Social Media

News and Articles About Social Media

3 Strategies for Using Facebook's Promoted Posts

This new feature may boost your reach and sales. Just be sure to monitor the return on your investment.

How to Compete with the Big Chains? Think Locally

With the nation's biggest retailers stocking their shelves with specialty items, the threat to mom and pop merchants is disconcerting. And while size matters, there are ways local retailers can take advantage of their less imposing presence.

Mike Jones on Ditching La La Land for Silicon Beach

Los Angeles has long been a mecca for creative types. Now it's attracting techies too.

3 Critical Questions to Ask Yourself Before Posting to Facebook

Posting to Facebook is simple, right? Not so fast. Here are three gut-check questions to help prompt maximum engagement.

Yes, You Need To Tweet

But more importantly, you need a smart social media strategy to build your brand and business online.

Simple Ways Around Tough Tech Challenges

Free or low-cost technology solutions can help you with IT security, social networking and remote work arrangements.

How to Create a Vision Board for Business Ideas on Pinterest

A quick guide to pinning down the big-picture view of your business.

How Being a Party Animal Helped SpiritHoods Grow Its Business

When it comes to starting up in the fashion world, safety can be dangerous. See how SpiritHoods went to the edge -- and found success.

'Always Be Publishing,' Brand Journalism and How It Can Help Your Startup

When marketing your startup, consider a softer sell -- or better yet, don't sell at all.

From $200 Million to $500K: Lessons from Digg's Slow Demise

Here's what you can learn from the former social media darling's decline.

A 5-Step Guide to Creating a Successful 'Inbound Marketing' Plan

Not sure what inbound marketing is? Follow this step-by-step process to get started.

3 Little-Known Metrics That Can Help Optimize Your Facebook Page

Boost engagement and drive more traffic to your page by using Facebook Insights to understand what's working and what isn't.

Why Social Media Is Nothing Without Creativity

Sites like Twitter and Facebook are overrun with brands trying to get consumers' attention. So what do you do? Get crafty, that's what.

5 Tips for Making Your Website More Social

The right messages, distinctive content and incentives are key to 'social optimization.'

Facebook's Marketing Tools You Might Not Know About

Facebook insider Sarah Smith talks about pages in your admin panel with market-research treasure.

The Biggest Lessons Franchisors Learned About Social Media

The franchise world has finally embraced social media. A look at the new services and policies helping the franchise systems work together, plus three tips to build a social fan base.

How to Make Facebook Ads Work for You

A look at three proven advertising models for increasing your page 'Likes' and fan engagement.

5 Steps to Creating a Social Media Policy

Crafting a set of social media guidelines can help avoid snafus among your staff. Here are tips for how to create one.

Robert Scoble: Tech 'Treps Should Be Crazy Passionate

The popular blogger and social media fanatic on where technology is headed and what an entrepreneur needs to make it there.

The 10 Commandments of Using Pinterest for Business (Infographic)

Consider these tips for maximizing the potential of the growing social network.

How the New Google+ Local Tab Could Influence Local SEO

Here's how you can maximize the local search benefits of the new Google+ Local feature for your website.

Where Social Media Fits in the Marketing Mix

Participating on social media sites such as Facebook and Twitter can complement traditional marketing methods for shoring up leads and sales.

3 Ways to Supercharge Fan Engagement on Facebook

Here's how visual images, questions and videos can get your fans buzzing.

Google+ Adds New Local Listings Tab for Businesses

A company's listing on Google will be available to users across Google search, maps, mobile and now Google+.

5 Ways to Master Social Media Multitasking

These tips and inexpensive tools can help streamline your efforts across multiple social media sites.
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