Social Media

News and Articles About Social Media

Why Small Businesses Should Care About Their 'Social Influence'

Why Small Businesses Should Care About Their 'Social Influence'

To find out just how valuable your social-media presence is, consider factoring in the influence of your fans and followers, too.
How Tasti D-Lite Finds Success with Social Media

How Tasti D-Lite Finds Success with Social Media

The frozen dessert franchise, in business since 1987, has become the poster child for online engagement in the franchise world.
The Holidays' Most Unique Big Business Social Media Campaigns

The Holidays' Most Unique Big Business Social Media Campaigns

When it comes to decking the halls, big brands are pulling out all the stops this year. Here are some holiday-themed social media strategies that small businesses can learn from.
Targeting the 'It Girl' Customer

Targeting the 'It Girl' Customer

The co-founders of Rent the Runway outline five strategies they've used to build a high-tech fashion company.
A User's Guide to Facebook's New Timeline Feature

A User's Guide to Facebook's New Timeline Feature

Facebook's Timeline isn't ready for business yet, but getting used to maneuvering it personally will save you lots of time later. Here's how to get started.
Social Networking Lessons of 2011

Social Networking Lessons of 2011

What social-media fans taught small businesses about marketing.
How Orabrush Cleaned Up On YouTube

How Orabrush Cleaned Up On YouTube

Here's how one small business turned hygiene products into social media gold.
How to Use Social Media for Research and Development

How to Use Social Media for Research and Development

Consider this advice for getting customer feedback over Facebook and Twitter.
Tebowing.com: Scrambling to Build a Business on a Viral Trend

Tebowing.com: Scrambling to Build a Business on a Viral Trend

Entrepreneur by accident. The weird world of internet memes, and the businesses they leave in their wake.
Understanding the Value of a Facebook Fan

Understanding the Value of a Facebook Fan

Think having Facebook fans doesn't matter? Consider this: People who "like" your business are three times more likely to make purchases than those who don't.
A Fashion Startup Goes Viral

A Fashion Startup Goes Viral

Divya Gugnani, co-founder of fashion site Send the Trend, tells how she built a social business with about 200,000 Facebook fans in less than a year.
Why Your Small Business Should Hangout on Google+

Why Your Small Business Should Hangout on Google+

Here are three ways your business can best utilize the latest social network.
Why Your Small Business's Google+ Efforts Must Be Unique and Visual

Why Your Small Business's Google+ Efforts Must Be Unique and Visual

Google+ announced its new "Pages" platform for businesses. See how your company can best utilize the latest social network.
6 Steps for Dealing With Social Media Detractors

6 Steps for Dealing With Social Media Detractors

Consider this advice for handling upset customers with grace, humor and honesty.
Measuring Offline Vs. Online Word-of-Mouth Marketing

Measuring Offline Vs. Online Word-of-Mouth Marketing

Offline conversations are typically more trusted and positive than those taking place online. Here's how to get the most out of word of mouth.
More Small Businesses Extol the Benefits of Social Media

More Small Businesses Extol the Benefits of Social Media

Small business owners have long criticized social media as being cumbersome and time-consuming. But now, the benefits appear to be winning out.
Viewpoint: Why Google+ Pages Isn't Good for Business

Viewpoint: Why Google+ Pages Isn't Good for Business

Google+ Pages has a long way to go before it can be worthy competitor to Facebook.
What Entrepreneurs Can Learn About Social Media from Adam Carolla

What Entrepreneurs Can Learn About Social Media from Adam Carolla

Comedian Adam Carolla created a podcast that launched to No. 1 in no time. Here's how he keeps fans coming back and how other entrepreneurs can too.
Why Big Corporations Are Putting the Brakes on Social Media

Why Big Corporations Are Putting the Brakes on Social Media

Study indicates many Fortune 500 companies demonstrate a dismal attitude toward social media.
Why Netflix, Bank of America and Dunkin' Donuts Cave in to Customer Demands

Why Netflix, Bank of America and Dunkin' Donuts Cave in to Customer Demands

Where is the line between being responsive to customers' needs, and simply letting customers call the shots?
Employees' Facebook Pages Are Private, Until They're Not

Employees' Facebook Pages Are Private, Until They're Not

New York court ruling muddies the waters surrounding what employers can and cannot demand of their employees' social media activities.
Hotels That Rock at Social Media

Hotels That Rock at Social Media

From star-studded boutique hotels to a small business near you, using social media as a customer service tool is a no-brainer.
Five Social Media Mistakes Your Startup Must Avoid

Five Social Media Mistakes Your Startup Must Avoid

Advice for steering your business clear of the most common blunders that can kill your entire marketing strategy.
One Way to Automate Your Online Marketing Efforts

One Way to Automate Your Online Marketing Efforts

A look at search curation tool Curata, which gathers relevant articles and links from the Web and posts it to a company's website.

Get Creative with Social Media: How to Make it Work for You

Social media marketing is a great way to network and share information.
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