Social Media

News and Articles About Social Media

Google Hangout With Jason Falls on Tapping the Power of Social Media for Business

If you have burning questions about taking your social media marketing strategy up a notch, don't miss this live video chat.

Beyond Pinterest: 3 Emerging Social Photo-Sharing Sites for Business

A trio of business-worthy alternatives to socializing product images and converting followers into customers.

How to Get Your Money's Worth From Social Media Campaigns

In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls on tracking the value of social media marketing.

Is Social Media Dead? The New Marketing Mix

Some are predicting the death of social media, as brands clog the net. But the future of the future of marketing online is anything but black and white.

New Facebook Option Can Help Brands Regain Fan Engagement

Frustrated about a dramatic decrease in reach? The social network has at least one way to counteract the drop off.

How to Drive Sales Through Social Media

In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls discusses how business owners can convert followers into paying customers.

5 Ways Social Media Can Ruin Your Reputation

From unflattering photos to leaving commentators hanging, here's how you could be damaging your reputation on social media and not even know it.

How Gamification Can Create Social Media Buzz

Expert Gabe Zicherman on how 'gaming features' can increase engagement on the social web.

3 Ways to Promote Your Brand Without Facebook

Here's how you can boost your brand without using the world's largest social network.

Small-Business Owners Spending More Time, Money on Social Media [Infographic]

A new survey reveals that small businesses are increasing their social media marketing efforts.

Social-Media Maven Amy Jo Martin on Working Hard and Being a Renegade

Digital Royalty's Amy Jo Martin left the Phoenix Suns to launch her digital and social-media empire. Here are her tips for how to score more points with customers.

5 Free Tools for More Powerful Pinterest Marketing

Make the most of your online marketing campaign without spending any money.

5 Ways Instagram Can Boost Your Marketing Plan

These strategies can help increase your reach -- and revenue.

New Ways to Use Social Outlets to Win Customers

Frank Rimalovski, a venture capitalist, says startups are integrating their networks with bigger players like Facebook, Foursquare and Twitter.

David Segal on DAVIDsTEA: North America's Next Starbucks?

While this startup likely won't topple the reigning queen of coffee anytime soon, the skill and backing required to open up shop across North America shouldn't be underestimated.

5 Tips for Talking About Politics on Social Media

With the final debate tonight and the election right around the corner, follow these tips when mentioning politics on social media.

Yelp to Business Owners: Don't Try to Game Our System

Popular user-review site launches Consumer Alert system to crack down on companies paying for reviews.

Got a Bad Yelp Review? Here's What to Do

Consider these three steps for turning a negative review into a positive outcome.

BrandYourself Helps Users Clean up Their Online Identity

DIY web platform helps clear up possible identity mix-ups online that could cost you business or your reputation.

5 Tips for Using Social Media as a Customer Service Tool

Why you should embrace negative comments online and how to do it right.

New Tool Gauges Pinterest Mentions

Social media marketing dashboard MarketMeSuite can show you how many pinners are promoting your company on the popular social sharing site.

Showcasing Your Expertise Via LinkedIn Answers

How to leverage the Internet's most powerful source of business intelligence.

What You Can Learn About Social Media from Big Bird

The Sesame Street character became a social media sensation this week. Here's what entrepreneurs need to learn from the 8-foot-tall yellow bird.

LinkedIn Gives Company Pages a Facelift

The redesign goes live across two million business pages on the networking site.

3 Steps to Generating Buzz with a YouTube Contest

Video can provide a powerful marketing boost for your business on social networks.
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