentators hanging, here's how you could be damaging your reputation on social media and not even know it.

How Gamification Can Create Social Media Buzz

Expert Gabe Zicherman on how 'gaming features' can increase engagement on the social web.

3 Ways to Promote Your Brand Without Facebook

Here's how you can boost your brand without using the world's largest social network.

Small-Business Owners Spending More Time, Money on Social Media [Infographic]

A new survey reveals that small businesses are increasing their social media marketing efforts.

Social-Media Maven Amy Jo Martin on Working Hard and Being a Renegade

Digital Royalty's Amy Jo Martin left the Phoenix Suns to launch her digital and social-media empire. Here are her tips for how to score more points with customers.

5 Free Tools for More Powerful Pinterest Marketing

Make the most of your online marketing campaign without spending any money.

5 Ways Instagram Can Boost Your Marketing Plan

These strategies can help increase your reach -- and revenue.

New Ways to Use Social Outlets to Win Customers

Frank Rimalovski, a venture capitalist, says startups are integrating their networks with bigger players like Facebook, Foursquare and Twitter.

David Segal on DAVIDsTEA: North America's Next Starbucks?

While this startup likely won't topple the reigning queen of coffee anytime soon, the skill and backing required to open up shop across North America shouldn't be underestimated.

5 Tips for Talking About Politics on Social Media

With the final debate tonight and the election right around the corner, follow these tips when mentioning politics on social media.

Yelp to Business Owners: Don't Try to Game Our System

Popular user-review site launches Consumer Alert system to crack down on companies paying for reviews.

Got a Bad Yelp Review? Here's What to Do

Consider these three steps for turning a negative review into a positive outcome.

BrandYourself Helps Users Clean up Their Online Identity

DIY web platform helps clear up possible identity mix-ups online that could cost you business or your reputation.

5 Tips for Using Social Media as a Customer Service Tool

Why you should embrace negative comments online and how to do it right.

New Tool Gauges Pinterest Mentions

Social media marketing dashboard MarketMeSuite can show you how many pinners are promoting your company on the popular social sharing site.

Showcasing Your Expertise Via LinkedIn Answers

How to leverage the Internet's most powerful source of business intelligence.

What You Can Learn About Social Media from Big Bird

The Sesame Street character became a social media sensation this week. Here's what entrepreneurs need to learn from the 8-foot-tall yellow bird.

LinkedIn Gives Company Pages a Facelift

The redesign goes live across two million business pages on the networking site.

3 Steps to Generating Buzz with a YouTube Contest

Video can provide a powerful marketing boost for your business on social networks.

3 App Options for Converting Facebook Fans Into Customers

No time to convert leads over the world's largest social network? Consider investing in fan apps that can do it for you.

Sean Parker: Running a Startup Is 'Like Eating Glass'

The Napster and Airtime co-founder says too many people with terrible ideas are founding companies.

5 Fundamentals of a Social-Media Action Plan

For many businesses, social media is growing too important to leave to happenstance. Consider these essential elements for creating a social media strategy that yields results.

Betaworks Uses Creative Methods to Find and Fund the Next Big Idea

Betaworks calls itself a 'maker,' and so far they have helped build some of the social web's biggest companies including TweetDeck, Kickstarter and Tumblr.

Projecting a Professional Image on LinkedIn

You get just one chance to make a first impression. Here are the elements of a successful, traffic-generating profile.
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