Social Media

News and Articles About Social Media

Marketing

How Staying True to Your Company DNA Can Grow Your Brand

Danielle Snyder of jewelry line DANNIJO talks about how rubbing shoulders with celebs, socializing her life and being selective with partnerships helped her brand become a success.
Rebekah Epstein
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5 Social Media Predictions for 2014
Marketing

5 Social Media Predictions for 2014

When developing or improving your social-media strategy in the New Year, keep these five trends top-of-mind.
Rick Mulready
Your Blog's Secret Weapon: Old Content
Marketing

Your Blog's Secret Weapon: Old Content

Some useful ideas for maximizing the value of the content that already exists on your website.
Eric Siu
Why Building a Personal Brand Isn't for Everyone
Social Media

Why Building a Personal Brand Isn't for Everyone

Before you throw yourself into the social media whirl, you need to determine whether your taking a personal or corporate approach.
Scott Levy
Sofia Vergara's Fiancé Nick Loeb Launches Equity Crowdfunding Campaign for Condiments Company
Starting a Business

Sofia Vergara's Fiancé Nick Loeb Launches Equity Crowdfunding Campaign for Condiments Company

Nick Loeb is working to spread the word on crunchy condiments, with the help of his fiancé, Modern Family star Sofia Vergara.
Kate Taylor
Why Reputation Management Is Critical to Your Personal Brand
Growth Strategies

Why Reputation Management Is Critical to Your Personal Brand

As your personal and professional networks expand online, be consistent with your brand positioning and with the followers you have gathered.
Jim Joseph
Marketing

Twitter Said to Launch Retargeted Ads Based on Users' Cookies, Location

The combination of data could help increase the relevancy of retargeted ads on mobile devices.
Benjamin Kabin
5 Tips for Maximizing LinkedIn for Your Business
Marketing

5 Tips for Maximizing LinkedIn for Your Business

LinkedIn isn't only good for hiring employees. Here's how you can use the social network to connect with customers, identify new leads and more.
Gabrielle Karol
How to Start a YouTube Channel
How To

How to Start a YouTube Channel

If you're going to be posting multiple company videos on YouTube, setting up your own YouTube channel is a smart (and free!) option.
Jason R. Rich
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5 Steps to Supercharging Engagement on Twitter
Marketing

5 Steps to Supercharging Engagement on Twitter

Follow this advice in order to go beyond basic marketing messages to really interacting with your followers and customers.
John Rampton
4 Ways to Supercharge Your Facebook Ads With the 'Power Editor'
Marketing

4 Ways to Supercharge Your Facebook Ads With the 'Power Editor'

Many advertisers barely scratch the surface when it comes to advertising on the social network. Here's how you can develop more sophisticated ads.
Eric Siu
How to Choose the Best Social Media Platform for Your Business
Social Media

How to Choose the Best Social Media Platform for Your Business

Deciding which social media platform will best serve your company's needs can be tricky. Here's an overview to help you decide.
Scott Levy
Is Crowdfunding for You? (Infographic)
Starting a Business

Is Crowdfunding for You? (Infographic)

Before getting involved in crowdfunding, gather inspiration from big successes and learn from major scams.
Kate Taylor
The One Thing Great Brands Do: Insights From a Branding Expert
Growth Strategies

The One Thing Great Brands Do: Insights From a Branding Expert

Melanie Spring, founder of branding agency Sisarina, helps companies express their identities through branding. In this conversation, she explains how branding is evolving and who's doing it right.
Sarah Max