News and Articles About Social Media
Google+ announced its new "Pages" platform for businesses. See how your company can best utilize the latest social network.
Consider this advice for handling upset customers with grace, humor and honesty.
Offline conversations are typically more trusted and positive than those taking place online. Here's how to get the most out of word of mouth.
Small business owners have long criticized social media as being cumbersome and time-consuming. But now, the benefits appear to be winning out.
Google+ Pages has a long way to go before it can be worthy competitor to Facebook.
Comedian Adam Carolla created a podcast that launched to No. 1 in no time. Here's how he keeps fans coming back and how other entrepreneurs can too.
Study indicates many Fortune 500 companies demonstrate a dismal attitude toward social media.
Where is the line between being responsive to customers' needs, and simply letting customers call the shots?
New York court ruling muddies the waters surrounding what employers can and cannot demand of their employees' social media activities.
From star-studded boutique hotels to a small business near you, using social media as a customer service tool is a no-brainer.
Advice for steering your business clear of the most common blunders that can kill your entire marketing strategy.
A look at search curation tool Curata, which gathers relevant articles and links from the Web and posts it to a company's website.
Social media marketing is a great way to network and share information.
For shoe brand Creative Recreation having famous friends and using social media creates a very appealing combination.
A new survey offers a deeper look into the average lifetime of a status update on a Facebook Business Page.
Building a media colossus isn't easy, but using social media can help. Here's how Ben Huh of I Can Has Cheezburger? is continually perfecting his company's strategy.
With their site stuck in neutral, two entrepreneurs changed gears and paved a new road to success.
A Fetch! Pet Care franchisee in the Los Angeles area credits celeb clientele and word of mouth for its growth.
Building a brand using social media isn't just for celebrities. Here's how entrepreneurs can do it too.
This new website to watch aggregates social media comments about TV shows as they air and links them to program listings in real time.
Facebook posts about work may be protected speech -- giving small employers more of a reason to seek professional advice when crafting a social-media policy.
When it comes to measuring online influence, a new tool attempts to present a fuller picture for entrepreneurs and those they follow.
While users bemoan its most recent changes, Facebook's update may be a good thing for businesses and brands.
A look at how a food truck and a veterinary practice are making virtual relationships online that translate into real-life dollars.
In a move to court business owners, Facebook today announced plans to offer up $10 million in free ad credits to 200,000 small businesses.