Social Media

News and Articles About Social Media

The Biggest Lessons Franchisors Learned About Social Media

The franchise world has finally embraced social media. A look at the new services and policies helping the franchise systems work together, plus three tips to build a social fan base.

How to Make Facebook Ads Work for You

A look at three proven advertising models for increasing your page 'Likes' and fan engagement.

5 Steps to Creating a Social Media Policy

Crafting a set of social media guidelines can help avoid snafus among your staff. Here are tips for how to create one.

Robert Scoble: Tech 'Treps Should Be Crazy Passionate

The popular blogger and social media fanatic on where technology is headed and what an entrepreneur needs to make it there.

The 10 Commandments of Using Pinterest for Business (Infographic)

Consider these tips for maximizing the potential of the growing social network.

How the New Google+ Local Tab Could Influence Local SEO

Here's how you can maximize the local search benefits of the new Google+ Local feature for your website.

Where Social Media Fits in the Marketing Mix

Participating on social media sites such as Facebook and Twitter can complement traditional marketing methods for shoring up leads and sales.

3 Ways to Supercharge Fan Engagement on Facebook

Here's how visual images, questions and videos can get your fans buzzing.

Google+ Adds New Local Listings Tab for Businesses

A company's listing on Google will be available to users across Google search, maps, mobile and now Google+.

5 Ways to Master Social Media Multitasking

These tips and inexpensive tools can help streamline your efforts across multiple social media sites.

RockMelt Revamps the Web Browser for Social Media

How the startup gained a new generation of users for its cloud-based web browser.

Why Facebook Is Killing Silicon Valley (Opinion)

With venture-capital investment flocking to social-media startups, who will back nascent startups innovating in such critical industries as material science, sensors, robotics, medical devices and life sciences?

Facebook's 3 Biggest Ecommerce Mistakes and How to Avoid Them

When it comes to selling goods on the big social network, most users don't want to make purchases. Here's how to steer clear of the issues.

Finding the Best Time to Post to Social Networks

Popular URL shortening service bitly examines the peak times to post to Facebook, Twitter and Tumblr.

How to Create a Social Media Content Strategy

From posting content to Facebook, Twitter, YouTube and more, Entrepreneur writer Mikal Belicove offers his best tips.

How to Get Your Content Shared More on Pinterest

From calls to action to setting up 'sharing networks,' consider these tips for making your content go viral on the popular social network.

Why Forums May Be the Most Powerful Social Media Channel for Brands

Forums and message boards can help you connect with customers -- but keep the marketing messages to a minimum.

5 Critical Questions Facebook Must Answer in Its IPO Roadshow

If founder Mark Zuckerberg wants to win over investors, he'll need to have clear explanations for these looming issues.

Social Media Users Are Squeakier Wheels When It Comes to Customer Service

Not convinced your business should provide customer service via social media? Turns out, social media users spend more when they receive great service.

Social Media Tips for Professionals

Top strategies on how to use social media for financial planners, real-estate agents and attorneys.

5 Easy Steps to Measure Social Media Campaigns

If you're using social media for your business, know how your content is helping you achieve your company's goals. Here's how.

Karmaloop's Greg Selkoe on Social Media and the Verge Culture

A discussion with Karmaloop's founder and CEO Greg Selkoe on how innovative techniques and practical thinking helped his company thrive in today's ever changing fashion marketplace.

A New Reason to Buy an Existing Online Business

Like Facebook's acquisition of Instagram, buying an existing web business can supply top talent and product innovations. It can also provide customers and that vital social-media presence on day one.

Want to Create Engaging Content? Tell a Good Story

Engaging content starts and ends with a good story. Here's how to figure out which tale to tell.

With Social Media, Kick Off Your Conservative Pants

To ramp up your young company's social-media presence, let your personality shine.
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