Social Media

News and Articles About Social Media

How to Turn Tweets Into Customers

How to Turn Tweets Into Customers

Kenny Lao of Rickshaw Dumpling uses Twitter and Facebook to update his restaurant's fans on a "moment-to-moment" basis. Here are his tips on managing a social-media schedule.
How Small-Business Owners Can Cast a Social Safety Net

How Small-Business Owners Can Cast a Social Safety Net

We look at six tools that can help protect your company's social-media contacts and content.
How Dwolla is Building Its Brand by Giving Away Cash

How Dwolla is Building Its Brand by Giving Away Cash

Dwolla's rise as a payment alternative to credit cards isn't thanks to merchants' disdain for plastic alone. Here's how the company's founder used clever social-media strategies to build buzz.
Four Rules to Build Your Blog Readership

Four Rules to Build Your Blog Readership

You've started writing, now it's time to learn how to promote each entry so you can gain traction and raise visibility.
See How Fozzie the Bear Helped Viddy Build Social Media Buzz

See How Fozzie the Bear Helped Viddy Build Social Media Buzz

New video-blogging platform helps entrepreneurs make high-quality short films that are made for social media. See how the company practices what it preaches.
See What Attracts People to Your Business's Facebook Page

See What Attracts People to Your Business's Facebook Page

Want to boost the stickiness of your business's Facebook page? Take a gander at what people look at on the typical business page.
What You Need to Know About YouTube's New Analytics Program

What You Need to Know About YouTube's New Analytics Program

A run-down of some of the new features, plus three tips to help you create more engaging videos for your business.
Why Small Businesses Should Care About Their 'Social Influence'

Why Small Businesses Should Care About Their 'Social Influence'

To find out just how valuable your social-media presence is, consider factoring in the influence of your fans and followers, too.
How Tasti D-Lite Finds Success with Social Media

How Tasti D-Lite Finds Success with Social Media

The frozen dessert franchise, in business since 1987, has become the poster child for online engagement in the franchise world.
The Holidays' Most Unique Big Business Social Media Campaigns

The Holidays' Most Unique Big Business Social Media Campaigns

When it comes to decking the halls, big brands are pulling out all the stops this year. Here are some holiday-themed social media strategies that small businesses can learn from.
Targeting the 'It Girl' Customer

Targeting the 'It Girl' Customer

The co-founders of Rent the Runway outline five strategies they've used to build a high-tech fashion company.
A User's Guide to Facebook's New Timeline Feature

A User's Guide to Facebook's New Timeline Feature

Facebook's Timeline isn't ready for business yet, but getting used to maneuvering it personally will save you lots of time later. Here's how to get started.
Social Networking Lessons of 2011

Social Networking Lessons of 2011

What social-media fans taught small businesses about marketing.
How Orabrush Cleaned Up On YouTube

How Orabrush Cleaned Up On YouTube

Here's how one small business turned hygiene products into social media gold.
How to Use Social Media for Research and Development

How to Use Social Media for Research and Development

Consider this advice for getting customer feedback over Facebook and Twitter.
Tebowing.com: Scrambling to Build a Business on a Viral Trend

Tebowing.com: Scrambling to Build a Business on a Viral Trend

Entrepreneur by accident. The weird world of internet memes, and the businesses they leave in their wake.
Understanding the Value of a Facebook Fan

Understanding the Value of a Facebook Fan

Think having Facebook fans doesn't matter? Consider this: People who "like" your business are three times more likely to make purchases than those who don't.
A Fashion Startup Goes Viral

A Fashion Startup Goes Viral

Divya Gugnani, co-founder of fashion site Send the Trend, tells how she built a social business with about 200,000 Facebook fans in less than a year.
Why Your Small Business Should Hangout on Google+

Why Your Small Business Should Hangout on Google+

Here are three ways your business can best utilize the latest social network.
Why Your Small Business's Google+ Efforts Must Be Unique and Visual

Why Your Small Business's Google+ Efforts Must Be Unique and Visual

Google+ announced its new "Pages" platform for businesses. See how your company can best utilize the latest social network.
6 Steps for Dealing With Social Media Detractors

6 Steps for Dealing With Social Media Detractors

Consider this advice for handling upset customers with grace, humor and honesty.
Measuring Offline Vs. Online Word-of-Mouth Marketing

Measuring Offline Vs. Online Word-of-Mouth Marketing

Offline conversations are typically more trusted and positive than those taking place online. Here's how to get the most out of word of mouth.
More Small Businesses Extol the Benefits of Social Media

More Small Businesses Extol the Benefits of Social Media

Small business owners have long criticized social media as being cumbersome and time-consuming. But now, the benefits appear to be winning out.
Viewpoint: Why Google+ Pages Isn't Good for Business

Viewpoint: Why Google+ Pages Isn't Good for Business

Google+ Pages has a long way to go before it can be worthy competitor to Facebook.
What Entrepreneurs Can Learn About Social Media from Adam Carolla

What Entrepreneurs Can Learn About Social Media from Adam Carolla

Comedian Adam Carolla created a podcast that launched to No. 1 in no time. Here's how he keeps fans coming back and how other entrepreneurs can too.
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