News and Articles About Social Media
Facebook posts about work may be protected speech -- giving small employers more of a reason to seek professional advice when crafting a social-media policy.
When it comes to measuring online influence, a new tool attempts to present a fuller picture for entrepreneurs and those they follow.
While users bemoan its most recent changes, Facebook's update may be a good thing for businesses and brands.
A look at how a food truck and a veterinary practice are making virtual relationships online that translate into real-life dollars.
In a move to court business owners, Facebook today announced plans to offer up $10 million in free ad credits to 200,000 small businesses.
Before the paint even dried on her new shop in Montreal, one entrepreneur took to the Web to build a community -- and later, a record opening.
Now 800 million members strong, the social media giant reveals major changes and a slew of new features.
When digital music service Spotify crossed the Atlantic to the U.S., the company leaned heavily on social media to build awareness. Here's a look at what worked for them.
New guide is a big help for business owners new to the popular social network, but trial and error will still be required.
A recent decision suggests it's time to consult with counsel regarding the legality of your social media policies.
If done right, reconnecting with old college friends can spell new referrals and maybe even revenues for your business.
Entrepreneurs who ignore online marketing tools are missing a growing opportunity to engage customers, says marketing strategist David Meerman Scott.
The social media expert offers a primer on how to build connections on the new networking site.
Boosting the effectiveness of your Facebook publishing strategy is easy if you know the answers to these seven questions.
Some claim email is a dying communications tool. Here's why social media can't replace email.
Job seekers can hold a grudge if you reject them for a position. Here's how to avoid their fury.
Starr Hall on how to engage potential customers online and spark their curiosity.
If your HR department or hiring manager is thinking about vetting job applicants via social media sites, consider these consequences.
Starr Hall on how to identify and research your target audience on social sites.
Original Joe's adds fuel to its online marketing strategy using a tool from Wildfire that helps businesses boost their social media status.
This new social media tool can help businesses create time-saving online marketing campaigns
Shopkick founder Cyriac Roeding reveals his list of top tweeters.
A recent employee firing, whether right or wrong, sheds light on why you need a social media use policy at your workplace.
Marketing strategist Guy Kawasaki offers social media tips for small-business owners.
Top business leaders on Twitter include: Chris Brogan, Gary Vaynerchuk, and Liz Strauss. How can you get their attention? Here are eight tips: