News and Articles About Social Media
To find out just how valuable your social-media presence is, consider factoring in the influence of your fans and followers, too.
The frozen dessert franchise, in business since 1987, has become the poster child for online engagement in the franchise world.
When it comes to decking the halls, big brands are pulling out all the stops this year. Here are some holiday-themed social media strategies that small businesses can learn from.
The co-founders of Rent the Runway outline five strategies they've used to build a high-tech fashion company.
Facebook's Timeline isn't ready for business yet, but getting used to maneuvering it personally will save you lots of time later. Here's how to get started.
What social-media fans taught small businesses about marketing.
Here's how one small business turned hygiene products into social media gold.
Consider this advice for getting customer feedback over Facebook and Twitter.
Entrepreneur by accident. The weird world of internet memes, and the businesses they leave in their wake.
Think having Facebook fans doesn't matter? Consider this: People who "like" your business are three times more likely to make purchases than those who don't.
Divya Gugnani, co-founder of fashion site Send the Trend, tells how she built a social business with about 200,000 Facebook fans in less than a year.
Here are three ways your business can best utilize the latest social network.
Google+ announced its new "Pages" platform for businesses. See how your company can best utilize the latest social network.
Consider this advice for handling upset customers with grace, humor and honesty.
Offline conversations are typically more trusted and positive than those taking place online. Here's how to get the most out of word of mouth.
Small business owners have long criticized social media as being cumbersome and time-consuming. But now, the benefits appear to be winning out.
Google+ Pages has a long way to go before it can be worthy competitor to Facebook.
Comedian Adam Carolla created a podcast that launched to No. 1 in no time. Here's how he keeps fans coming back and how other entrepreneurs can too.
Study indicates many Fortune 500 companies demonstrate a dismal attitude toward social media.
Where is the line between being responsive to customers' needs, and simply letting customers call the shots?
New York court ruling muddies the waters surrounding what employers can and cannot demand of their employees' social media activities.
From star-studded boutique hotels to a small business near you, using social media as a customer service tool is a no-brainer.
Advice for steering your business clear of the most common blunders that can kill your entire marketing strategy.
A look at search curation tool Curata, which gathers relevant articles and links from the Web and posts it to a company's website.
Social media marketing is a great way to network and share information.