Social Media

News and Articles About Social Media

How to Use Social Media to Build a Following -- And a Business

How to Use Social Media to Build a Following -- And a Business

Before the paint even dried on her new shop in Montreal, one entrepreneur took to the Web to build a community -- and later, a record opening.
Facebook Has Lots to Share At f8 (Video)

Facebook Has Lots to Share At f8 (Video)

Now 800 million members strong, the social media giant reveals major changes and a slew of new features.
Social Media Breakdown: Spotify

Social Media Breakdown: Spotify

When digital music service Spotify crossed the Atlantic to the U.S., the company leaned heavily on social media to build awareness. Here's a look at what worked for them.
Facebook Offers Newbies a Step-by-Step Guide

Facebook Offers Newbies a Step-by-Step Guide

New guide is a big help for business owners new to the popular social network, but trial and error will still be required.
Labor Ruling Is a Reminder to Revisit Social Media Policies

Labor Ruling Is a Reminder to Revisit Social Media Policies

A recent decision suggests it's time to consult with counsel regarding the legality of your social media policies.
Don't Wait for a Reunion to Network With Former Classmates

Don't Wait for a Reunion to Network With Former Classmates

If done right, reconnecting with old college friends can spell new referrals and maybe even revenues for your business.
The New, New Rules of Business Marketing

The New, New Rules of Business Marketing

Entrepreneurs who ignore online marketing tools are missing a growing opportunity to engage customers, says marketing strategist David Meerman Scott.
Chris Brogan on How Businesses Can Get Started on Google+

Chris Brogan on How Businesses Can Get Started on Google+

The social media expert offers a primer on how to build connections on the new networking site.
Facebook Posting Techniques that Really Work

Facebook Posting Techniques that Really Work

Boosting the effectiveness of your Facebook publishing strategy is easy if you know the answers to these seven questions.
Is Business Email Dead?

Is Business Email Dead?

Some claim email is a dying communications tool. Here's why social media can't replace email.
How To Smooth a Rejected Job Applicant's Feathers

How To Smooth a Rejected Job Applicant's Feathers

Job seekers can hold a grudge if you reject them for a position. Here's how to avoid their fury.
How Do I Start Talking with Customers Online?

How Do I Start Talking with Customers Online?

Starr Hall on how to engage potential customers online and spark their curiosity.
Do's and Don'ts of Using Social Media to Screen New Hires

Do's and Don'ts of Using Social Media to Screen New Hires

If your HR department or hiring manager is thinking about vetting job applicants via social media sites, consider these consequences.
How Do I Cut Through the Noise on Social Media?

How Do I Cut Through the Noise on Social Media?

Starr Hall on how to identify and research your target audience on social sites.
How Wildfire Helped One Small Business Power Its Social Media Campaign

How Wildfire Helped One Small Business Power Its Social Media Campaign

Original Joe's adds fuel to its online marketing strategy using a tool from Wildfire that helps businesses boost their social media status.

Roost: A One-Stop Social Media Shop

This new social media tool can help businesses create time-saving online marketing campaigns
Five to Follow on Twitter for Mobile 'Treps

Five to Follow on Twitter for Mobile 'Treps

Shopkick founder Cyriac Roeding reveals his list of top tweeters.
Don't Use Facebook to Gripe about Work

Don't Use Facebook to Gripe about Work

A recent employee firing, whether right or wrong, sheds light on why you need a social media use policy at your workplace.
Enchant and Engage More Customers With Social Media

Enchant and Engage More Customers With Social Media

Marketing strategist Guy Kawasaki offers social media tips for small-business owners.
How Entrepreneurs Can Connect With Twitter Influentials

How Entrepreneurs Can Connect With Twitter Influentials

Top business leaders on Twitter include: Chris Brogan, Gary Vaynerchuk, and Liz Strauss. How can you get their attention? Here are eight tips:
Gary Vaynerchuk on Success, Family and Social Media

Gary Vaynerchuk on Success, Family and Social Media

The social-media maven shares his strong business and personal views.
How to Keep Your Marketing Rolling While You're on Vacation

How to Keep Your Marketing Rolling While You're on Vacation

Follow these seven tips to manage your campaigns while you take a well-earned break.
How to Promote Your Business Blog with Social Media

How to Promote Your Business Blog with Social Media

Follow these tips to harness the full promotional power of the social web.
Groupon By the Numbers: From Startup to IPO

Groupon By the Numbers: From Startup to IPO

The 'deal-of-the-day' website has filed for an IPO, and it's growth is nothing less than staggering.
Five Dos and Don'ts for Businesses on 'Empire Avenue'

Five Dos and Don'ts for Businesses on 'Empire Avenue'

Consider these tips if you're thinking about taking your business public on this social networking site.
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