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News and Articles About Social Media
The 10 Best Comments in the Zappos-Kanye War
After Kanye West took a stab at Zappos's products, the company fought back and some clever commenters joined in.
7 Ways to Get Bloggers Buzzing About Your Brand
Businesses big and small can do a lot to get bloggers on their side. Here are seven steps to strengthen your brand's local presence.
GoldieBlox Video About Girls Becoming Engineers Goes Viral
Set to a cleverly rewritten version of a Beastie Boys classic, this video gives this toy-making startup a big marketing boost.
Pinterest Introduces 'Place Pins' to Showcase What Your Business Location Has to Offer
The new feature links high quality photography to maps, making it easier to visit and share in real life.
Facebook Is Making Life Easier for Social Media Managers
The social network announced new features today that provide greater functionality to page administrators.
Brian Patrick Eha
How to Separate the PR Pros from the Posers
With the world of media constantly changing, public relations expert Ivan Ristic gives us the lowdown of what makes a good PR person in today's landscape.
Twitter Pulls Plug On Allowing Users to Direct Message Anyone
Last month, Twitter changed its direct-messaging options. It has now decided it wasn't such a good idea and is reverting back to its old ways.
In Defense of the Selfie
The picture everyone loves to hate (and take) has earned philological status. Let's celebrate the selfie.
3 Ways You Might Be Screwing Up Your LinkedIn Profile and How to Avoid Them
Skip these first-impression shattering no-no's and craft a kickass LinkedIn profile instead.
Kim Lachance Shandrow
Marketing Trend for 2014: Smaller Messaging Has a Big Impact
Increasingly, brands are marketing themselves via short-form social media.
10 Questions to Ask When Measuring Your Social Media ROI
Expert advice on how to gauge the success of your social media marketing efforts.
Kim Lachance Shandrow
Promoting Your Business Through Personal Posts
Branding guru Jason Seiden pushes for social media with a work-life blend.
5 Tips for Hiring a Social Media Marketer
Your new hire needs to understand the basics as well as the latest digital tools. This list of tips will help you get started.
How to Develop an Ongoing Rapport With Your YouTube Viewers and Fans
Follow these tips to keep your audience coming back for more.
Jason R. Rich
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