News and Articles About Social Media
Forums and message boards can help you connect with customers -- but keep the marketing messages to a minimum.
If founder Mark Zuckerberg wants to win over investors, he'll need to have clear explanations for these looming issues.
Not convinced your business should provide customer service via social media? Turns out, social media users spend more when they receive great service.
Top strategies on how to use social media for financial planners, real-estate agents and attorneys.
If you're using social media for your business, know how your content is helping you achieve your company's goals. Here's how.
A discussion with Karmaloop's founder and CEO Greg Selkoe on how innovative techniques and practical thinking helped his company thrive in today's ever changing fashion marketplace.
Like Facebook's acquisition of Instagram, buying an existing web business can supply top talent and product innovations. It can also provide customers and that vital social-media presence on day one.
Engaging content starts and ends with a good story. Here's how to figure out which tale to tell.
To ramp up your young company's social-media presence, let your personality shine.
Google's video publishing powerhouse to offer pay-per-click features for video ads, much like AdWords for search.
Companies are turning to social media as the next frontier for advertising -- and even small businesses can afford to get in on the action.
While most businesses should handle social media in-house, Entrepreneur writer Mikal Belicove says there's at least one reason to hire a consultant.
A new report suggests that complaining and being cryptic aren't the best ways to engage followers on the popular social network.
Marketers should take a soft-sell approach and make sure their shared content includes proper backlinks.
Franchise companies, initially reluctant to embrace Facebook, Twitter and other social media, are finding ways to turn 'likes' and 'tweets' into dollars and cents.
Your website is all about your brand while Facebook is a social network that you can't control. Writer Mikal Belicove explains.
The eyewear company's co-founder discusses embracing social media and digital tools to enhance customers' experiences and engagement.
Entrepreneur writer Mikal Belicove says getting started on Pinterest is as easy as following these simple steps.
Hiring an outside consultant may seem like a good idea, but keeping the task in-house makes better business sense. Here are a few reasons why.
User-generated reviews of your business are more popular now than ever. Here are a few tips on how to handle the negative ones.
Here's how to use the professional social network to find marketing prospects and more.
Three top magazines share their strategies for making the most of the popular social media site.
Want to find out how your Twitter and Facebook posts are affecting your bottom line? Google's new reports might provide the answer.
BlogFrog is capitalizing on the massive influence of mom bloggers with its brand-sponsored conversations and communities. The network's agency clients and star writers are also reaping rewards. But as the line between editorial and advertising blurs, is authenticity getting left behind?
Entrepreneur writer Mikal Belicove recommends having these three details in place before advertising on the big social network.