Social Media

News and Articles About Social Media

A New Reason to Buy an Existing Online Business

A New Reason to Buy an Existing Online Business

Like Facebook's acquisition of Instagram, buying an existing web business can supply top talent and product innovations. It can also provide customers and that vital social-media presence on day one.

Want to Create Engaging Content? Tell a Good Story

Engaging content starts and ends with a good story. Here's how to figure out which tale to tell.
With Social Media, Kick Off Your Conservative Pants

With Social Media, Kick Off Your Conservative Pants

To ramp up your young company's social-media presence, let your personality shine.
YouTube to Give Away $50 Million in Free Advertising for New Video Program

YouTube to Give Away $50 Million in Free Advertising for New Video Program

Google's video publishing powerhouse to offer pay-per-click features for video ads, much like AdWords for search.
Social Advertising: Like, Share, Retweet ... Buy?

Social Advertising: Like, Share, Retweet ... Buy?

Companies are turning to social media as the next frontier for advertising -- and even small businesses can afford to get in on the action.
When Outsourcing Social Media Marketing Makes Sense

When Outsourcing Social Media Marketing Makes Sense

While most businesses should handle social media in-house, Entrepreneur writer Mikal Belicove says there's at least one reason to hire a consultant.
Want Better Twitter Results? Try These Effective Types of Tweets

Want Better Twitter Results? Try These Effective Types of Tweets

A new report suggests that complaining and being cryptic aren't the best ways to engage followers on the popular social network.
Three Tips for Drawing Even More Traffic from Pinterest

Three Tips for Drawing Even More Traffic from Pinterest

Marketers should take a soft-sell approach and make sure their shared content includes proper backlinks.
Franchises Get Social

Franchises Get Social

Franchise companies, initially reluctant to embrace Facebook, Twitter and other social media, are finding ways to turn 'likes' and 'tweets' into dollars and cents.
Why a Facebook Page Isn't Enough For Your Business

Why a Facebook Page Isn't Enough For Your Business

Your website is all about your brand while Facebook is a social network that you can't control. Writer Mikal Belicove explains.
Warby Parker's Grand Vision: Innovating Eyewear Through Social Media

Warby Parker's Grand Vision: Innovating Eyewear Through Social Media

The eyewear company's co-founder discusses embracing social media and digital tools to enhance customers' experiences and engagement.
Five Steps for Using Pinterest for Business

Five Steps for Using Pinterest for Business

Entrepreneur writer Mikal Belicove says getting started on Pinterest is as easy as following these simple steps.
Why You Should Manage Your Own Social Media

Why You Should Manage Your Own Social Media

Hiring an outside consultant may seem like a good idea, but keeping the task in-house makes better business sense. Here are a few reasons why.
How to Handle Negative Online Reviews of Your Business

How to Handle Negative Online Reviews of Your Business

User-generated reviews of your business are more popular now than ever. Here are a few tips on how to handle the negative ones.
Four Ways LinkedIn Can Help Your Business Grow

Four Ways LinkedIn Can Help Your Business Grow

Here's how to use the professional social network to find marketing prospects and more.
What Magazines Can Teach You About Using Pinterest

What Magazines Can Teach You About Using Pinterest

Three top magazines share their strategies for making the most of the popular social media site.
Still Stumped by Social Media? Google Wants to Help Figure Out What's Working

Still Stumped by Social Media? Google Wants to Help Figure Out What's Working

Want to find out how your Twitter and Facebook posts are affecting your bottom line? Google's new reports might provide the answer.
BlogFrog and the Power of Moms

BlogFrog and the Power of Moms

BlogFrog is capitalizing on the massive influence of mom bloggers with its brand-sponsored conversations and communities. The network's agency clients and star writers are also reaping rewards. But as the line between editorial and advertising blurs, is authenticity getting left behind?
What You Need to Know Before Advertising on Facebook

What You Need to Know Before Advertising on Facebook

Entrepreneur writer Mikal Belicove recommends having these three details in place before advertising on the big social network.
A Platform for Stylepreneurs: Pinterest Meets Online Department Store

A Platform for Stylepreneurs: Pinterest Meets Online Department Store

With StyleOwner, fashionistas can help style-challenged friends and monetize their social networks
What the SEC Crackdown on Secondary Markets Means for Startups

What the SEC Crackdown on Secondary Markets Means for Startups

Secondary markets like SharesPost and SecondMarket present exciting new ways to increase a private company's liquidity -- but there are also dangers.
Pinterest's Ben Silbermann to 'Treps: Make Something Beautiful

Pinterest's Ben Silbermann to 'Treps: Make Something Beautiful

Though the popular site may appear to be an overnight success, Pinterest's co-founder describes the company's early trials and offers some advice to other entrepreneurs.
How to Turn Facebook Fans into Paying Customers

How to Turn Facebook Fans into Paying Customers

Entrepreneur Magazine writer Mikal Belicove explains what it takes to get your fans to buy what you're selling.
How Zombies Became a Social-Media Firebomb

How Zombies Became a Social-Media Firebomb

Movies and TV shows like 'The Walking Dead' have taken hold of the nation's imagination. See what you can learn from a zombie.
How to React to Negative Comments on Facebook

How to React to Negative Comments on Facebook

Mikal Belicove offers tips for actively dealing with unflattering comments on the social network.
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